Lloyds Banking Group

Lloyds Banking Group marketing news

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Branding and marketing plans for cross-industry mobile payment service unveiled

Mon, 10 Mar 2014 | By Russell Parsons

PayM will allow people to pay people using their mobile number.

Lloyds Banking Group logo

Lloyds credits ‘brand revitalisation’ as it returns to profit

Thu, 13 Feb 2014 | By Russell Parsons

Current account numbers and brand perception up as banking group returns first profit since bail-out. 

Lloyds Bank ad

Lloyds’ brands see valuations soar despite more PPI woes

Mon, 3 Feb 2014

Increase in Lloyds Bank, Halifax and Bank of Scotland brand valuations helps lift British financial services sector, according to a report.   

Scottish Widow

Scottish Widows unveils “fresh and modern” brand character

Thu, 23 Jan 2014 | By Russell Parsons

Amber Martinez will become the fourth Scottish Widow when she stars in the brand’s first television campaign in six years next month.

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2013: The year in financial services

Wed, 11 Dec 2013 | By Russell Parsons

From banks dusting down old brands they hope point to the future to the rise of a new public enemy number one, financial services has had another eventful year. 

TSB

TSB hands Nigel Gilbert top marketing role Video

Wed, 27 Nov 2013 | By Ronan Shields

Ex-Virgin Media CMO takes the reins at new bank to help drive ‘traditional banking’ message. 

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Lloyds Banking Group marketing analysis

Customer satisfaction trends

Customer satisfaction levels plummet in financial, retail and telecommunications sectors

Wed, 21 May 2014 | By Lucy Tesseras

Customer service is not improving across financial services, telecoms and retail despite considerable investment.

Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

Mark Ritson

Awards of excellence and the execrable Video

Wed, 18 Dec 2013 | By Mark Ritson

After much deliberation among the august judging committee (me) here are the awards for the best and worst of 2013.

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From the ashes of evil rises a banking saviour Video

Wed, 20 Nov 2013 | By Mark Ritson

Ignore what the media said about Beale’s ‘fat cat’ £2.3m bonus. He deserves it based on his bank’s performance last year.

Post Office

New rules giving banks a run for their money

2 May 2013 | By Lou Cooper

Only 5 per cent of people switched their current account last year but that could double once new switching rules come into play in September.

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The best of British brand performers

25 April 2013 | By Lucy Tesseras

Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.

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essential read

LondonPicCity304

2013: The year in financial services

Wed, 11 Dec 2013 | By Russell Parsons

From banks dusting down old brands they hope point to the future to the rise of a new public enemy number one, financial services has had another eventful year. 

Lloyds Banking Group campaigns

TSB

TSB launches by 'welcoming customers back to local banking' Video

Mon, 9 Sep 2013 | By Russell Parsons

Marketing chief says community-focused ethos ‘for high street not Wall Street’.

Halifax

Halifax launches cashback debit card scheme

Wed, 28 Aug 2013 | By Lara O'Reilly

Mobile and online banking customers to earn up to 15 per cent cashback when they shop with participating retailers.

TSB

TSB beefs up marketing ahead of return

Fri, 16 Nov 2012 | By Russell Parsons

Hiring spree to develop product, brand and price propositions ahead of relaunch next summer.

lloyds banking group related brands

The importance of customer service trends

Customer service trends - are you being served?

Wed, 2 Jul 2014 | By Jonathan Bacon

Transparency and trust are top of people’s priority list for customer service.

Customer satisfaction trends

Customer satisfaction levels plummet in financial, retail and telecommunications sectors

Wed, 21 May 2014 | By Lucy Tesseras

Customer service is not improving across financial services, telecoms and retail despite considerable investment.

Barclays Gay Pride festival

Barclays seeks greater diversity with LGBT sponsorship

Fri, 16 May 2014 | By Sebastian Joseph

Barclays sponsors annual Pride in London festival, to champion the LGBT community.

How to be a visionary markerter

How to be a visionary marketer

Wed, 30 Apr 2014 | By Jonathan Bacon

Learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brand’s success.

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Make your people your data fortress

Wed, 5 Mar 2014 | By Nicola Smith

Trust in companies’ ability to keep personal data secure is at a 10-year low, so what can brands do to recover public confidence?

Mindi Chahal

The opportunity to gain consumers’ trust over data is industry-wide

Wed, 26 Feb 2014 | By Mindi Chahal

Market research companies also need to build trust over personal data. 

related sectors: financial

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