Microsoft is the leading IT brand in the UK. Its Windows operating system is used by around 60% of the population on PCs and its software packages including Office are also successful. The company has recently enhanced its online offerings including Bing, MSN and Hotmail.
Consumers and businesses will need convincing all over again of the security of online communications.
Pan-European bid underway to woo traditional ad spend from TV budgets.
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
Analysts say the company’s first console in eight years is set to mark the beginning of a “new generation of games, TV and entertainment”.
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
New display ad format allows users to take photos using their Skype webcam.
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
CMO Tami Reller confirms ‘Windows Blue’ update due for 2013, argues ‘PCs are still alive.’
I want to be in control of the information brands have on me - and am on data shutdown.
EC invites feedback as part of its ongoing antitrust investigation into Google’s dominance of the European search market.
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
First quarter earnings show mixed results for US giants as transition to mobile carries on.
Lobby group complains to EC in bid to force market regulation.
US IT giant to align its brand to uniquely British institutions.
AW Europe: Microsoft Advertising boss warns ‘industry might eat itself’ with too many ads.
Purchase of online ad suite from Microsoft will help brands to ‘close the loop’ on cross-channel ad campaigns.
Microsoft launches ad campaign to tempt users away from ‘privacy invading’ Gmail to Outlook.
As Twitter ups its real-time search, Facebook unveils social search play.
Lift London will develop games to address Microsoft’s ‘strategic shift’ from being a maker of packaged products to an ‘operator of connected services’.
However, search giant accepts curbs on current practices after FTC ruling.
Tech giant’s advertising division appoints Duncan Stafford as creative lead to ramp up the co-development of brand campaigns on its platforms.
‘It truly is a new era at Microsoft,’ chief executive Steve Ballmer recently claimed in his annual letter to shareholders.
Microsoft search engine berates Google’s ‘misleading’ changes to its Shopping search.
Tie up will give gamers the chance to win money and offers by playing Halo 4.
Music-focused campaign aims to demonstrate the experiences the new operating system will bring.
Both technology companies post profit dips for the third quarter ahead of the busy pre-Christmas shopping season.
Company hires former CBS executive to oversee the creation of original TV entertainment content for Xbox Live.
Microsoft to replace Hotmail with new Outlook email service in attempt to steal share from Google’s Gmail.
Former Yahoo! CMO Elisa Steele joins Skype as its first marketing lead since Microsoft acquired the company last year.
Microsoft posts first quarterly loss after writing down the value of one of its ad businesses, while Google reports profit jump.