French automobile-maker Renault dates its founding back to the very end of the 19th century and the company now has a presence in 118 countries. It took a stake in Nissan in 1999 and its marques include the Renault Megane, Twingo and Laguna.
Online ads feature scantily-clad men and burlesque dancers as Renault puts va-va-voom into test drives.
Brands are looking to cash in on Rihanna’s popularity as both Renault and Nivea launch major promotions in the run up to the pop singer’s US and European tour.
Renault has partnered with Twentieth Century Fox to launch a limited edition Simpsons branded family car.
Watch the latest Renault campaign here.
Renault has unveiled an integrated marketing push to promote the launch of its Mégane Coupé Cabriolet and Wind models, centred on an online reality television show.
A campaign for Renault’s electric vehicle range has been banned by the advertising watchdog for making misleading claims about C02 emissions.
Renault and Electronic Arts have signed a deal to enable players of The Sims 3 to integrate Renault’s forthcoming range of electric vehicles into the game.
Renault and Nissan are to jointly take a 3.1% stake in Daimler and the German car maker will take a 3.1% stake in each of the other manufacturers’ businesses.
A Renault television advert promoting a range of zero emissions cars has been banned by the Advertising Standards Authority (ASA).
Renault has extended its advertising contract with Publicis Groupe for a further three years.