Marks & Spencer

Marks & Spencer marketing news

marks store 2014 304

M&S to become ‘more customer focused than ever before’

Tue, 8 Jul 2014 | By Sarah Vizard

Chairman says marketing is central to delivering on investments and returning to long-term growth.


Website problems hit M&S sales

Tue, 8 Jul 2014 | By Sarah Vizard

Retailer admits ‘settling in’ of new M& impacted clothing and homeware sales, which has posted 12th quarter of declines.

Marks Spencer

M&S restructures exec team to position for ‘future of retail’

Mon, 30 Jun 2014 | By Sarah Vizard

Marketing boss takes over international, while ecommerce director assumes oversight of UK stores.

Marks Spencer

M&S's marketing director on the challenges of communicating sustainability

Tue, 24 Jun 2014 | By Sarah Vizard

Patrick Bousquet-Chavanne says M&S is hoping to boost customer engagement with Plan A.

Marks Spencer

M&S to start shouting louder about sustainability work

Thu, 5 Jun 2014 | By Sarah Vizard

Retailer planning a green training programme and to incorporate sustainability into marketing campaigns.  

Marks Spencer

M&S marketing cut a one-off as it plans to up spend this year

Tue, 20 May 2014

Retailer says it pulled back last year to review the efficiency and effectiveness of its marketing. 

> search for more Marks & Spencer stories

Marks & Spencer marketing analysis

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Sarah Vizard 654 400

With one quick exec restructure, M&S has put online and offline retail on an equal footing

Thu, 3 Jul 2014 | By Sarah Vizard

Stores just one of a number of sales and marketing channels.

Sarah Vizard

M&S isn’t planning any big marketing campaigns around sustainability, but it should

Thu, 22 May 2014

Brands are starting to shout about sustainability; M&S should join them.

Trends mcommerce

Apps falling behind mobile websites in rush to m-commerce

Wed, 14 May 2014 | By Jonathan Bacon

People are visiting retailers’ mobile websites more often but are more likely to buy through an app, so brands must ensure both are on a par.


M&S might be looking abroad for growth but it still has a marketing job to do in the UK

Thu, 3 Apr 2014 | By Sarah Vizard

Analysts expect M&S’s 11th straight quarter of sales declines in the UK.

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.


Content might be sexy but retailers need to strike the right balance between fun and functional

Thu, 6 Mar 2014 | By Sarah Vizard

Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.

> search for more Marks & Spencer stories

essential read


M&S marketing goes digital first

Tue, 5 Nov 2013 | By Sarah Vizard

Retailer shifts marketing approach to launch campaigns online and on social media before print and TV.

Marks & Spencer campaigns

M&S launches Christmas ad campaign online Video

Tue, 5 Nov 2013

Retailer debuts new ad on Facebook and Twitter before TV.


M&S revamps in-store marketing of womenswear

Wed, 11 Sep 2013 | By Sarah Vizard

Changes aimed at improving ’shopability’ for crucial Autumn Winter range.

Marks Spencer

M&S poised to launch m-payments trial Video

Tue, 16 Jul 2013

August roll out mooted for app that lets customers pay for goods via payment details stored on their phone.


M&S hopes Estee Lauder man will bring 'feminine-style' to marketing

Tue, 21 May 2013 | By Sebastian Joseph, Jonathan Bacon

Retailer’s new marketing boss tasked with reconnecting the brand with its core female audience.

Marks & Spencer related brands

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

The Secret Marketer 401 245

Sharp, though legal, practice is eroding consumer trust

14 August 2014 | By Secret Marketer

Does delivering lower prices for customers mean brands have to break the trust bond?

blinkbox books events 2014

Tesco’s Blinkbox Books moves into live events

Thu, 7 Aug 2014 | By Sarah Vizard

Ebook service looks to move beyond purely transactional relationship with customers.

Sarah Vizard 654 400

The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

sainsburys website 2014 304

Sainsbury’s simplifies digital presence as it shuts down non-food website

Wed, 6 Aug 2014 | By Sarah Vizard

Consumers will now be able to buy general merchandise alongside their main grocery shop.

Related sectors: retail

> more retail

Job of the Week

Job of the Week

social+media Facebook Twitter LinkedIn