Unilever

Unilever is a leading global FMCG manufacture across, food, healthcare, personalcare and homecare brands. Its brand portfolio includes: Lynx, Dove, Surf, Ben & Jerry’s, Peperami, PG Tips, Flora and Pot Noodle.

Unilever

Unilever

Unilever cites ‘strong, impactful advertising’ for sales boost

Thu, 24 Apr 2014

Marketing investment increased in the first quarter following campaigns for brands including Knorr, Lynx and Cornetto. 

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Unilever’s Lynx ties with Asos for ‘Peace’ push Video

Tue, 15 Apr 2014

Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.

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Dove gives women placebo patches in latest ‘Real Beauty’ campaign Video

Thu, 10 Apr 2014

Dove hopes to replicate success of its lauded ‘Real Beauty Sketches’ viral campaign.

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Unilever launches £13m Magnum campaign to celebrate 25th anniversary Video

Wed, 9 Apr 2014

Unilever unveils biggest marketing push for flagship ice-cream brand.

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Mondelez: ‘Brands are fooling themselves if they believe they are content companies’ Video

Tue, 8 Apr 2014

VP of global media and consumer engagement Bonin Bough says brands will only become content companies when they can monetise content.

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'Unilever and Upworthy share the same fundamental objective: worthiness'

Wed, 2 Apr 2014

Marc Mathieu, Unilever senior VP of marketing, explains why the FMCG company has partnered with viral content site Upworthy for its Project Sunlight sustainability initiative.

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Marketers vote Unilever and P&G as the brands with the most 'purpose'

Thu, 27 Mar 2014

Google and Apple also score highly in World Federation of Advertisers study.

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Packaging design: making shoppers mad about the brand

Wed, 26 Mar 2014

By designing packaging to include ‘biomotive triggers’, brands can stir addiction-like responses in consumers.

Unilever Go Global

Unilever backs digital start-ups as it looks to develop 'groundbreaking' marketing

Fri, 14 Mar 2014

Start-ups will work with brands including Hellman’s and Vaseline.

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Unilever sells Peperami to US rival in meat snacks deal

Fri, 21 Feb 2014

Unilever sells its meats snacks business, including Peperami, to US beef jerky maker Jack Link’s.

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The Marketing Week Video

Fri, 7 Feb 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Stop thinking like a marketer and let the value exchange guide you

Wed, 5 Feb 2014

Millennials “expect brands to live in the same world they live in, speak the same language about the same…

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Marmite’s controversial ad sparks 14% sales uplift Video

Mon, 3 Feb 2014

Unilever hails social media’s role in sales spike as Marmite provides a bright spot amid underperforming food brands.

Thank You Share a Coke

Top 10 Marketing Week stories 2013 Video

Tue, 24 Dec 2013

From Share a Coke, to Nike’s decision to take social media in-house, we count down 2013’s most popular stories on MarketingWeek.co.uk.

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Flora partners with Warburtons to try and lift sales

Tue, 17 Dec 2013

Unilever unveils high-profile tie-up with baker to put brands at the center of family life.

Unilever Go Global

Unilever offers marketing weight to help digital start-ups 'Go Global'

Wed, 4 Dec 2013

Incubator created to pair brands such as Magnum and Hellmann’s with digital marketing start-ups.

Unilever Facebook page

Unilever looks to boost healthy-living credentials with new website

Fri, 29 Nov 2013

Registered trademarks suggest company will launch website promoting healthy living. 

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Brands starting to shout about sustainability

Mon, 25 Nov 2013

Many brands were previously reluctant to highlight CSR credentials, but the time is right to shout about it.

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Unilever’s Marc Mathieu: “The Unilever brand is a trustmark for sustainability” Video

Wed, 20 Nov 2013

Unilever is using its first consumer facing brand campaign to spread its sustainability message.

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Lynx preps £9m ‘Peace’ sub-brand unveil to kickstart sales

Mon, 4 Nov 2013

Unilever says latest range will be main focus for its male grooming brand in 2014.

PG

P&G plans 'major innovations' as sales growth stagnates

Fri, 25 Oct 2013

P&G emphasises dedication to innovation and equity over price promotions.

Internet

'Digital is key to brand building'

Thu, 17 Oct 2013

Study finds consumers interact with a connected device 34 times a day on average. 

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Unilever dealt blow as Flora ads banned Video

Wed, 16 Oct 2013

Flora ads stating that ‘no other food lowers cholesterol more’ banned after claim challenged.

Pot Noodle transgender WAG ad

'Harmful' transgender Pot Noodle ad cleared Video

Wed, 2 Oct 2013

Ad featuring stubbly male actor dressed up as a WAG cleared despite concerns it could encourage discrimination towards transgender people.

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Unilever revamps Flora sunflower logo in £12m bid to revive sales Video

Mon, 2 Sep 2013

Brand has seen double-digit sales decline over the last year.

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Unilever launches digital push to fuel £12m Knorr brand drive

Thu, 29 Aug 2013

Company launches bid to become the UK’s leading culinary range.

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'Crass and degrading' Pot Noodle ad banned Video

Wed, 28 Aug 2013

Facebook spot that asked whether a bikini-clad model or Pot Noodle got viewers “hotter” censured.  

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ASA clears controversial Marmite ad Video

Wed, 21 Aug 2013

Watchdog says spoof animal welfare ad ‘unlikely to cause serious or widespread offence’, despite ratcheting up 504 complaints.

Mark Ritson

Eight reasons to love Marmite’s marketing Video

Tue, 13 Aug 2013

Consumers might be divided about Marmite, but marketers should love its latest campaign.

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Marmite's controversial ad succeeds in awareness boost

Mon, 12 Aug 2013

But brand tracking data does not signal any immedeate impact on sales. 

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