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Nike marketing news

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Nike looks to lift Brazil’s World Cup lull with Rio 2016 warm up ad Video

Fri, 18 Jul 2014 | By Sebastian Joseph

Nike launches ad to get Brazil pumped for the Olympic Games.

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The Top 10 YouTube ads in June Video

Tue, 15 Jul 2014

From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.

Germany win World Cup

Adidas nets World Cup sponsors victory

Mon, 14 Jul 2014 | By Sebastian Joseph

But positive sentiment for the Adidas brand still lags behind its rival and non-World Cup sponsor Nike in the UK.

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Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

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Nike ends Man Utd deal as Adidas looks set to take over Video

Tue, 8 Jul 2014 | By Lara O'Reilly, Sebastian Joseph

Nike terminates its 13-year Man U kit supply deal.

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Nike v Adidas: The brand World Cup Video

Tue, 10 Jun 2014 | By Sebastian Joseph

Nike is winning the social race and possibly the race for sales.

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Nike marketing analysis

Lara O'Reilly

Tech company + consumer brand = the perfect wearable tech fit

Fri, 25 Apr 2014 | By Lara O'Reilly

Marketers should be ordering a la carte wearables, not letting Silicon Valley dictate.

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How to create content that truly adds value Video

Wed, 12 Feb 2014 | By Michael Barnett

Too many brands are producing content nobody wants, so keep it interesting and relevant – and don’t sell.

Ruth Mortimer

How you judge the hype cycle can make or break your brands

Wed, 5 Feb 2014 | By Ruth Mortimer

When should marketers take advantage of the hype about a new technology?

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When to believe the hype

Wed, 5 Feb 2014 | By Lucy Tesseras

Why new products are doomed to failure if you ignore the ’hype cycle’.

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Warning: how social media is a danger to brands

Wed, 8 Jan 2014 | By Michael Barnett, Ronan Shields

Marketing Week investigates a £10bn online counterfeit industry that is exploiting social media to pose as brands and finds out what the authorities and companies are doing to fight back.

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The marketing trends for 2014 part two

Wed, 18 Dec 2013 | By Lucy Tesseras

From immersive experiences to native content and online targeting, here are the trends marketers will need to act on in 2014 - part two.

Nike

Consistent branding: Don't mess with it

30 May 2013 | By Mindi Chahal

Sticking with a strong story pays off for the likes of Nike, even in a multi-channel market.

Seb Joseph

Nike's decision to bring social media in-house is a sign of things to come

Fri, 4 Jan 2013 | By Sebastian Joseph

Nike’s decision to bring its social media output in-house is a sign of things to come but it does not signal the end of agency relationships around the marketing discipline.

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Nike essential read

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Top ten Nike 'Just Do It' ads Video

Thu, 22 Aug 2013 | By Sebastian Joseph

Marketing Week picks out the top ads featuring the brand’s iconic slogan to celebrate its 25th anniversary.

Nike campaigns

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Nike v Adidas: The brand World Cup Video

Tue, 10 Jun 2014 | By Sebastian Joseph

Nike is winning the social race and possibly the race for sales.

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Nike gets animated for World Cup with short-film Video

Tue, 10 Jun 2014 | By Sebastian Joseph

Nike launches Pixar-style short film as its content charge for the World Cup gathers pace.

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Nike launches digital trainer tournament for retailers

Wed, 28 May 2014 | By Sebastian Joseph

Nike gathers a handful of trainer retailers to go head-to-head in the run-up to this summer’s World Cup.

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Nike unveils ‘Risk Everything’ World Cup marketing platform Video

Tue, 1 Apr 2014 | By Russell Parsons

Nike hopes campaign starring brand ambassadors Wayne Rooney, Cristiano Ronaldo and Neymar will help it overtake Adidas. 

Nike related brands

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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The Top 10 YouTube ads in June Video

Tue, 15 Jul 2014

From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.

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Adidas replaces Nike as Manchester Utd kit sponsor in £750m deal

Mon, 14 Jul 2014 | By Sebastian Joseph

Adidas expects deal to deliver £1.5bn in total sales over the next 10 years.

Germany win World Cup

Adidas nets World Cup sponsors victory

Mon, 14 Jul 2014 | By Sebastian Joseph

But positive sentiment for the Adidas brand still lags behind its rival and non-World Cup sponsor Nike in the UK.

AdidasSuarez-Campaign-2014_304

Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

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Adidas needs to get smart with data to stand out in the wearable tech field

Fri, 11 Jul 2014 | By Sebastian Joseph

Adidas to launch fitness tracker that monitors workouts in August.

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