Tesco

Tesco news

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Tesco online boss to temporarily replace MD after it emerges company overstated profit

Mon, 22 Sep 2014 | By Lara O'Reilly

Robin Terrell to become interim UK MD, replacing suspended Chris Bush.

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Tesco trials mobile payments service

Tue, 16 Sep 2014 | By Sarah Vizard

Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.

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Tesco simplifies marketing structure in focus on the customer

Wed, 10 Sep 2014 | By Sarah Vizard

Restructure will result in some redundancies at director level.

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Tesco in charity tie-up to promote healthy living

Tue, 9 Sep 2014 | By Sarah Vizard

‘Groundbreaking’ partnership with Diabetes UK and the BHF will be ‘force for positive change’.

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Tesco cans plans for Hudl smartphone

Mon, 8 Sep 2014 | By Sarah Vizard

Analysts expect to see more brand extensions ‘sidelined’ as new boss focuses on core grocery business.

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Tesco to offer Clubcard points for recycling

Mon, 8 Sep 2014 | By Sarah Vizard

Money off Coke bottles also to be offered in tie-up with Coca-Cola Enterprises.

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Dave Lewis vows to bring Tesco brand ‘back to its core’ Video

Thu, 4 Sep 2014 | By Sarah Vizard

Wide-ranging review announced after new CEO admits brand reputation has suffered.

Tesco Express Twitter parody account

Twitter suspends parody Tesco account

Tue, 2 Sep 2014 | By Lara O'Reilly

The @Tecso_Express account had been tweeting Tesco customers with expletive-filled messages.

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Tesco marketing analysis

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

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Sharp, though legal, practice is eroding consumer trust

14 August 2014 | By Secret Marketer

Does delivering lower prices for customers mean brands have to break the trust bond?

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The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

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Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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essential read

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Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

tesco brand campaigns

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Tesco takes on Weight Watchers with ‘My Fit Lifestyle’ range

Wed, 18 Jun 2014 | By Sebastian Joseph

Tesco cooks up range to help time-strapped professionals make healthier food choices.

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Tesco introduces T Digital brand to bolster digital credentials

Thu, 12 Jun 2014 | By Sarah Vizard

Aim is to shift perceptions of Tesco to “a tech-focused business that happens to operate in retail.”

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Sainsbury’s and Google launch first voice recognition banner ad Video

Thu, 5 Jun 2014 | By Sarah Vizard

Ad will promote Sainsbury’s new tool to help people cut down on food wastage at home.

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Tesco steps up marketing to get across price message Video

Wed, 4 Jun 2014 | By Sarah Vizard

Campaign to hammer home price cuts and loyalty focus aimed at stemming worsening sales.

Tesco related brands

Triple G brands

Why good deeds pay off for brands

Thu, 18 Sep 2014 | By Jonathan Bacon

Good actions, high-quality service and an emotional connection with consumers are more valuable to brand longevity than tangible assets like profits, research finds.

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014 | By Sarah Vizard

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.

Sarah Vizard 654 400

Morrisons should be looking to Waitrose, not Tesco, for lessons in loyalty

Thu, 11 Sep 2014 | By Sarah Vizard

Free tea and instant discounts are more appealing.

Waitrose

Waitrose loyalty scheme ‘more than washing its face’, says boss

Thu, 11 Sep 2014 | By Sarah Vizard

Mark Price claims myWaitrose is increasing basket size and visit frequency. 

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Morrisons insists focus on price will pay off despite posting worst sales decline

Thu, 11 Sep 2014 | By Sarah Vizard

Like-for-like sales were down by 7.4% in the first half but CEO says “changing perception takes time”. 

Asda

Asda ‘streamlines’ online presence as its shuts down Direct website

Mon, 8 Sep 2014 | By Sarah Vizard

Move aims to ensure the online experience ‘mirrors customers’ weekly shop’.

Related sectors: food & drink

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related sectors: retail

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