TUI

TUI news

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TUI Travel branding architect steps down

Wed, 9 Jul 2014 | By Branwell Johnson

CMO of parent company for Thomson and First Choice brands departs.

Thomson store design

Thomson banks on ‘new format’ stores and new tech

Wed, 9 Apr 2014 | By Branwell Johnson

Thomson MD David Burling outlines the holiday company’s priorities for 2015.

AWE Branwell

‘Marketers should fill their teams with young talent to drive success’

Thu, 3 Apr 2014 | By Sebastian Joseph

Nokia, TUI, BA and Microsoft stress the importance of recruiting young talent to survive in the digital era.

thomson

TUI credits digital and brand investment for profit lift

Tue, 10 Dec 2013 | By Branwell Johnson, Russell Parsons

Digital investment has meant ‘customers are becoming our best marketers’, company says. 

PDSA

PDSA hires former Thomson marketer Maria Heckel as marketing director

Mon, 30 Sep 2013 | By Russell Parsons

Veterinary charity’s marketing “under review” following appointment. 

TurkeyAdvert-Campaign-2013_304

'Riots will not have a lasting impact on the Turkey brand', says tourism chief

Mon, 10 Jun 2013 | By Russell Parsons, Sebastian Joseph

Tourism board vows to continue with marketing activity as nationwide riots enter their second week.

thomson

Thomson Christmas campaign majors on hotels Video

Wed, 19 Dec 2012

Thomson shifts focus of marketing to its differentiated hotel offerings.

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TUI marketing analysis

Lucy Handley

Blend automation with real people to avoid becoming a marketing dinosaur

Tue, 27 May 2014 | By Lucy Handley

Marketers must mix the science of automation with the art of creativity for success in 2014.

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How to get user experience right across platforms

Wed, 29 Jan 2014 | By Jonathan Bacon

Brands are stepping up their use of digital platforms to offer users even more sophisticated levels of engagement and interactivity. 

Mindi Chahal

Using research and intuition is a balancing act for brands

Wed, 5 Jun 2013 | By Mindi Chahal

Knowing when research is needed and when it’s appropriate to go with a gut feeling is vital for brands.

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essential read

Habitat store design

Can a store redesign increase sales?

Wed, 9 Apr 2014 | By David Burrows

Dixons, Habitat and Topps Tiles are experimenting with new shop formats to help prevent ‘showrooming’ and figures suggest it is working.

TUI brand campaigns

THomson ad

Thomson’s Simon the Ogre ad escapes ban Video

Tue, 4 Feb 2014 | By Russell Parsons

ASA will not investigate 93 complaints ad trivialised disability.

THomson ad

Thomson ad accused of trivialising disability Video

Thu, 9 Jan 2014 | By Russell Parsons

Thomson’s new year marketing campaign attracts 80 complaints to the ASA.

THomson ad

Thomson readies 'memorable and different' new year campaign Video

Wed, 18 Dec 2013 | By Branwell Johnson

Ads will tell the story of how “Simon the Ogre” is restored after a Thomson holiday. 

thomson

Thomson eyes 'high impact' out of home ads to push Dreamliner

Tue, 1 Oct 2013 | By Russell Parsons

Claims there are no perception problems despite several high profile groundings.  

TUI related brands

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Thomas Cook parts company with top UK marketer Mike Hoban

Thu, 29 May 2014 | By Branwell Johnson

Thomas Cook restructure sees group CMO oversee UK marketing.

Real time messaging

Real-time messaging is fun, but it can be so much more

15 May 2014 | By Morag Cuddeford-Jones

The number of digital outdoor sites is growing and many are adding real-time messaging to the mix. What can this deliver brands beyond the wow factor?

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EasyJet credits ‘Generation EasyJet’ campaign for boosting sales Video

Tue, 13 May 2014 | By Sarah Vizard

Airline says improving brand affinity, helped by launch of allocated seating, is driving up demand.

Advertising Week 2014

Everything marketers need to know about AWE 2014

Thu, 27 Mar 2014

Advertising Week Europe 2014 takes place this week. We offer you an essential guide to our own content and other highlights.

BA

British Airways future proofs its marketing needs

Tue, 18 Mar 2014 | By Branwell Johnson

British Airways retains agency BBH but adds extra firepower to comms strategy.

Happiest brands trends

The secrets of being a happy brand

Wed, 5 Mar 2014 | By Maeve Hosea

A new study reveals the UK’s happiest brands and how they instil an emotional connection with consumers.

Related sectors: travel and leisure

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