Microsoft
Microsoft is the leading IT brand in the UK. Its Windows operating system is used by around 60% of the population on PCs and its software packages including Office are also successful. The company has recently enhanced its online offerings including Bing, MSN and Hotmail.
Microsoft
Microsoft tackles film piracy
Microsoft Xbox partners with film trust to encourage young males to pay for movies.
Microsoft tests interactive billboards
Internet Explorer uses gesture controlled digital billboards to showcase how its latest browser offers consumers “the beauty of the web”.
Microsoft launches global advertising contest
Microsoft is inviting UK marketers and agencies to enter a global creative storytelling contest to win over $150,000 (£95,213) in spend across its channels.
Microsoft to sue Comet over counterfeiting
The lawsuit over counterfeit software discs is the latest blow to the beleaguered retailer.
Microsoft's new app store offers better revenue share than rivals
Windows Store will offer a 80-20 revenue share with developers once their apps reach $25,000 in sales.
Microsoft launches Xbox 360 TV hub
Microsoft has kicked off the first phase of its major TV content push for the Xbox 360 games console.
Consumers given VoD ad choice
Channel 4, YouTube and Microsoft are the first UK publishers to launch trials of an ad format that lets viewers pick which ad they want to watch from multiple brands ahead of video-on-demand content.
AOL, Microsoft and Yahoo! confirm ad sales pact
AOL, Microsoft and Yahoo! have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google.
Microsoft to use Bing as key USP in MSN overhaul
Microsoft will look to use Bing search engine analytics to help underpin MSN’s editorial output as it aims to position the portal as a mainstream media channel.
MSN pins hopes on revamp to boost traffic
MSN looks to grow its 36 million user base by revamping portal.
Case Study: How Microsoft has tracked brain activity
Brain teaser: click here to read the cover feature about how the 21st Century is causing ’brain change’ in consumers, and why it matters to marketersFind out why Martin Lindstrom, neuromarketing expert and ...
O2 trials internet calling to take on Skype
O2 Connect trialled in the UK in a bid to attract new customers.
Microsoft appoints UK CMO
Philippa Snare’s role elevated to lead Microsoft’s recently combined consumer and commercial marketing teams.
Microsoft's Skype takeover receives regulatory go ahead
Microsoft’s proposed purchase of Skype has received the green light from the European Commission (EC), which claimed the deal would not unfairly impede competition.
Microsoft’s Highfield to lead Johnston Press
Microsoft UK’s consumer head Ashley Highfield is to join Johnston Press as CEO, replacing outgoing chief exec John Fry.
Yell partners with Microsoft to broaden digital offer
Yellow Pages owner Yell Group has formed a global alliance with Microsoft to broaden its digital offering to small to medium-sized companies.
Windows Phone makes apps its USP to rival Apple and Android
Microsoft is to focus on strengthening its apps marketplace to try to establish a leadership position for Windows Phone against Apple and Android in the mobile space.
Microsoft and Baidu partner to take on Google
Microsoft has formed an alliance with Baidu, the biggest search engine in China, to provide English language search results as it bids to boost Bing’s position against Google internationally.
Microsoft Office moves to cloud to take on Google Apps
Microsoft has placed its Office software in the cloud in a bid to ward off Google’s advances in the online email, spreadsheet and word processing space.
Nokia denies Microsoft takeover rumours
Nokia has refuted speculation that it is to be bought by Microsoft, according to reports.
Confused.com takes on Microsoft with personal finance tool
Price comparison site Confused.com is readying the launch of a free personal finance tool that the company says will “take on Microsoft Money”.
Cutting through the hype
Digital marketing is in a constant state of flux; the next wave of techniques and technologies appear before you’ve even had time to evaluate the last. So, to help you keep your strategy out in front, we’ve asked new media age’s experts in display, mobile, search and social media to cutthrough the jargon and pick out the crucial developments for success…
Microsoft and Facebook strengthen search partnership
Microsoft has further integrated with Facebook, using data from the social network within its search engine Bing.
Microsoft confirms Skype acquisition
Microsoft has confirmed its intention to acquire internet telephone service Skype in a deal worth $8.5bn (£5.2bn).
Microsoft nears Skype takeover deal
Microsoft is poised to buy internet phone service Skype in a deal worth over $8bn (£4.9bn), according to reports.
Marketing Academy unveils second year of future leaders
Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL) intensive coaching and mentoring scheme, The Marketing Academy.
Microsoft and RIM announce search alliance
BlackBerry maker RIM has chosen Bing over Google in the second high-profile mobile alliance struck by Microsoft this year.
Android dominates iPhone in Europe
Google mobile operating system (OS) Android has continued to steal share from Apple and Nokia’s platforms to bolster its position as the leading smartphone OS in the UK.
