Marketing Week
Branwell Johnson Editorial

MW backs global study of marketing capability

Mon, 17 Jun 2013

Marketing Week encourages readers to fill in the Marketing2020 survey.

Tackle the ‘invading my space’ dissent or be permanently shut out

Wed, 12 Jun 2013

Don’t call me, I’ll call you. No, seriously, don’t call me. Or knock on my door. Or make any unauthorised…

Marketers could do more to create engaging anti-alcohol abuse messages

Wed, 5 Jun 2013

Imagine a scenario where all alcohol advertising and promotion is banned – removed from outdoor…

Turn here for your career ‘satnav’ to navigate the twists and turns of modern marketing

Wed, 15 May 2013

Two intertwining strands are currently preoccupying many marketers…

The Marketing Academy names 2013 scholars

Tue, 14 May 2013

Training and mentoring programme The Marketing Academy welcomes new intake.

Engage Awards to be hosted by Graham Norton

Fri, 3 May 2013

Marketing Week Engage Awards 2013 to be hosted by TV’s Graham Norton.

Virgin Holidays unveils new marketing approach

Wed, 1 May 2013

Virgin Holidays looks to tap customers’ ‘mojo’ in new integrated branding campaign.

Government gives priority to tourism development

Tue, 30 Apr 2013

Culture Secretary Maria Miller has unveiled a new tourism partnership strategy for Britain.

Travel search company recruits first CMO

Tue, 23 Apr 2013

Momondo, sister company to Cheapflights, appoints first CMO to develop expansion strategy.

Vote for Senior Marketer of the Year

Thu, 28 Mar 2013

Cast your vote for this Marketing Week Engage Awards 2013 category now.

Q&A: Travelodge sales and marketing director Catriona Kempston

Wed, 27 Mar 2013

Travelodge marketing chief explains how the hotel chain has reviewed all touchpoints in the past 12 months.

Brand relevance is in the eye of the customer

21 March 2013

‘What links FT’s and Red Bull’s strategies os knowledge of the customer and acting on it’

Marketing Academy takes importance of PR discipline on board

Wed, 6 Mar 2013

Mentoring body appoints first official PR faculty partner for 2013 programme.

Tourism Australia launches more 'best' jobs activity

Mon, 4 Mar 2013

Tourism Australia hopes to attract young travellers and promote its Working Holiday visa.

BBC puts Purnell in overall charge of marketing

Thu, 14 Feb 2013

BBC DG names senior team including James Purnell as director of strategy and digital.

IHG to restructure marketing under chief commercial officer

Thu, 7 Feb 2013

IHG axes chief brand officer role and incumbent Larry Light takes role of consultant.

Club Med steps up global activity

Tue, 29 Jan 2013

Club Med seeks to re-establish all-inclusive credentials with global campaign.

DCM champions cinema advertising with new idents

Wed, 23 Jan 2013

Cinema sales house launches push to excite film-goers about the medium.

Interview: Asos marketer and Engage Awards Rising Star Fiona Marshall

Thu, 17 Jan 2013

Marketing Week’s Rising Star 2012 explains what winning the award meant to her.

Engage Awards 2013 deadline extended

Wed, 16 Jan 2013

Deadline for Engage Awards entries now 29 January.

Carnival Cruises readies first UK TV ad

Fri, 4 Jan 2013

Cruise brand looks to boost awareness as it looks to exploit growing cruise sector.

Generator jump starts new view of hostels

Thu, 20 Dec 2012

Q&A: Generator hostels executive chairman Carl Michel.

Regulatory changes ahead for financial DM

Mon, 17 Dec 2012

If you are in the world of financial marketing you should be aware of some developments ticking away behind the scenes that…

Hobbit provides precious sampling opportunity for publisher

Thu, 13 Dec 2012

Random House targets young readers at Hobbit screenings.

Marriott looks to bolster partnerships

Wed, 12 Dec 2012

Marriott International creates new role with brief to build up alliances.

