Profile: Sir Charlie Mayfield

John Lewis Partnership Chairman

Lloyds Banking Group

Lloyds Banking Group marketing news


Branding and marketing plans for cross-industry mobile payment service unveiled

Mon, 10 Mar 2014 | By Russell Parsons

PayM will allow people to pay people using their mobile number.

Lloyds Banking Group logo

Lloyds credits ‘brand revitalisation’ as it returns to profit

Thu, 13 Feb 2014 | By Russell Parsons

Current account numbers and brand perception up as banking group returns first profit since bail-out. 

Lloyds Bank ad

Lloyds’ brands see valuations soar despite more PPI woes

Mon, 3 Feb 2014

Increase in Lloyds Bank, Halifax and Bank of Scotland brand valuations helps lift British financial services sector, according to a report.   

Scottish Widow

Scottish Widows unveils “fresh and modern” brand character

Thu, 23 Jan 2014 | By Russell Parsons

Amber Martinez will become the fourth Scottish Widow when she stars in the brand’s first television campaign in six years next month.


2013: The year in financial services

Wed, 11 Dec 2013 | By Russell Parsons

From banks dusting down old brands they hope point to the future to the rise of a new public enemy number one, financial services has had another eventful year. 


TSB hands Nigel Gilbert top marketing role Video

Wed, 27 Nov 2013 | By Ronan Shields

Ex-Virgin Media CMO takes the reins at new bank to help drive ‘traditional banking’ message. 

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Lloyds Banking Group marketing analysis

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

Mark Ritson

Awards of excellence and the execrable Video

Wed, 18 Dec 2013 | By Mark Ritson

After much deliberation among the august judging committee (me) here are the awards for the best and worst of 2013.


From the ashes of evil rises a banking saviour Video

Wed, 20 Nov 2013 | By Mark Ritson

Ignore what the media said about Beale’s ‘fat cat’ £2.3m bonus. He deserves it based on his bank’s performance last year.

Post Office

New rules giving banks a run for their money

2 May 2013 | By Lou Cooper

Only 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.


The best of British brand performers

25 April 2013 | By Lucy Tesseras

Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.

Looking for a job

Why a restructure could be good for your career

31 May 2012 | By Lucy Handley

When exit doors open, opportunity knocks…


Sports sponsorship moves into the fast lane

19 January 2012 | By Michael Barnett

The cash it generated from sport sponsorship will soon overtake ticket sales, however brands now need to form commercial relationships and strategic partnerships on the basis of shared objectives rather than awareness.

Halifax campaign

Lloyds boss takes break

Wed, 2 Nov 2011 | By Russell Parsons

Lloyds Banking Group’s chief executive, Antonio Horta-Osorio has taken a leave of absence from the state-backed bank due to illness.

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essential read


2013: The year in financial services

Wed, 11 Dec 2013 | By Russell Parsons

From banks dusting down old brands they hope point to the future to the rise of a new public enemy number one, financial services has had another eventful year. 

Lloyds Banking Group campaigns


TSB launches by 'welcoming customers back to local banking' Video

Mon, 9 Sep 2013 | By Russell Parsons

Marketing chief says community-focused ethos ‘for high street not Wall Street’.


Halifax launches cashback debit card scheme

Wed, 28 Aug 2013 | By Lara O'Reilly

Mobile and online banking customers to earn up to 15 per cent cashback when they shop with participating retailers.


TSB beefs up marketing ahead of return

Fri, 16 Nov 2012 | By Russell Parsons

Hiring spree to develop product, brand and price propositions ahead of relaunch next summer.

lloyds banking group related brands


Make your people your data fortress

Wed, 5 Mar 2014 | By Nicola Smith

Trust in companies’ ability to keep personal data secure is at a 10-year low, so what can brands do to recover public confidence?

Mindi Chahal

The opportunity to gain consumers’ trust over data is industry-wide

Wed, 26 Feb 2014 | By Mindi Chahal

Market research companies also need to build trust over personal data. 


The expanding internet: what’s in a name?

Wed, 26 Feb 2014 | By Lucy Fisher

Thousands of new alternatives to dotcom web addresses are starting to roll out across the internet. But how significant are they and are they worth the big expense for brand owners?


Will Barclays betray its brand purpose now it's bonus season?

27 February 2014 | By Mark Ritson

Barclays claims to have transformed its brand to be ‘values-led’. Can it uphold this vision during bonus season?


The Marketing Week Video

Fri, 14 Feb 2014 | By Sarah Vizard

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.


The respectable face of data crime

Tue, 11 Feb 2014 | By Michael Barnett

A warning shot is needed as stockbrokers and blue-chip brands are accused of illegally obtaining people’s data.

related sectors: financial

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