Microsoft
Microsoft is the leading IT brand in the UK. Its Windows operating system is used by around 60% of the population on PCs and its software packages including Office are also successful. The company has recently enhanced its online offerings including Bing, MSN and Hotmail.
NSA Prism claims could set online commerce back years
Consumers and businesses will need convincing all over again of the security of online communications.
IAB seeks unified metrics to bolster brand spend on tablets
Pan-European bid underway to woo traditional ad spend from TV budgets.
Sony turns up PS4 marketing to counter Xbox One
Online executions come as Microsoft unveils Xbox One, ‘teases’ over PS4.
Microsoft's Xbox One sets sights on connected TV
Analysts say the company’s first console in eight years is set to mark the beginning of a “new generation of games, TV and entertainment”.
The top 100 most valuable global brands 2013
This year’s BrandZ ranking of the top 100 valuable global brands sees Apple maintain its reign at number one and the value of the top brands grow by 7 per cent to $2.6 trillion
Skype and Specsavers partner for 'groundbreaking media first'
New display ad format allows users to take photos using their Skype webcam.
'Microsoft to rely on consumer brands to power Bing'
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
Microsoft CMO hits out at Windows 8 critics
CMO Tami Reller confirms ‘Windows Blue’ update due for 2013, argues ‘PCs are still alive.’
Consumers will shut out brands that aren't careful with data
I want to be in control of the information brands have on me - and am on data shutdown.
Microsoft, Nokia slam 'inadequate' Google search concessions
EC invites feedback as part of its ongoing antitrust investigation into Google’s dominance of the European search market.
Case study: Microsoft and privacy as a differentiator
Microsoft is using privacy as a differentiator in a major attack on its rival Google.
Microsoft misses analyst expectations, while Google's CPC falls
First quarter earnings show mixed results for US giants as transition to mobile carries on.
Microsoft, Nokia add to Google's European scrutiny woes
Lobby group complains to EC in bid to force market regulation.
Microsoft to accelerate 'brand Britain' strategy
US IT giant to align its brand to uniquely British institutions.
Microsoft outlines ad restriction strategy
AW Europe: Microsoft Advertising boss warns ‘industry might eat itself’ with too many ads.
Facebook moves to improve measurement with Atlas buy
Purchase of online ad suite from Microsoft will help brands to ‘close the loop’ on cross-channel ad campaigns.
Microsoft revives anti-Google push
Microsoft launches ad campaign to tempt users away from ‘privacy invading’ Gmail to Outlook.
Facebook's Graph Search crowns triple-threat to Google's market dominance
As Twitter ups its real-time search, Facebook unveils social search play.
Microsoft opens UK cloud gaming studio
Lift London will develop games to address Microsoft’s ‘strategic shift’ from being a maker of packaged products to an ‘operator of connected services’.
Google cleared over 'search bias' in US
However, search giant accepts curbs on current practices after FTC ruling.
Microsoft bids to work closer with brands
Tech giant’s advertising division appoints Duncan Stafford as creative lead to ramp up the co-development of brand campaigns on its platforms.
Microsoft's strategy: a rotten imitation of Apple?
‘It truly is a new era at Microsoft,’ chief executive Steve Ballmer recently claimed in his annual letter to shareholders.
Bing takes aim at rival with 'Scroogled' campaign
Microsoft search engine berates Google’s ‘misleading’ changes to its Shopping search.
Xbox partners Amex to offer gamers rewards
Tie up will give gamers the chance to win money and offers by playing Halo 4.
Microsoft unveils global Windows 8 campaign
Music-focused campaign aims to demonstrate the experiences the new operating system will bring.
Google and Microsoft show signs of weakness
Both technology companies post profit dips for the third quarter ahead of the busy pre-Christmas shopping season.
Microsoft to produce original TV content for Xbox
Company hires former CBS executive to oversee the creation of original TV entertainment content for Xbox Live.
Microsoft kills off Hotmail brand
Microsoft to replace Hotmail with new Outlook email service in attempt to steal share from Google’s Gmail.
Skype appoints global marketing head
Former Yahoo! CMO Elisa Steele joins Skype as its first marketing lead since Microsoft acquired the company last year.
Google flies as Microsoft posts loss
Microsoft posts first quarterly loss after writing down the value of one of its ad businesses, while Google reports profit jump.
