Japanese car company Toyota operates 75 manufacturing companies globally and markets vehicles in more than 170 companies. Its brands include the Lexus, Prius, Avensis and Auris. The company recently attracted negative coverage following a mass recall of vehicles.
Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.
Chris Hayes steps up from general manager position to take top UK marketing role.
Key brand metrics tumble in wake of latest product recall.
Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.
The next phase of the Toyota Yaris Outsmart Life campaign lets young fans create personalised pop videos via social media.
Ford and Toyota, the world’s biggest seller of hybrid vehicles, are set to join forces to create a fuel-efficient system for pickup trucks and SUVs (sports utility vehicles).
With more and more consumers seeking less responsibility and greater flexibility, brands are taking the concept of cloud technology from the virtual world to the real worlds of fashion and motoring.
Millward Brown’s BrandZ top 100 global brands demonstrates what great marketing can do. The brands on the list have increased in value by more than 64% since the ranking started five years ago, whereas the S&P 500 companies’ value has decreased overall, as
Toyota drivers will be able to access internet-based services in their vehicles following a partnership with Microsoft.
Toyota GB has scrapped the role of marketing director as part of a senior management restructure designed to enable faster decision making.
Toyota is to give more marketing control to its regional divisions as part of an overhaul of its corporate strategy aimed at doubling profit.
Peugeot is taking on Toyota with the launch of its first hybrid car in the autumn as the company looks to bolster its credentials as a green manufacturer.
Toyota has recalled a further 1.7 million vehicles worldwide following safety fears over leaking fuel systems.
Toyota has been named the world’s biggest carmaker for the third successive year, despite recalling millions of vehicles due to safety issues last year.
Toyota is expanding its range of Prius hybrid cars to bolster its green credentials.
Toyota GB has appointed Matt Harrison as commercial director to lead sales and marketing operations in the UK.
Toyota is launching an ad campaign starring Supergrass frontman Gaz Coombes to promote its Yaris model to young women.
Toyota is to launch a cutting-edge film featuring the latest projection mapping techniques to showcase the hybrid technology available inside its new Auris.
BMW, the German car manufacturer, is to recall hundreds of thousands of vehicles due to a braking problem. Some Rolls Royce cars are also affected.
Toyota is facing another customer backlash after the Japanese car maker announced another recall involving more than one million cars in the US with potentially faulty engine control systems.
The internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies - Toyota being one of the latest examples - are risking their brands’ reputations by failing to adapt their defence strategies to the real-time and candid nature of the online environment.
Toyota is to highlight user experiences and industry accolades in its latest marketing push in an attempt to reassure consumers following a spate of recalls and faults.
Toyota is facing another backlash after the automotive firm warned of a potential fault with the engines of about 270,000 cars it has sold worldwide.
Toyota is entering into a three-year partnership with EDF Energy as the companies attempt to ramp up their association with green energy.
Car manufacturer hit by recall crisis sees reputation rise, according to YouGov.
Toyota has made its biggest online investment to date with the launch of two branding campaigns, to back the release of its Auris Hybrid model and promote its overall brand.
Toyota has begun rolling out its “Your Toyota is My Toyota” advertising campaign, which features real employees championing the marque following its global recall crisis.
New car sales in the UK rose 13.5% in May, compared with the same month a year ago, but Toyota is continuing to see sales fall according to the latest industry figures from the Society of Motor Manufacturers and Traders (SMMT).