Tesco is the biggest of the four leading UK supermarkets, Asda Sainsbury’s and Morrisons. As well as its food business, Tesco operates a significant non-food business and online business. It has expanded the Tesco brand into banking and mobile phones with Tesco bank and Tesco mobile. Its loyalty scheme Clubcard was a forerunner in CRM programme and was relaunched in 2009.
Latest tongue in cheek campaign from streaming service highlights the dangers of venturing outside.
Daily deals site becomes first in sector to join loyalty scheme as it looks to set itself apart from rivals.
Sales might not have caught up yet but there are signs the supermarket’s brand overhaul is paying off.
Barely six months since Tesco’s new agency Wieden + Kennedy started rolling out advertising for the supermarket…
Supermarket considers official complaint to ASA over price comparison claims.
Big four supermarkets turn to stronger narrative style in price promotion messaging.
Supermarket looks to revitalise stores and boost revenue by opening up the family-friendly eateries in-store.
Tesco digital marketing director says supermarket must embrace entrepreneurial spirit to equip itself for the future.
Supermarket outlines commitment to British farming and production to improve trust in the supply chain in the wake of horse meat scandal.
Supermarket looks to rebuild damaged trust in food over horse meat scandal.
This week, Tesco announced that it hopes to have ‘a new conversation with Britain’ and focus…
Supermarket wants to be at the heart of communities.
‘Marketers are, for the most part, a liberal bunch so we confuse sticking up for the underdog with the protection of failure. ’
In a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole.
Kantar data shows sales rising in line with the market average.
Supermarket aims to show the care and attention taken with every online order.
Supermarket takes out full-page ads in national newspapers to apologise to customers for horse meat burger scandal.
Horse DNA was found in a number of beef products from supermarkets including Tesco and Iceland.
Supermarket sets sights on baby market as part of efforts to improve non-food business.
Supermarket appoints managing director for UK business as it reports strongest Christmas growth in three years.
Supermarket invests in another independent chain and signals plans to bring Harris & Hoole cafes into stores.
The supermarket is running its first giveaway on Twitter as part of its festive campaign.
O2’s former head of brand, marketing and consumer experience Simon Groves to lead marketing at Tesco Mobile.
Tesco signs “biggest ever” deal any brand has negotiated with Absolute Radio as retailers increase their use of the channel.
Marketing Week takes a look at the major themes in retail throughout 2012, when multichannel really went mainstream and stopped being ‘nice to have’.
Supermarket to bring WE7 music streaming and Mobcast e-book platform under Blinkbox brand.
Shoppers can buy Apple iPads, Mac Books and iPods for up to a third off by using Clubcard reward points for the first time.
Tesco’s film and TV streaming service looks to position itself as a solution to the ‘entertainment woes’ of using subscription services.
Two of The Sun’s biggest advertisers agree to meet campaign group to discuss its concerns about their support of the title.
Tesco has launched the first phase of its Christmas marketing activity with a TV ad to support its Clubcard Voucher Exchange.