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Carlsberg Old Lions ad

Top 10 best ever World Cup ads Video

Mon, 9 Jun 2014 | By Lara O'Reilly

From McDonald’s unlikely child star to Nike’s famous brand of footballing cinematography, we pick our favourite ever World Cup ads.

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Pepsi vending machine rewards football skills with free drinks Video

Tue, 13 May 2014 | By Sebastian Joseph

Interactive machine makes fans work up a sweat to receive drinks.

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Coke and Pepsi face off for World Cup brand win Video

Wed, 2 Apr 2014 | By Sebastian Joseph

Coca-Cola and Pepsi unveil global campaigns to promote their ties to football ahead of the World Cup.

Share a Coke

'Heavyweight ad campaigns' help UK soft drinks sales top £10bn for first time

Fri, 28 Mar 2014 | By Lara O'Reilly

Soft drinks sales grew by 2% in 2013, according to Britvic Soft Drinks Review.

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Quaker Oats moves into content with one-off radio show

Wed, 4 Dec 2013 | By Sebastian Joseph

PepsiCo to create radio show online to encourage people to eat porridge.

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PepsiCo's marketing blitz spurs European sales

Wed, 16 Oct 2013 | By Sebastian Joseph

Food and drink maker’s turnaround plan for its top 12 brands shows signs it is starting to take effect in Europe.

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Apple courts brands for UK iTunes Radio launch

Thu, 26 Sep 2013 | By Ronan Shields

Change of tack reported by UK agencies, as iAd unit seeks to bolster its ranks.  

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PepsiCo confirmed as iTunes Radio launch partner

Thu, 19 Sep 2013 | By Ronan Shields

Apple courts brands for UK launch, seeks to bolster iAd team.

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Pepsico marketing analysis

Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

How to be a visionary markerter

How to be a visionary marketer

Wed, 30 Apr 2014 | By Jonathan Bacon

Learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brand’s success.

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Playing it safe

Wed, 15 May 2013 | By Mindi Chahal

Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?

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essential read

Gifts

A personal touch gives smarter rewards

17 April 2014 | By Mindi Chahal

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.

Pepsico campaigns

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Pepsi Max integrates 'Unbelievable' Vine videos into outdoor ads

Mon, 17 Feb 2014 | By Sebastian Joseph

Campaign signals Pepsi Max’s move away from traditional media led TV campaigns to digital.

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Pepsi unveils global ‘football super squad’ brand ambassador lineup

Thu, 16 Jan 2014 | By Lara O'Reilly

Pepsi’s 2014 ambassadors to include Leo Messi, Robin van Persie and Jack Wilshere.

Pepsico related brands

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The Marketing Week

Fri, 13 Jun 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Adidas World Cup 2014 ad

The Marketing Week Video

Fri, 30 May 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Coca Cola World Cup 2014

Share a Coke and World Cup marketing fail to lift Coca-Cola profits

Tue, 22 Jul 2014 | By Lara O'Reilly

A spike in marketing costs and a lack of consumer demand for fizzy drinks saw Coke miss analysts’ estimates in its second quarter.

Share a Coke 2014

Share a Coke marketing returns with bigger push Video

Thu, 17 Jul 2014 | By Lara O'Reilly

Extensions include Channel 4 tie-up for personalised 4oD ads and ability for consumers to order glass bottles with their names on.

Simon Miles

Digital professional: Simon Miles

Digital Strategy July 2014

Simon Miles, digital director, Coca-Cola Enterprises.

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Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

Related sectors: food & drink

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