O2 marketing news


Weve allows users to opt out of mobile ads

Tue, 24 Jun 2014 | By Lara O'Reilly

Mobile AdChoices icon launch means EE, O2 and Vodafone customers will be able to opt out of interest-based ads within three clicks.


Weve seeks CEO as Sear leaves

Thu, 19 Jun 2014 | By Russell Parsons, Lara O'Reilly

CEO David Sear to leave mobile advertising and m-commerce joint venture next month. 

O2 Clip it

O2 shuts down video messaging app Clip It

Thu, 22 May 2014 | By Lara O'Reilly

Branded app designed to ‘open up the possibilities of technology to all’ removed from app stores.


Harvey Nichols hires former O2 brand chief as marketing director Video

Tue, 29 Apr 2014 | By Sarah Vizard

Shadi Halliwell to take on newly created role as part of marketing restructure.

o2 wallet

O2 to close Wallet

Thu, 9 Jan 2014 | By Lara O'Reilly

O2 to close the mobile payment app it launched just 18 months ago as it looks to Weve to power its mobile money offering.

O2 Be More Dog

O2 assembles new marketing and insight team

Tue, 7 Jan 2014 | By Lara O'Reilly

O2’s new top marketer Nina Bibby makes three senior hires from Manchester City, Paddy Power and parent company Telefonica.

O2 Clip it

O2 trials free video messaging app Video

Wed, 18 Dec 2013 | By Lara O'Reilly

Marketing Week speaks to O2’s digital director using the ‘Clip It’ app to uncover the strategy behind the service.

O2 Twitter

O2 launches 'first' Twitter self-service platform

Tue, 17 Dec 2013

Operator launches #TweetServe allowing customers access to their account information via direct messages.

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O2 marketing analysis


Loyalty schemes vs price promotions - which work better?

Wed, 16 Jul 2014 | By Morag Cuddeford-Jones

A new study indicates that using price cuts to encourage brand switching is diminishing while the influence of incentives within loyalty schemes is growing.

Sleeping with the enemy

Sleeping with the enemy

CMO Strategy June 2014 | By Nicola Smith

In a world of connected commerce more brands are working with rivals.

Customer satisfaction trends

Customer satisfaction levels plummet in financial, retail and telecommunications sectors

Wed, 21 May 2014 | By Lucy Tesseras

Customer service is not improving across financial services, telecoms and retail despite considerable investment.


Start-ups and big brands join forces for mutually beneficial partnerships

Wed, 12 Feb 2014 | By Lucy Tesseras

Start-ups are adopting the concept of the brand wingman to gain expertise and market exposure from like-minded business.


When to believe the hype

Wed, 5 Feb 2014 | By Lucy Tesseras

Why new products are doomed to failure if you ignore the ’hype cycle’.


Brands and politics: Thinking inside the ballot box

24 October 2013 | By Lucy Handley

Taking a political stand has long been taboo for brands, but consumer expectations that companies have a greater social role is encouraging some to speak out.

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essential read


Mobile microtargeting

12 December 2013 | By Jonathan Bacon

Apple, Tesco and EE are using location-based marketing to change the way people shop.

O2 campaigns

O2 Be More Dog campaign

O2 brings back ‘Be More Dog’ ad to herald revamped app

Thu, 15 May 2014 | By Sebastian Joseph

£7m pound campaign that offers O2 customers a £1 Lunch offer every Monday.

England sponsor O2 creates Oculus Rift immersive experience for rugby fans Video

Thu, 6 Feb 2014 | By Sebastian Joseph

Virtual reality headset gives fans ‘access’ to England team. 

Vodafone Freebee

Vodafone takes on O2 and Google with mobile wallet launch

Fri, 22 Nov 2013 | By Ronan Shields

Launch expected in Spring 2014, with Vodafone’s NFC-enabled offering leapfrogging O2 Wallet.  

O2 England Rugby

O2 to digitally 'evolve' rugby sponsorship ahead of 2015 World Cup

Tue, 10 Sep 2013 | By Lara O'Reilly

Operator parts company with nine-year incumbent of its sponsorship account to introduce ‘new thinking and innovation’.

O2 related brands

Virgin Trains, Arrive Awesome

Why Virgin Trains wants passengers to 'Arrive Awesome' Video

Wed, 17 Sep 2014 | By Jonathan Bacon

As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.


Virgin Trains unveils £8m brand reboot Video

Wed, 17 Sep 2014 | By Jonathan Bacon

Operator wants to become ”an irresistible travel option” after franchise win. 

bt countdown 2014 304

BT Sport and Sky count down to Premier League kick-off

Fri, 8 Aug 2014 | By Sarah Vizard

Broadcasters ramp up their marketing with just a week to go until the new Premier League season.

Virgin Atlantic Little Red

Virgin Atlantic signals break with heritage with new ad agency Video

Tue, 5 Aug 2014 | By Branwell Johnson

Virgin Atlantic has appointed adam&eveDDB as its lead creative agency.


Virgin Holidays counters Three’s 'Holiday Spam’ apology ads with witty reply Video

Mon, 28 Jul 2014 | By Sebastian Joseph

Virgin Holidays tells Three ‘Don’t be sorry’ for all the holiday spam and urges its own customers to ‘show off’ holiday snaps.


Weve appoints interim CEO

Wed, 16 Jul 2014 | By Lara O'Reilly

Mobile advertising and payments joint venture hires former ZenithOptimedia UK CEO Tim Hipperson.

Related sectors: technology & telecoms

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