Tesco is the biggest of the four leading UK supermarkets, Asda Sainsbury’s and Morrisons. As well as its food business, Tesco operates a significant non-food business and online business. It has expanded the Tesco brand into banking and mobile phones with Tesco bank and Tesco mobile. Its loyalty scheme Clubcard was a forerunner in CRM programme and was relaunched in 2009.
Supermarket says it is looking after families by undercutting its main rivals.
Greenpeace criticises supermarket over tuna while farmers raise concerns over milk price cut..
Supermarket listed at least 10 ways it will adapt to keep up with changing shopping habits. Now it must decide how to explain that to customers.
Supermarket ‘accelerating’ UK turnaround plan with focus on price, quality, range and service.
George Dymond, who quit Morrisons after just weeks in the role, will become operations development director at Tesco.
Sainsbury’s, Waitrose and the discounters lead grocery market growth.
Why new products are doomed to failure if you ignore the ’hype cycle’.
We can expect to see more supermarkets focusing on values even in their cheaper food lines as consumers become increasingly interested in provenance and sourcing.
Loyalty schemes are growing in importance for the supermarkets, but Waitrose’s rewards-based programme is the future.
Tesco says marketing investment paying off despite 2.4% drop in Christmas sales.
Tesco overhauls healthy food range, launching new brand ‘Tesco Healthy Living’ to appeal to health-conscious customers.
Apple, Tesco and EE are using location-based marketing to change the way people shop.
Marketing Week takes a look at the major themes in retail throughout 2013, from the horse meat scandal to the rise of click and collect.
Christmas campaigns from brands including John Lewis, Tesco and M&S dominate list.
CEO says marketing-led attempts to boost performance are paying off despite sales drop.
Analyst comments raise concerns over renewed supermarket price wars.
Retail analysts expect supermarket chain to unveil sales drop at its interim results next week as it faces increased competition.
In my career I have been involved with a number of brands that have undergone takeover, merger and acquisition.
Launch of supermarket’s festive film boosted both consumer perception and purchase intent for the brand, according to YouGov.
Supermarkets insist errors are honest mistakes, but Which? calls for government action.
Matt Shepherd-Smith to take charge of marketing strategy at Tesco’s online entertainment division.
An unscientific look at the big Christmas marketing campaigns.
Wieden+Kennedy created ad attempts to portray the reality of Christmas with videocam footage of a family through the decades.
New print campaign takes another swipe at rival’s price matching service.
Sainsbury’s is asking for a judicial review after the ASA rejected its complaint over rivals’ price match scheme.
Rise of online and mobile shopping means path to purchase now much more complex, say supermarkets.
Trial of ‘MyStore’ app to let customers bridge at-home, and in-store behaviour.
Friends of the Earth dubs supermarket’s efforts ‘baby steps’, while rivals claim to be one step ahead.
Supermarket unveils food waste figures and initiatives to end waste.
ASA receives almost 50 complaints over message in gift brochure.