Nike

Nike marketing news

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‘Nike to stop making FuelBand hardware’

Tue, 22 Apr 2014 | By Sarah Vizard

Sports brand says it is laying off staff from its digital sports team and refuses to commit to device launches in the future.

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Coca-Cola bids to be ‘right-time’ not real-time World Cup marketer

Tue, 1 Apr 2014 | By Sebastian Joseph

Coca-Cola says real-time marketing should be “meaningful” to fans not “excessive”.

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Nike unveils ‘Risk Everything’ World Cup marketing platform Video

Tue, 1 Apr 2014 | By Russell Parsons

Nike hopes campaign starring brand ambassadors Wayne Rooney, Cristiano Ronaldo and Neymar will help it overtake Adidas. 

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Asos and Nike team up for first shoppable Google Hangout

Mon, 24 Mar 2014 | By Sarah Vizard

Google creates new +Post display ad unit that consumers can shop directly from.

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Sochi 2014: Marketing Winners and Losers Video

Mon, 24 Feb 2014 | By Sebastian Joseph

Marketing Week picks out the highlights and low points from this year’s Winter Olympics.

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British Airways tops Superbrands list for the first time

Mon, 24 Feb 2014 | By Sebastian Joseph

British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.

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Nike marketing analysis

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How to create content that truly adds value Video

Wed, 12 Feb 2014 | By Michael Barnett

Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t sell.

Ruth Mortimer

How you judge the hype cycle can make or break your brands

Wed, 5 Feb 2014 | By Ruth Mortimer

When should marketers take advantage of the hype about a new technology?

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When to believe the hype

Wed, 5 Feb 2014 | By Lucy Tesseras

Why new products are doomed to failure if you ignore the ’hype cycle’.

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Warning: how social media is a danger to brands

Wed, 8 Jan 2014 | By Michael Barnett, Ronan Shields

Marketing Week investigates a £10bn online counterfeit industry that is exploiting social media to pose as brands and finds out what the authorities and companies are doing to fight back.

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The marketing trends for 2014 part two

Wed, 18 Dec 2013 | By Lucy Tesseras

From immersive experiences to native content and online targeting, here are the trends marketers will need to act on in 2014 - part two.

Nike

Consistent branding: Don't mess with it

30 May 2013 | By Mindi Chahal

Sticking with a strong story pays off for the likes of Nike, even in a multi-channel market.

Seb Joseph

Nike's decision to bring social media in-house is a sign of things to come

Fri, 4 Jan 2013 | By Sebastian Joseph

Nike’s decision to bring its social media output in-house is a sign of things to come but it does not signal the end of agency relationships around the marketing discipline.

Seb Joseph

Sponsors bungle Lance Armstrong scandal

Thu, 18 Oct 2012 | By Sebastian Joseph

Lance Armstrong’s sponsors bungle their handling of the scandal surrounding the former cyclist champion but are strong enough to handle the negative headlines.

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Nike essential read

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Top ten Nike 'Just Do It' ads Video

Thu, 22 Aug 2013 | By Sebastian Joseph

Marketing Week picks out the top ads featuring the brand’s iconic slogan to celebrate its 25th anniversary.

Nike campaigns

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Nike unveils ‘Risk Everything’ World Cup marketing platform Video

Tue, 1 Apr 2014 | By Russell Parsons

Nike hopes campaign starring brand ambassadors Wayne Rooney, Cristiano Ronaldo and Neymar will help it overtake Adidas. 

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Adidas, Nike and Pizza Express exploit tube strike buzz

Thu, 6 Feb 2014 | By Sebastian Joseph

Adidas, Nike and Pizza Express launch tactical campaigns to exploit the chaos caused by the tube strikes.

Nike ‘dares to be Brazilian’ ahead of 2014 World Cup Video

Mon, 2 Dec 2013 | By Sebastian Joseph

Sportswear brand ropes in Brazilian stars Neymar and co as it warms up for the FIFA World Cup 2014.

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Nike exploits Winter Olympics interest with ‘Play Russian’ campaign Video

Fri, 29 Nov 2013 | By Sebastian Joseph

Sports maker uses Winter Olympic hopefuls to build its association to next year’s event.

Nike related brands

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Adidas, HP and Microsoft first to trial Twitter's revamped profile page

Tue, 8 Apr 2014 | By Sebastian Joseph

Twitter is hoping changes to profile page will increase user engagement.

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Coca-Cola bids to be ‘right-time’ not real-time World Cup marketer

Tue, 1 Apr 2014 | By Sebastian Joseph

Coca-Cola says real-time marketing should be “meaningful” to fans not “excessive”.

NikeWorldCup-Campaign-2014_304

Nike unveils ‘Risk Everything’ World Cup marketing platform Video

Tue, 1 Apr 2014 | By Russell Parsons

Nike hopes campaign starring brand ambassadors Wayne Rooney, Cristiano Ronaldo and Neymar will help it overtake Adidas. 

Adidas Pharrell

Adidas pens long-term deal with Pharrell Williams Video

Fri, 28 Mar 2014 | By Lara O'Reilly

Pharrell Williams joins Kanye West and Rita Ora, signs long-term deal with Adidas.

Seb Joseph

Adidas’ newsroom marketing has to generate more than just buzz

Fri, 7 Mar 2014 | By Sebastian Joseph

Adidas must avoid getting swept up in the real-time marketing hype and focus on driving its bottom line.

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Adidas pins 2014 hopes on World Cup after sales dip

Wed, 5 Mar 2014 | By Sebastian Joseph

Adidas underlines the importance of the forthcoming World Cup to recovering lost market share in Europe.

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