Tesco

Tesco news

Dave Lewis

Tesco looks to Unilever marketer to provide a clear brand identity

Mon, 21 Jul 2014 | By Sarah Vizard

David Lewis to focus on brand purpose and reconnecting with customers.

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Tesco replaces CEO Philip Clarke with Unilever’s Dave Lewis

Mon, 21 Jul 2014 | By Russell Parsons

Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales. 

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Tesco to serve up recipe ideas in YouTube channel partnership Video

Thu, 26 Jun 2014 | By Sarah Vizard

Tesco to offer customers video recipes and cooking inspiration in content push that aims to show off its passion for food.

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Tesco moves UK marketing boss to lead healthy living efforts

Mon, 16 Jun 2014 | By Russell Parsons

David Wood’s departure prompts further restructure of senior marketing team. 

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Tesco looks to stand out with crowd-sourced current account

Tue, 10 Jun 2014 | By Russell Parsons

Decision to reward account holders with Clubcard points aimed at boosting loyalty of supermarket’s customers.  

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Tesco CMO Matt Atkinson to become chief creative officer

Thu, 5 Jun 2014 | By Russell Parsons

Move part of a reshuffle that will see a new chief customer officer take on oversight of marketing activity. 

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Tesco reshuffle exploits multi-channel strengths

Tue, 3 Jun 2014 | By Sarah Vizard

Tesco hopes to halt declining sales by increasing its focus on customers.

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Tesco bans sweets and chocolates from the checkout

Thu, 22 May 2014

Morrisons also limiting sales, while Asda and Sainsbury’s will not change current strategy.

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Tesco marketing analysis

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Thinking creativly in retail topps tiles

Thinking creatively in retail

3 July 2014 | By Morag Cuddeford-Jones

Why creative thinking in marketing cuts much more deeply than interactive point of sale.

Ruth Mortimer

The creation of a chief customer officer role at Tesco signals a quiet revolution in marketing thinking

Tue, 3 Jun 2014 | By Ruth Mortimer

There is no longer a chief marketer at the UK’s biggest retailer. Matt Atkinson, until this week the Tesco CMO, has been moved to an innovation role at the supermarket and has been reborn as chief creative officer.

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essential read

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Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

tesco brand campaigns

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Tesco takes on Weight Watchers with ‘My Fit Lifestyle’ range

Wed, 18 Jun 2014 | By Sebastian Joseph

Tesco cooks up range to help time-strapped professionals make healthier food choices.

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Tesco introduces T Digital brand to bolster digital credentials

Thu, 12 Jun 2014 | By Sarah Vizard

Aim is to shift perceptions of Tesco to “a tech-focused business that happens to operate in retail.”

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Sainsbury’s and Google launch first voice recognition banner ad Video

Thu, 5 Jun 2014 | By Sarah Vizard

Ad will promote Sainsbury’s new tool to help people cut down on food wastage at home.

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Tesco steps up marketing to get across price message Video

Wed, 4 Jun 2014 | By Sarah Vizard

Campaign to hammer home price cuts and loyalty focus aimed at stemming worsening sales.

Tesco related brands

Ruth Mortimer 654 400

Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

Aldi

UK consumers rate Aldi top brand

Wed, 16 Jul 2014 | By Sarah Vizard

‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.

Morrisons London

Morrisons launches pun-filled home delivery marketing campaign

Mon, 14 Jul 2014 | By Branwell Johnson

Morrisons has unveiled an outdoor campaign to promote its home delivery service in London.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

Thinking creativly in retail topps tiles

Thinking creatively in retail

3 July 2014 | By Morag Cuddeford-Jones

Why creative thinking in marketing cuts much more deeply than interactive point of sale.

Related sectors: food & drink

> more food & drink

related sectors: retail

> more retail

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