Tesco
Tesco is the biggest of the four leading UK supermarkets, Asda Sainsbury’s and Morrisons. As well as its food business, Tesco operates a significant non-food business and online business. It has expanded the Tesco brand into banking and mobile phones with Tesco bank and Tesco mobile. Its loyalty scheme Clubcard was a forerunner in CRM programme and was relaunched in 2009.
Blinkbox ad warns 'it's safer to stay in'
Latest tongue in cheek campaign from streaming service highlights the dangers of venturing outside.
LivingSocial joins Tesco Clubcard scheme
Daily deals site becomes first in sector to join loyalty scheme as it looks to set itself apart from rivals.
Brand audit: Tesco
Sales might not have caught up yet but there are signs the supermarket’s brand overhaul is paying off.
Tesco brand overhaul working but still a lot to do
Barely six months since Tesco’s new agency Wieden + Kennedy started rolling out advertising for the supermarket…
Morrisons hits out at Tesco's 'misleading' Price Promise
Supermarket considers official complaint to ASA over price comparison claims.
Asda launches Budget day low prices ads
Big four supermarkets turn to stronger narrative style in price promotion messaging.
Tesco acquires Giraffe restaurant chain
Supermarket looks to revitalise stores and boost revenue by opening up the family-friendly eateries in-store.
Tesco bids to be 'more Google-esque'
Tesco digital marketing director says supermarket must embrace entrepreneurial spirit to equip itself for the future.
Tesco to source more meat from the UK
Supermarket outlines commitment to British farming and production to improve trust in the supply chain in the wake of horse meat scandal.
Tesco vows to give more horse meat info than rivals
Supermarket looks to rebuild damaged trust in food over horse meat scandal.
Tesco's 'new conversation with Britain' must be more than a slogan
This week, Tesco announced that it hopes to have ‘a new conversation with Britain’ and focus…
Tesco preps campaign to 'have new conversation with Britain'
Supermarket wants to be at the heart of communities.
Kill the weak: it's the marketing way
‘Marketers are, for the most part, a liberal bunch so we confuse sticking up for the underdog with the protection of failure. ’
Every retailer has a silver lining in its brand equity
In a changing retail world, brands have to learn to adapt if they don’t want to fall into the administration black hole.
Tesco handed fillip as share stabilises
Kantar data shows sales rising in line with the market average.
Tesco highlights online shopping in first TV ads of 2013
Supermarket aims to show the care and attention taken with every online order.
Tesco apologises for horse meat row in ads
Supermarket takes out full-page ads in national newspapers to apologise to customers for horse meat burger scandal.
Tesco brand trust dented by horse meat debacle
Horse DNA was found in a number of beef products from supermarkets including Tesco and Iceland.
Tesco launches baby brand
Supermarket sets sights on baby market as part of efforts to improve non-food business.
Tesco hails marketing for Xmas sales boost
Supermarket appoints managing director for UK business as it reports strongest Christmas growth in three years.
Tesco could bring Harris & Hoole into stores
Supermarket invests in another independent chain and signals plans to bring Harris & Hoole cafes into stores.
Tesco launches Christmas cracker campaign
The supermarket is running its first giveaway on Twitter as part of its festive campaign.
Tesco Mobile appoints O2 marketer as CMO
O2’s former head of brand, marketing and consumer experience Simon Groves to lead marketing at Tesco Mobile.
Retailers ramp up radio advertising
Tesco signs “biggest ever” deal any brand has negotiated with Absolute Radio as retailers increase their use of the channel.
2012: The year in retail
Marketing Week takes a look at the major themes in retail throughout 2012, when multichannel really went mainstream and stopped being ‘nice to have’.
Tesco to rebrand all digital entertainment as Blinkbox
Supermarket to bring WE7 music streaming and Mobcast e-book platform under Blinkbox brand.
Tesco partners with Apple for Clubcard deal
Shoppers can buy Apple iPads, Mac Books and iPods for up to a third off by using Clubcard reward points for the first time.
Blinkbox takes aim at rivals in latest ads
Tesco’s film and TV streaming service looks to position itself as a solution to the ‘entertainment woes’ of using subscription services.
Tesco and Morrisons to meet No More Page 3 group
Two of The Sun’s biggest advertisers agree to meet campaign group to discuss its concerns about their support of the title.
Tesco Voucher Exchange marks first Christmas activity
Tesco has launched the first phase of its Christmas marketing activity with a TV ad to support its Clubcard Voucher Exchange.
