In a world of connected commerce more brands are working with rivals.
Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.
Chris Hayes steps up from general manager position to take top UK marketing role.
Key brand metrics tumble in wake of latest product recall.
MWL 2012: Lexus invests in digital brand platform as car buyers’ purchase journey moves online.
Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.
Toyota marketing analysis
Insight into how Costa, BA and Milka are all on a marketing winning streak.
Focus on marketing hybrid models helps new car registrations rise for the 27th consecutive month.
toyota brand campaigns
The year-long seven-figure advertising deal marks a “watershed moment” for the online music video platform.
toyota related brands
Limited number of XC90 model will be available online as Volvo looks to ‘revitalise’ marketing.
‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.
Car brand says the move will pull it away from being ’adjunct’ of owner Toyota.
Car marque plans to refit all its UK showrooms.
But Virgin Media and Ford say the event will deliver new customers and lift loyalty for their brands across the UK.
Car marque hopes to reveal ‘irreverent and fun’ side with 10-day event at Westfield in London for Soul model.
Related sectors: automotive
Car marque hopes to portray ‘exhilaration’ of driving a Jaguar as it launches first sports saloon.
Simon Thomas is leaving the job after a year, with his responsibilities for passenger cars and group marketing to be split up.
Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.
Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.
Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Brand reprimanded by ad watchdog for being “socially irresponsible”, less than a month after last ad ban.
From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.
Team Sky sponsor films Chris Froome become the first person to cycle through the Eurotunnel.