McDonald's

McDonald's marketing news

McDMatters-Campaign-2014_304

McDonald's focuses on ‘what matters’ in push to highlight its positive contributions Video

Fri, 25 Jul 2014 | By Sebastian Joseph

Campaign introduces the strapline ‘Here’s to what matters’.

McDMyBurger-Logo-2014_304

McDonald’s set to ramp up personalised experiences

Wed, 23 Jul 2014 | By Sebastian Joseph

McDonald’s backs digital investments to drive growth as its sales once again miss analysts’ expectations.

McDonaldFryFutbol-Campaign-2014_304

McDonald’s ties with Facebook to ‘personalise campaigns at scale’ Video

Wed, 16 Jul 2014 | By Sebastian Joseph

McDonald’s uses World Cup insights to boost social media reach.

NandosSuarezBite-Campaign-2014_304

McDonald’s, Trident and Nando's tuck into Suarez controversy

Wed, 25 Jun 2014 | By Sebastian Joseph

But the striker’s sponsor Adidas remains silence on its stance for now.

Matt Biespiel

Q&A with Matt Biespiel, senior director for global brand strategy at McDonald’s

Thu, 19 Jun 2014 | By Mindi Chahal

Cannes’ ‘creative marketer of the year’ talks to Marketing Week about brand strategy. 

Spotify Lily Allen ASA

Spotify unveils video ad products

Wed, 18 Jun 2014 | By Branwell Johnson

Coca-Cola, McDonald’s, Samsung, Ford and Kraft are testing formats. 

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McDonald's marketing analysis

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

World Cup

What’s your World Cup marketing strategy?

Tue, 4 Mar 2014 | By Jonathan Bacon

Brands have the most sophisticated and hi-tech gameplans yet for the tournament. 

Mark Ritson

How McDonald's fell from employer hero to zero

Wed, 7 Aug 2013 | By Mark Ritson

If you are building a brand that is meant to make people feel like a family, it would make sense, surely, to offer your people a proper contract.

barclays-life-skills-2013-250

Brand storytelling: Narrative theory

18 July 2013 | By Jonathan Bacon

Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.

allthatglittersfull-width

The top 100 most valuable global brands 2013

Tue, 21 May 2013 | By Lou Cooper

This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion

nivea-ad-2013-250

Youtility: Helping others to help yourself

25 April 2013 | By Lucy Handley

A ‘help-not-hype’ mode of marketing is being championed in a new book and by brands such as Nivea and Hilton. Does it really work?

ennis

Is the value of your category or sector on the rise?

6 September 2012 | By Michael Barnett

BrandZ’s annual list of the world’s most valuable brands shows fortune is smiling on those in the luxury and fast food sectors, but is less kind to those in the insurance categories.

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essential read

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

McDonald's related brands

Look good feel better

The Marketing Week

Fri, 13 Jun 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

mcdonalds

The Marketing Week Video

Fri, 25 Jul 2014 | By Sarah Vizard

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Pepsi 304

Britvic hails sports marketing for sales boost

Thu, 24 Jul 2014 | By Lara O'Reilly

Soft drinks maker, which markets Pepsi in the UK, says marketing around the World Cup and Tour de France spurred revenues.

VisaWorldCup-Campaign-2014_304

Visa tops World Cup positivity rankings as sponsors beat ambushers

Thu, 24 Jul 2014 | By Sebastian Joseph

Visa’s sponsorship of the event delivers boost in consumers’ instinctive positivity to the brand, according to report.

Coca Cola World Cup 2014

Share a Coke and World Cup marketing fail to lift Coca-Cola profits

Tue, 22 Jul 2014 | By Lara O'Reilly

A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter.

McDonald's campaigns

McDMatters-Campaign-2014_304

McDonald's focuses on ‘what matters’ in push to highlight its positive contributions Video

Fri, 25 Jul 2014 | By Sebastian Joseph

Campaign introduces the strapline ‘Here’s to what matters’.

McDonaldFryFutbol-Campaign-2014_304

McDonald’s ties with Facebook to ‘personalise campaigns at scale’ Video

Wed, 16 Jul 2014 | By Sebastian Joseph

McDonald’s uses World Cup insights to boost social media reach.

NandosSuarezBite-Campaign-2014_304

McDonald’s, Trident and Nando's tuck into Suarez controversy

Wed, 25 Jun 2014 | By Sebastian Joseph

But the striker’s sponsor Adidas remains silence on its stance for now.

McDonalds Piccadilly Lights

McDonald's turns Piccadilly Lights site interactive

Mon, 24 Mar 2014 | By Lara O'Reilly

‘Little Piccadilly’ will allow passers-by to beam characters from their mobiles directly to the iconic advertising screen.

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