Tesco is the biggest of the four leading UK supermarkets, Asda Sainsbury’s and Morrisons. As well as its food business, Tesco operates a significant non-food business and online business. It has expanded the Tesco brand into banking and mobile phones with Tesco bank and Tesco mobile. Its loyalty scheme Clubcard was a forerunner in CRM programme and was relaunched in 2009.
To say Tesco is in a spot of bother at the moment is something of an understatement.
Change is part of plans to reduce online shopping charges and cut the price of food products including bacon and baked beans.
A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.
Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.
Analyst claims supermarket is planning up to 80 food-to-go outlets in London.
Reports had suggested Tesco boss Philip Clarke was looking to replace CMO Matt Atkinson.
Acquisition of Sociomantic by Tesco subsidiary Dunnhumby will ‘dramatically’ improve advertising planning and personalisation.
First concession will open at Tesco’s Osterley store.
Sainsbury’s claims Tesco’s Price Promise ad campaign is ‘misleading’.
Philip Clarke says new digital and smartphone Clubcard, penned for an Autumn release, will also include bundled services.
Supermarket says it is looking after families by undercutting its main rivals.
Greenpeace criticises supermarket over tuna while farmers raise concerns over milk price cut..
Supermarket listed at least 10 ways it will adapt to keep up with changing shopping habits. Now it must decide how to explain that to customers.
Supermarket ‘accelerating’ UK turnaround plan with focus on price, quality, range and service.
George Dymond, who quit Morrisons after just weeks in the role, will become operations development director at Tesco.
Sainsbury’s, Waitrose and the discounters lead grocery market growth.
Why new products are doomed to failure if you ignore the ’hype cycle’.
We can expect to see more supermarkets focusing on values even in their cheaper food lines as consumers become increasingly interested in provenance and sourcing.
Loyalty schemes are growing in importance for the supermarkets, but Waitrose’s rewards-based programme is the future.
Tesco says marketing investment paying off despite 2.4% drop in Christmas sales.
Tesco overhauls healthy food range, launching new brand ‘Tesco Healthy Living’ to appeal to health-conscious customers.
Apple, Tesco and EE are using location-based marketing to change the way people shop.
Marketing Week takes a look at the major themes in retail throughout 2013, from the horse meat scandal to the rise of click and collect.
Christmas campaigns from brands including John Lewis, Tesco and M&S dominate list.
CEO says marketing-led attempts to boost performance are paying off despite sales drop.
Analyst comments raise concerns over renewed supermarket price wars.
Retail analysts expect supermarket chain to unveil sales drop at its interim results next week as it faces increased competition.
In my career I have been involved with a number of brands that have undergone takeover, merger and acquisition.
Launch of supermarket’s festive film boosted both consumer perception and purchase intent for the brand, according to YouGov.
Supermarkets insist errors are honest mistakes, but Which? calls for government action.