Virgin Atlantic focuses on customers with new role

Mon, 10 Dec 2012

Virgin Atlantic bolsters its customer service offering and recruits Eurostar executive.

Times and Sun publisher names new CEO

Mon, 3 Dec 2012

Update: BSkyB COO MIke Darcey to replace News International CEO Tom Mockridge ahead of parent company demerger.

London & Partners completes marketing restructure

Wed, 28 Nov 2012

London & Partners recruits Oxfam comms chief and former BBC marketer to lead strategy and branding.

VisitBritain names top marketer

Mon, 26 Nov 2012

Tourism body VisitBritain enters 2013 with a new lead marketer charged with building on this year’s showcase events.

Nominate your Senior Marketer of the Year

Wed, 14 Nov 2012

Help choose the year’s top marketer for the Engage Awards 2013.

Chanel recruits Brad Pitt as brand ambassador

Tue, 13 Nov 2012

Chanel No 5 has launched a TV advertising campaign featuring Brad Pitt called ‘The Journey’.

Europcar creates new marketer role

Thu, 8 Nov 2012

Car hire firm Europcar creates new role to help develop ecommerce and recruits Andy Furlong from TravelHorizon.

Make a date for the Data Strategy Awards

Tue, 6 Nov 2012

Join the smart practitioners of data-driven marketing at the Data Strategy Awards 2013.

Website focuses on London openings

Fri, 26 Oct 2012

Planned website JustopenedLondon.com will focus on London’s latest bars and shop openings.

Escape Artist

Wed, 24 Oct 2012

Q&A: Secret Escapes co-founder Alex Saint talks about the membership website that offers discount rooms at premium hotels and gives his views on CRM.

The picture is changing for travel marketers

Fri, 12 Oct 2012

Travel industry marketers argue customers want to see genuine resort imagery and hear of real holiday experiences.

Travel companies begin rush to personalisation

Thu, 11 Oct 2012

Personalisation and better management of CRM is a hot topic among travel companies looking to boost customer engagement and conversion online.

British Virgin Islands teams up with Beach Tomato for campaign

Wed, 10 Oct 2012

British Virgin Islands creates interactive treasure hunt on London streets to aid tourism efforts.

Hostel brand recruits Hotel du Vin marketer

Thu, 4 Oct 2012

Hostel brand Generator brings Hotel du Vin marketer on board to sell its “cool” proposition.

VisitBritain teams up with James Bond

Tue, 2 Oct 2012

VisitBritain to benefit from James Bond as an ambassador with launch of Skyfall campaign.

Marketing Week Live adds out-of-home zone

Fri, 28 Sep 2012

Marketing Week Live 2013 partners with the Outdoor Media Centre to deliver information and insights on out-of-home.

Thomson focuses on modernisation

Thu, 20 Sep 2012

Thomson’s new £5.5m campaign mixes holiday nostalgia and state of the art aircraft.

Seatwave recruits marketer to be chief commercial officer

Wed, 19 Sep 2012

Secondary ticket sales site recruits Thomas Cook digital specialist to take the new role of chief commercial officer.

Travelodge readies for budget hotel battle

Tue, 18 Sep 2012

Travelodge names permanent sales and marketing director and strengthens marketing team.

Tourism Australia to highlight premium offerings

Tue, 11 Sep 2012

Tourism Australia launches campaign to attract the wealthier and older traveller.

Q&A: David Johnston, Nectar UK parent company CEO EMEA

Fri, 7 Sep 2012

CEO and president of Aimia David Johnston explains how the brand can grow and how loyalty programmes are changing.

Data Professional of the Year Nominations

Thu, 6 Sep 2012

Help us find the Data Professional of the Year for the Data Strategy Awards 2013.

New categories for Data Strategy Awards 2013

Mon, 3 Sep 2012

New categories covering innovation and big data unveiled for Data Strategy Awards 2013.

