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Manchester United marketing news

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Real Madrid holds on to most valuable sports team title

Thu, 17 Jul 2014 | By Sebastian Joseph

European football clubs dominate the rich list of global sports team brands, but Man Utd fall further behind according to Forbes.

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Adidas replaces Nike as Manchester Utd kit sponsor in £750m deal

Mon, 14 Jul 2014 | By Sebastian Joseph

Adidas expects deal to deliver £1.5bn in total sales over the next 10 years.

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Nike ends Man Utd deal as Adidas looks set to take over Video

Tue, 8 Jul 2014 | By Lara O'Reilly, Sebastian Joseph

Nike terminates its 13-year Man U kit supply deal.

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Manchester Utd unveils Chevrolet-sponsored kit Video

Mon, 7 Jul 2014 | By Sebastian Joseph

American car brand kicks off its seven-year, multi-million pound shirt deal with Premier League club with online push.

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Poor season dents Manchester United brand as City gains ground

Tue, 27 May 2014 | By Sebastian Joseph

Manchester City could soon overtake United in terms of brand value, reveals study.

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Betfair claims gambling first with Snapchat tie-up

Wed, 19 Feb 2014 | By Sebastian Joseph

Betfair to become the first gambling brand to use photo-messaging app Snapchat to target consumers. 

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Take career advice from Man Utd's Moyes

Wed, 5 Mar 2014 | By Mark Ritson

Moving to a successful brand that has already achieved a decade of consecutive growth is like seeking out a rod for your own back.

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CMO Masterclass: Arsenal FC

CMO Strategy September 2013 | By Michael Barnett

Arsenal chief commercial officer Tom Fox explains the difficult tasks of a football club marketer, from keeping new and old fans onside to convincing them that football success must be founded on a financially stable brand.

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Kicking off

Wed, 27 Feb 2013 | By Jonathan Bacon

Is football marketing scoring an own goal with fans?

Seb Joseph

Chevrolet scores own goal with Liverpool Man U ad Video

Tue, 8 Jan 2013 | By Sebastian Joseph

When Chevrolet announced it was to sponsor both United and Liverpool, the car marque spoke about leveraging the passion…

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Highbrow meets lowbrow

18 October 2012 | By Mindi Chahal

Why brands are finding success combining premium and everyday products.

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Kicking off

Wed, 27 Feb 2013 | By Jonathan Bacon

Is football marketing scoring an own goal with fans?

Manchester United campaigns

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Pepsi unveils global ‘football super squad’ brand ambassador lineup

Thu, 16 Jan 2014 | By Lara O'Reilly

Pepsi’s 2014 ambassadors to include Leo Messi, Robin van Persie and Jack Wilshere.

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Nike enlists Wayne Rooney for social media boot reveal Video

Tue, 28 May 2013 | By Sebastian Joseph

Campaign launched to introduce the brand’s new Hypervenom football boot.

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Man Utd inks £180m training ground deal with Aon

Mon, 8 Apr 2013 | By Sebastian Joseph

Premier League outfit sells naming rights to its training ground for the first time.

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Man Utd and Liverpool stars front Chevrolet ad Video

Mon, 7 Jan 2013 | By Sebastian Joseph

Automobile sponsor for both clubs unveils controversial spot ahead of their match next weekend.

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The Marketing Week

Fri, 13 Jun 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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The Marketing Week Video

Fri, 25 Jul 2014 | By Sarah Vizard

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Britvic hails sports marketing for sales boost

Thu, 24 Jul 2014 | By Lara O'Reilly

Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.

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Visa tops World Cup positivity rankings as sponsors beat ambushers

Thu, 24 Jul 2014 | By Sebastian Joseph

Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.

Coca Cola World Cup 2014

Share a Coke and World Cup marketing fail to lift Coca-Cola profits

Tue, 22 Jul 2014 | By Lara O'Reilly

A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter.

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