Profile: Jeremy Gilley

The man marketing world peace

Marks & Spencer

Marks & Spencer marketing news

M and S Leading Ladies

Marketing investment starts to pay off for M&S as clothing sales rise

Thu, 10 Apr 2014 | By Sarah Vizard

Womenswear in particular saw stronger growth following a number of high-profile campaigns. 

M and S Leading Ladies

Marks & Spencer unveils new 'Leading Ladies' lineup

Mon, 24 Mar 2014 | By Lara O'Reilly

Spring/Summer ad campaign to be fronted by Emma Thompson, Annie Lennox, Rita Ora and five other ‘influential British women’.

M-and-S-bank-2014-304

M&S Bank steps up expansion efforts with free current account launch

Fri, 7 Mar 2014 | By Russell Parsons

M&S Bank will offer £100 M&S gift card to entice people to switch. 

ms-website-2014-304

M&S digital marketing head on the need to “clean up and contemporise” its site

Tue, 18 Feb 2014 | By Sarah Vizard

M&S hopes content focus will boost sales by giving people a reason to come back.

ms-website-2014-304

M&S brings content to the fore in site overhaul

Tue, 18 Feb 2014

Lifestyle and style tips, news and celebrity features added to new–look site. 

marks-xmas-2013-304

M&S plans more ‘savvy’ social media marketing approach

Thu, 9 Jan 2014 | By Sarah Vizard

M&S to run more integrated marketing campaigns to support multi-channel investment.

> search for more Marks & Spencer stories

Marks & Spencer marketing analysis

sarah600by400

M&S might be looking abroad for growth but it still has a marketing job to do in the UK

Thu, 3 Apr 2014 | By Sarah Vizard

Analysts expect M&S’s 11th straight quarter of sales declines in the UK.

John Lewis

John Lewis is mums’ favourite brand

Wed, 19 Mar 2014 | By Jonathan Bacon

Waitrose second in Mumsnet’s ranking, followed by Amazon, Apple and M&S.

sarah600by400

Content might be sexy but retailers need to strike the right balance between fun and functional

Thu, 6 Mar 2014 | By Sarah Vizard

Both eBay and M&S have revamped their websites to focus on content but they need to make sure they aren’t ignoring conversion in the search for engagement.

trends-groceries-2013-250

Ease the customer down the aisle

3 October 2013 | By Lou Cooper

New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.

Nokia-Music-Live-Sessions-2013-fullwidth

Under the influence

3 October 2013 | By Mindi Chahal

How brands are driving trends in popular culture.

brands-abroad-clothing-2013-fullwidth

A brave new world

5 September 2013 | By Lou Cooper

British brands advise on how to expand and reach new markets.

russia-fireworks-fullwidth

Launching in Russia

25 July 2013 | By Jonathan Bacon

The Western brands tapping into the forecasted $1.3trn spending power of the country’s middle class.

Lucy Handley

Make M&S clothes expensive, like its food

Thu, 11 Jul 2013 | By Lucy Handley

Marks and Spencer has reported its eighth consecutive quarterly fall in clothing and non-food sales in the past few months…

> search for more Marks & Spencer stories

essential read

marks-xmas-2013-304

M&S marketing goes digital first

Tue, 5 Nov 2013 | By Sarah Vizard

Retailer shifts marketing approach to launch campaigns online and on social media before print and TV.

Marks & Spencer campaigns

M&S launches Christmas ad campaign online Video

Tue, 5 Nov 2013

Retailer debuts new ad on Facebook and Twitter before TV.

Marks-spencer-ad-2013-304

M&S revamps in-store marketing of womenswear

Wed, 11 Sep 2013 | By Sarah Vizard

Changes aimed at improving ’shopability’ for crucial Autumn Winter range.

Marks Spencer

M&S poised to launch m-payments trial Video

Tue, 16 Jul 2013

August roll out mooted for app that lets customers pay for goods via payment details stored on their phone.

MandSClothes-Campaign-2013_304

M&S hopes Estee Lauder man will bring 'feminine-style' to marketing

Tue, 21 May 2013 | By Sebastian Joseph, Jonathan Bacon

Retailer’s new marketing boss tasked with reconnecting the brand with its core female audience.

Marks & Spencer related brands

Charlie Mayfield

Profile: Sir Charlie Mayfield, chairman of the John Lewis Partnership

Wed, 9 Apr 2014 | By Mindi Chahal

John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.

Waitrose Weekend

Waitrose and C4 dish up Saturday morning cookery show

Thu, 17 Apr 2014 | By Lara O'Reilly

Weekend Kitchen with Waitrose to represent style of the supermarket’s free newspaper Waitrose Weekend.

Online shoppers can take a virtual tour around Start London's store

The fabric of etail is changing

17 April 2014 | By Lucy Tesseras

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.

Gifts

A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring 

tesco-foodtogo-2014-304

Tesco readies takeaway chain to compete with Pret and Eat

Fri, 11 Apr 2014 | By Sarah Vizard

Analyst claims supermarket is planning up to 80 food-to-go outlets in London.

Tesco-Logo-2013_304

Tesco moves to quash speculation over marketing head’s future

Wed, 9 Apr 2014 | By Sarah Vizard

Reports had suggested Tesco boss Philip Clarke was looking to replace CMO Matt Atkinson.

Related sectors: retail

> more retail

Job of the Week

Job of the Week

social+media Facebook Twitter LinkedIn