Tesco

Tesco is the biggest of the four leading UK supermarkets, Asda Sainsbury’s and Morrisons. As well as its food business, Tesco operates a significant non-food business and online business. It has expanded the Tesco brand into banking and mobile phones with Tesco bank and Tesco mobile. Its loyalty scheme Clubcard was a forerunner in CRM programme and was relaunched in 2009.

Tesco

Blinkbox ad warns 'it's safer to stay in' Video

Fri, 3 May 2013 | By Lara O'Reilly

Latest tongue in cheek campaign from streaming service highlights the dangers of venturing outside.

Tesco Clubcard

LivingSocial joins Tesco Clubcard scheme

Tue, 23 Apr 2013 | By Lara O'Reilly

Daily deals site becomes first in sector to join loyalty scheme as it looks to set itself apart from rivals.

Tesco

Brand audit: Tesco

Mon, 22 Apr 2013 | By Rosie Baker

Sales might not have caught up yet but there are signs the supermarket’s brand overhaul is paying off.

Rosie

Tesco brand overhaul working but still a lot to do

Thu, 18 Apr 2013 | By Rosie Baker

Barely six months since Tesco’s new agency Wieden + Kennedy started rolling out advertising for the supermarket…

Tesco Price Promise

Morrisons hits out at Tesco's 'misleading' Price Promise

Fri, 5 Apr 2013 | By Rosie Baker

Supermarket considers official complaint to ASA over price comparison claims.

Asda

Asda launches Budget day low prices ads Video

Wed, 20 Mar 2013 | By Rosie Baker

Big four supermarkets turn to stronger narrative style in price promotion messaging.

Giraffe Restaurant

Tesco acquires Giraffe restaurant chain

Wed, 13 Mar 2013 | By Lara O'Reilly

Supermarket looks to revitalise stores and boost revenue by opening up the family-friendly eateries in-store.

Tesco virtual shop

Tesco bids to be 'more Google-esque'

Wed, 6 Mar 2013 | By Rosie Baker

Tesco digital marketing director says supermarket must embrace entrepreneurial spirit to equip itself for the future.

Tesco

Tesco to source more meat from the UK

Wed, 27 Feb 2013 | By Rosie Baker

Supermarket outlines commitment to British farming and production to improve trust in the supply chain in the wake of horse meat scandal.

Tesco Everyday Value Burger

Tesco vows to give more horse meat info than rivals

Fri, 15 Feb 2013 | By Rosie Baker

Supermarket looks to rebuild damaged trust in food over horse meat scandal.

Lucy Handley

Tesco's 'new conversation with Britain' must be more than a slogan

Thu, 14 Feb 2013 | By Lucy Handley

This week, Tesco announced that it hopes to have ‘a new conversation with Britain’ and focus…

Tesco

Tesco preps campaign to 'have new conversation with Britain' Video

Wed, 13 Feb 2013 | By Rosie Baker

Supermarket wants to be at the heart of communities.

Mark Ritson

Kill the weak: it's the marketing way

7 February 2013 | By Mark Ritson

‘Marketers are, for the most part, a liberal bunch so we confuse sticking up for the underdog with the protection of failure. ’

lola and grace

Every retailer has a silver lining in its brand equity

Wed, 30 Jan 2013 | By Maeve Hosea

In a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole.

Tesco

Tesco handed fillip as share stabilises

Tue, 29 Jan 2013 | By Rosie Baker

Kantar data shows sales rising in line with the market average.

Tesco

Tesco highlights online shopping in first TV ads of 2013 Video

Mon, 21 Jan 2013 | By Rosie Baker

Supermarket aims to show the care and attention taken with every online order.

tesco

Tesco apologises for horse meat row in ads

Thu, 17 Jan 2013 | By Lara O'Reilly

Supermarket takes out full-page ads in national newspapers to apologise to customers for horse meat burger scandal.

Tesco Everyday Value Burger

Tesco brand trust dented by horse meat debacle

Wed, 16 Jan 2013 | By Rosie Baker

Horse DNA was found in a number of beef products from supermarkets including Tesco and Iceland.

Tesco Loves Baby

Tesco launches baby brand

Mon, 14 Jan 2013 | By Rosie Baker

Supermarket sets sights on baby market as part of efforts to improve non-food business.

Tesco

Tesco hails marketing for Xmas sales boost

Thu, 10 Jan 2013 | By Rosie Baker

Supermarket appoints managing director for UK business as it reports strongest Christmas growth in three years.

Tesco

Tesco could bring Harris & Hoole into stores

Wed, 9 Jan 2013 | By Rosie Baker

Supermarket invests in another independent chain and signals plans to bring Harris & Hoole cafes into stores.

Tesco

Tesco launches Christmas cracker campaign

Fri, 14 Dec 2012 | By Rosie Baker

The supermarket is running its first giveaway on Twitter as part of its festive campaign.

Tesco Mobile Logo

Tesco Mobile appoints O2 marketer as CMO

Wed, 12 Dec 2012 | By Lara O'Reilly

O2’s former head of brand, marketing and consumer experience Simon Groves to lead marketing at Tesco Mobile.

TescoAR 304

Retailers ramp up radio advertising

Tue, 11 Dec 2012 | By Ronan Shields

Tesco signs “biggest ever” deal any brand has negotiated with Absolute Radio as retailers increase their use of the channel.

Nectar

2012: The year in retail

Mon, 10 Dec 2012 | By Rosie Baker

Marketing Week takes a look at the major themes in retail throughout 2012, when multichannel really went mainstream and stopped being ‘nice to have’.

BlinkBox

Tesco to rebrand all digital entertainment as Blinkbox

Thu, 22 Nov 2012 | By Rosie Baker

Supermarket to bring WE7 music streaming and Mobcast e-book platform under Blinkbox brand.

tesco

Tesco partners with Apple for Clubcard deal

Fri, 16 Nov 2012 | By Rosie Baker

Shoppers can buy Apple iPads, Mac Books and iPods for up to a third off by using Clubcard reward points for the first time.

Blinkbox

Blinkbox takes aim at rivals in latest ads Video

Mon, 12 Nov 2012 | By Lara O'Reilly

Tesco’s film and TV streaming service looks to position itself as a solution to the ‘entertainment woes’ of using subscription services.

No More Page 3

Tesco and Morrisons to meet No More Page 3 group

Thu, 8 Nov 2012 | By Lara O'Reilly

Two of The Sun’s biggest advertisers agree to meet campaign group to discuss its concerns about their support of the title.

tesco

Tesco Voucher Exchange marks first Christmas activity Video

Fri, 2 Nov 2012 | By Rosie Baker

Tesco has launched the first phase of its Christmas marketing activity with a TV ad to support its Clubcard Voucher Exchange.

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