Tesco

Tesco is the biggest of the four leading UK supermarkets, Asda Sainsbury’s and Morrisons. As well as its food business, Tesco operates a significant non-food business and online business. It has expanded the Tesco brand into banking and mobile phones with Tesco bank and Tesco mobile. Its loyalty scheme Clubcard was a forerunner in CRM programme and was relaunched in 2009.

Tesco

Halo Tesco

Tesco sets up charity to drive new brand

Mon, 20 Feb 2012 | By Rosie Baker

The Halo initiative charity will be funded from sales of Tesco’s latest ‘venture brand’ - feminine care brand Halo.

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Tesco slams ad watchdog over ‘unclear’ ruling

Fri, 10 Feb 2012 | By Russell Parsons

Tesco has slammed the advertising watchdog as “confused” after its complaint against an Asda advertisement was rejected earlier this week.

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Asda and Tesco avoid censure

Wed, 8 Feb 2012 | By Rosie Baker

Both supermarkets have been handed a reprieve following complaints over “misleading” claims made in their advertising.

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The Secret Marketer: Are retailers ready for foreign visitors?

2 February 2012

As part of my retail audits, I visited out-of-town factory outlet Bicester Village. I haven’t been there for a…

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Fairtrade partners with Tesco and M&S for clothing push

Tue, 31 Jan 2012 | By Rosie Baker

The Fairtrade Foundation is to use its first summer campaign to push a wider range of certified products as it steps up efforts to market year round.

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Tesco in carbon footprint u-turn

Mon, 30 Jan 2012 | By Rosie Baker

Tesco is dropping the Carbon Trust logo from packaging as the British Retail Consortium prepares to update on the retail sector’s sustainability progress.

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Tesco faces ad ban for misleading £5 promo

Thu, 26 Jan 2012 | By Rosie Baker

Tesco is facing censure after its £5 ‘thank you’ voucher promotion attracted complaints for being misleading.

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Tesco returns to vouchers after sales drop

Wed, 18 Jan 2012 | By Rosie Baker

Tesco is turning to loyalty vouchers after admitting that its marketing strategy in the run up to Christmas failed.

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Tesco to build global F&F brand

Tue, 17 Jan 2012 | By Rosie Baker

Tesco has unveiled a franchise model for its F&F clothing brand as part of its strategy to turn the fashion line into a global brand.

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Tesco marketing isn’t making any waves

Thu, 12 Jan 2012 | By Rosie Baker

Now that Christmas is no more than a tiny dot in the distant past, all thatremains is for supermarkets to countthe beans and weigh up theirperformance.

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Tesco readies service changes after "disappointing" sales

Thu, 12 Jan 2012 | By Rosie Baker

Tesco’s “disappointing” Christmas performance has prompted analysts to call for a rethink of marketing strategy.

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Tesco value perception falls dramatically

Tue, 20 Dec 2011 | By Rosie Baker

Consumer perception of Tesco’s value has fallen dramatically in the past year, according to YouGov, despite Tesco’s aggressive marketing activity.

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Tesco posts “weak” UK sales but buoyed by price cuts

Thu, 8 Dec 2011 | By Russell Parsons

Tesco has posted a “weak” sales performance in the UK in its latest quarter, blaming rising living costs and subdued demand for non-food items.

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Tesco Big Price Drop boosts shopper numbers

Tue, 6 Dec 2011 | By Rosie Baker

Tesco’s sales have taken a hit but its £500m investment in cutting prices has attracted more shoppers, according to the latest Kantar figures.

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Tesco drives online/physical movie service following Blinkbox acquisition

Thu, 1 Dec 2011 | By Staff Reporter

Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox.

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Staff salaries are route to Tesco Bank “big player” status

Thu, 1 Dec 2011 | By Russell Parsons, Michael Barnett

Tesco could make its 400,000 staff its first current account customers.

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Tesco eyes FMCG in brands push

Thu, 24 Nov 2011 | By Rosie Baker

The supermarket is planning to expand its “venture brands” portfolio into household cleaning and personal care products.

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Tesco electricals are burning bright

Thu, 24 Nov 2011 | By Rosie Baker

Things might be looking up for Dixons as it reports improving performance, but now that Best Buy is

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Tesco adds Christmas Price Drop to festive marketing activity Video

Wed, 23 Nov 2011 | By Rosie Baker

Tesco is ramping up its festive marketing with price cuts and digital activity across its food, clothing and electricals divisions.

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Tesco festive ad to focus on 'real' customers Video

Thu, 17 Nov 2011 | By Rosie Baker

Supermarket celebrates “real people” in 12 UK cities for Christmas brand campaign.

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Tesco partners with London Gay Pride

Mon, 24 Oct 2011 | By Rosie Baker

Tesco becomes major sponsor of gay festival London Pride as it outlines plans to host its biggest ever London event.

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Supermarkets’ value perception falls

Fri, 21 Oct 2011 | By Rosie Baker

Supermarkets ramp up price activity but value perception falls, according to YouGov data.

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Tesco customers positive on price cuts

Wed, 5 Oct 2011 | By Russell Parsons

Tesco claims that early customer reaction to its £500m Price Drop has been positive, though it was too early to say whether it has had an impact on sales.

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Sainsbury’s outperforms Tesco

Wed, 5 Oct 2011 | By Rosie Baker

Sainsbury’s says “great value and high quality” offer has helped maintain “strong” sales.

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Tesco pins hopes on promotions to boost UK

Wed, 5 Oct 2011 | By Russell Parsons

Tesco reports falling sales in the UK but says price cuts will “seize the advantage” from rivals.

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Tesco marketing will continue to be “broad church”

Wed, 28 Sep 2011

Tesco’s marketing director says the supermarket’s marketing message as its price cuts get early approval from customers.

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Asda hits back as price war intensifies

Mon, 26 Sep 2011 | By Rosie Baker

Asda has launched a press advertising campaign to fight back against Tesco’s Big Price Drop.

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Asda and Sainsbury’s slam Tesco’s Big Price Drop

Fri, 23 Sep 2011 | By Rosie Baker

Rivals have slammed Tesco’s latest price cutting initiative as “smoke and mirrors”.

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Tesco ends Double Points and cuts prices

Thu, 22 Sep 2011 | By Rosie Baker

Tesco is to end its Double Clubcard points promotion as it unveils £500m worth of price cuts.

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Tesco sausages ad banned

Wed, 14 Sep 2011 | By Rosie Baker

A Tesco ad for its Butchers Choice sausages has been banned for making misleading claims about how the pigs used to make them are reared.

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