TUI Travel is the market leader in package holidays and owns the Thomson Holidays and First Choice brands together with a number of specialist holiday operators. The company’s major shareholder is German company TUI AG.
Deputy CEO of holiday company TUI Travel Johan Lundgren talks about the importance of brand promise, social media and customer data in this interview at the Abta Travel Conference.
Thomson’s new £5.5m campaign mixes holiday nostalgia and state of the art aircraft.
Tour operator trials Google+ and Twitter initiatives in an effort to modernise its resort and advice service.
Irish travel company appoints former marketer as CEO to lead digital development and build international business.
Thomson Holidays to release Pixies cover by Sunday Girl from its branding campaign via iTunes.
Holiday brand First Choice returns to TV advertising to promote new positioning.
TUI has signalled its intention to shift more of its sales online by creating a director level digital strategy role to explore ecommerce opportunities.
TUI Travel, owner of the Thomson and First Choice brands, has reported what it claims was a "record" profit in its last financial year.
Thomson Holidays returns marketing to a board level function in UK restructure.
Thomson Holidays distances itself from troubled rival Thomas Cook as study shows possible contagion in travel sector.
TUI UK to spend £8m on creating ’one stop shop’ travel agent chain with Thomson as lead brand.
TUI Travel to review its mainstream holiday operations to ensure it has a unified business.
Thomson Holidays is taking a new tack in its latest press advertising to focus on what makes its products different to other holiday companies.
Thomson is targeting adults with the launch of the first child-free holiday resorts.
First Choice is to make all of its holidays all inclusive from next year to try and stand apart in a crowded travel market that “lacks any differentiation”.
Holiday company First Choice launches its integrated marketing campaign highlighting its added value propositions next week.
Watch the new Thomson ad here.
TUI Travel lead marketer and chief customer officer Tim Williamson is to leave the travel company following a boardroom shake up.
Local business search company ThomsonLocal.com has promoted Jill Pringle to the position of marketing director from her previous role as head of marketing.
Tour operator brands Thomson and First Choice, both owned by TUI, are bringing their sustainable tourism initiatives together under the umbrella brand “Holidays Forever”.
Cravendale, the country’s biggest milk brand, is pushing the message that it stays fresh for up to 21 days unopened by giving away vouchers to Thomson holidaymakers.
Abta, Barcelona: Thomson and First Choice have called for the travel industry to adopt full and transparent carbon reporting immediately.
TUI Travel is planning a major repositioning of its flagship Thomson and First Choice brands at the end of the year to coincide with the Christmas season.