When rebrands go wrong

(And how to avoid the pitfalls)

Marks & Spencer

Marks & Spencer marketing news

Oxfam

Brands looking for fewer, bigger NGO partnerships

Mon, 15 Sep 2014 | By Sarah Vizard

Brands place more emphasis on long-term tie-ups to mimic success of M&S and Oxfam partnership.

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014 | By Sarah Vizard

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.

only marks 2014 304

M&S hopes for halo effect with unifying brand campaign Video

Mon, 1 Sep 2014 | By Sarah Vizard

Retailer sees 130th anniversary as perfect time to communicate what ‘makes the brand special’.

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M&S aligns food and GM marketing for first time under ‘Only M&S’ strapline Video

Mon, 1 Sep 2014 | By Sarah Vizard

M&S drops ‘Leading Ladies’ and ’Make today delicious’ campaigns in message overhaul.

marks store 2014 304

M&S to become ‘more customer focused than ever before’

Tue, 8 Jul 2014 | By Sarah Vizard

Chairman says marketing is central to delivering on investments and returning to long-term growth.

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Website problems hit M&S sales

Tue, 8 Jul 2014 | By Sarah Vizard

Retailer admits ‘settling in’ of new M&S.com impacted clothing and homeware sales, which has posted 12th quarter of declines.

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Marks & Spencer marketing analysis

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Sarah Vizard 654 400

With one quick exec restructure, M&S has put online and offline retail on an equal footing

Thu, 3 Jul 2014 | By Sarah Vizard

Stores just one of a number of sales and marketing channels.

Sarah Vizard

M&S isn’t planning any big marketing campaigns around sustainability, but it should

Thu, 22 May 2014

Brands are starting to shout about sustainability; M&S should join them.

Trends mcommerce

Apps falling behind mobile websites in rush to m-commerce

Wed, 14 May 2014 | By Jonathan Bacon

People are visiting retailers’ mobile websites more often but are more likely to buy through an app, so brands must ensure both are on a par.

sarah600by400

M&S might be looking abroad for growth but it still has a marketing job to do in the UK

Thu, 3 Apr 2014 | By Sarah Vizard

Analysts expect M&S’s 11th straight quarter of sales declines in the UK.

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

sarah600by400

Content might be sexy but retailers need to strike the right balance between fun and functional

Thu, 6 Mar 2014 | By Sarah Vizard

Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.

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essential read

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M&S marketing goes digital first

Tue, 5 Nov 2013 | By Sarah Vizard

Retailer shifts marketing approach to launch campaigns online and on social media before print and TV.

Marks & Spencer campaigns

only marks 2014 304

M&S hopes for halo effect with unifying brand campaign Video

Mon, 1 Sep 2014 | By Sarah Vizard

Retailer sees 130th anniversary as perfect time to communicate what ‘makes the brand special’.

only marks 2014 304

M&S aligns food and GM marketing for first time under ‘Only M&S’ strapline Video

Mon, 1 Sep 2014 | By Sarah Vizard

M&S drops ‘Leading Ladies’ and ’Make today delicious’ campaigns in message overhaul.

M&S launches Christmas ad campaign online Video

Tue, 5 Nov 2013

Retailer debuts new ad on Facebook and Twitter before TV.

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M&S revamps in-store marketing of womenswear

Wed, 11 Sep 2013 | By Sarah Vizard

Changes aimed at improving ’shopability’ for crucial Autumn Winter range.

Marks & Spencer related brands

Sarah Warby, Sainsburys

The 'mum test': why Sainsbury's new campaign is simplifying prices

Thu, 25 Sep 2014 | By Sarah Vizard

Marketing director Sarah Warby says customers are shouting at supermarkets to ‘stop making it hard work’.

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

JohnLewisShop-Location-2014_304

John Lewis funds ‘micro-location’ iBeacon service following incubator scheme

Sun, 28 Sep 2014 | By Sebastian Joseph

John Lewis awards £100,000 to tech company to develop smartphone service it wants to trial.

Sainsburys deal low prices

The Marketing Week Video

Fri, 26 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Sainsburys deal low prices

Sainsbury’s takes aim at rivals in price-based marketing overhaul

Thu, 25 Sep 2014 | By Sarah Vizard

Retailer will simplify prices and promotions as part of three-pronged campaign. 

Branwell Johnson

Customer satisfaction should be every retailer’s goal

Thu, 25 Sep 2014 | By Branwell Johnson

A key reason for Tesco’s decline is a lack of customer focus.

Related sectors: retail

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