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Manchester United marketing news

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The Marketing Week Video

Fri, 12 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Manchester United

Appeal of Man U brand grows with sponsors despite on-pitch woes

Wed, 10 Sep 2014 | By Russell Parsons

Sponsorship income grew 49 per cent in last fiscal year.

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Man Utd leads rush from football clubs for regional sponsorships

Thu, 21 Aug 2014 | By Sebastian Joseph

United’s regional deals accounted for 60% of the localised sponsorships banked by Europe’s top clubs last season.

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Chevrolet banks on CSR to ‘fully exploit’ Man Utd brand

Mon, 18 Aug 2014 | By Sebastian Joseph

‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.

Real Madrid Cristiano Ronaldo

Real Madrid holds on to most valuable sports team title

Thu, 17 Jul 2014 | By Sebastian Joseph

European football clubs dominate the rich list of global sports team brands, but Man Utd fall further behind according to Forbes.

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Adidas replaces Nike as Manchester Utd kit sponsor in £750m deal

Mon, 14 Jul 2014 | By Sebastian Joseph

Adidas expects deal to deliver £1.5bn in total sales over the next 10 years.

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Manchester United marketing analysis

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Take career advice from Man Utd's Moyes

Wed, 5 Mar 2014 | By Mark Ritson

Moving to a successful brand that has already achieved a decade of consecutive growth is like seeking out a rod for your own back.

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CMO Masterclass: Arsenal FC

CMO Strategy September 2013 | By Michael Barnett

Arsenal chief commercial officer Tom Fox explains the difficult tasks of a football club marketer, from keeping new and old fans onside to convincing them that football success must be founded on a financially stable brand.

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Kicking off

Wed, 27 Feb 2013 | By Jonathan Bacon

Is football marketing scoring an own goal with fans?

Seb Joseph

Chevrolet scores own goal with Liverpool Man U ad Video

Tue, 8 Jan 2013 | By Sebastian Joseph

When Chevrolet announced it was to sponsor both United and Liverpool, the car marque spoke about leveraging the passion…

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Highbrow meets lowbrow

18 October 2012 | By Mindi Chahal

Why brands are finding success combining premium and everyday products.

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essential read

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Kicking off

Wed, 27 Feb 2013 | By Jonathan Bacon

Is football marketing scoring an own goal with fans?

Manchester United campaigns

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Pepsi unveils global ‘football super squad’ brand ambassador lineup

Thu, 16 Jan 2014 | By Lara O'Reilly

Pepsi’s 2014 ambassadors to include Leo Messi, Robin van Persie and Jack Wilshere.

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Nike enlists Wayne Rooney for social media boot reveal Video

Tue, 28 May 2013 | By Sebastian Joseph

Campaign launched to introduce the brand’s new Hypervenom football boot.

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Man Utd inks £180m training ground deal with Aon

Mon, 8 Apr 2013 | By Sebastian Joseph

Premier League outfit sells naming rights to its training ground for the first time.

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Man Utd and Liverpool stars front Chevrolet ad Video

Mon, 7 Jan 2013 | By Sebastian Joseph

Automobile sponsor for both clubs unveils controversial spot ahead of their match next weekend.

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The Marketing Week Video

Fri, 8 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Look good feel better

The Marketing Week

Fri, 13 Jun 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

London Eye Coca Cola index

Coca-Cola signs up with London Eye to dominate the skyline

Tue, 16 Sep 2014 | By Branwell Johnson

Coca-Cola replaces EDF Energy as sponsor of the London Eye.

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Tesco to offer Clubcard points for recycling

Mon, 8 Sep 2014 | By Sarah Vizard

Money off Coke bottles also to be offered in tie-up with Coca-Cola Enterprises.

Food Label

Coke performs u-turn and embraces traffic light labelling scheme

Fri, 5 Sep 2014 | By Lara O'Reilly

Coke to introduce front-of-pack traffic light labelling across all products sold in GB next year, after consulting consumers.

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