Marks & Spencer
Marks & Spencer is a leading high street and online fashion retailer. It also has a significant food business and operates standalone M&S Simply Food stores. M&S has extended its brand into the financial market with M&S Money. M&S launched Plan A, a five year, 100 point eco plan in 2007.
Marks & Spencer
M&S launches online outlet shopping
Marks & Spencer has launched an online version of its discount outlet stores.
M&S brand director exits
Alison Jones has left M&S after only a year as brand director for general merchandise.
M&S ramps up digital with smart TV push
Marks & Spencer will be the first retailer to launch a branded-content app on Samsung Smart TV, as part of its broader strategy to expand its multi-channel operations.
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Fairtrade partners with Tesco and M&S for clothing push
The Fairtrade Foundation is to use its first summer campaign to push a wider range of certified products as it steps up efforts to market year round.
How M&S took award-winning promotional learnings forward
Marks and Spencer won two Engage Awards in 2011. Read how it has taken its promotional strategy forward.
Promotions boost M&S and Debenhams
Both high street retailers have reported modest performances over Christmas as shoppers were attracted by promotional activity.
M&S named as X-Factor ad winner
M&S X-Factor Christmas ad garners most positive emotional response, according to research.
M&S is ahead of Plan A targets
M&S has completed 105 of the 180 Plan A commitments it set out and is ahead of the target to achieve 100 of them by 2012.
M&S lingerie ad ‘socially irresponsible’
Watchdog rules an M&S ad for a lingerie range that appears on a bus is too “overtly sexual” to be seen by children.
'M&S is top family brand'
M&S has taken the top spot in the YouGov survey as consumers look for brands they can trust in difficult economic times.
Family brands can reap rewards
Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.
M&S axes Frankie Cocozza from festive ad
X Factor “wild child” Frankie Cocozza will no longer feature in M&S’s Christmas ad campaign after being axed from the show following allegations he boasted about taking drugs.
M&S fall in profit shows trouble on the high street
M&S has defended its commitment to investing in offering value and its brands despite reporting a fall in profit and its first drop in second quarter sales for two years.
M&S, Unilever and Sainsbury’s are “most meaningful brands” in UK
Study finds brands that contribute most to consmers’ collective and individual wellbeing.
M&S reveals X-Factor Xmas ad
Marks & Spencer has revealed its Christmas ad campaign starring all the X-Factor finalists, including Misha B, Little Mixand Frankie Cocozza.
Suppliers should question M&S brand strategy before paying up
How can Marks & Spencer ask its suppliers to help fund its store revamp plans when the retailer has yet to identify its core market?
M&S asks suppliers for ad funds
M&S has asked suppliers to help fund brand building and advertising activity to drive the retailer’s growth.
M&S eyes X-Factor Christmas ads
The X-Factor finalists are set to star in M&S’s Christmas advertising campaign.
Google Adwords trademark dispute nears conclusion
Google Adwords ruling leaves both M&S and Interflora happy in long running trademark dispute.
M&S outlines new store strategy for brands
Marks & Spencer will use 14 pilot stores to test in-store concepts for its revamped sub-brands as it looks to make more of them and turn them into brands in their own right.
M&S looks to bolster brand strategy with new hires
Marks & Spencer has created four head of brand roles as part of CEO Marc Bolland’s strategy to overhaul its sub-brands.
M&S Oxfam tie is “most admired” partnership
Oxfam and Marks & Spencer’s Clothing Exchange tie-up has been named the “most admired” partnership between a corporate organisation and a charity, as both sectors seek out more strategic partnerships.
M&S to be X-Factor fashion partner
Marks & Spencer is to be the exclusive fashion partner of this year’s series of The X Factor, which starts on ITV this Saturday (20 August).
M&S prepares to relaunch online platform
Marks & Spencer has moved closer to launching its first independent ecommerce and multi-channel platform that would allow it to better collect and use customer data.
Retailers defend plastic bag record
Supermarkets have defended their efforts to reduce carrier bag use after being slammed by the Government for a 5% rise in plastic bags used at checkouts in the past year.
