Thomson’s campaign to springboard off its smile logo with ad featuring cuddly bear.
CMO of parent company for Thomson and First Choice brands departs.
Thomson MD David Burling outlines the holiday company’s priorities for 2015.
Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.
Digital investment has meant ‘customers are becoming our best marketers’, company says.
Veterinary charity’s marketing “under review” following appointment.
Tourism board vows to continue with marketing activity as nationwide riots enter their second week.
TUI marketing analysis
Marketers must mix the science of automation with the art of creativity for success in 2014.
Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity.
Knowing when research is needed and when it’s appropriate to go with a gut feeling is vital for brands.
Dixons, Habitat and Topps Tiles are experimenting with new shop formats to help prevent ‘showrooming’ and figures suggest it is working.
TUI brand campaigns
ASA will not investigate 93 complaints ad trivialised disability.
Thomson’s new year marketing campaign attracts 80 complaints to the ASA.
Ads will tell the story of how “Simon the Ogre” is restored after a Thomson holiday.
Claims there are no perception problems despite several high profile groundings.
TUI related brands
Thomas Cook names new marketing chief and makes other key appointments.
EasyJet’s new ads target business travellers as competition for the market hots up.
Thomas Cook restructure sees group CMO oversee UK marketing.
The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?
Airline says improving brand affinity, helped by launch of allocated seating, is driving up demand.
Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.
Related sectors: travel and leisure
The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?
As it awaits a Government decision on the east coast mainline contract, the train operator is rolling out a campaign to improve its west coast service.
Customers will accept pricing premiums if they see a cost advantage.
Brand crises play out over time but there are survival strategies.
While Malaysia Airlines mulls a rebrand, others have decided to persevere following a disaster. But what are the long term effects?
Pubs need to become ‘super pubs’ to survive, according to new research.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Malaysia Airlines has suffered major catastrophes but the brand may not be a busted flush.
International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours?