Samsung

Samsung news

Samsung Rainbow

Samsung launches tablet art installation

Wed, 20 Aug 2014 | By Lara O'Reilly

Samsung looks to ‘Midnight Rainbow’ to continue its ‘disruptive’ marketing charge as it bids to become ‘most loved brand’.

Aldi

UK consumers rate Aldi top brand

Wed, 16 Jul 2014 | By Sarah Vizard

‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.

Spotify Lily Allen ASA

Spotify unveils video ad products

Wed, 18 Jun 2014 | By Branwell Johnson

Coca-Cola, McDonald’s, Samsung, Ford and Kraft are testing formats. 

Samsung Galaxy S5

Samsung looks to 'product porn' to make Galaxy S5 stand out

Wed, 12 Mar 2014 | By Lara O'Reilly

Initial marketing burst to take a product, rather than lifestyle-focused approach.

Samsung Gear

Samsung looks to fingerprint ID and fitness to differentiate with latest smartphone

Tue, 25 Feb 2014 | By Lara O'Reilly

MWC: Samsung unveils the Galaxy S5 and Gear Fit smartband.

Sochi2014-Logo-2014_304

Pressure escalates on Winter Olympic brands to act against Russia’s anti-gay laws

Wed, 5 Feb 2014 | By Sebastian Joseph

Activists ramp up call for a boycott of the Games and sponsors’ products. 

Samsung Launching People

Samsung launches brand marketing platform in bid to become 'most loved brand' Video

Mon, 3 Feb 2014 | By Lara O'Reilly

‘Launching People’ programme stars Paloma Faith, Rankin, Idris Elba and Gizzi Erskine, who will mentor undiscovered talent on a TV show.

Samsung Illy

Samsung and Italian coffee brand Illy form global partnership

Wed, 22 Jan 2014 | By Lara O'Reilly

Tie-up will see Samsung tablets introduced to Illycaffès and Illy coffee served in Samsung stores.

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Samsung marketing analysis

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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Rise of the tablet tykes

3 October 2013 | By Jonathan Bacon

The number of youngsters using tablet computers has mushroomed, fuelling demand for apps geared to children, but with security features that reassure parents.

Lara O'Reilly

It's not the Galaxy S4 rivals are scared of, it's the marketing budget

Fri, 15 Mar 2013 | By Lara O'Reilly

As predicted the internet went wild as Samsung unveiled its latest flagship handset, the Galaxy S4…

notepad

A brand is worth a thousand words

7 February 2013 | By Maeve Hosea

New research reveals that people talk more about brands in their everyday lives than on social media.

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sarah600by400

Can Samsung make mobile phone retail less intimidating?

Thu, 30 Jan 2014 | By Sarah Vizard

Deals with both Illy coffee and Carphone Warehouse suggest a softer marketing approach to selling mobile phones and tablets that could reap big rewards.

samsung brand campaigns

Marvel

Samsung drafts in Marvel superheroes in battle with Apple

Fri, 13 Jun 2014 | By Russell Parsons

Samsung will offer customers phones and content featuring Marvel characters.

England Samsung

Samsung named the FA’s first smartphone partner

Tue, 13 May 2014 | By Sebastian Joseph

FA steps up efforts to boost commercial coffers with new sponsorship package.

samsung-uhdtv-2014-304

Samsung readies ‘emotional’ campaign to break UHD TV into ‘mainstream consciousness’

Thu, 10 Apr 2014 | By Sarah Vizard

Samsung aims to create new curved TV category with a marketing push ahead of the World Cup in June. 

VisaSochi-Campaign-2014_304

Sponsors warm up for Winter Olympic Games Video

Fri, 7 Feb 2014 | By Sebastian Joseph

P&G, Visa and Samsung pull the trigger on the main phases of their Sochi 2014 sponsorship campaigns.

Samsung related brands

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

YouTube-Logo-2014_304

YouTube serves real-time content to football clubs and brands

Thu, 14 Aug 2014 | By Sebastian Joseph

YouTube pounces on the opportunity to drive ad revenue around the sport.

AppleMacs-Product-2014_304

Apple woos former Nike social media head Musa Tariq

Tue, 5 Aug 2014 | By Sebastian Joseph

Former Burberry marketer Tariq reunites with the fashion house’s previous CEO Angela Ahrendts at Apple.

GoogleAdwords-Product-2014_304

Google parts ways with advertising chief Dan Cobley

Mon, 4 Aug 2014 | By Sebastian Joseph

Cobley ends near nine-year career at the technology business just months after starting the newly created role.

Nokia phones

Nokia losses underline Microsoft’s decision to slim down phone division

Wed, 23 Jul 2014 | By Lara O'Reilly

Microsoft, which recently announced its biggest ever round of job cuts, reported a 7 per cent drop in profits in the last quarter.

related sectors: technology & telecoms

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