Technology company Yahoo! provides internet services including Yahoo! Search and a web portal. It was founded in 1994 and is led by CEO Carol Bartz and the company’s executive vice president and chief marketing officer is Elise Steele. The company recently merged its search platform with Microsoft’s Bing.
Wildman leaves to pursue ‘new endeavours’ and will be replaced by UK sales director Stuart Flint.
As part of an exclusive profile, Yahoo’s vice president of international marketing, Robert Bridge, tells Marketing Week about his biggest marketing challenge and the effect that CEO Marissa Mayer has on his role.
Yahoo CEO also bestows the virtues of design to win with both users and employees.
EMEA chief marketer Robert Bridge on his plans to return the internet giant to growth.
Online giant seeks to woo advertisers with ‘stream ads’ in 2014.
Yahoo posts 5% revenue decline, but promises better ad formats for mobile.
Brands must still strive to keep data secure despite ‘moral hazard’ created by consumer apathy.
Yahoo unveils new logo Video
Digital media owner makes first update to its logo for 18 years, as part of CEO Marissa Mayer’s ongoing revamp of the company.
TV veteran Dawn Airey to lead digital media company’s EMEA operation.
The changes introduced by Marissa Mayer in her first year have not improved brand perception or ad revenue.
Yahoo proposes charging advertisers based on users’ ‘social influence’.
Consumers and businesses will need convincing all over again of the security of online communications.
Pan-European bid underway to woo traditional ad spend from TV budgets.
Dual-screeners identified as a lucrative audience.
Yahoo CEO Marissa Mayer vows ‘not to screw it up’ after $1.1bn purchase of Tumblr.
Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.
Yahoo pulls start-up’s app from stores to integrate is across its services.
CEO Mayer’s first major launch adheres to ‘mobile first’ strategy.
New CEO admits Yahoo! has “underinvested” in mobile to date but plans to become a “predominantly mobile company” soon.
Henrique de Castro to lead Yahoo!’s media, sales, operations and business development worldwide.
The former marketing head of Yahoo! has resurfaced as the marketing chief of mobile advertising company Millennial Media.
Yahoo! has appointed former Lockerz chief executive Kathy Savitt as its global chief marketing officer.
Yahoo! to roll out its biggest multi channel campaign in three years to promote its sport content.
Yahoo! appoints former Google engineer Marissa Mayer to spearhead its turn around efforts through product innovation.
Companies agree to settle a recent advertising patent dispute by forging an advertising and licensing alliance.
Yahoo! promotes Mollie Spilman to CMO as it looks to drive growth through marketing.
Scott Thompson, who allegedly lied about a degree in his CV, is to be replaced by global media head Ross Levinsohn.
Yahoo! committed to increasing original content across its sites, despite announcing it is to axe 2,000 staff.
Marketing roles thought to be among the 2,000 axed in bid to become a ‘bold, new Yahoo!’.
Portal claims social network infringed its online advertising patents.
Yahoo! Studios created following UK ad sales team restructure.
Jerry Yang, co-founder of Yahoo!, has resigned from the company he helped create during the dot com boom.
Thompson replaces ousted CEO Carol Bartz.
AOL, Microsoft and Yahoo! have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google.
Yahoo! is looking to launch social targeting as part of its display proposition.
Yahoo is exploring its options as part of its strategic review in the wake of the firing of CEO Carol Bartz, according to its acting leadership.
Yahoo! UK has unveiled a newly-merged commercial and creative team under the Yahoo! Studio brand as it looks to boost advertiser and client spend.
Kelkoo, the online shopping comparison site, has recruited Premier Inn marketer Steve Conway to take the newly created position of European brand marketing director.