Vodafone
Vodafone is the world’s leading international mobile telecommunications group with equity interests in 27 countries across 5 continents, 186.8 million proportionate customers and 33 partner networks. The business is one of the leading networks in the UK marketplace, second only to Everything Everywhere.
Vodafone
Vodafone acquires Cable & Wireless Worldwide
Mobile operator buys telecoms company for £1bn to strengthen its enterprise offering and add fixed line services to its products.
O2, EE and Vodafone to create mobile ad network
Joint venture proposal extends beyond co-branded mobile wallet to creating a mobile ad sales house to sell space across third party publishers’ websites.
Yoda to help Vodafone push smartphone services
Vodafone uses 900 year-old Jedi Master to promote its next generation mobile internet products.
The charitable face of data use
A new group of innovative non-governmental organisations are springing up in the wake of disasters around the world, driven by complex data analysis and backed by telecom brands
Vodafone data revenue boost cut by regulatory impact
Vodafone’s European revenues dipped 1.3% during the first half of the year, despite seeing a 23.8% growth in overall data revenues, due to cuts in the fees it charges other operators for using its network.
Vodafone launches campaign in bid to increase mobile internet use
£2m campaign and launch of new services form part of strategy to make mobile internet “accessible to all”.
Three moves to block m-commerce joint venture
Three has urged European regulators to block the mobile advertising and m-commerce joint venture (JV) proposed by its rival UK operators.
Vodafone suspends Samsung Galaxy Tab sales after Apple injunction
Vodafone has suspended orders of the Samsung Galaxy Tab 10.1, following Apple’s successful injunction application to prevent the device from being sold in Europe.
Vodafone names RSA’s Sheikh global brand chief
Vodafone has drafted in former RSA marketing chief Clare Sheikh to lead global brand strategy for the telecoms company.
O2, Orange & Vodafone team up to develop m-payment standards
Three of Europe’s largest mobile operator groups are developing a standardised m-payments logo and terminology in an effort to promote the channel among consumers.
Mobile partnership maps future for location-based ads
The launch of a standardised mobile contactless payment platform aims to accelerate the take up of contactless payment but could also bring brands one step closer to launching truly targeted location-based campaigns.
Everything Everywhere, Vodafone and O2 join forces for NFC drive
Everything Everywhere, Vodafone and Telefónica UK, which owns O2, are launching a joint venture to create a standardised platform and coherent measurement system for mobile contactless payment.
Vodafone proffers robust results
Vodafone, the world’s largest mobile operator by revenue, has reported a recovery in the UK market for the year to end of March and reiterated plans to expand its financial and mobile data services for business.
Brand is powerhouse of business success
Millward Brown’s BrandZ top 100 global brands demonstrates what great marketing can do. The brands on the list have increased in value by more than 64% since the ranking started five years ago, whereas the S&P 500 companies’ value has decreased overall, as
Vodafone to let customers pay for taxis by text
Vodafone has launched a scheme that lets London travellers pay for taxi fares through their phones.
Vodafone to let customers pay for taxis by text
Vodafone has launched a scheme that lets London travellers pay for taxi fares through their phones.
UK Uncut hacks Vodafone website
UK Uncut, the anti corporate tax avoidance campaign group, has hacked into the Vodafone website, demanding the company pays £6bn in tax.
Vodafone launches biggest ever SME-focused campaign
Vodafone is rolling out its biggest ever marketing campaign for small to medium businesses.
Vodafone appoints Philips CEO as chairman
Philips’ chief executive Gerard Kleisterlee is to succeed Sir John Bond as Vodafone’s chairman.
Vodafone looks to data and financial services for growth
Vodafone is looking to expand into financial services and grow its mobile data business in a move to strengthen its position in the smartphone market.
Vodafone unveils PAYG Freebies push
Vodafone is to back its bid to grab a bigger share of the fiercely competitive pay as you go (PAYG) market with a £10m pre-Christmas marketing campaign starring animated characters.
Vodafone commits to McLaren Mercedes F1 team
Vodafone has extended and upgraded its title sponsorship of the McLaren Mercedes Formula 1 team as testament to the “enduring global marketing appeal” of the sport.
Vodafone appoints G2 to handle CRM
Vodafone has appointed G2 to handle UK’s eCRM and CRM marketing across both its consumer and business-to-business categories
Vodafone in £10m Christmas PAYG push
Vodafone is looking to exploit the pre-pay mobile phone market in the run up to Christmas, with a £10m campaign.
Vodafone scraps CMO role in structure overhaul
Vodafone has scrapped the role of chief marketing officer and setup a new commercial business unit to lead on marketing as part of a wider overhaul of its organisational structure.
Vodafone in 360 app U-turn
Vodafone has backtracked following customer complaints about a software update that installed unwanted branded apps on Google Android handsets.
Vodafone widens 360 access beyond branded handsets
Vodafone has announced it won’t launch any more Vodafone 360-branded handsets, such as the Samsung H1 and M1, but the mobile app service will continue to exist.
