Toyota news

Sleeping with the enemy

Sleeping with the enemy

CMO Strategy June 2014 | By Nicola Smith

In a world of connected commerce more brands are working with rivals.


Toyota ramps up hybrid marketing to take advantage of ‘leadership position’

Tue, 1 Apr 2014 | By Sarah Vizard

Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.

Toyota logo

Toyota names first UK marketing director

Mon, 9 Sep 2013 | By Ronan Shields

Chris Hayes steps up from general manager position to take top UK marketing role.


Toyota's brand perception damaged by recall

Tue, 16 Oct 2012 | By Rosie Baker

Key brand metrics tumble in wake of latest product recall.


Lexus launches ‘game changing’ online brand portal

Wed, 27 Jun 2012 | By Rosie Baker

MWL 2012: Lexus invests in digital brand platform as car buyers’ purchase journey moves online.


Xbox launches gesture controlled ads

Thu, 14 Jun 2012 | By Rosie Baker

Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.

> search for more Toyota stories

Toyota marketing analysis


Insider knowledge will deliver a winning deal

12 July 2012 | By Michael Barnett

Insight into how Costa, BA and Milka are all on a marketing winning streak.

> search for more Toyota stories

essential read


Marketing credited as hybrid car sales almost double

Thu, 5 Jun 2014 | By Sarah Vizard

Focus on marketing hybrid models helps new car registrations rise for the 27th consecutive month.

toyota brand campaigns

Toyota logo

Toyota switches long-running T4 deal to Vevo

Fri, 3 May 2013 | By Lara O'Reilly

The year-long seven-figure advertising deal marks a “watershed moment” for the online music video platform.

toyota related brands

Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

nike perfect kick 304

The Top 10 YouTube ads in August Video

Wed, 10 Sep 2014 | By Sarah Vizard

Nike, Fifa 15 and a video warning of the dangers of not wearing sunscreen made it to the top of last month’s leaderboard.

jaguar xe tower bridge

Jaguar looks to make brand more ‘inclusive’ with XE launch Video

Tue, 9 Sep 2014 | By Sarah Vizard

‘Breakthrough’ car aims to make Jaguar a major player in the premium car market.


Mini launches 147 different versions of new cinema ad Video

Fri, 5 Sep 2014 | By Sarah Vizard

Campaign for Countryman model will be tailored to the dealership nearest the cinema.

land rover virgin galactic 304

Land Rover takes ‘big step forward’ with first digital-led campaign Video

Wed, 3 Sep 2014 | By Sarah Vizard

Car marque is launching a car online for the first time with a competition to win a trip into space.

volvo xc90 2014 304

Volvo claims industry first as it trials selling cars online

Wed, 27 Aug 2014 | By Sarah Vizard

Limited number of XC90 model will be available online as Volvo looks to ‘revitalise’ marketing.

Related sectors: automotive

> more automotive

Job of the Week

Top Jobs

social+media Facebook Twitter LinkedIn