O2 marketing news
Mobile AdChoices icon launch means EE, O2 and Vodafone customers will be able to opt out of interest-based ads within three clicks.
CEO David Sear to leave mobile advertising and m-commerce joint venture next month.
Branded app designed to ‘open up the possibilities of technology to all’ removed from app stores.
Shadi Halliwell to take on newly created role as part of marketing restructure.
O2 to close the mobile payment app it launched just 18 months ago as it looks to Weve to power its mobile money offering.
O2’s new top marketer Nina Bibby makes three senior hires from Manchester City, Paddy Power and parent company Telefonica.
Marketing Week speaks to O2’s digital director using the ‘Clip It’ app to uncover the strategy behind the service.
Operator launches #TweetServe allowing customers access to their account information via direct messages.
O2 marketing analysis
A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.
In a world of connected commerce more brands are working with rivals.
Customer service is not improving across financial services, telecoms and retail despite considerable investment.
Start-ups are adopting the concept of the brand wingman to gain expertise and market exposure from like-minded business.
Why new products are doomed to failure if you ignore the ’hype cycle’.
Taking a political stand has long been taboo for brands, but consumer expectations that companies have a greater social role is encouraging some to speak out.
Apple, Tesco and EE are using location-based marketing to change the way people shop.
£7m pound campaign that offers O2 customers a £1 Lunch offer every Monday.
Virtual reality headset gives fans ‘access’ to England team.
Launch expected in Spring 2014, with Vodafone’s NFC-enabled offering leapfrogging O2 Wallet.
Operator parts company with nine-year incumbent of its sponsorship account to introduce ‘new thinking and innovation’.
O2 related brands
As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.
Operator wants to become ”an irresistible travel option” after franchise win.
Broadcasters ramp up their marketing with just a week to go until the new Premier League season.
Virgin Atlantic has appointed adam&eveDDB as its lead creative agency.
Virgin Holidays tells Three ‘Don’t be sorry’ for all the holiday spam and urges its own customers to ‘show off’ holiday snaps.
Mobile advertising and payments joint venture hires former ZenithOptimedia UK CEO Tim Hipperson.
Related sectors: technology & telecoms
Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.
The digital ad industry should be defending itself.
Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.
B2B automated marketing techniques are set to take off in B2C.
Brands are cutting out third parties to cultivate the customer.
Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.
All online ads should have a weighted user feedback option.
Help your business by attending events and connecting with trade bodies.
Make sure you stay customer friendly with digital practices.