Profile: Jeremy Gilley

The man marketing world peace

Npower

Npower is a leading energy supplier in the UK. It is the retail arm of the RWE group and supplied gas and electricity to around 6.8 million residential and business customers.

Npower

Michael

Energy competition on the up thanks to more transparent data

Tue, 25 Feb 2014

British Gas profit drop shows more people know how to find a better deal.

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Npower looks to make marketing more responsive with hire

Mon, 13 Jan 2014

Npower to appoint head of marketing strategy to combat social and political pressure on the energy industry.

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Lessons from the loyalty losers

17 October 2013

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?

Aviva campaign

Aviva hires Npower’s Peake as brand and sponsorship chief

Thu, 8 Dec 2011

Former Npower marketing director Kevin Peake has joined Aviva in the newly created position of brand, sponsorship and corporate responsibility director.

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Npower slapped with £2m fine for mishandling complaints

Mon, 31 Oct 2011

Energy regulator Ofgem levies the second large fine on a "big six" firm in four months.

Npower campaign

Npower promises not to upsell when installing smart meters

Tue, 13 Sep 2011

Npower has become the first of the "big six" energy suppliers to promise not to use smart meters as a surreptitious sales tool.

Npower

Npower restructure means marketer Kevin Peake is out

Tue, 9 Aug 2011

Npower has restructured its operations into three new divisions, resulting in the departure of the energy provider’s marketing director Kevin Peake.

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Npower readies Foursquare-like Football League push

Mon, 1 Aug 2011

Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.

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Npower launches UK's first electric vehicle tariff

Wed, 13 Apr 2011

Npower is set to launch Britain’s first electric vehicle tariff this summer in a bid to push its green credentials.

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Football League signs £195m Sky Sports deal

Tue, 5 Apr 2011

The Football League has signed a three-year exclusive TV broadcasting deal with Sky Sports worth £195m.

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Npower pushes “easy-to-understand” bills

Wed, 26 Jan 2011

Npower is introducing “easy-to-understand” bills in a bid to differentiate itself in the fiercely competitive energy market.

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Npower keeps No Power Hour ticking on

Tue, 14 Dec 2010

Npower fired up the judges’ imagination at the 2010 Engage Awards and won the Utilities category for its educational “No Power Hour” campaign. It is now working to carry the message through the festive season.

Gas

Energy suppliers in the dock over mis-selling claims

Thu, 2 Sep 2010

Four of the UK’s biggest energy suppliers are to be investigated over concerns they have been mis-selling products to customers.

Kevin Peake

Marketing director of Npower talks brands

26 August 2010

On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Kevin Peake, marketing director of Npower, which brands impress him:

NPower campaign

Npower launches Football Saver tariff

Wed, 16 Jun 2010

Npower is launching its biggest ever promotion, fronted by footballer Dion Dublin, to support the launch of its “Football Saver” tariff to mark its sponsorship of the Football League.

Piers Morgan

Piers Morgan to front Npower’s No Power Hour

Wed, 2 Jun 2010

Npower has revealed that TV personality Piers Morgan is to front a football campaign to promote its ’No Power Hour’.

News3 England 2018

Sponsors stand behind England 2018 bid despite scandal

Wed, 19 May 2010

Sponsors of the team leading England’s 2018 FIFA World Cup bid have vowed to continue their support despite allegations that former chairman Lord Triesman accused rival nations of planning to bribe officials.

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Npower to offer cashback on boiler insurance

Wed, 7 Apr 2010

Npower is to reward customers with a cashback deal on boiler care insurance policies if they don’t make a claim, in a move the company says will “shake up” the energy industry.

Newcastle FC

Npower confirms £21m Football League sponsorship

Tue, 16 Mar 2010

Npower is to announce a £21m three-year deal to replace Coca-Cola as sponsor of the Football League later today (16 March).

Npower

Npower uses multimedia ads to cut energy use

18 March 2010

Npower is launching a TV and social media campaign starring Wallace & Gromit to push its smartpower energy monitor.

England 2018 bid website

Npower to sponsor England 2018 bid

Thu, 11 Mar 2010

England 2018, the team leading England’s bid to host the FIFA World Cup, has signed Npower as a sponsor.

Npower campaign

Npower joins in price cuts

Tue, 9 Mar 2010

Npower will launch an advertising campaign claiming it is cheaper for gas than British Gas as it becomes the latest energy provider to cut prices.

Npower

Npower joins Barclaycard Freedom

Wed, 24 Feb 2010

Npower has signed up to Barclaycard’s boosts Barclaycard Freedom loyalty scheme.

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