Manchester United Football Club was founded under the name Newton Heath LYR Football Club in 1878. MUFC is regarded as one of the most well-known football brands globally but the current ownership of the club by the Glazer family is the source of friction with a section of fans. The team’s current shirt sponsor is American financial company Aon.
The first major activation of the sponsorship sees Man U fans around the world invited to capture the excitement of match day in a short film competition run by Mofilm.
Premier League club debuts on the New York Stock Exchange $6 (£4) per share lower than originally marketed to investors.
Tie-ups with Manchester Utd and Liverpool give Chevrolet the global staging platform to extend the brand beyond North America…
GM-owned automotive brand replaces Audi as Manchester United’s automotive sponsor in five-year deal.
Manchester United hails commercial and media brand partnerships as annual revenue increases.
Manchester Utd expands its roster of global partners by penning new three-year deal with Bulgarian telecoms firm.
Report says Glazers have more than doubled the club’s brand value.
Manchester United have reported a record annual operating profit of £110.9m, which is likely to strengthen their plans to float on the Singapore stock exchange later this year.
Sunderland AFC has ramped up its efforts to grow the club’s brand internationally by appointing former Manchester United marketer Mike Farnan.
The Manchester United Supporters Trust (MUST) has ramped up its campaign against the club’s owners with new ads aimed at rallying further support for its cause.
Manchester United’s owners are preparing a partial flotation of the club on the Singapore stock exchange to exploit the popularity of the Premier League champion’s brand in South East Asia.
Manchester United Football Club has no plans to put any advertising on its Facebook page in the near future.
The parent company of Manchester United, Red Football Ventures, has reported a loss of £109m for its last financial year.
The Sun is to sponsor Crawley Town FC in the David V Goliath FA Cup match against Manchester United on Saturday (19 February).
Real Madrid remains at the top of the annual Deloitte Football Money league table but seven English clubs are in the 20-strong list, the most from any one country.
Turkish Airlines has unveiled its first campaign of the year featuring Manchester United Football Club players.
The owners of Manchester United are understood to have held discussions with Qatar Holding, a Middle Eastern sovereign wealth fund, about a £1.5bn offer to buy the club.
Epson says it will use Manchester United’s global fan base to increase brand awareness after confirming it has agreed to become a worldwide sponsor of the Premier League club.
Fans pressure group Manchester United Supporters Trust (MUST) says it wants to build partnerships with brands looking to “connect directly with fans” after Sharp agreed to sponsor the latest alternative team shirt.
Manchester United Football Club (MUFC) has signed a new contract with Wayne Rooney in a move that should reassure sponsors of both the club and its star player.
An increase in sponsorship income from the likes of Nike and Aon helped Manchester United register a record turnover last year.
Coca-Cola has confirmed it has dropped Wayne Rooney from a planned marketing campaign after allegations that he had sex with a prostitute while his wife Coleen was pregnant.
Fans’ pressure group the Manchester United Supporters Trust (MUST) says reports that the club has failed to hit its season tickets sales target proves that its “Green and Gold” campaign is working.
Pressure group the Manchester United Supporters Trust (MUST) has rejected Sir Alex Ferguson’s claim that its campaign to oust the club’s owners could affect the performance of the team.
Pressure group the Manchester United Supporters Trust (MUST) is to launch a fresh marketing campaign ahead of the new Premier League season to keep up the pressure on the club’s owners to quit.
Fans pressure group, the Manchester United Supporters Trust (MUST) is looking to ramp up its range of alternative merchandise in a bid to rob the club’s owner of revenue.
The Manchester United Supporters Trust (MUST), the organisation looking to oust the club’s current owners the Glazer family, is to launch a press campaign thanking supporters for backing their cause last season.
The Manchester United Supporters Trust (MUST), the voluntary organisation looking to force a change of ownership at the Premier League club, is calling on United’s corporate sponsors to join its battle to out the Glazer family.
Manchester United is the world’s most valuable football club, according to a study by business title Forbes.
Manchester United has signed its third sponsorship deal with an overseas firm in two weeks after agreeing a partnership with African mobile phone operator MTN Group.