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Npower marketing news

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Energy brands to feel the heat in competition probe Video

Thu, 27 Mar 2014 | By Sebastian Joseph

Experts say big six will boost marketing around transparency and value after Ofgem orders review.

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‘Energy brands’ marketing drives fails to meet needs of customers’

Mon, 20 Jan 2014 | By Sebastian Joseph

 Customer satisfaction with energy companies has sunk to a new low, according to Which?

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Npower looks to make marketing more responsive with hire

Mon, 13 Jan 2014 | By Sebastian Joseph

Npower to appoint head of marketing strategy to combat social and political pressure on the energy industry.

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Npower apologises after complaints hike

Tue, 3 Dec 2013 | By Sebastian Joseph

Most complained about energy firm pledges to give £1m to vulnerable customers after criticism.

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Energy companies update price promises following Govt savings plan

Mon, 2 Dec 2013 | By Sebastian Joseph

Utilities firms hit back at mounting pressure over energy costs with fuel bill cuts.

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Ofgem to create reassurance campaign

Thu, 28 Nov 2013 | By Sebastian Joseph

Energy watchdog on the hunt for new ad agency to help it allay concerns it is not doing enough to regulate the sector.

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Npower marketing analysis

Trends level of loyal and brand switching

Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?

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essential read

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Big Six warned to compete more fairly with challenger brands

Wed, 26 Feb 2014 | By Sebastian Joseph

Energy industry regulator Ofgem unveils new rules in a bid to boost competition between suppliers.

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Video: Npower details strategy to make energy efficiency marketing engaging Video

Thu, 6 Feb 2014 | By Sebastian Joseph

Npower boosts marketing spend to capitalise on political debate around energy efficiency.

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Ovo Energy preps first TV brand campaign to ‘shake’ Big Six’s dominance

Thu, 6 Feb 2014 | By Sebastian Joseph

Campaign aims to ‘have a go’ at challenging the industry’s dominant players.

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Npower bids to become 'true retailer'

Tue, 26 Feb 2013 | By Sebastian Joseph

Energy firms signals intent to be retail focused business and less dependant on sports sponsorship.

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Npower launches 'one stop' social hub

Mon, 26 Nov 2012

Energy firm to integrate social platform into wider plans to improve transparency and regain the trust of UK homeowners.

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Apprentic schemes

Should you recruit a marketer's apprentice?

Wed, 2 Apr 2014 | By Morag Cuddeford-Jones

Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.

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Big Six warned to compete more fairly with challenger brands

Wed, 26 Feb 2014 | By Sebastian Joseph

Energy industry regulator Ofgem unveils new rules in a bid to boost competition between suppliers.

Michael

Energy competition on the up thanks to more transparent data

Tue, 25 Feb 2014

British Gas profit drop shows more people know how to find a better deal.

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British Gas to step up marketing after losing almost 400,000 customers in a year

Thu, 20 Feb 2014 | By Sebastian Joseph

British Gas is targeting a return to customer growth after losing around 362,000 customers since the start of 2013.

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Ovo Energy preps first TV brand campaign to ‘shake’ Big Six’s dominance

Thu, 6 Feb 2014 | By Sebastian Joseph

Campaign aims to ‘have a go’ at challenging the industry’s dominant players.

Michael

Forget wearable tech, focus on the connected home in 2014

Tue, 21 Jan 2014 | By Michael Barnett

Google has bought Nest, British Gas is pushing Hive – we’ve even seen the first connected home hack.

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