Microsoft

Microsoft marketing news

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Microsoft to give MSN ‘radical’ redesign in biggest brand push in 20 years

Mon, 8 Sep 2014 | By Sebastian Joseph

Microsoft to work with over 1,000 publishers worldwide to push new personalised look.

Samsung VR

IFA: the marketing round-up

Fri, 5 Sep 2014 | By Lara O'Reilly

Marketing Week picks out the key releases and marketing strategies announced at the annual Berlin consumer electronics show.

Lumia 830

Nokia marketing shifts focus further towards Microsoft services

Thu, 4 Sep 2014 | By Lara O'Reilly

Marketing for latest ‘affordable flagship’ smartphone, the Lumia 830, to focus on Cortana personal assistant software rather than Nokia hardware.

Nokia phones

Nokia losses underline Microsoft’s decision to slim down phone division

Wed, 23 Jul 2014 | By Lara O'Reilly

Microsoft, which recently announced its biggest ever round of job cuts, reported a 7 per cent drop in profits in the last quarter.

Microsoft office

Marketing and Nokia roles at risk as Microsoft cuts 18,000 jobs

Thu, 17 Jul 2014 | By Lara O'Reilly

Microsoft announces biggest ever job cuts in its 39-year history.

Nokia Lumia 930

Nokia readies first major campaign under Microsoft ownership

Tue, 15 Jul 2014 | By Lara O'Reilly

Lumia 930 activity moves away from promoting hardware functions to focus on the “full Windows experience”.

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Microsoft marketing analysis

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Microsoft: you bought into the Nokia brand, don’t just gobble it up

Fri, 5 Sep 2014 | By Lara O'Reilly

Lumia marketing shouldn’t be a Microsoft vanity project.

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

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Can Microsoft’s negative anti-Google tactics really work?

Fri, 22 Nov 2013 | By Ronan Shields

Microsoft is unlikely to pull the wool over anyone’s eyes by playing the role of consumer’s watchdog. 

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Microsoft throws stones at Google, but they share the same greenhouse

Tue, 12 Nov 2013 | By Michael Barnett

Outlook’s campaign accusing Gmail of invading privacy is asking for trouble.

Mark Ritson

Three contenders boot up for Microsoft prize

Wed, 9 Oct 2013 | By Mark Ritson

The New York Times has suggested that Gates might be throwing his hat back into the ring. Despite denials, there is a fervent hope he will.

Michael

NSA files reveal war on data privacy

Tue, 10 Sep 2013 | By Michael Barnett

Brands must still strive to keep data secure despite ‘moral hazard’ created by consumer apathy.

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Nokia's fate shows no brand is sacred in an age of innovation

Fri, 6 Sep 2013 | By Ronan Shields

Ultimately Nokia’s fate was sealed by Apple and Google’s second-mover advantage.

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Google

The secrets of the world's most valuable brands

Wed, 21 May 2014 | By Jonathan Bacon

This year’s BrandZ 100 most valuable global brands list sees Google knock the crown off long time holder Apple.

Microsoft campaigns

Nokia phones

Stephen Elop confirms Nokia brand to be phased out on smartphones

Mon, 28 Apr 2014 | By Lara O'Reilly

Former Nokia CEO and EVP of Microsoft’s mobile devices group says work is underway to select the ‘go forward smartphone brand’.

Nokia logo

Nokia set to be rebranded as Microsoft Mobile

Tue, 22 Apr 2014 | By Lara O'Reilly

Microsoft takeover deal will reportedly include a rebrand - a move analysts have suggested will be ‘risky’.

Xbox One Console

Microsoft slashes Xbox One price to match PS4 to drive sales Video

Tue, 25 Feb 2014 | By Sebastian Joseph

Console war heats up as Xbox responds to PS4’s announcement it has sold 5 million in just three months.

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Microsoft Xbox One gamble helps shift 3m consoles in 2013 Video

Tue, 7 Jan 2014 | By Sebastian Joseph

Microsoft says shoppers are seeing the promise of an all-in-one entertainment system.

Microsoft related brands

Puma

The Marketing Week Video

Fri, 8 Aug 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Look good feel better

The Marketing Week

Fri, 13 Jun 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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The Marketing Week Video

Fri, 28 Mar 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Instagram

Instagram begins serving ads in the UK

Tue, 23 Sep 2014 | By Lara O'Reilly

Waitrose, Sony Music, Rimmel, Estee Lauder, Channel 4, Cadbury and Starbucks are the first UK Instagram advertisers.

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Apple has highlighted the best and worst of DM

Mon, 22 Sep 2014 | By Russell Parsons

Apple’s talk of data transparency is admirable but the U2 giveaway stinks of the bad old days of DM.  

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