Electronics company Samsung has a diverse number of businesses but is best known to the public for its mobile, TV, camera and home appliance products. The Korean company sponsors Chelsea Football Club in the UK. and it recently entered the growing tablet market with the launch of the Samsung Galaxy Tab.
Samsung aims to create new curved TV category with a marketing push ahead of the World Cup in June.
Initial marketing burst to take a product, rather than lifestyle-focused approach.
P&G, Visa and Samsung pull the trigger on the main phases of their Sochi 2014 sponsorship campaigns.
Activists ramp up call for a boycott of the Games and sponsors’ products.
‘Launching People’ programme stars Paloma Faith, Rankin, Idris Elba and Gizzi Erskine, who will mentor undiscovered talent on a TV show.
Deals with both Illy coffee and Carphone Warehouse suggest a softer marketing approach to selling mobile phones and tablets that could reap big rewards.
Tie-up will see Samsung tablets introduced to Illycaffès and Illy coffee served in Samsung stores.
Kantar study finds Google and Samsung risk being ’squeezed in the middle’.
Global Galaxy 11 campaign will see fantasy football match broadcast across social media.
But £212,000 fine unlikely to make a dent, as Samsung posts record Q3 earnings.
Former Unilever marketer Russell Taylor to lead Samsung brand strategy and communication in the UK and Ireland.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
9.5 trillion won profit forecast below analyst expectations.
Hybrid Windows/Android tablet and 16 megapixel camera phone among the latest offerings from Samsung.
Move comes as research finds consumers are not using the smart features of their smart TV sets.
AOL’s Be On division eyes TV budgets as new devices spur appetite for online video.
Samsung shows off its Smart TV Interaction and S Recommendation features with ‘Charge’ campaign.
Mobile phone leader says activity will boost brand metrics beyond Galaxy S3 levels.
As predicted the internet went wild as Samsung unveiled its latest flagship handset, the Galaxy S4…
Launch of flagship device prompts fanfare but analysts warn of congested market.
Andrew Garrihy leaves after UK and Ireland corporate marketing director role is scrapped.
iPhone maker still named most valuable brand by BrandFinance Global Top 500 report.
New research reveals that people talk more about brands in their everyday lives than on social media.
Electronics company simplifies interface of its internet connected TV sets in a bid to make customers use more of their ‘smart’ functions.
Apple ordered to remove ‘non-compliant’ ‘apology’ to Samsung that acknowledged the company did not copy iPad’s design.
Electronics giant recruits hundreds of “David Baileys” to support launch of its NX smart camera range.
A South Korean court finds both guilty and bans some products ahead of $2.5bn US ruling.
A UK judge orders Apple to place ads in newspapers and online informing consumers that Samsung did not copy its design for the iPad, as it had previously claimed.
Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.
Kwon Oh-hyun replaces Choi Gee-sung in unexpected reshuffle as Samsung looks to create more separation between its consumer and components businesses.