Mobile operator O2 UK is part of the Telefónica O2 Europe group. It is the title sponsor of The O2 entertainment venue and sponsors the England Rugby team. O2 also has set up a joint venture business with Tesco Mobile in the UK and Ireland. It is keen to stretch the brand into other sectors, for example with its O2 Money initiative.
Raja Rajamannar on delivering a ‘Priceless’ marketing strategy.
Start-ups are adopting the concept of the brand wingman to gain expertise and market exposure from like-minded business.
Why new products are doomed to failure if you ignore the ’hype cycle’.
Lady Gaga appears in TV ad for mobile operator to promote its early access ticket offer for the popstar’s UK tour dates.
O2 to close the mobile payment app it launched just 18 months ago as it looks to Weve to power its mobile money offering.
O2’s new top marketer Nina Bibby makes three senior hires from Manchester City, Paddy Power and parent company Telefonica.
Marketing Week speaks to O2’s digital director using the ‘Clip It’ app to uncover the strategy behind the service.
Operator launches #TweetServe allowing customers access to their account information via direct messages.
Apple, Tesco and EE are using location-based marketing to change the way people shop.
Google, O2 and Vodafone book campaigns marking launch of CityLive interactive outdoor network.
Taking a political stand has long been taboo for brands, but consumer expectations that companies have a greater social role is encouraging some to speak out.
Operator parts company with nine-year incumbent of its sponsorship account to introduce ‘new thinking and innovation’.
Mobile operator pairs with Mozilla to challenge Apple and Google’s dominance of the mobile web with ’The Open Agenda’ campaign.
Tariffs broadly match EE and Vodafone’s prices, but O2 hopes to differentiate on content and the ‘simplicity’ of its upgrade process.
UK’s second-largest operator to launch 4G this month to rival incumbent EE.
Latest ad marks ‘first proof point’ of O2’s ‘Be More Dog’ brand strategy.
Why companies should pay attention to their tone of voice to get ahead.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Brand refresh taps in to UK’s love of animals to show the lighter side of the brand.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.
Proposed JV with CaixaBank and Santander aim to offer retailers with big data insights.
Barclaycard’s CMO to take top marketing job in November 2013.
O2-owner eyes further revenue streams powered by ‘big data’.
BT reported to be plotting a return to consumer mobile market after 11 years of absence, following 4G spectrum acquisition.
Hike in contract and customers numbers offsets dip in revenues.
Social network poaches O2’s head of real time research Jake Steadman ahead of what is understood to be a global ad analytics product announcement.
New social media chief handed brief to move channel use beyond customer service.
O2 and Coke marketing chiefs say recession has made customers more demanding of brands.
BSkyB to acquire O2’s fixed line telephony business for up to £200m.
O2, Voda, Three and EE seek differentiation in 4G marketing.