Profile: Jeremy Gilley

The man marketing world peace

PepsiCo

PepsiCo is one of the leading companies in the soft drinks, snacks and food marketplace. Its UK & Ireland offices employs over 5,500 people across 13 locations, looking after brands including Pepsi, 7Up, Walkers, Quakers, Tropicana and Gatorade.

Pepsi Co

Gifts

A personal touch gives smarter rewards

17 April 2014

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.

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Coke and Pepsi face off for World Cup brand win Video

Wed, 2 Apr 2014

Coca-Cola and Pepsi unveil global campaigns to promote their ties to football ahead of the World Cup.

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'Heavyweight ad campaigns' help UK soft drinks sales top £10bn for first time

Fri, 28 Mar 2014

Soft drinks sales grew by 2% in 2013, according to Britvic Soft Drinks Review.

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Pepsi Max integrates 'Unbelievable' Vine videos into outdoor ads

Mon, 17 Feb 2014

Campaign signals Pepsi Max’s move away from traditional media led TV campaigns to digital.

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Pepsi unveils global ‘football super squad’ brand ambassador lineup

Thu, 16 Jan 2014

Pepsi’s 2014 ambassadors to include Leo Messi, Robin van Persie and Jack Wilshere.

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Quaker Oats moves into content with one-off radio show

Wed, 4 Dec 2013

PepsiCo to create radio show online to encourage people to eat porridge.

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Apple courts brands for UK iTunes Radio launch

Thu, 26 Sep 2013

Change of tack reported by UK agencies, as iAd unit seeks to bolster its ranks.  

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PepsiCo confirmed as iTunes Radio launch partner

Thu, 19 Sep 2013

Apple courts brands for UK launch, seeks to bolster iAd team.

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Man Utd objects to Coke ads in tour game

Mon, 5 Aug 2013

Premier League Champions unwilling to risk Pepsi deal in Australian tie. 

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Pepsi plots major brand push for leisure channels

Wed, 15 May 2013

Softs drinks maker readies bid to extend lead over Coke in leisure channels with major digital and music push.

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Playing it safe

Wed, 15 May 2013

Is fear of a social media scandal driving marketers to play it safe and revive old campaigns?

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Mountain Dew drops Lil Wayne for 'offensive' lyrics

Tue, 7 May 2013

Move to sever ties with rapper comes days after brand dropped ad by Tyler the Creator for portraying racial stereotypes and violence towards women.

Pepsi Beyonce

Beyonce returns to previous looks in new Pepsi Max ad Video

Fri, 5 Apr 2013

Global ad features singer’s new track Grown Woman and a dance-off between her various stage personalities.

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Pepsi outperforms Coke

Tue, 2 Apr 2013

Pepsi outperforms market leader’s growth despite heavy investment in marketing around the Olympics, says annual drinks report.

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PepsiCo aims for Trop50 to be market leader

Thu, 7 Feb 2013

PepsiCo hopes multi-million pound campaign and fashion focus will propel new low-cal juice brand to the top.

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PepsiCo names first UK digital chief

Mon, 21 Jan 2013

Snacks business drafts in House of Fraser’s e-commerce chief to spearhead its digital activity in the UK.

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Pepsi signs Beyonce as global brand ambassador

Mon, 10 Dec 2012

Beyonce expands decade-long partnership with soft drinks brand.

Investing in China: PepsiCo (case study)

6 December 2012

While Chinese companies are showing continued interest in the West, PepsiCo is looking east for inspiration. Last month it opened a new research and development centre in Shanghai. The facility is described as “a hub of new product, packaging and equipment innovation for PepsiCo’s businesses throughout Asia” and a means of improving R&D processes across the food and drinks group.

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Data collection gets innovative

Data Strategy 11 October

Brands are looking at ever more innovative ways to collect consumer data - from QR codes attached to gravestones to vending machines that inform future fizzy drink flavours, but consumers are demanding a fair exchange for their information.

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Cricket chiefs eye social media to boost reach

Thu, 27 Sep 2012

Cricket’s governing body to launch co-branded Twitter campaigns with sponsors in a bid to boost the sport’s global appeal.

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Pepsi & Michael Jackson: a history in ads Video

Wed, 19 Sep 2012

Marketing Week looks back at the five best Pepsi adverts starring the ‘king of pop’ Michael Jackson.

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Pepsi readies Michael Jackson TV spot Video

Tue, 18 Sep 2012

Drinks manufacturer remixes Michael Jackson’s ‘Bad’ to mark the single’s 25th anniversary.

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'Reckless' Mountain Dew ad banned Video

Wed, 1 Aug 2012

PepsiCo’s in-game ad censured by watchdog because it could have encouraged viewers to copy the “dangerous” stunts it featured.

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PepsiCo could launch social vending machine in UK Video

Mon, 2 Jul 2012

Food and drinks business sees a new way to connect with UK shoppers.

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PepsiCo hands Amin global marketing chief role

Fri, 11 May 2012

Food company hands Salman Amin augmented role as part of a raft of senior appointments to its executive team.

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Pepsi teams up with Nicki Minaj for global ad Video

Wed, 9 May 2012

Pepsi teams up with RnB singer for debut TV spot under its ‘Live for Now’ music campaign.

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Pepsi readies global music campaign

Mon, 30 Apr 2012

Drinks giant hopes marketing push, featuring Nicki Minaj, will help it appeal to younger consumers.

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PepsiCo readies Walkers Sensations nuts brand

Wed, 28 Mar 2012

PepsiCo to expand its UK crisp brand Walkers Sensations in to flavoured nuts.

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Lionel Messi and Jack Wilshere star in Pepsi Max spot Video

Tue, 27 Mar 2012

Football stars Lionel Messi, Jack Wilshere and Didier Drogba take it to the Max in new spot.

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PepsiCo readies multi-million dollar investment in brands

Thu, 9 Feb 2012

PepsiCo to boost its ad spend by as much as $600m (£378m) as it looks to strengthen its position against Kraft Foods and Coca-Cola.

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