Toyota

Toyota news

Sleeping with the enemy

Sleeping with the enemy

CMO Strategy June 2014 | By Nicola Smith

In a world of connected commerce more brands are working with rivals.

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Toyota ramps up hybrid marketing to take advantage of ‘leadership position’

Tue, 1 Apr 2014 | By Sarah Vizard

Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.

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Toyota names first UK marketing director

Mon, 9 Sep 2013 | By Ronan Shields

Chris Hayes steps up from general manager position to take top UK marketing role.

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Toyota's brand perception damaged by recall

Tue, 16 Oct 2012 | By Rosie Baker

Key brand metrics tumble in wake of latest product recall.

Lexus

Lexus launches ‘game changing’ online brand portal

Wed, 27 Jun 2012 | By Rosie Baker

MWL 2012: Lexus invests in digital brand platform as car buyers’ purchase journey moves online.

Lynx

Xbox launches gesture controlled ads

Thu, 14 Jun 2012 | By Rosie Baker

Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.

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Toyota marketing analysis

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Insider knowledge will deliver a winning deal

12 July 2012 | By Michael Barnett

Insight into how Costa, BA and Milka are all on a marketing winning streak.

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Cars

Marketing credited as hybrid car sales almost double

Thu, 5 Jun 2014 | By Sarah Vizard

Focus on marketing hybrid models helps new car registrations rise for the 27th consecutive month.

toyota brand campaigns

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Toyota switches long-running T4 deal to Vevo

Fri, 3 May 2013 | By Lara O'Reilly

The year-long seven-figure advertising deal marks a “watershed moment” for the online music video platform.

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Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

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The Top 10 YouTube ads in August Video

Wed, 10 Sep 2014 | By Sarah Vizard

Nike, Fifa 15 and a video warning of the dangers of not wearing sunscreen made it to the top of last month’s leaderboard.

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Jaguar looks to make brand more ‘inclusive’ with XE launch Video

Tue, 9 Sep 2014 | By Sarah Vizard

‘Breakthrough’ car aims to make Jaguar a major player in the premium car market.

Mini

Mini launches 147 different versions of new cinema ad Video

Fri, 5 Sep 2014 | By Sarah Vizard

Campaign for Countryman model will be tailored to the dealership nearest the cinema.

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Land Rover takes ‘big step forward’ with first digital-led campaign Video

Wed, 3 Sep 2014 | By Sarah Vizard

Car marque is launching a car online for the first time with a competition to win a trip into space.

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Volvo claims industry first as it trials selling cars online

Wed, 27 Aug 2014 | By Sarah Vizard

Limited number of XC90 model will be available online as Volvo looks to ‘revitalise’ marketing.

Related sectors: automotive

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