When rebrands go wrong

(And how to avoid the pitfalls)

Nike

Nike marketing news

Sainsburys deal low prices

The Marketing Week Video

Fri, 26 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Nike to accelerate ‘bullish’ ecommerce drive after 70% sales spike

Fri, 26 Sep 2014 | By Sebastian Joseph

Nike says online revenues climbed more than 70 per cent in its latest financial quarter.

Converse The Ticket

Converse uses adblock tech to ‘replace boring parts of the internet’ with its own ads Video

Tue, 16 Sep 2014 | By Lara O'Reilly

Browser extension to transform other brands’ ads into Converse branded content.

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The Top 10 YouTube ads in August Video

Wed, 10 Sep 2014 | By Sarah Vizard

Nike, Fifa 15 and a video warning of the dangers of not wearing sunscreen made it to the top of last month’s leaderboard.

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Nike looks to new hire to 'elevate' retail experiences Video

Mon, 18 Aug 2014 | By Sebastian Joseph

Nike creates VP, GM of Nike Stores role to ‘further elevate’ the retail experience.

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NFL ties with Nike to offer UK fans custom jerseys in ecommerce refresh

Fri, 15 Aug 2014 | By Sebastian Joseph

NFL hopes to overcome its struggles to sell to fans outside the US despite not having the scale.

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Nike marketing analysis

Lara O'Reilly

Tech company + consumer brand = the perfect wearable tech fit

Fri, 25 Apr 2014 | By Lara O'Reilly

Marketers should be ordering a la carte wearables, not letting Silicon Valley dictate.

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How to create content that truly adds value Video

Wed, 12 Feb 2014 | By Michael Barnett

Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t sell.

Ruth Mortimer

How you judge the hype cycle can make or break your brands

Wed, 5 Feb 2014 | By Ruth Mortimer

When should marketers take advantage of the hype about a new technology?

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When to believe the hype

Wed, 5 Feb 2014 | By Lucy Tesseras

Why new products are doomed to failure if you ignore the ’hype cycle’.

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Warning: how social media is a danger to brands

Wed, 8 Jan 2014 | By Michael Barnett, Ronan Shields

Marketing Week investigates a £10bn online counterfeit industry that is exploiting social media to pose as brands and finds out what the authorities and companies are doing to fight back.

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The marketing trends for 2014 part two

Wed, 18 Dec 2013 | By Lucy Tesseras

From immersive experiences to native content and online targeting, here are the trends marketers will need to act on in 2014 - part two.

Nike

Consistent branding: Don't mess with it

30 May 2013 | By Mindi Chahal

Sticking with a strong story pays off for the likes of Nike, even in a multi-channel market.

Seb Joseph

Nike's decision to bring social media in-house is a sign of things to come

Fri, 4 Jan 2013 | By Sebastian Joseph

Nike’s decision to bring its social media output in-house is a sign of things to come but it does not signal the end of agency relationships around the marketing discipline.

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Nike essential read

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Top ten Nike 'Just Do It' ads Video

Thu, 22 Aug 2013 | By Sebastian Joseph

Marketing Week picks out the top ads featuring the brand’s iconic slogan to celebrate its 25th anniversary.

Nike campaigns

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Nike v Adidas: The brand World Cup Video

Tue, 10 Jun 2014 | By Sebastian Joseph

Nike is winning the social race and possibly the race for sales.

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Nike gets animated for World Cup with short-film Video

Tue, 10 Jun 2014 | By Sebastian Joseph

Nike launches Pixar-style short film as its content charge for the World Cup gathers pace.

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Nike launches digital trainer tournament for retailers

Wed, 28 May 2014 | By Sebastian Joseph

Nike gathers a handful of trainer retailers to go head-to-head in the run-up to this summer’s World Cup.

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Nike unveils ‘Risk Everything’ World Cup marketing platform Video

Tue, 1 Apr 2014 | By Russell Parsons

Nike hopes campaign starring brand ambassadors Wayne Rooney, Cristiano Ronaldo and Neymar will help it overtake Adidas. 

Nike related brands

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

nike perfect kick 304

The Top 10 YouTube ads in August Video

Wed, 10 Sep 2014 | By Sarah Vizard

Nike, Fifa 15 and a video warning of the dangers of not wearing sunscreen made it to the top of last month’s leaderboard.

Predator Boot

Adidas set for experiential drive to be a ‘true experience maker’ Video

Wed, 10 Sep 2014 | By Sebastian Joseph

Adidas makes experiential a key part of the 20th anniversary celebrations for its Predator boot.

FA Hopes and dreams

The Marketing Week

Fri, 5 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Adidas to spend the bulk of increased marketing spend on digital

Thu, 7 Aug 2014 | By Sebastian Joseph

Company says 2015 will see the launch of its most ambitious campaign to date.

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Adidas ramps up marketing spend after trimming profit forecast

Thu, 7 Aug 2014 | Updated: Thu, 7 Aug 2014 | By Sebastian Joseph

Adidas details bold plan to achieve revised growth targets.

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