Unilever is a leading global FMCG manufacture across, food, healthcare, personalcare and homecare brands. Its brand portfolio includes: Lynx, Dove, Surf, Ben & Jerry’s, Peperami, PG Tips, Flora and Pot Noodle.
Unilever enlists retailer, Peace One Day and music producers to promote ‘Peace’.
Dove hopes to replicate success of its lauded ‘Real Beauty Sketches’ viral campaign.
Unilever unveils biggest marketing push for flagship ice-cream brand.
VP of global media and consumer engagement Bonin Bough says brands will only become content companies when they can monetise content.
Marc Mathieu, Unilever senior VP of marketing, explains why the FMCG company has partnered with viral content site Upworthy for its Project Sunlight sustainability initiative.
Google and Apple also score highly in World Federation of Advertisers study.
By designing packaging to include ‘biomotive triggers’, brands can stir addiction-like responses in consumers.
Start-ups will work with brands including Hellman’s and Vaseline.
Unilever sells its meats snacks business, including Peperami, to US beef jerky maker Jack Link’s.
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Millennials “expect brands to live in the same world they live in, speak the same language about the same…
Unilever hails social media’s role in sales spike as Marmite provides a bright spot amid underperforming food brands.
From Share a Coke, to Nike’s decision to take social media in-house, we count down 2013’s most popular stories on MarketingWeek.co.uk.
Unilever unveils high-profile tie-up with baker to put brands at the center of family life.
Incubator created to pair brands such as Magnum and Hellmann’s with digital marketing start-ups.
Registered trademarks suggest company will launch website promoting healthy living.
Many brands were previously reluctant to highlight CSR credentials, but the time is right to shout about it.
Unilever is using its first consumer facing brand campaign to spread its sustainability message.
Unilever says latest range will be main focus for its male grooming brand in 2014.
P&G emphasises dedication to innovation and equity over price promotions.
Study finds consumers interact with a connected device 34 times a day on average.
Flora ads stating that ‘no other food lowers cholesterol more’ banned after claim challenged.
Ad featuring stubbly male actor dressed up as a WAG cleared despite concerns it could encourage discrimination towards transgender people.
Brand has seen double-digit sales decline over the last year.
Company launches bid to become the UK’s leading culinary range.
Facebook spot that asked whether a bikini-clad model or Pot Noodle got viewers “hotter” censured.
Watchdog says spoof animal welfare ad ‘unlikely to cause serious or widespread offence’, despite ratcheting up 504 complaints.
Consumers might be divided about Marmite, but marketers should love its latest campaign.
But brand tracking data does not signal any immedeate impact on sales.
Unilever looks to limit fallout from its latest TV campaign.