Marks & Spencer

Marks & Spencer marketing news

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M&S to become ‘more customer focused than ever before’

Tue, 8 Jul 2014 | By Sarah Vizard

Chairman says marketing is central to delivering on investments and returning to long-term growth.

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Website problems hit M&S sales

Tue, 8 Jul 2014 | By Sarah Vizard

Retailer admits ‘settling in’ of new M&S.com impacted clothing and homeware sales, which has posted 12th quarter of declines.

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M&S restructures exec team to position for ‘future of retail’

Mon, 30 Jun 2014 | By Sarah Vizard

Marketing boss takes over international, while ecommerce director assumes oversight of UK stores.

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M&S's marketing director on the challenges of communicating sustainability

Tue, 24 Jun 2014 | By Sarah Vizard

Patrick Bousquet-Chavanne says M&S is hoping to boost customer engagement with Plan A.

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M&S to start shouting louder about sustainability work

Thu, 5 Jun 2014 | By Sarah Vizard

Retailer planning a green training programme and to incorporate sustainability into marketing campaigns.  

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M&S marketing cut a one-off as it plans to up spend this year

Tue, 20 May 2014

Retailer says it pulled back last year to review the efficiency and effectiveness of its marketing. 

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Marks & Spencer marketing analysis

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

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With one quick exec restructure, M&S has put online and offline retail on an equal footing

Thu, 3 Jul 2014 | By Sarah Vizard

Stores just one of a number of sales and marketing channels.

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M&S isn’t planning any big marketing campaigns around sustainability, but it should

Thu, 22 May 2014

Brands are starting to shout about sustainability; M&S should join them.

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Apps falling behind mobile websites in rush to m-commerce

Wed, 14 May 2014 | By Jonathan Bacon

People are visiting retailers’ mobile websites more often but are more likely to buy through an app, so brands must ensure both are on a par.

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M&S might be looking abroad for growth but it still has a marketing job to do in the UK

Thu, 3 Apr 2014 | By Sarah Vizard

Analysts expect M&S’s 11th straight quarter of sales declines in the UK.

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John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

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Content might be sexy but retailers need to strike the right balance between fun and functional

Thu, 6 Mar 2014 | By Sarah Vizard

Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.

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essential read

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M&S marketing goes digital first

Tue, 5 Nov 2013 | By Sarah Vizard

Retailer shifts marketing approach to launch campaigns online and on social media before print and TV.

Marks & Spencer campaigns

M&S launches Christmas ad campaign online Video

Tue, 5 Nov 2013

Retailer debuts new ad on Facebook and Twitter before TV.

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M&S revamps in-store marketing of womenswear

Wed, 11 Sep 2013 | By Sarah Vizard

Changes aimed at improving ’shopability’ for crucial Autumn Winter range.

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M&S poised to launch m-payments trial Video

Tue, 16 Jul 2013

August roll out mooted for app that lets customers pay for goods via payment details stored on their phone.

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M&S hopes Estee Lauder man will bring 'feminine-style' to marketing

Tue, 21 May 2013 | By Sebastian Joseph, Jonathan Bacon

Retailer’s new marketing boss tasked with reconnecting the brand with its core female audience.

Marks & Spencer related brands

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Beats ad

The Marketing Week Video

Fri, 6 Jun 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Sharp, though legal, practice is eroding consumer trust

14 August 2014 | By Secret Marketer

Does delivering lower prices for customers mean brands have to break the trust bond?

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Tesco’s Blinkbox Books moves into live events

Thu, 7 Aug 2014 | By Sarah Vizard

Ebook service looks to move beyond purely transactional relationship with customers.

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The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

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Sainsbury’s simplifies digital presence as it shuts down non-food website

Wed, 6 Aug 2014 | By Sarah Vizard

Consumers will now be able to buy general merchandise alongside their main grocery shop.

Related sectors: retail

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Job of the Week

Job of the Week

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