Samsung

Samsung news

Samsung laptop

Samsung pulls out of laptop market in Europe

Wed, 24 Sep 2014 | By Lara O'Reilly

Samsung responds to weak consumer demand for its laptops and Chromebooks by discontinuing sales.

Lily Allen, Samsung

The Marketing Week

Fri, 19 Sep 2014 | By Marketing Week Reporters

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

Samsung Galaxy Alpha

Samsung looks to link with youth culture with £10m Galaxy Alpha push

Fri, 19 Sep 2014 | By Lara O'Reilly

Samsung calls on Lily Allen and London fashion lingo to promote new premium handset.

Samsung VR

IFA: the marketing round-up

Fri, 5 Sep 2014 | By Lara O'Reilly

Marketing Week picks out the key releases and marketing strategies announced at the annual Berlin consumer electronics show.

Samsung VR

Samsung virtual reality headset offers brands immersive options

Wed, 3 Sep 2014 | By Lara O'Reilly

Marketers will soon be able to create content and games for the Gear VR, which goes on sale this autumn.

Samsung Galaxy S

Samsung launches smartwatch that ‘redefines the idea of a wearable’

Thu, 28 Aug 2014 | By Lara O'Reilly

Gear S smartwatch described as the ‘experimental’ option for marketers to create wearable applications.

Samsung Rainbow

Samsung launches tablet art installation

Wed, 20 Aug 2014 | By Lara O'Reilly

Samsung looks to ‘Midnight Rainbow’ to continue its ‘disruptive’ marketing charge as it bids to become ‘most loved brand’.

Aldi

UK consumers rate Aldi top brand

Wed, 16 Jul 2014 | By Sarah Vizard

‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.

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Samsung marketing analysis

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How Samsung took the wind out of Apple’s sails Video

Wed, 17 Sep 2014 | By Mark Ritson

Samsung played a blinder in aggressively undermining the Apple iPhone6 launch.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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Rise of the tablet tykes

3 October 2013 | By Jonathan Bacon

The number of youngsters using tablet computers has mushroomed, fuelling demand for apps geared to children, but with security features that reassure parents.

Lara O'Reilly

It's not the Galaxy S4 rivals are scared of, it's the marketing budget

Fri, 15 Mar 2013 | By Lara O'Reilly

As predicted the internet went wild as Samsung unveiled its latest flagship handset, the Galaxy S4…

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essential read

sarah600by400

Can Samsung make mobile phone retail less intimidating?

Thu, 30 Jan 2014 | By Sarah Vizard

Deals with both Illy coffee and Carphone Warehouse suggest a softer marketing approach to selling mobile phones and tablets that could reap big rewards.

samsung brand campaigns

Marvel

Samsung drafts in Marvel superheroes in battle with Apple

Fri, 13 Jun 2014 | By Russell Parsons

Samsung will offer customers phones and content featuring Marvel characters.

England Samsung

Samsung named the FA’s first smartphone partner

Tue, 13 May 2014 | By Sebastian Joseph

FA steps up efforts to boost commercial coffers with new sponsorship package.

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Samsung readies ‘emotional’ campaign to break UHD TV into ‘mainstream consciousness’

Thu, 10 Apr 2014 | By Sarah Vizard

Samsung aims to create new curved TV category with a marketing push ahead of the World Cup in June. 

VisaSochi-Campaign-2014_304

Sponsors warm up for Winter Olympic Games Video

Fri, 7 Feb 2014 | By Sebastian Joseph

P&G, Visa and Samsung pull the trigger on the main phases of their Sochi 2014 sponsorship campaigns.

Samsung related brands

Oreo

Mondelez pens ‘biggest’ global video ad deal with Google

Wed, 1 Oct 2014 | By Sebastian Joseph

Mondelez agrees to ‘substantial global advertising” commitment with Google to increase ROI.

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Google aims to make mobile advertising more appealing to brands

Tue, 30 Sep 2014 | By Sarah Vizard

Google admits some brands have struggled with mobile as it releases new mobile ad formats.

YouTube ad

YouTube looks to boost perceptions of its quality content with major push

Thu, 25 Sep 2014 | By Lara O'Reilly

YouTube’s first multi-media campaign looks to challenge ‘narrow view’ many marketers and consumers have about the platform.

Logo change

What's in a logo? Video

Wed, 24 Sep 2014 | By Jonathan Bacon

A host of brands have recently been ridiculed for changing their logos, but if you believe in the strategy, should you ignore the doubters?

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Apple has highlighted the best and worst of DM

Mon, 22 Sep 2014 | By Russell Parsons

Apple’s talk of data transparency is admirable but the U2 giveaway stinks of the bad old days of DM.  

Instagram

Instagram ‘cooler’ than Twitter

Mon, 22 Sep 2014 | By Lara O'Reilly

Facebook-owned photo app enters the annual CoolBrands list for the first time, while Twitter drops out.

related sectors: technology & telecoms

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related disciplines: mobile

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