Lloyds Banking Group marketing news
PayM will allow people to pay people using their mobile number.
Current account numbers and brand perception up as banking group returns first profit since bail-out.
Increase in Lloyds Bank, Halifax and Bank of Scotland brand valuations helps lift British financial services sector, according to a report.
Amber Martinez will become the fourth Scottish Widow when she stars in the brand’s first television campaign in six years next month.
Ex-Virgin Media CMO takes the reins at new bank to help drive ‘traditional banking’ message.
Lloyds Banking Group marketing analysis
Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.
After much deliberation among the august judging committee (me) here are the awards for the best and worst of 2013.
Ignore what the media said about Beale’s ‘fat cat’ £2.3m bonus. He deserves it based on his bank’s performance last year.
Only 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
When exit doors open, opportunity knocks…
The cash it generated from sport sponsorship will soon overtake ticket sales, however brands now need to form commercial relationships and strategic partnerships on the basis of shared objectives rather than awareness.
Lloyds Banking Group’s chief executive, Antonio Horta-Osorio has taken a leave of absence from the state-backed bank due to illness.
Lloyds Banking Group campaigns
Marketing chief says community-focused ethos ‘for high street not Wall Street’.
Mobile and online banking customers to earn up to 15 per cent cashback when they shop with participating retailers.
Hiring spree to develop product, brand and price propositions ahead of relaunch next summer.
lloyds banking group related brands
Trust in companies’ ability to keep personal data secure is at a 10-year low, so what can brands do to recover public confidence?
Market research companies also need to build trust over personal data.
Thousands of new alternatives to dotcom web addresses are starting to roll out across the internet. But how significant are they and are they worth the big expense for brand owners?
Barclays claims to have transformed its brand to be ‘values-led’. Can it uphold this vision during bonus season?
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A warning shot is needed as stockbrokers and blue-chip brands are accused of illegally obtaining people’s data.
related sectors: financial
Co-op says ‘staggering’ number of replies to ‘Have Your Say’ survey justifies its existence.
MasterCard to use union to invigorate its 16-year old ‘Priceless’ marketing strategy.
TV presenter Claudia Winkelman on board for Engage Awards.
Group marketing director leaves after three and half years with banking group.
31 people complained ad was misleading and confusing.
Not for profit organisation hopes to show how brands can gain ‘notoriety’ by adopting the cryptocurrency.
Visual identity is meant to convey partnership and the marriage between old and new.
Visa Europe to use football tournament to bring ‘clarity’ to the marketing of its payment products.
New look Marketing Week Live will be a one stop shop for marketers’ needs.