Yahoo!

Technology company Yahoo! provides internet services including Yahoo! Search and a web portal. It was founded in 1994 and is led by CEO Carol Bartz and the company’s executive vice president and chief marketing officer is Elise Steele. The company recently merged its search platform with Microsoft’s Bing.

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Yahoo buys Snapchat rival Blink

Wed, 14 May 2014

Deal continues string of mobile acquisitions as Yahoo looks to boost mobile content and ad revenues.

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Yahoo UK MD James Wildman to leave

Wed, 5 Feb 2014

Wildman leaves to pursue ‘new endeavours’ and will be replaced by UK sales director Stuart Flint.

Q&A: Yahoo's marketing challenge and the Marissa Mayer effect Video

Wed, 20 Nov 2013

As part of an exclusive profile, Yahoo’s vice president of international marketing, Robert Bridge, tells Marketing Week about his biggest marketing challenge and the effect that CEO Marissa Mayer has on his role.     

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Marissa Mayer: ‘Employee transparency has realised Yahoo’s greatness’

Wed, 20 Nov 2013

Yahoo CEO also bestows the virtues of design to win with both users and employees.

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Profile: Yahoo's Robert Bridge

Wed, 20 Nov 2013

EMEA chief marketer Robert Bridge on his plans to return the internet giant to growth.

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Yahoo refresh paves way for native advertising play

Wed, 13 Nov 2013

Online giant seeks to woo advertisers with ‘stream ads’ in 2014. 

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Yahoo's ad numbers up, but prices down

Wed, 16 Oct 2013

Yahoo posts 5% revenue decline, but promises better ad formats for mobile.

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NSA files reveal war on data privacy

Tue, 10 Sep 2013

Brands must still strive to keep data secure despite ‘moral hazard’ created by consumer apathy.

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Yahoo unveils new logo Video

Thu, 5 Sep 2013

Digital media owner makes first update to its logo for 18 years, as part of CEO Marissa Mayer’s ongoing revamp of the company.

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Yahoo appoints former Channel 5 boss as European vice president

Tue, 20 Aug 2013

TV veteran Dawn Airey to lead digital media company’s EMEA operation.

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Brand audit: Yahoo

Thu, 18 Jul 2013

The changes introduced by Marissa Mayer in her first year have not improved brand perception or ad revenue. 

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Yahoo patent details 'social authority' advertising

Fri, 14 Jun 2013

Yahoo proposes charging advertisers based on users’ ‘social influence’.

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NSA Prism claims could set online commerce back years

Tue, 11 Jun 2013

Consumers and businesses will need convincing all over again of the security of online communications.

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IAB seeks unified metrics to bolster brand spend on tablets

Tue, 4 Jun 2013

Pan-European bid underway to woo traditional ad spend from TV budgets.

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Yahoo 'Media Senses' leads online giant's charm offensive

Thu, 30 May 2013

Dual-screeners identified as a lucrative audience.

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UPDATE: Yahoo confirms Tumblr purchase

Mon, 20 May 2013

Yahoo CEO Marissa Mayer vows ‘not to screw it up’ after $1.1bn purchase of Tumblr.

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'Microsoft to rely on consumer brands to power Bing'

Tue, 14 May 2013

Microsoft eyes ‘multiple consumer entry points’ in battle with Google for 60% of digital ad spend.

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British teen confirms sale of mobile news service to Yahoo

Mon, 25 Mar 2013

Yahoo pulls start-up’s app from stores to integrate is across its services.

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Yahoo! unveils email overhaul

Wed, 12 Dec 2012

CEO Mayer’s first major launch adheres to ‘mobile first’ strategy.

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Yahoo! CEO Mayer sets out mobile roadmap

Tue, 23 Oct 2012

New CEO admits Yahoo! has “underinvested” in mobile to date but plans to become a “predominantly mobile company” soon.

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Yahoo! poaches Google ad exec as COO

Tue, 16 Oct 2012

Henrique de Castro to lead Yahoo!’s media, sales, operations and business development worldwide.

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Former Yahoo! marketer Spilman joins mobile firm

Wed, 3 Oct 2012

The former marketing head of Yahoo! has resurfaced as the marketing chief of mobile advertising company Millennial Media.

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Yahoo! names global CMO

Tue, 28 Aug 2012

Yahoo! has appointed former Lockerz chief executive Kathy Savitt as its global chief marketing officer.

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Yahoo! launches major sport-themed campaign

Wed, 25 Jul 2012

Yahoo! to roll out its biggest multi channel campaign in three years to promote its sport content.

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Yahoo! names Google's Mayer as CEO

Thu, 19 Jul 2012

Yahoo! appoints former Google engineer Marissa Mayer to spearhead its turn around efforts through product innovation.

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Facebook and Yahoo! strike ad partnership

Mon, 9 Jul 2012

Companies agree to settle a recent advertising patent dispute by forging an advertising and licensing alliance.

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Yahoo! appoints CMO

Mon, 21 May 2012

Yahoo! promotes Mollie Spilman to CMO as it looks to drive growth through marketing.

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Yahoo! CEO out

Mon, 14 May 2012

Scott Thompson, who allegedly lied about a degree in his CV, is to be replaced by global media head Ross Levinsohn.

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Yahoo! defends scaling up content offer

Thu, 5 Apr 2012

Yahoo! committed to increasing original content across its sites, despite announcing it is to axe 2,000 staff.

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Yahoo! confirms huge staff lay off

Wed, 4 Apr 2012

Marketing roles thought to be among the 2,000 axed in bid to become a ‘bold, new  Yahoo!’.

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Yahoo! sues Facebook

Tue, 13 Mar 2012

Portal claims social network infringed its online advertising patents.

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Yahoo! forms creative ad unit

Wed, 8 Feb 2012

Yahoo! Studios created following UK ad sales team restructure.

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Yahoo! co-founder Jerry Yang resigns

Wed, 18 Jan 2012

Jerry Yang, co-founder of Yahoo!, has resigned from the company he helped create during the dot com boom.

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Yahoo! appoints PayPal boss Scott Thompson as CEO

Wed, 4 Jan 2012

Thompson replaces ousted CEO Carol Bartz.

AOL, Microsoft and Yahoo! confirm ad sales pact

Wed, 9 Nov 2011

AOL, Microsoft and Yahoo! have confirmed they are to sell each other’s remnant display inventory via their respective ad networks in the US, as they each seek to gain marketshare from Google.

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Yahoo! to introduce social targeting for display

Mon, 3 Oct 2011

Yahoo! is looking to launch social targeting as part of its display proposition.

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Yahoo mulls external approaches in strategic review

Mon, 26 Sep 2011

Yahoo is exploring its options as part of its strategic review in the wake of the firing of CEO Carol Bartz, according to its acting leadership.

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Yahoo! looks to bolster advertiser offering

Mon, 1 Aug 2011

Yahoo! UK has unveiled a newly-merged commercial and creative team under the Yahoo! Studio brand as it looks to boost advertiser and client spend.

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