Toyota news

Sleeping with the enemy

Sleeping with the enemy

CMO Strategy June 2014 | By Nicola Smith

In a world of connected commerce more brands are working with rivals.


Toyota ramps up hybrid marketing to take advantage of ‘leadership position’

Tue, 1 Apr 2014 | By Sarah Vizard

Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.

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Toyota names first UK marketing director

Mon, 9 Sep 2013 | By Ronan Shields

Chris Hayes steps up from general manager position to take top UK marketing role.


Toyota's brand perception damaged by recall

Tue, 16 Oct 2012 | By Rosie Baker

Key brand metrics tumble in wake of latest product recall.


Lexus launches ‘game changing’ online brand portal

Wed, 27 Jun 2012 | By Rosie Baker

MWL 2012: Lexus invests in digital brand platform as car buyers’ purchase journey moves online.


Xbox launches gesture controlled ads

Thu, 14 Jun 2012 | By Rosie Baker

Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.

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Toyota marketing analysis


Insider knowledge will deliver a winning deal

12 July 2012 | By Michael Barnett

Insight into how Costa, BA and Milka are all on a marketing winning streak.

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Marketing credited as hybrid car sales almost double

Thu, 5 Jun 2014 | By Sarah Vizard

Focus on marketing hybrid models helps new car registrations rise for the 27th consecutive month.

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Toyota switches long-running T4 deal to Vevo

Fri, 3 May 2013 | By Lara O'Reilly

The year-long seven-figure advertising deal marks a “watershed moment” for the online music video platform.

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volvo xc90 2014 304

Volvo claims industry first as it trials selling cars online

Wed, 27 Aug 2014 | By Sarah Vizard

Limited number of XC90 model will be available online as Volvo looks to ‘revitalise’ marketing.


Chevrolet banks on CSR to ‘fully exploit’ Man Utd brand

Mon, 18 Aug 2014 | By Sebastian Joseph

‘Traditional brand-led activations are not key to leveraging its sponsorship’, says marketing boss.


Lexus completes global marketing overhaul to ditch ‘jarring brand disparity’

Wed, 13 Aug 2014 | By Sebastian Joseph

Car brand says the move will pull it away from being ’adjunct’ of owner Toyota.

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Mercedes-Benz aims for brand consistency as it revamps showrooms with new corporate ID

Tue, 5 Aug 2014 | By Sarah Vizard

Car marque plans to refit all its UK showrooms.


Sponsors struggle to ride Commonwealth Games wave to glory

Mon, 4 Aug 2014 | By Sebastian Joseph, Sarah Vizard

But Virgin Media and Ford say the event will deliver new customers and lift loyalty for their brands across the UK.

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Kia makes big push into experiential to ‘fight’ for people’s consideration Video

Fri, 1 Aug 2014 | By Sarah Vizard

Car marque hopes to reveal ‘irreverent and fun’ side with 10-day event at Westfield in London for Soul model.

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