Tesco is the biggest of the four leading UK supermarkets, Asda Sainsbury’s and Morrisons. As well as its food business, Tesco operates a significant non-food business and online business. It has expanded the Tesco brand into banking and mobile phones with Tesco bank and Tesco mobile. Its loyalty scheme Clubcard was a forerunner in CRM programme and was relaunched in 2009.


Richard Madden

As Tesco shows, loyalty points no longer mean financial prizes

Wed, 23 Apr 2014

To say Tesco is in a spot of bother at the moment is something of an understatement.


Tesco offers grocery click and collect for free

Tue, 22 Apr 2014

Change is part of plans to reduce online shopping charges and cut the price of food products including bacon and baked beans.

Online shoppers can take a virtual tour around Start London's store

The fabric of retail is changing

Wed, 16 Apr 2014

A one-size fits all approach to online retail is no longer good enough. Consumers want a personal touch and will be more inclined to spend with retailers that can provide a relevant and tailored experience.


A personal touch gives smarter rewards

17 April 2014

Using data to create bespoke offers for consumers and employing co-buy schemes gives brands flexibility on deals and sends conversion rates soaring.


Tesco readies takeaway chain to compete with Pret and Eat

Fri, 11 Apr 2014

Analyst claims supermarket is planning up to 80 food-to-go outlets in London.


Tesco moves to quash speculation over marketing head’s future

Wed, 9 Apr 2014

Reports had suggested Tesco boss Philip Clarke was looking to replace CMO Matt Atkinson.

Tesco Clubcard

Tesco buys into big data to make marketing more personalised

Thu, 3 Apr 2014

Acquisition of Sociomantic by Tesco subsidiary Dunnhumby will ‘dramatically’ improve advertising planning and personalisation. 


Tesco opens New York-style diner in latest restaurant push

Wed, 26 Mar 2014

First concession will open at Tesco’s Osterley store.


Tesco to ‘robustly defend’ price match scheme after Sainsbury’s wins judicial review

Mon, 24 Mar 2014

Sainsbury’s claims Tesco’s Price Promise ad campaign is ‘misleading’.

Tesco Clubcard

Tesco CEO reveals plans for 'personalised digital Clubcard'

Tue, 18 Mar 2014

Philip Clarke says new digital and smartphone Clubcard, penned for an Autumn release, will also include bundled services.


Milk price war intensifies as Morrisons cuts pint price to 24p

Fri, 7 Mar 2014

Supermarket says it is looking after families by undercutting its main rivals.


Tesco under fire over ‘dirty’ tuna sales and milk price cuts

Mon, 3 Mar 2014

Greenpeace criticises supermarket over tuna while farmers raise concerns over milk price cut..


Tesco’s complicated turnaround strategy requires clear communication

Thu, 27 Feb 2014

Supermarket listed at least 10 ways it will adapt to keep up with changing shopping habits. Now it must decide how to explain that to customers. 


Tesco looks to end ‘frivolous’ promotions with £200m price investment

Tue, 25 Feb 2014

Supermarket ‘accelerating’ UK turnaround plan with focus on price, quality, range and service.


Former Morrisons online director to start role at Tesco

Fri, 21 Feb 2014

George Dymond, who quit Morrisons after just weeks in the role, will become operations development director at Tesco.


Sainsbury’s on the brink of overtaking Asda after Christmas sales success

Tue, 11 Feb 2014

Sainsbury’s, Waitrose and the discounters lead grocery market growth.


When to believe the hype

Wed, 5 Feb 2014

Why new products are doomed to failure if you ignore the ’hype cycle’.


Why values are now important in budget food ranges too

Thu, 16 Jan 2014

We can expect to see more supermarkets focusing on values even in their cheaper food lines as consumers become increasingly interested in provenance and sourcing.


Supermarkets must look beyond points to reward loyalty

Thu, 9 Jan 2014

Loyalty schemes are growing in importance for the supermarkets, but Waitrose’s rewards-based programme is the future.


Tesco insists it has a “compelling offer” despite another sales dip

Thu, 9 Jan 2014

Tesco says marketing investment paying off despite 2.4% drop in Christmas sales. 


Tesco launches new healthy food brand

Mon, 6 Jan 2014

Tesco overhauls healthy food range, launching new brand ‘Tesco Healthy Living’ to appeal to health-conscious customers.


Mobile microtargeting

12 December 2013

Apple, Tesco and EE are using location-based marketing to change the way people shop.

Christmas shopping

2013: The year in retail

Tue, 10 Dec 2013

Marketing Week takes a look at the major themes in retail throughout 2013, from the horse meat scandal to the rise of click and collect.


The top 10 YouTube ads in November Video

Mon, 9 Dec 2013

Christmas campaigns from brands including John Lewis, Tesco and M&S dominate list.

Tesco campaign

Tesco boss issues robust defence of marketing strategy

Wed, 4 Dec 2013

CEO says marketing-led attempts to boost performance are paying off despite sales drop.


‘Tesco can destroy competition by cutting prices’

Mon, 2 Dec 2013

Analyst comments raise concerns over renewed supermarket price wars.


Marketing investment fails to boost Tesco as analysts predict sales drop

Wed, 27 Nov 2013

Retail analysts expect supermarket chain to unveil sales drop at its interim results next week as it faces increased competition.

Secret Marketer

There's nothing more exciting than assessing a new brand in the stable

MW 28 November 2013

In my career I have been involved with a number of brands that have undergone takeover, merger and acquisition.


Sainsbury’s winning Christmas ad battle

Wed, 20 Nov 2013

Launch of supermarket’s festive film boosted both consumer perception and purchase intent for the brand, according to YouGov.


Supermarkets under fire over ‘dodgy’ discounts

Tue, 19 Nov 2013

Supermarkets insist errors are honest mistakes, but Which? calls for government action.

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