Nintendo
Nintendo, the Japanese games company, pioneered the handheld console market with the Game Boy and broke gaming into the family market with the Wii. Among its most well-known games brands are Super Mario and Pokémon.
Nintendo appoints marketer to lead UK
Former GSK marketer Simon Kemp becomes Nintendo’s UK general manager.
Nintendo launches first Wii U ad
Gaming company targets the forthcoming console at children and families with ‘How U will play next’ ads.
Nintendo blames price promotions for profit slump
Nintendo has posted its first ever annual loss since it became a publicly listed company, blaming a slump in sales of its handheld 3DS consoles.
Nintendo unveils “game changing” Wii successor
Nintendo has unveiled the long-awaited successor to the Wii console, the Wii U.
Official Nintendo Magazine set for 3D relaunch
Future Publishing’s Official Nintendo Magazine is to be revamped ahead of the launch of the Nintendo 3DS with what it claims to be the world’s first 3D cover for a games title.
Nintendo ties-up with HMV for 3DS launch
Nintendo UK is to partner with entertainment retailer HMV to officially launch its new portable 3D entertainment system, Nintendo 3DS.
Nintendo 3DS UK launch date and partners revealed
Nintendo has partnered with brands including Sky and Eurosport to launch its new 3D handheld console in the UK and Europe.
Nintendo reveals star line-up
Nintendo has unveiled a celebrity line-up for its Christmas advertising campaign including Sir Terry Wogan, JLS and Ant and Dec.
Nintendo unveils ad campaign for Super Mario 25th anniversary
Nintendo is launching a new television advertising campaign today (13 September), celebrating 25 years of its most iconic games series - Super Mario.
Games console at hub of family entertainment
Brands have the opportunity to use video games to engage with a wide audience now consoles have moved out of teenage bedrooms into the family living space, according to Turner Media Innovations.
Nintendo unveils new Change4Life themed ad
Nintendo is launching an advertising campaign to further promote its partnership with Change4Life, and demonstrate how the Wii Fit game can help consumers live a healthier life.
Nintendo launches dedicated iPlayer channel on Wii
Nintendo is launching a dedicated channel for the BBC iPlayer on the Wii next week as it looks to grow the 900,000 users the service has had since becoming available on the Wii browser in April 2008.
