Microsoft is the leading IT brand in the UK. Its Windows operating system is used by around 60% of the population on PCs and its software packages including Office are also successful. The company has recently enhanced its online offerings including Bing, MSN and Hotmail.
Brands put ‘sharing’ at the heart of their seasonal marketing as social media is put at the heart of many strategies this year.
‘I know you’d rather knit than watch me slay zombies’ line in Xbox One ad sparks backlash.
Desktop giant drafts in reality TV ‘pawn star’ as it escalates anti-Google campaign.
Microsoft is unlikely to pull the wool over anyone’s eyes by playing the role of consumer’s watchdog.
Battle goes from online, to TV, and now into your wardrobe.
Duo agree to curb access to child sex abuse content after threats of legislation.
Outlook’s campaign accusing Gmail of invading privacy is asking for trouble.
Company cranks up the advertising for its upcoming console ahead of its launch next month.
Study finds consumers interact with a connected device 34 times a day on average.
Company targets ‘sleepwalking’ users who have no loyalty to either brand.
The New York Times has suggested that Gates might be throwing his hat back into the ring. Despite denials, there is a fervent hope he will.
But report finds wider consumer trust in companies to deliver on their CSR promises has “dramatically” dropped over the last year.
Full-page print ad ’welcomes Nokia devices and services to Microsoft family’.
Brands must still strive to keep data secure despite ‘moral hazard’ created by consumer apathy.
Ultimately Nokia’s fate was sealed by Apple and Google’s second-mover advantage.
Microsoft lacks the awareness and positive sentiment associated with the Nokia brand in the mobile space - one of the risks following its purchase of the Finnish company.
You could argue there are genuine synergies in the deal, or you could see it as two drowning men, reaching for each other in the dark.
Marketing for unified brand will be overseen by Microsoft’s most senior marketer Tami Reller.
Analysts and journalists have resorted to calling Steve Ballmer’s tenure as CEO a ‘lost decade’ for Microsoft.
Shares in Microsoft have leapt up 6 per cent on the news.
Company promotes UK Internet Explorer lead Gabby Hegerty to marketing director for first party apps.
Company announces major restructure and shakes up marketing approach.
Microsoft caves to gamer criticisms over its planned restrictions on pre-owned titles for the Xbox One console.
Co-creation will help develop ads that consumers want from brands and stop ‘ad-blindness’, company says.
Consumers and businesses will need convincing all over again of the security of online communications.
Pan-European bid underway to woo traditional ad spend from TV budgets.
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
Analysts say the company’s first console in eight years is set to mark the beginning of a “new generation of games, TV and entertainment”.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
New display ad format allows users to take photos using their Skype webcam.