Electronics company Samsung has a diverse number of businesses but is best known to the public for its mobile, TV, camera and home appliance products. The Korean company sponsors Chelsea Football Club in the UK. and it recently entered the growing tablet market with the launch of the Samsung Galaxy Tab.



Samsung readies ‘emotional’ campaign to break UHD TV into ‘mainstream consciousness’

Thu, 10 Apr 2014

Samsung aims to create new curved TV category with a marketing push ahead of the World Cup in June. 

Samsung Galaxy S5

Samsung looks to 'product porn' to make Galaxy S5 stand out

Wed, 12 Mar 2014

Initial marketing burst to take a product, rather than lifestyle-focused approach.


Sponsors warm up for Winter Olympic Games Video

Fri, 7 Feb 2014

P&G, Visa and Samsung pull the trigger on the main phases of their Sochi 2014 sponsorship campaigns.


Pressure escalates on Winter Olympic brands to act against Russia’s anti-gay laws

Wed, 5 Feb 2014

Activists ramp up call for a boycott of the Games and sponsors’ products. 

Samsung Launching People

Samsung launches brand marketing platform in bid to become 'most loved brand' Video

Mon, 3 Feb 2014

‘Launching People’ programme stars Paloma Faith, Rankin, Idris Elba and Gizzi Erskine, who will mentor undiscovered talent on a TV show.


Can Samsung make mobile phone retail less intimidating?

Thu, 30 Jan 2014

Deals with both Illy coffee and Carphone Warehouse suggest a softer marketing approach to selling mobile phones and tablets that could reap big rewards.

Samsung Illy

Samsung and Italian coffee brand Illy form global partnership

Wed, 22 Jan 2014

Tie-up will see Samsung tablets introduced to Illycaffès and Illy coffee served in Samsung stores.


‘Amazon using retail strength to rival Apple in tablet war’

Thu, 21 Nov 2013

Kantar study finds Google and Samsung risk being ’squeezed in the middle’. 

Samsung Franz Beckenbauer

Samsung calls on Franz Beckenbauer to save world from alien domination Video

Mon, 4 Nov 2013

Global Galaxy 11 campaign will see fantasy football match broadcast across social media.


Samsung fined for posting fake HTC reviews

Fri, 25 Oct 2013

But £212,000 fine unlikely to make a dent, as Samsung posts record Q3 earnings.

Samsung Galaxy S3 ad

Samsung poaches Lynx global brand VP

Tue, 6 Aug 2013

Former Unilever marketer Russell Taylor to lead Samsung brand strategy and communication in the UK and Ireland.

Social Media

The Marketing Week - 5/7/2013 Video

Fri, 5 Jul 2013

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.


S4 marketing blitz drags on Samsung profits

Fri, 5 Jul 2013

9.5 trillion won profit forecast below analyst expectations.

Samsung Ativ Q

Samsung hones in on lifestyle with raft of new products

Fri, 21 Jun 2013

Hybrid Windows/Android tablet and 16 megapixel camera phone among the latest offerings from Samsung.

Samsung Smart TV

Samsung sponsors open-air cinemas to push Smart TV

Thu, 6 Jun 2013

Move comes as research finds consumers are not using the smart features of their smart TV sets.


Samsung backs AOL video ad unit launch

Tue, 30 Apr 2013

AOL’s Be On division eyes TV budgets as new devices spur appetite for online video.

Samsung launches 'epic' £14m Smart TV campaign Video

Tue, 30 Apr 2013

Samsung shows off its Smart TV Interaction and S Recommendation features with ‘Charge’ campaign.


Samsung preps 'even bigger' campaign for Galaxy S4

Tue, 19 Mar 2013

Mobile phone leader says activity will boost brand metrics beyond Galaxy S3 levels.

Lara O'Reilly

It's not the Galaxy S4 rivals are scared of, it's the marketing budget

Fri, 15 Mar 2013

As predicted the internet went wild as Samsung unveiled its latest flagship handset, the Galaxy S4…


Samsung readies itself for ascendancy with Galaxy S4 launch Video

Fri, 15 Mar 2013

Launch of flagship device prompts fanfare but analysts warn of congested market.

Samsung Galaxy S3 ad

Samsung's UK marketing director departs Video

Fri, 8 Mar 2013

Andrew Garrihy leaves after UK and Ireland corporate marketing director role is scrapped.

Samsung Note

Samsung closing gap on Apple in brand stakes

Mon, 18 Feb 2013

iPhone maker still named most valuable brand by BrandFinance Global Top 500 report.


A brand is worth a thousand words

7 February 2013

New research reveals that people talk more about brands in their everyday lives than on social media.


Samsung rethinks Smart TV

Tue, 8 Jan 2013

Electronics company simplifies interface of its internet connected TV sets in a bid to make customers use more of their ‘smart’ functions.

iPad map

Apple admonished by UK court for Samsung 'apology'

Fri, 2 Nov 2012

Apple ordered to remove ‘non-compliant’ ‘apology’ to Samsung that acknowledged the company did not copy iPad’s design.

Samsung David Bailey

Samsung crowdsources to grow camera category

Mon, 24 Sep 2012

Electronics giant recruits hundreds of “David Baileys” to support launch of its NX smart camera range.


Apple and Samsung fined for patent infringement

Fri, 24 Aug 2012

A South Korean court finds both guilty and bans some products ahead of $2.5bn US ruling.

Samsing Galaxy Tab

Apple ordered to run Samsung ads

Thu, 19 Jul 2012

A UK judge orders Apple to place ads in newspapers and online informing consumers that Samsung did not copy its design for the iPad, as it had previously claimed.


Xbox launches gesture controlled ads

Thu, 14 Jun 2012

Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.

Samsung Galaxy SIII

Samsung names new CEO

Fri, 8 Jun 2012

Kwon Oh-hyun replaces Choi Gee-sung in unexpected reshuffle as Samsung looks to create more separation between its consumer and components businesses.

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