Npower is a leading energy supplier in the UK. It is the retail arm of the RWE group and supplied gas and electricity to around 6.8 million residential and business customers.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
Former Npower marketing director Kevin Peake has joined Aviva in the newly created position of brand, sponsorship and corporate responsibility director.
Energy regulator Ofgem levies the second large fine on a "big six" firm in four months.
Npower has become the first of the "big six" energy suppliers to promise not to use smart meters as a surreptitious sales tool.
Npower has restructured its operations into three new divisions, resulting in the departure of the energy provider’s marketing director Kevin Peake.
Npower is activating its sponsorship of the English Football League this year with a Foursquare-esque social media game for fans to “show their loyalty” to their clubs.
Npower is set to launch Britain’s first electric vehicle tariff this summer in a bid to push its green credentials.
The Football League has signed a three-year exclusive TV broadcasting deal with Sky Sports worth £195m.
Npower is introducing “easy-to-understand” bills in a bid to differentiate itself in the fiercely competitive energy market.
Npower fired up the judges’ imagination at the 2010 Engage Awards and won the Utilities category for its educational “No Power Hour” campaign. It is now working to carry the message through the festive season.
Four of the UK’s biggest energy suppliers are to be investigated over concerns they have been mis-selling products to customers.
On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Kevin Peake, marketing director of Npower, which brands impress him:
Npower is launching its biggest ever promotion, fronted by footballer Dion Dublin, to support the launch of its “Football Saver” tariff to mark its sponsorship of the Football League.
Npower has revealed that TV personality Piers Morgan is to front a football campaign to promote its ’No Power Hour’.
Sponsors of the team leading England’s 2018 FIFA World Cup bid have vowed to continue their support despite allegations that former chairman Lord Triesman accused rival nations of planning to bribe officials.
Npower is to reward customers with a cashback deal on boiler care insurance policies if they don’t make a claim, in a move the company says will “shake up” the energy industry.
Npower is to announce a £21m three-year deal to replace Coca-Cola as sponsor of the Football League later today (16 March).
Npower is launching a TV and social media campaign starring Wallace & Gromit to push its smartpower energy monitor.
England 2018, the team leading England’s bid to host the FIFA World Cup, has signed Npower as a sponsor.
Npower will launch an advertising campaign claiming it is cheaper for gas than British Gas as it becomes the latest energy provider to cut prices.
Npower has signed up to Barclaycard’s boosts Barclaycard Freedom loyalty scheme.