O2 marketing news
Mobile AdChoices icon launch means EE, O2 and Vodafone customers will be able to opt out of interest-based ads within three clicks.
CEO David Sear to leave mobile advertising and m-commerce joint venture next month.
Branded app designed to ‘open up the possibilities of technology to all’ removed from app stores.
Shadi Halliwell to take on newly created role as part of marketing restructure.
O2 to close the mobile payment app it launched just 18 months ago as it looks to Weve to power its mobile money offering.
O2’s new top marketer Nina Bibby makes three senior hires from Manchester City, Paddy Power and parent company Telefonica.
Marketing Week speaks to O2’s digital director using the ‘Clip It’ app to uncover the strategy behind the service.
Operator launches #TweetServe allowing customers access to their account information via direct messages.
O2 marketing analysis
A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.
In a world of connected commerce more brands are working with rivals.
Customer service is not improving across financial services, telecoms and retail despite considerable investment.
Start-ups are adopting the concept of the brand wingman to gain expertise and market exposure from like-minded business.
Why new products are doomed to failure if you ignore the ’hype cycle’.
Taking a political stand has long been taboo for brands, but consumer expectations that companies have a greater social role is encouraging some to speak out.
Apple, Tesco and EE are using location-based marketing to change the way people shop.
£7m pound campaign that offers O2 customers a £1 Lunch offer every Monday.
Virtual reality headset gives fans ‘access’ to England team.
Launch expected in Spring 2014, with Vodafone’s NFC-enabled offering leapfrogging O2 Wallet.
Operator parts company with nine-year incumbent of its sponsorship account to introduce ‘new thinking and innovation’.
O2 related brands
Broadcasters ramp up their marketing with just a week to go until the new Premier League season.
Virgin Atlantic has appointed adam&eveDDB as its lead creative agency.
Virgin Holidays tells Three ‘Don’t be sorry’ for all the holiday spam and urges its own customers to ‘show off’ holiday snaps.
Mobile advertising and payments joint venture hires former ZenithOptimedia UK CEO Tim Hipperson.
Advice from the marketers that turned their brands around.
Latest ad for Virgin Media uses Usain Bolt to promote Premier League.
Related sectors: technology & telecoms
Marketing Academy scholars give their predictions for the future of the industry.
Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.
Opening up the analytics dashboard to everyone cheapens its value.
Consumers cite cost and lack of usefulness as barriers to adoption.
As Paypal’s vice-president of global brand and communications, Christina Smedley is putting customer experience at the centre of its positioning.
Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.
The era of smart connected tech devices has begun, but many consumers remain unconvinced.
The EPL appears short-sighted when it comes to social.
Retailers must avoid spamming consumers via mobile.