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Video ad industry is in a state of content chaos, says Yahoo CMO

Wed, 18 Jun 2014 | Updated: Wed, 18 Jun 2014 | By Mindi Chahal

Kathy Savitt says crowded market place makes it difficult for brands to make an impact. 

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Yahoo: '2013 was the year we transformed into a mobile company'

Mon, 24 Feb 2014 | By Lara O'Reilly

MWC: Yahoo’s claim comes on the same day as the launch of News Digest app to rival Facebook’s Paper and Google Currents.

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Yahoo UK MD James Wildman to leave

Wed, 5 Feb 2014 | By Lara O'Reilly

Wildman leaves to pursue ‘new endeavours’ and will be replaced by UK sales director Stuart Flint.

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Yahoo unveils ad tools and content services in revenue push

Wed, 8 Jan 2014 | By Sebastian Joseph

Yahoo creates platform called Yahoo Advertising to reclaim its share of lost digital ad revenues.

Q&A: Yahoo's marketing challenge and the Marissa Mayer effect Video

Wed, 20 Nov 2013

As part of an exclusive profile, Yahoo’s vice president of international marketing, Robert Bridge, tells Marketing Week about his biggest marketing challenge and the effect that CEO Marissa Mayer has on his role.     

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Marissa Mayer: ‘Employee transparency has realised Yahoo’s greatness’

Wed, 20 Nov 2013 | By Lara O'Reilly

Yahoo CEO also bestows the virtues of design to win with both users and employees.

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Yahoo's ad numbers up, but prices down

Wed, 16 Oct 2013 | By Ronan Shields

Yahoo posts 5% revenue decline, but promises better ad formats for mobile.

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Yahoo appoints former Channel 5 boss as European vice president

Tue, 20 Aug 2013 | By Lara O'Reilly

TV veteran Dawn Airey to lead digital media company’s EMEA operation.

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Programmatic buying essential guide

Programmatic buying essential guide

Digital Strategy July 2014 | By Mindi Chahal

Predictions suggest that up to 75 per cent of display advertising will be bought with programmatic technology by 2017, so here is Marketing Week’s guide to this growing discipline.

Brand fatigue trends

Brand fatigue and brand affection across the globe

Wed, 30 Apr 2014 | By Mindi Chahal

Sustained exposure to brand messages means people in developed countries are switching off, according to a global study.

Young people and technology trends

Young people wary about the downsides of technology

Wed, 26 Mar 2014 | By Jonathan Bacon

Young people are conflicted between feeling empowered by technology and enslaved by it – a signal to brands to push their lifestyle credentials.

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Profile: Yahoo's Robert Bridge

Wed, 20 Nov 2013 | By Mindi Chahal

EMEA chief marketer Robert Bridge on his plans to return the internet giant to growth.

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NSA files reveal war on data privacy

Tue, 10 Sep 2013 | By Michael Barnett

Brands must still strive to keep data secure despite ‘moral hazard’ created by consumer apathy.

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Digital brands should follow Yahoo and hear the sweet sound of sponsorship

Fri, 12 Jul 2013 | By Sebastian Joseph

Digital brands should capitalise on how tech is blurring the sponsorship model.

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NSA Prism claims could set online commerce back years

Tue, 11 Jun 2013 | By Michael Barnett

Consumers and businesses will need convincing all over again of the security of online communications.

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Will Yahoo!'s billion dollar spending spree save it from the ashes?

30 May 2013 | By Lucy Handley

If a company had a mission to make ‘the world’s daily habits more inspiring and entertaining’, what would…

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essential reads

Kathy Savitt

Q&A Kathy Savitt, chief marketing officer at Yahoo


Wed, 18 Jun 2014 | By Mindi Chahal

Savitt on the future of video, mobile and how it intends to improve brand perception in the UK. 

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Brand audit: Yahoo

Thu, 18 Jul 2013 | By Ronan Shields

The changes introduced by Marissa Mayer in her first year have not improved brand perception or ad revenue. 

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Yahoo buys Snapchat rival Blink

Wed, 14 May 2014 | By Sarah Vizard

Deal continues string of mobile acquisitions as Yahoo looks to boost mobile content and ad revenues.

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Yahoo CMO Savitt to lead video and news push

Fri, 28 Feb 2014 | By Sebastian Joseph

Management shake-up at Yahoo sees CMO Savitt handed oversight of news and videos.

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Yahoo refresh paves way for native advertising play

Wed, 13 Nov 2013 | By Ronan Shields

Online giant seeks to woo advertisers with ‘stream ads’ in 2014. 

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Yahoo unveils new logo Video

Thu, 5 Sep 2013 | By Lara O'Reilly

Digital media owner makes first update to its logo for 18 years, as part of CEO Marissa Mayer’s ongoing revamp of the company.

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Twitter sees logged-out audiences as its next ‘big opportunity’

Wed, 30 Jul 2014 | By Lara O'Reilly

Company to explore ways it can monetise the ‘hundreds of millions’ of visitors that are not logged-in.

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Facebook: ‘Marketers are realising the creative opportunity we offer’

Thu, 24 Jul 2014 | By Lara O'Reilly

Facebook’s Q2 ad revenue soared 67% as brands started to approach it in the same way as TV, it claims.

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Facebook and Twitter make plays for the ecommerce market

Fri, 18 Jul 2014 | By Sarah Vizard

Facebook is testing a ‘buy’ button while Twitter has bought CardSpring to power ‘in-the-moment’ commerce.

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New ad formats boost Google revenues

Fri, 18 Jul 2014 | By Lara O'Reilly

Product listing ads and Google’s preferred video offering helped revenues jump 22 per cent in its second quarter.

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Facebook snaps up Diageo marketer Michelle Klein to court advertisers

Thu, 17 Jul 2014 | By Sebastian Joseph

Smirnoff brand chief to take up agency relations role at the social media firm.

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Twitter preps marketing research tool to highlight 'everyday moments'

Wed, 16 Jul 2014 | By Mindi Chahal

Twitter hopes tool will encourage more regular ad spend, outside major global events.

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