Tesco
Tesco is the biggest of the four leading UK supermarkets, Asda Sainsbury’s and Morrisons. As well as its food business, Tesco operates a significant non-food business and online business. It has expanded the Tesco brand into banking and mobile phones with Tesco bank and Tesco mobile. Its loyalty scheme Clubcard was a forerunner in CRM programme and was relaunched in 2009.
Tesco
Tesco sets up charity to drive new brand
The Halo initiative charity will be funded from sales of Tesco’s latest ‘venture brand’ - feminine care brand Halo.
Tesco slams ad watchdog over ‘unclear’ ruling
Tesco has slammed the advertising watchdog as “confused” after its complaint against an Asda advertisement was rejected earlier this week.
Asda and Tesco avoid censure
Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.
The Secret Marketer: Are retailers ready for foreign visitors?
As part of my retail audits, I visited out-of-town factory outlet Bicester Village. I haven’t been there for a…
Fairtrade partners with Tesco and M&S for clothing push
The Fairtrade Foundation is to use its first summer campaign to push a wider range of certified products as it steps up efforts to market year round.
Tesco in carbon footprint u-turn
Tesco is dropping the Carbon Trust logo from packaging as the British Retail Consortium prepares to update on the retail sector’s sustainability progress.
Tesco faces ad ban for misleading £5 promo
Tesco is facing censure after its £5 ‘thank you’ voucher promotion attracted complaints for being misleading.
Tesco returns to vouchers after sales drop
Tesco is turning to loyalty vouchers after admitting that its marketing strategy in the run up to Christmas failed.
Tesco to build global F&F brand
Tesco has unveiled a franchise model for its F&F clothing brand as part of its strategy to turn the fashion line into a global brand.
Tesco marketing isn’t making any waves
Now that Christmas is no more than a tiny dot in the distant past, all thatremains is for supermarkets to countthe beans and weigh up theirperformance.
Tesco readies service changes after "disappointing" sales
Tesco’s “disappointing” Christmas performance has prompted analysts to call for a rethink of marketing strategy.
Tesco value perception falls dramatically
Consumer perception of Tesco’s value has fallen dramatically in the past year, according to YouGov, despite Tesco’s aggressive marketing activity.
Tesco posts “weak” UK sales but buoyed by price cuts
Tesco has posted a “weak” sales performance in the UK in its latest quarter, blaming rising living costs and subdued demand for non-food items.
Tesco Big Price Drop boosts shopper numbers
Tesco’s sales have taken a hit but its £500m investment in cutting prices has attracted more shoppers, according to the latest Kantar figures.
Tesco drives online/physical movie service following Blinkbox acquisition
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox.
Staff salaries are route to Tesco Bank “big player” status
Tesco could make its 400,000 staff its first current account customers.
Tesco eyes FMCG in brands push
The supermarket is planning to expand its “venture brands” portfolio into household cleaning and personal care products.
Tesco electricals are burning bright
Things might be looking up for Dixons as it reports improving performance, but now that Best Buy is
Tesco adds Christmas Price Drop to festive marketing activity
Tesco is ramping up its festive marketing with price cuts and digital activity across its food, clothing and electricals divisions.
Tesco festive ad to focus on 'real' customers
Supermarket celebrates “real people” in 12 UK cities for Christmas brand campaign.
Tesco partners with London Gay Pride
Tesco becomes major sponsor of gay festival London Pride as it outlines plans to host its biggest ever London event.
Supermarkets’ value perception falls
Supermarkets ramp up price activity but value perception falls, according to YouGov data.
Tesco customers positive on price cuts
Tesco claims that early customer reaction to its £500m Price Drop has been positive, though it was too early to say whether it has had an impact on sales.
Sainsbury’s outperforms Tesco
Sainsbury’s says “great value and high quality” offer has helped maintain “strong” sales.
Tesco pins hopes on promotions to boost UK
Tesco reports falling sales in the UK but says price cuts will “seize the advantage” from rivals.
Tesco marketing will continue to be “broad church”
Tesco’s marketing director says the supermarket’s marketing message as its price cuts get early approval from customers.
Asda hits back as price war intensifies
Asda has launched a press advertising campaign to fight back against Tesco’s Big Price Drop.
Asda and Sainsbury’s slam Tesco’s Big Price Drop
Rivals have slammed Tesco’s latest price cutting initiative as “smoke and mirrors”.
Tesco ends Double Points and cuts prices
Tesco is to end its Double Clubcard points promotion as it unveils £500m worth of price cuts.
Tesco sausages ad banned
A Tesco ad for its Butchers Choice sausages has been banned for making misleading claims about how the pigs used to make them are reared.
