Profile: Jeremy Gilley

The man marketing world peace

Microsoft

Microsoft marketing news

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Adidas, HP and Microsoft first to trial Twitter's revamped profile page

Tue, 8 Apr 2014 | By Sebastian Joseph

Twitter is hoping changes to profile page will increase user engagement.

AWE Branwell

‘Marketers should fill their teams with young talent to drive success’

Thu, 3 Apr 2014 | By Sebastian Joseph

Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

Microsoft office

Microsoft's top marketer out in reshuffle

Mon, 3 Mar 2014 | By Lara O'Reilly

EVP of marketing Tami Reller reportedly out as former boss of advertising and strategy Mark Penn promoted to chief strategy officer role.

Xbox One Console

Microsoft slashes Xbox One price to match PS4 to drive sales Video

Tue, 25 Feb 2014 | By Sebastian Joseph

Console war heats up as Xbox responds to PS4’s announcement it has sold 5 million in just three months.

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Nokia turns to Android for new low-cost smartphones Video

Mon, 24 Feb 2014 | By Sarah Vizard

MWC: Nokia X phones aimed at giving Nokia a leg-up in the ‘affordable’ smartphone market.

> search for more Microsoft stories

Microsoft marketing analysis

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Can Microsoft’s negative anti-Google tactics really work?

Fri, 22 Nov 2013 | By Ronan Shields

Microsoft is unlikely to pull the wool over anyone’s eyes by playing the role of consumer’s watchdog. 

Michael

Microsoft throws stones at Google, but they share the same greenhouse

Tue, 12 Nov 2013 | By Michael Barnett

Outlook’s campaign accusing Gmail of invading privacy is asking for trouble.

Mark Ritson

Three contenders boot up for Microsoft prize

Wed, 9 Oct 2013 | By Mark Ritson

The New York Times has suggested that Gates might be throwing his hat back into the ring. Despite denials, there is a fervent hope he will.

Michael

NSA files reveal war on data privacy

Tue, 10 Sep 2013 | By Michael Barnett

Brands must still strive to keep data secure despite ‘moral hazard’ created by consumer apathy.

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Nokia's fate shows no brand is sacred in an age of innovation

Fri, 6 Sep 2013 | By Ronan Shields

Ultimately Nokia’s fate was sealed by Apple and Google’s second-mover advantage.

Mark Ritson

Nokia and Microsoft: a smart or futile deal?

Tue, 3 Sep 2013 | By Mark Ritson

You could argue there are genuine synergies in the deal, or you could see it as two drowning men, reaching for each other in the dark.

Mark Ritson

Does your CEO surpass the Windows test? Video

29 August 2013 | By Mark Ritson

Analysts and journalists have resorted to calling Steve Ballmer’s tenure as CEO a ‘lost decade’ for Microsoft.

ronan

Even Google and Microsoft are falling victim to mobile, can your brand cope?

Fri, 19 Jul 2013 | By Ronan Shields

Google and Microsoft missing earnings forecasts shows the scale of the problem posed by the mobilised masses. 

> search for more Microsoft stories

Mark Ritson

Nokia and Microsoft: a smart or futile deal?

Tue, 3 Sep 2013 | By Mark Ritson

You could argue there are genuine synergies in the deal, or you could see it as two drowning men, reaching for each other in the dark.

Microsoft campaigns

Xbox One Console

Microsoft slashes Xbox One price to match PS4 to drive sales Video

Tue, 25 Feb 2014 | By Sebastian Joseph

Console war heats up as Xbox responds to PS4’s announcement it has sold 5 million in just three months.

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Microsoft Xbox One gamble helps shift 3m consoles in 2013 Video

Tue, 7 Jan 2014 | By Sebastian Joseph

Microsoft says shoppers are seeing the promise of an all-in-one entertainment system.

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Microsoft Xbox One marketing prompts sexism allegations

Thu, 28 Nov 2013 | By Ronan Shields

‘I know you’d rather knit than watch me slay zombies’ line in Xbox One ad sparks backlash. 

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Microsoft claims Google’s Chromebook ‘not a real laptop’ in ads Video

Wed, 27 Nov 2013 | By Ronan Shields

Desktop giant drafts in reality TV ‘pawn star’ as it escalates anti-Google campaign. 

Microsoft related brands

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The Marketing Week Video

Fri, 28 Mar 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Google

Google: 'Marketers that historically built their brand on TV are reorienting to digital'

Thu, 17 Apr 2014 | By Lara O'Reilly

SVP Nikesh Arora says marketing is ‘at a significant industry moment’.

Heartbleed logo

‘Brands face reputation risk over Heartbleed for not contacting users directly’

Thu, 10 Apr 2014 | By Lara O'Reilly

Companies implicated by Heartbleed security bug were not fast enough to deploy crisis comms, experts say.

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‘Majority of UK consumers don’t trust brands' advertising’

Wed, 9 Apr 2014 | By Sarah Vizard

Reputation Institute suggests brands need to ‘tell their story’ through marketing to improve trust.

AWE Branwell

‘Marketers should fill their teams with young talent to drive success’

Thu, 3 Apr 2014 | By Sebastian Joseph

Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.

Amazon Fire TV

Amazon takes on Apple and Google with set-top box

Wed, 2 Apr 2014 | By Lara O'Reilly

$99 Fire TV streaming box features high processing power, games and apps.

Related sectors: technology & telecoms

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