Thomas Cook recruits Confused.com marketer

Tue, 28 Aug 2012

Tour operator thought to have named confused.com’s Mike Hoban as lead marketer.

Olympics boost for UK ad spend weaker than forecast

Thu, 23 Aug 2012

Carat’s global and regional ad spend forecasts revised downwards for this year and 2013 despite ‘tentpole’ events.

The Sun calls on readers to Get Involved

Thu, 16 Aug 2012

News International’s flagship title unveils 90 second TV ad to help drive sales.

Air NZ teams up with Hobbit movies

Thu, 19 Jul 2012

Air New Zealand reveals marketing plans to tap into Hobbit partnership, including branded Boeing aircraft.

Sorry seems to be the easiest word

19 July 2012

‘The glaring omission is what is Barclays apologising for? It doesn’t say. We can’t deduce what needs fixing if we aren’t told what’s broken’

Cruise lines' price pledge will help marketing

Mon, 16 Jul 2012

P&O Cruises and Cunard Line are to introduce a Price Promise to encourage early bookings and help position their products as premium.

Barclays' rivals avoid negative marketing

12 July 2012

‘The banks have long been complacent about retention, relying on customer inertia and lack of real challengers. But this time it’s different’

Times readies Mandarin version of luxury supplement

Wed, 4 Jul 2012

The Times’ bi-monthly glossy mag Luxx to expand and to trial printing in Mandarin to reach a wider wealthy audience.

Taking a risk gives you the competitive edge

5 July 2012

Taking risks with new products, services, partnerships or ways of doing business are essential to business growth and it…

Virgin Media’s Usain Bolt online ads banned

Wed, 27 Jun 2012

Ad regulator says Virgin Media’s website and search engine marketing for broadband breaks advertising rules.

Culture Secretary says tourism marketing paying off

Tue, 26 Jun 2012

Culture secretary praises tourism campaigns and stresses necessity of creating digital infrastructure for the UK.

Centaur to buy Econsultancy

Fri, 22 Jun 2012

Centaur is to buy digital and e-commerce information provider Econsultancy to create digital business giant.

VisitBritain lays basis for post-Olympic push

Wed, 20 Jun 2012

Tourism body plans joint campaign with British Airways and further springboards for activity to attract visitors post-Olympics.

BA Olympics ad targets England fans

Tue, 19 Jun 2012

British Airways TV ad rallying support for Team GB to screen during England match.

Quiz the Secret Marketer at Marketing Week Live

Mon, 18 Jun 2012

Do you want to pose a question for the Secret Marketer at this year’s Marketing Week Live?

Daily Mirror circulation slides towards 1m mark

Fri, 15 Jun 2012

Daily Mirror circulation still dipping as Trinity Mirror readies for seven day publishing operation.

Marketers spending more on promotional merchandise

Thu, 14 Jun 2012

Nearly half of marketers have increased spend on promotional merchandise since the last financial year, according to new research to be unveiled at Marketing Week Live.

Shareholder snub to Sir Martin’s pay deal

Wed, 13 Jun 2012

WPP shareholders vote down Sir Martin’s pay package as company delivers trading statement and business forecast.

Mark Ritson a hot ticket at Marketing Week Live

Tue, 12 Jun 2012

Marketing Week columnist Mark Ritson’s presentation at Marketing Week Live 2012 will be a must-attend event.

Brands plan to take off with Prometheus

Thu, 31 May 2012

Sega and other brands book spot ads with Ridley Scott’s science-fiction epic.

Coca-Cola at Marketing Week Live

Wed, 30 May 2012

How has Coca-Cola transformed itself into a 21st century brand fizzing with passion, innovation and imagination?

BA push targets friends and family abroad

Mon, 28 May 2012

BA’s ‘Home Advantage’ campaign designed to support athletes by tapping into national pride of Britons abroad.

BBC named MW Brand of the Year

Wed, 23 May 2012

The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.

