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McDonald's marketing news

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McDonald's to make marketing 'less disparate'

Tue, 22 Apr 2014 | By Lara O'Reilly

Fast food chain to combat lower than expected Q1 profits with a marketing refocus around its core range.

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McDonald’s plots pan-European mobile coupon app launch Video

Tue, 15 Apr 2014 | By Sebastian Joseph

McDonald’s has been testing an app that serves up mobile-only offers.

McDonalds Piccadilly Lights

McDonald's turns Piccadilly Lights site interactive

Mon, 24 Mar 2014 | By Lara O'Reilly

‘Little Piccadilly’ will allow passers-by to beam characters from their mobiles directly to the iconic advertising screen.

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Fast food brands face calls for watershed ad ban

Fri, 21 Mar 2014 | By Sebastian Joseph

But the advertising industry says an extension would have little impact on curbing obesity rates.

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McDonald’s to offer free fruit in Happy Meals Video

Fri, 7 Mar 2014 | By Sebastian Joseph

McDonald’s launches long-term campaign to offer free fruit to kids on the first Friday of every month.

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McDonald’s creates retail marketing director role to boost in-store experience

Mon, 3 Feb 2014 | By Sebastian Joseph

McDonald’s gives head of UK marketing Nathalie Pomroy additional responsibilities for retail business.

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McDonald's marketing analysis

World Cup

What’s your World Cup marketing strategy?

Tue, 4 Mar 2014 | By Jonathan Bacon

Brands have the most sophisticated and hi-tech gameplans yet for the tournament. 

Mark Ritson

How McDonald's fell from employer hero to zero

Wed, 7 Aug 2013 | By Mark Ritson

If you are building a brand that is meant to make people feel like a family, it would make sense, surely, to offer your people a proper contract.

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Brand storytelling: Narrative theory

18 July 2013 | By Jonathan Bacon

Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.

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The top 100 most valuable global brands 2013

Tue, 21 May 2013 | By Lou Cooper

This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion

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Youtility: Helping others to help yourself

25 April 2013 | By Lucy Handley

A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?

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Is the value of your category or sector on the rise?

6 September 2012 | By Michael Barnett

BrandZ’s annual list of the world’s most valuable brands shows fortune is smiling on those in the luxury and fast food sectors, but is less kind to those in the insurance categories.

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Family brands can reap rewards

10 November 2011 | By MaryLou Costa

Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.

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The most valuable brands in the world

12 May 2011 | By MaryLou Costa

We scrutinise BrandZ’s top 100 list

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essential read

Mark Ritson

How McDonald's fell from employer hero to zero

Wed, 7 Aug 2013 | By Mark Ritson

If you are building a brand that is meant to make people feel like a family, it would make sense, surely, to offer your people a proper contract.

McDonald's related brands

Gifts

A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.

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Coke holds back marketing spend as it prepares for World Cup splurge

Tue, 15 Apr 2014 | By Lara O'Reilly

Coke has spent just 5 per cent of its $400m additional marketing investment for 2014 in Q1.

Coke bottles

Coke Great Britain sales impacted by shift to smaller bottles

Tue, 15 Apr 2014 | By Lara O'Reilly

Sparkling volumes down double digits in first quarter as Coke changed bottle size from 2l to 1.75l.

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Coke and Pepsi face off for World Cup brand win Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Coca-Cola and Pepsi unveil global campaigns to promote their ties to football ahead of the World Cup.

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Coca-Cola bids to be ‘right-time’ not real-time World Cup marketer

Tue, 1 Apr 2014 | By Sebastian Joseph

Coca-Cola says real-time marketing should be “meaningful” to fans not “excessive”.

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'Heavyweight ad campaigns' help UK soft drinks sales top £10bn for first time

Fri, 28 Mar 2014 | By Lara O'Reilly

Soft drinks sales grew by 2% in 2013, according to Britvic Soft Drinks Review.

McDonald's campaigns

McDonalds Piccadilly Lights

McDonald's turns Piccadilly Lights site interactive

Mon, 24 Mar 2014 | By Lara O'Reilly

‘Little Piccadilly’ will allow passers-by to beam characters from their mobiles directly to the iconic advertising screen.

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McDonald's preps marketing drive for premium McCafe sub-menu

Wed, 16 Oct 2013 | By Sebastian Joseph

Move comes as restaurant plots to ramp up its push for kids’ books in Happy Meals.

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McDonald’s preps first app marketing for smoothie launch

Wed, 12 Jun 2013 | By Rosie Baker

In app game offers chance to win free voucher to trial iced fruit smoothies.

McDonald's

McDonald's preps campaign to highlight pork provenance

Thu, 18 Apr 2013 | By Rosie Baker

McDonald’s first fast food chain to source all pork from Freedom Food farms.

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