Toyota news

Sleeping with the enemy

Sleeping with the enemy

CMO Strategy June 2014 | By Nicola Smith

In a world of connected commerce more brands are working with rivals.


Toyota ramps up hybrid marketing to take advantage of ‘leadership position’

Tue, 1 Apr 2014 | By Sarah Vizard

Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.

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Toyota names first UK marketing director

Mon, 9 Sep 2013 | By Ronan Shields

Chris Hayes steps up from general manager position to take top UK marketing role.


Toyota's brand perception damaged by recall

Tue, 16 Oct 2012 | By Rosie Baker

Key brand metrics tumble in wake of latest product recall.


Lexus launches ‘game changing’ online brand portal

Wed, 27 Jun 2012 | By Rosie Baker

MWL 2012: Lexus invests in digital brand platform as car buyers’ purchase journey moves online.


Xbox launches gesture controlled ads

Thu, 14 Jun 2012 | By Rosie Baker

Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.

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Toyota marketing analysis


Insider knowledge will deliver a winning deal

12 July 2012 | By Michael Barnett

Insight into how Costa, BA and Milka are all on a marketing winning streak.

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essential read


Marketing credited as hybrid car sales almost double

Thu, 5 Jun 2014 | By Sarah Vizard

Focus on marketing hybrid models helps new car registrations rise for the 27th consecutive month.

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Toyota switches long-running T4 deal to Vevo

Fri, 3 May 2013 | By Lara O'Reilly

The year-long seven-figure advertising deal marks a “watershed moment” for the online music video platform.


Fiat in hot water over "rip-off" rap ad Video

Thu, 20 Dec 2012 | By Rosie Baker

Fiat accused of copying Toyota ad concept in latest ad that sees a mum rapping about family life.

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McLaren and Lotus pull away from F1 elitism to drive revenues Video

Tue, 22 Jul 2014 | By Sebastian Joseph

Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.

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Nissan preps global campaign to unite football sponsorships

Mon, 21 Jul 2014 | By Sebastian Joseph

Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.


Sponsors to benefit from ‘undervalued’ Commonwealth Games Video

Mon, 21 Jul 2014 | By Sebastian Joseph

Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.


The Marketing Week Video

Fri, 18 Jul 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Brakes slammed on Jaguar again for ‘encouraging dangerous driving’ Video

Wed, 16 Jul 2014 | By Natasha Bullen

Brand reprimanded by ad watchdog for being “socially irresponsible”, less than a month after last ad ban.


The Top 10 YouTube ads in June Video

Tue, 15 Jul 2014

From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.

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