Profile: Jeremy Gilley

The man marketing world peace


Japanese car company Toyota operates 75 manufacturing companies globally and markets vehicles in more than 170 companies. Its brands include the Lexus, Prius, Avensis and Auris. The company recently attracted negative coverage following a mass recall of vehicles.



Toyota ramps up hybrid marketing to take advantage of ‘leadership position’

Tue, 1 Apr 2014

Marketing director Chris Hayes says car marque will invest 50% of media spend on hybrid models.

Toyota logo

Toyota names first UK marketing director

Mon, 9 Sep 2013

Chris Hayes steps up from general manager position to take top UK marketing role.


Toyota's brand perception damaged by recall

Tue, 16 Oct 2012

Key brand metrics tumble in wake of latest product recall.


Xbox launches gesture controlled ads

Thu, 14 Jun 2012

Lynx, Toyota and Samsung are the first brands to adopt the interactive NUads platform on Microsoft Xbox.


Toyota targets youth with personalised content

Thu, 5 Jan 2012

The next phase of the Toyota Yaris Outsmart Life campaign lets young fans create personalised pop videos via social media.


Toyota and Ford collaborate to build hybrid cars

Tue, 23 Aug 2011

Ford and Toyota, the world’s biggest seller of hybrid vehicles, are set to join forces to create a fuel-efficient system for pickup trucks and SUVs (sports utility vehicles).


The sky’s the limit for cloud consumption

09 June 2011

With more and more consumers seeking less responsibility and greater flexibility, brands are taking the concept of cloud technology from the virtual world to the real worlds of fashion and motoring.


Brand is powerhouse of business success

Wed, 11 May 2011

Millward Brown’s BrandZ top 100 global brands demonstrates what great marketing can do. The brands on the list have increased in value by more than 64% since the ranking started five years ago, whereas the S&P 500 companies’ value has decreased overall, as


Toyota partners with Microsoft

Thu, 7 Apr 2011

Toyota drivers will be able to access internet-based services in their vehicles following a partnership with Microsoft.


Toyota axes UK marketing director

Fri, 18 Mar 2011

Toyota GB has scrapped the role of marketing director as part of a senior management restructure designed to enable faster decision making.

Toyota Prius

Toyota unveils strategy to double profit

Wed, 9 Mar 2011

Toyota is to give more marketing control to its regional divisions as part of an overhaul of its corporate strategy aimed at doubling profit.


Peugeot takes on Toyota with eco cars

Thu, 10 Feb 2011

Peugeot is taking on Toyota with the launch of its first hybrid car in the autumn as the company looks to bolster its credentials as a green manufacturer.


Toyota faces further recalls

Wed, 26 Jan 2011

Toyota has recalled a further 1.7 million vehicles worldwide following safety fears over leaking fuel systems.


Toyota world’s biggest carmaker

Mon, 24 Jan 2011

Toyota has been named the world’s biggest carmaker for the third successive year, despite recalling millions of vehicles due to safety issues last year.

Toyota Prius

Toyota Prius to become sub-brand

Tue, 11 Jan 2011

Toyota is expanding its range of Prius hybrid cars to bolster its green credentials.


Toyota appoints commercial director to drive UK growth

Tue, 21 Dec 2010

Toyota GB has appointed Matt Harrison as commercial director to lead sales and marketing operations in the UK.


Toyota ad to star Supergrass’ Gaz Coombes Video

Thu, 16 Dec 2010

Toyota is launching an ad campaign starring Supergrass frontman Gaz Coombes to promote its Yaris model to young women.


Toyota to launch "ground-breaking" film

Tue, 5 Oct 2010

Toyota is to launch a cutting-edge film featuring the latest projection mapping techniques to showcase the hybrid technology available inside its new Auris.


BMW recall comes as Toyota campaign restores sales

Fri, 1 Oct 2010

BMW, the German car manufacturer, is to recall hundreds of thousands of vehicles due to a braking problem. Some Rolls Royce cars are also affected.


Toyota recalls one million cars in new safety scare

Fri, 27 Aug 2010

Toyota is facing another customer backlash after the Japanese car maker announced another recall involving more than one million cars in the US with potentially faulty engine control systems.

Tiger Woods

Trading personalities: Toyota and Tiger Woods

Tue, 27 Jul 2010

The internet and in particular social networking sites have changed the rules of handling a branding crisis, yet most companies - Toyota being one of the latest examples - are risking their brands’ reputations by failing to adapt their defence strategies to the real-time and candid nature of the online environment.

News5 Toyota

Toyota plans to use customer accolades in campaign

Wed, 7 Jul 2010

Toyota is to highlight user experiences and industry accolades in its latest marketing push in an attempt to reassure consumers following a spate of recalls and faults.

Toyota Prius

Toyota crisis set to deepen after engine faults emerge

Thu, 1 Jul 2010

Toyota is facing another backlash after the automotive firm warned of a potential fault with the engines of about 270,000 cars it has sold worldwide.

Toyota EDF

Toyota and EDF join forces in electric car scheme

Tue, 22 Jun 2010

Toyota is entering into a three-year partnership with EDF Energy as the companies attempt to ramp up their association with green energy.


Toyota bid to rebuild brand reputation still in slow lane

17 June 2010

Car manufacturer hit by recall crisis sees reputation rise, according to YouGov.

Toyota Yaris 2

Toyota assigns highest share of marketing spend to online for pair of ad campaigns

Wed, 9 Jun 2010

Toyota has made its biggest online investment to date with the launch of two branding campaigns, to back the release of its Auris Hybrid model and promote its overall brand.

Toyata campaign

Toyota features employees in its latest reassurance push

Mon, 7 Jun 2010

Toyota has begun rolling out its “Your Toyota is My Toyota” advertising campaign, which features real employees championing the marque following its global recall crisis.


Car sales rise but Toyota continues to falter

Fri, 4 Jun 2010

New car sales in the UK rose 13.5% in May, compared with the same month a year ago, but Toyota is continuing to see sales fall according to the latest industry figures from the Society of Motor Manufacturers and Traders (SMMT).

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