Tesco is the biggest of the four leading UK supermarkets, Asda Sainsbury’s and Morrisons. As well as its food business, Tesco operates a significant non-food business and online business. It has expanded the Tesco brand into banking and mobile phones with Tesco bank and Tesco mobile. Its loyalty scheme Clubcard was a forerunner in CRM programme and was relaunched in 2009.
Apple, Tesco and EE are using location-based marketing to change the way people shop.
Marketing Week takes a look at the major themes in retail throughout 2013, from the horse meat scandal to the rise of click and collect.
Christmas campaigns from brands including John Lewis, Tesco and M&S dominate list.
CEO says marketing-led attempts to boost performance are paying off despite sales drop.
Analyst comments raise concerns over renewed supermarket price wars.
Retail analysts expect supermarket chain to unveil sales drop at its interim results next week as it faces increased competition.
In my career I have been involved with a number of brands that have undergone takeover, merger and acquisition.
Launch of supermarket’s festive film boosted both consumer perception and purchase intent for the brand, according to YouGov.
Supermarkets insist errors are honest mistakes, but Which? calls for government action.
Matt Shepherd-Smith to take charge of marketing strategy at Tesco’s online entertainment division.
An unscientific look at the big Christmas marketing campaigns.
Wieden+Kennedy created ad attempts to portray the reality of Christmas with videocam footage of a family through the decades.
New print campaign takes another swipe at rival’s price matching service.
Sainsbury’s is asking for a judicial review after the ASA rejected its complaint over rivals’ price match scheme.
Rise of online and mobile shopping means path to purchase now much more complex, say supermarkets.
Trial of ‘MyStore’ app to let customers bridge at-home, and in-store behaviour.
Friends of the Earth dubs supermarket’s efforts ‘baby steps’, while rivals claim to be one step ahead.
Supermarket unveils food waste figures and initiatives to end waste.
ASA receives almost 50 complaints over message in gift brochure.
Bradley is the latest change to marketing department as supermarket continues restructure of management team.
Cramond rejoins Tesco as group marketing strategy and brand director.
Supermarket looks to improve quality perception with new marketing campaign.
New research looks at how consumers rate nine grocery retailers in terms of ‘effort to shop’ and finds that the easier the experience, the more likely customers will remain loyal.
Supermarket withdraws outfit and will give ‘very sizeable donation’ to mental health charity.
‘Disruptive’ ad campaign will show how ‘real people’ use tablets.
Tesco will promote Blinkbox in store for the first time in its biggest marketing push for a digital service.
Retailers among the first to adopt Apple Passbook in the UK following slow uptake.
Press aid aimed at apologising to consumers over scandal, but misleadingly implied entire industry affected.
Figures will reveal that people trust retailers with their personal information significantly less than they used to.
Supermarket and ITV period drama have a ‘perfect fit of values’, Tesco says.