McDonald's is the largest food service retailer with a presence in 117 countries and its outlets are 75% franchise-operated. The Golden Arches of its logo and its Big Mac burger are globally recognised. The company’s menu has changed over recent years to reflect concerns over “healthy” eating and is now more transparent over nutritional values, while offering products such as smoothies.
McDonald’s launches long-term campaign to offer free fruit to kids on the first Friday of every month.
McDonald’s gives head of UK marketing Nathalie Pomroy additional responsibilities for retail business.
Restaurant launches interactive reports to tout quality credentials.
But warns global sales will continue to be flat in its final quarter.
Fast food chain’s second quarter UK sales performance - on the back of several marketing initiatives - offset negative growth elsewhere in Europe.
Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
In app game offers chance to win free voucher to trial iced fruit smoothies.
McDonald’s latest ad aims to show the similarities between an old man and a group of young people living in a London estate as part of its ongoing “We all have McDonald’s in common” campaign.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?
McDonald’s first fast food chain to source all pork from Freedom Food farms.
Former European chief returns to fast food chain after stints at Pizza Express and Wagamama.
Restaurant chain unveils new way for players to take part in annual Monopoly contest.
Fast food chain evolves ‘family favourites’ campaign to depict children’s intrigue with boxes.
Happy Readers aims to promote reading as part of long-term Happy Meals marketing strategy.
Marketing takes a different approach for McDonald’s first product launch of the year.
Marketing Week takes a look at the biggest stories in the food and drinks industry in 2012.
Gesture controlled Happy Meal branded games to encourage kids to be more active.
Fast food chain launches ad campaign to support limited edition menu.
An advertising campaign for the restaurant’s soft drink range has avoided censure despite complaints that its health claims were misleading.
BrandZ’s annual list of the world’s most valuable brands shows fortune is smiling on those in the luxury and fast food sectors, but is less kind to those in the insurance categories.
Innocent branded smoothies to be replaced with McDonald’s own range of fruit drinks aimed at adults.
Olympics marketing campaign helps UK buck trend of global decreasing sales.
The restaurant chain has attracted 20,000 submissions as part of its We All Make the Games user generated content campaign.
As London basks in the glory of being an Olympic city, brands are already planning for Rio 2016. Marketing Week looks at how brands are activating their sponsorships and the lessons they are taking from London to Rio.
McDonald’s admits that it must work harder to counter negative perceptions about the quality of its food.
Marketing Week caught up with McDonald’s CEO for the UK and Northern Europe, Jill McDonald, at the fast-food chain’s restaurant at Olympic Park. She tells us about the brand’s Olympic legacy as well as their plans for Rio 2016.
New menu and marketing innovations will launch at London 2012 including QR codes on packs providing nutritional and new product information.
Brands defend their sponsorship of the Games after the president of the IOC said there was a ‘question mark’ over their involvement.