Npower
Npower is a leading energy supplier in the UK. It is the retail arm of the RWE group and supplied gas and electricity to around 6.8 million residential and business customers.
Aviva hires Npower’s Peake as brand and sponsorship chief
Former Npower marketing director Kevin Peake has joined Aviva in the newly created position of brand, sponsorship and corporate responsibility director.
Npower slapped with £2m fine for mishandling complaints
Energy regulator Ofgem levies the second large fine on a "big six" firm in four months.
Npower promises not to upsell when installing smart meters
Npower has become the first of the "big six" energy suppliers to promise not to use smart meters as a surreptitious sales tool.
Npower restructure means marketer Kevin Peake is out
Npower has restructured its operations into three new divisions, resulting in the departure of the energy provider’s marketing director Kevin Peake.
Npower readies Foursquare-like Football League push
Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.
Npower launches UK's first electric vehicle tariff
Npower is set to launch Britain’s first electric vehicle tariff this summer in a bid to push its green credentials.
Football League signs £195m Sky Sports deal
The Football League has signed a three-year exclusive TV broadcasting deal with Sky Sports worth £195m.
Npower pushes “easy-to-understand” bills
Npower is introducing “easy-to-understand” bills in a bid to differentiate itself in the fiercely competitive energy market.
Npower keeps No Power Hour ticking on
Npower fired up the judges’ imagination at the 2010 Engage Awards and won the Utilities category for its educational “No Power Hour” campaign. It is now working to carry the message through the festive season.
Energy suppliers in the dock over mis-selling claims
Four of the UK’s biggest energy suppliers are to be investigated over concerns they have been mis-selling products to customers.
Marketing director of Npower talks brands
On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Kevin Peake, marketing director of Npower, which brands impress him:
Npower launches Football Saver tariff
Npower is launching its biggest ever promotion, fronted by footballer Dion Dublin, to support the launch of its “Football Saver” tariff to mark its sponsorship of the Football League.
Piers Morgan to front Npower’s No Power Hour
Npower has revealed that TV personality Piers Morgan is to front a football campaign to promote its ’No Power Hour’.
Sponsors stand behind England 2018 bid despite scandal
Sponsors of the team leading England’s 2018 FIFA World Cup bid have vowed to continue their support despite allegations that former chairman Lord Triesman accused rival nations of planning to bribe officials.
Npower to offer cashback on boiler insurance
Npower is to reward customers with a cashback deal on boiler care insurance policies if they don’t make a claim, in a move the company says will “shake up” the energy industry.
Npower confirms £21m Football League sponsorship
Npower is to announce a £21m three-year deal to replace Coca-Cola as sponsor of the Football League later today (16 March).
Npower uses multimedia ads to cut energy use
Npower is launching a TV and social media campaign starring Wallace & Gromit to push its smartpower energy monitor.
Npower to sponsor England 2018 bid
England 2018, the team leading England’s bid to host the FIFA World Cup, has signed Npower as a sponsor.
Npower joins in price cuts
Npower will launch an advertising campaign claiming it is cheaper for gas than British Gas as it becomes the latest energy provider to cut prices.
Npower joins Barclaycard Freedom
Npower has signed up to Barclaycard’s boosts Barclaycard Freedom loyalty scheme.
