In a world of connected commerce more brands are working with rivals.
Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.
Chris Hayes steps up from general manager position to take top UK marketing role.
Key brand metrics tumble in wake of latest product recall.
MWL 2012: Lexus invests in digital brand platform as car buyers’ purchase journey moves online.
Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.
Toyota marketing analysis
Insight into how Costa, BA and Milka are all on a marketing winning streak.
Focus on marketing hybrid models helps new car registrations rise for the 27th consecutive month.
toyota brand campaigns
The year-long seven-figure advertising deal marks a “watershed moment” for the online music video platform.
Fiat accused of copying Toyota ad concept in latest ad that sees a mum rapping about family life.
toyota related brands
Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.
Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.
Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.
The Marketing Week Video
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Brand reprimanded by ad watchdog for being “socially irresponsible”, less than a month after last ad ban.
From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.
Related sectors: automotive
Team Sky sponsor films Chris Froome become the first person to cycle through the Eurotunnel.
American car brand kicks off its seven-year, multi-million pound shirt deal with Premier League club with online push.
Deal will see companies work together to design and market five ‘distinctive’ smartphones.
Brands quick to capitalise on the player’s buzz after epic win over Roger Federer in Wimbledon final.
Campaign aims to balance member acquisition and retention as the RAC’s owner eyes options.
Car brands targeting audiences based on the vehicles they own and their media consumption habits
Skoda, Ebay, McCain and TfL plan to use event to boost their regional reach.
Ford details vision to be a leader in real-time marketing.
See pictures of all the winners at the Marketing Week Engage Awards 2014.