Tesco

Tesco news

Tesco Express Twitter parody account

Twitter suspends parody Tesco account

Tue, 2 Sep 2014 | By Lara O'Reilly

The @Tecso_Express account had been tweeting Tesco customers with expletive-filled messages.

Tesco Clubcard

Should Tesco ditch Clubcard?

Tue, 2 Sep 2014 | By Sarah Vizard

Clubcard was the bedrock of Tesco’s success but shoppers are now after a simpler value offering.

Tesco Express Twitter parody account

Tesco in discussions with Twitter to tackle parody account

Mon, 1 Sep 2014 | By Lara O'Reilly

’@Tecso_Express’ has been tweeting Tesco customers with sweary messages.

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Tesco slashes profit forecast again as brand battered

Fri, 29 Aug 2014 | By Sarah Vizard

Supermarket parachutes new boss in a month early as perceptions of the brand plummet.

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Tesco’s Blinkbox Books moves into live events

Thu, 7 Aug 2014 | By Sarah Vizard

Ebook service looks to move beyond purely transactional relationship with customers.

Aldi

Aldi poised to overtake Waitrose Video

Tue, 29 Jul 2014 | By Sarah Vizard

Discount grocer sees market share rise to record 4.8%, just behind Waitrose on 4.9%. 

Dave Lewis

Tesco looks to Unilever marketer to provide a clear brand identity

Mon, 21 Jul 2014 | By Sarah Vizard

David Lewis to focus on brand purpose and reconnecting with customers.

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Tesco replaces CEO Philip Clarke with Unilever’s Dave Lewis

Mon, 21 Jul 2014 | By Russell Parsons

Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales. 

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Tesco marketing analysis

Hottest jobs in marketing

The hottest jobs in marketing

Wed, 16 Jul 2014 | By Jonathan Bacon

The skills big corporates require of marketers is changing, reflected in the emergence of specialist jobs. Here’s how to get one.

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Sharp, though legal, practice is eroding consumer trust

14 August 2014 | By Secret Marketer

Does delivering lower prices for customers mean brands have to break the trust bond?

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The supermarkets should take a leaf out of P&G’s marketing book

Thu, 7 Aug 2014 | By Sarah Vizard

P&G isn’t afraid to take drastic decisions and the supermarkets shouldn’t be either.

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Three lessons from Aldi's founder for today's brands

Wed, 23 Jul 2014 | By Ruth Mortimer

Tesco’s new CEO faces a huge challenge - can he be as ruthlessly focused as Aldi is on its business?

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Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

Brand storytelling trends

The top storytelling brands

Wed, 9 Jul 2014 | By Mindi Chahal

Apple retains its title as the UK’s top storytelling brand, while supermarkets take a tumble.

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Is Dave Lewis really the right choice for Tesco?

Tue, 22 Jul 2014 | By Mark Ritson

Tesco’s new CEO may find that without retail in his DNA he will struggle.

tesco brand campaigns

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Tesco takes on Weight Watchers with ‘My Fit Lifestyle’ range

Wed, 18 Jun 2014 | By Sebastian Joseph

Tesco cooks up range to help time-strapped professionals make healthier food choices.

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Tesco introduces T Digital brand to bolster digital credentials

Thu, 12 Jun 2014 | By Sarah Vizard

Aim is to shift perceptions of Tesco to “a tech-focused business that happens to operate in retail.”

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Sainsbury’s and Google launch first voice recognition banner ad Video

Thu, 5 Jun 2014 | By Sarah Vizard

Ad will promote Sainsbury’s new tool to help people cut down on food wastage at home.

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Tesco steps up marketing to get across price message Video

Wed, 4 Jun 2014 | By Sarah Vizard

Campaign to hammer home price cuts and loyalty focus aimed at stemming worsening sales.

Tesco related brands

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Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

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Lidl focuses on quality in £20m brand campaign Video

Thu, 28 Aug 2014 | By Sarah Vizard

Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign.

Aldi

Aldi pledges to ban sweets from checkouts

Wed, 27 Aug 2014 | By Lara O'Reilly

Discount grocer to swap so-called ‘guilt aisle’ for healthier tills displaying dried fruit and water.

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Morrisons’ lurch from message to message is not a recipe for success

Thu, 21 Aug 2014 | By Sarah Vizard

Using a well-worn line will not provide stand out.

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Lidl takes on Primark with launch of own fashion range

Wed, 20 Aug 2014 | By Sarah Vizard

Discount retailer to stock women’s fashion for the first time.

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Morrisons strips messaging back in search of value perception boost

Tue, 19 Aug 2014 | By Sarah Vizard

Everyday Low Prices move comes as data shows value rating slipping. 

Related sectors: food & drink

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related sectors: retail

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