Marks & Spencer is a leading high street and online fashion retailer. It also has a significant food business and operates standalone M&S Simply Food stores. M&S has extended its brand into the financial market with M&S Money. M&S launched Plan A, a five year, 100 point eco plan in 2007.
M&S Bank will offer £100 M&S gift card to entice people to switch.
Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.
M&S hopes content focus will boost sales by giving people a reason to come back.
M&S to run more integrated marketing campaigns to support multi-channel investment.
But a strong performance from its food division prevented it issuing a profit warning.
Retailers including Next and John Lewis invested in online and held their nerve by not discounting.
Marks & Spencer expected to post poor clothing sales over Christmas as heavy discounting failed to spark late spending surge.
Concerns mount over performance of the high street as promotions hit sales.
Campaign group to approach supermarket again next year.
Launch of supermarket’s festive film boosted both consumer perception and purchase intent for the brand, according to YouGov.
An unscientific look at the big Christmas marketing campaigns.
Retailer debuts new ad on Facebook and Twitter before TV.
Retailer shifts marketing approach to launch campaigns online and on social media before print and TV.
Clothing sales decline slows but analysts warn retailer faces challenge in rebuilding brand.
TV ads still main battleground, but investment in content and social media opening up new front.
Retailer adopts fairytale theme for critical holiday shopping season.
89,000 have moved current accounts since switching service launched last month.
New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.
How brands are driving trends in popular culture.
M&S promotes current account price cuts and vouchers ahead of launch of switching service.
British brands advise on how to expand and reach new markets.
Vodafone, Amex and M&S among brands ‘significantly’ increasing activation.
The Western brands tapping into the forecasted $1.3trn spending power of the country’s middle class.
Marks and Spencer has reported its eighth consecutive quarterly fall in clothing and non-food sales in the past few months…
Moves to prevent ad misplacement welcomed but fail to immediately revive ad spend.
MWL: Tech innovations aim to encourage shoppers to reappraise its digital offer.
It’s not just M&S’s clothing sales that have dwindled over the last 12 months as retailer struggles to maintain brand metrics.
Marks & Spencer has created its own in-house “digital lab” division to keep apace of developments that will make sure its…
Items donated by celebrities including Pixie Lott, Alexa Chung and Gary Barlow will go on sale as part of Shwopping pop up in partnership with Oxfam.
M&S extols better links between buyers and marketing and says it will still use celebs in ads.