Nintendo, the Japanese games company, pioneered the handheld console market with the Game Boy and broke gaming into the family market with the Wii. Among its most well-known games brands are Super Mario and Pokémon.


Wii U

Nintendo appoints marketer to lead UK

Tue, 20 Nov 2012

Former GSK marketer Simon Kemp becomes Nintendo’s UK general manager.

Wii U ad

Nintendo launches first Wii U ad Video

Mon, 5 Nov 2012

Gaming company targets the forthcoming console at children and families with ‘How U will play next’ ads.


Nintendo blames price promotions for profit slump

Thu, 26 Apr 2012

Nintendo has posted its first ever annual loss since it became a publicly listed company, blaming a slump in sales of its handheld 3DS consoles.


Nintendo unveils “game changing” Wii successor

Wed, 8 Jun 2011

Nintendo has unveiled the long-awaited successor to the Wii console, the Wii U.


Official Nintendo Magazine set for 3D relaunch

Thu, 10 Mar 2011

Future Publishing’s Official Nintendo Magazine is to be revamped ahead of the launch of the Nintendo 3DS with what it claims to be the world’s first 3D cover for a games title.


Nintendo ties-up with HMV for 3DS launch

Wed, 9 Mar 2011

Nintendo UK is to partner with entertainment retailer HMV to officially launch its new portable 3D entertainment system, Nintendo 3DS.

Nintendo 3DS

Nintendo 3DS UK launch date and partners revealed

Wed, 19 Jan 2011

Nintendo has partnered with brands including Sky and Eurosport to launch its new 3D handheld console in the UK and Europe.


Nintendo reveals star line-up

Mon, 4 Oct 2010

Nintendo has unveiled a celebrity line-up for its Christmas advertising campaign including Sir Terry Wogan, JLS and Ant and Dec.


Nintendo unveils ad campaign for Super Mario 25th anniversary

Mon, 13 Sep 2010

Nintendo is launching a new television advertising campaign today (13 September), celebrating 25 years of its most iconic games series - Super Mario.


Games console at hub of family entertainment

10 June 2010

Brands have the opportunity to use video games to engage with a wide audience now consoles have moved out of teenage bedrooms into the family living space, according to Turner Media Innovations.

Wii Fit Plus

Nintendo unveils new Change4Life themed ad

Tue, 9 Mar 2010

Nintendo is launching an advertising campaign to further promote its partnership with Change4Life, and demonstrate how the Wii Fit game can help consumers live a healthier life.

BBC iPlayer

Nintendo launches dedicated iPlayer channel on Wii

Fri, 13 Nov 2009

Nintendo is launching a dedicated channel for the BBC iPlayer on the Wii next week as it looks to grow the 900,000 users the service has had since becoming available on the Wii browser in April 2008.

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