Microsoft

Microsoft marketing news

Nokia phones

Nokia losses underline Microsoft’s decision to slim down phone division

Wed, 23 Jul 2014 | By Lara O'Reilly

Microsoft, which recently announced its biggest ever round of job cuts, reported a 7 per cent drop in profits in the last quarter.

Microsoft office

Marketing and Nokia roles at risk as Microsoft cuts 18,000 jobs

Thu, 17 Jul 2014 | By Lara O'Reilly

Microsoft announces biggest ever job cuts in its 39-year history.

Nokia Lumia 930

Nokia readies first major campaign under Microsoft ownership

Tue, 15 Jul 2014 | By Lara O'Reilly

Lumia 930 activity moves away from promoting hardware functions to focus on the “full Windows experience”.

Microsoft office

Microsoft repositions as ‘the productivity and platform company for the mobile and cloud-first world’

Thu, 10 Jul 2014 | By Lara O'Reilly

Brand drops ‘devices and services’ descriptor in favour of new approach.

Microsoft office

Microsoft readies launch of suite of ad targeting tools

Fri, 20 Jun 2014 | Updated: Fri, 20 Jun 2014 | By Mindi Chahal

Tools will allow brands to deliver creative work sequentially across all Microsoft platforms.  

Nokia phones

Stephen Elop confirms Nokia brand to be phased out on smartphones

Mon, 28 Apr 2014 | By Lara O'Reilly

Former Nokia CEO and EVP of Microsoft’s mobile devices group says work is underway to select the ‘go forward smartphone brand’.

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Microsoft marketing analysis

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Ronan-600-400

Can Microsoft’s negative anti-Google tactics really work?

Fri, 22 Nov 2013 | By Ronan Shields

Microsoft is unlikely to pull the wool over anyone’s eyes by playing the role of consumer’s watchdog. 

Michael

Microsoft throws stones at Google, but they share the same greenhouse

Tue, 12 Nov 2013 | By Michael Barnett

Outlook’s campaign accusing Gmail of invading privacy is asking for trouble.

Mark Ritson

Three contenders boot up for Microsoft prize

Wed, 9 Oct 2013 | By Mark Ritson

The New York Times has suggested that Gates might be throwing his hat back into the ring. Despite denials, there is a fervent hope he will.

Michael

NSA files reveal war on data privacy

Tue, 10 Sep 2013 | By Michael Barnett

Brands must still strive to keep data secure despite ‘moral hazard’ created by consumer apathy.

Ronan-600-400

Nokia's fate shows no brand is sacred in an age of innovation

Fri, 6 Sep 2013 | By Ronan Shields

Ultimately Nokia’s fate was sealed by Apple and Google’s second-mover advantage.

Mark Ritson

Nokia and Microsoft: a smart or futile deal?

Tue, 3 Sep 2013 | By Mark Ritson

You could argue there are genuine synergies in the deal, or you could see it as two drowning men, reaching for each other in the dark.

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Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Microsoft campaigns

Nokia phones

Stephen Elop confirms Nokia brand to be phased out on smartphones

Mon, 28 Apr 2014 | By Lara O'Reilly

Former Nokia CEO and EVP of Microsoft’s mobile devices group says work is underway to select the ‘go forward smartphone brand’.

Nokia logo

Nokia set to be rebranded as Microsoft Mobile

Tue, 22 Apr 2014 | By Lara O'Reilly

Microsoft takeover deal will reportedly include a rebrand - a move analysts have suggested will be ‘risky’.

Xbox One Console

Microsoft slashes Xbox One price to match PS4 to drive sales Video

Tue, 25 Feb 2014 | By Sebastian Joseph

Console war heats up as Xbox responds to PS4’s announcement it has sold 5 million in just three months.

XboxOneGerrard-Campaign-2014_304

Microsoft Xbox One gamble helps shift 3m consoles in 2013 Video

Tue, 7 Jan 2014 | By Sebastian Joseph

Microsoft says shoppers are seeing the promise of an all-in-one entertainment system.

Microsoft related brands

Puma

The Marketing Week Video

Fri, 8 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Look good feel better

The Marketing Week

Fri, 13 Jun 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

generic-brand-video-304

The Marketing Week Video

Fri, 28 Mar 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Facebook Comparethemarket

Comparethemarket becomes first UK Facebook Premium Video advertiser

Tue, 26 Aug 2014 | By Lara O'Reilly

Comparison site today becomes first UK brand to trial autoplay News Feed video ads.

Facebook

Facebook increasing ad frequency risks kickback from marketers

Wed, 20 Aug 2014 | By Lara O'Reilly

Move to increase amount of NewsFeed ads users will see from same brand daily described as ‘double-edged sword’.

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