Diageo’s Saller talks innovation at MWL

Fri, 18 May 2012

Innovation is the lifeblood of any successful company and Diageo’s global innovation chief Syl Saller, will explain how…

Marketing Academy celebrates young talent

Tue, 15 May 2012

The latest intake of young marketers joining the intensive coaching scheme has been unveiled and includes a bigger quota than ever of entrepreneurs.

Q&A: Osama Hirzalla, VP brand marketing & ecommerce Europe, Marriott Hotels

Thu, 10 May 2012

As the hotel group looks to convert its Marriott London Sevens rugby tournament sponsorship into bookings, European vice president of brand marketing and ecommerce Osama Hirzalla explains how the company is readying for the next generation of travellers.

CityJet to move away from service messages

Fri, 4 May 2012

CityJet looks to grow business traveller base with switch away from destination and service messaging.

Scalextric meets Luke Skywalker

Thu, 3 May 2012

Scalextric focuses on the power of the Force with first sets in Star Wars partnership.

Learn from the best at Marketing Week Live

Thu, 3 May 2012

Vital insights from top marketers and brand experts at companies from Coca-Cola to Nokia will be served up on centre stage…

Odeon gains its Edge

Tue, 1 May 2012

Cinema chain appoints former Tussauds marketer Andy Edge as its first commercial director to drive new revenue streams and build the brand.

Thomson launches campaign for new aircraft

Wed, 25 Apr 2012

Thomson to highlight arrival of 787 Dreamliner aircraft with print activity.

Travelodge CEO Guy Parsons to leave

Thu, 12 Apr 2012

Low budget hotel chain Travelodge brings in interim marketer as CEO Guy Parsons (pictured) steps down.

Autoglass creates joint sales and marketing role

Fri, 30 Mar 2012

Autoglass marketing director’s departure allows company to overhaul structure.

'Brand managers must be multi-skilled'

Thu, 22 Mar 2012

Diageo European chief Philip Gladman says brand managers of the future are going to have to be like “Swiss army knives”.

Q&A: Premier Inn’s Gerard Tempest

Fri, 9 Mar 2012

Premier Inn sales and marketing director Gerard Tempest explains the timing of a shift in marketing focus for the brand.

VisitEngland hopes stars will encourage domestic hols

Wed, 7 Mar 2012

VisitEngland unveils imagery from its biggest ever domestic tourism campaign.

Vote on the topic for an Insight Show research project

Fri, 2 Mar 2012

Here’s your chance to help shape this year’s Insight Show content

Ex-marketing directors in consultancy start-up move

Wed, 29 Feb 2012

Marketers from Britvic, Red Bull and Häagen-Dazs form consultancy with public relations company Weber Shandwick.

Fox Home Entertainment creates CMO role

Tue, 14 Feb 2012

Packaged and digital film distribution company appoints top global marketer to overhaul structure.

BA unveils its London Olympics TV campaign

Tue, 7 Feb 2012

British Airways to debut new Olympics ad showcasing staff on social media.

Q&A: Anthony Thomson, chairman, Metro Bank

Thu, 2 Feb 2012

Metro Bank chairman Anthony Thomson explains the bank’s customer service strategy at Marketing Week’s 1-2-1 Customer Experience Summit.

Are you investing enough in brand trust?

26 January 2012

Centaur buys leading events show to add to Marketing Week Live

Fri, 6 Jan 2012

Centaur Media is boosting its premier Marketing Week Live annual exhibition with the addition of The…

Want to increase your chances of being an Engage Award winner?

Thu, 5 Jan 2012

Potential Marketing Week Engage Award winners need to stand out from the pack in the quality and credibility of their entries.

Thomson Holidays ad track released as single

Wed, 4 Jan 2012

Thomson Holidays to release Pixies cover by Sunday Girl from its branding campaign via iTunes.

Christie's names Virgin Atlantic marketer to work with new territories

Tue, 3 Jan 2012

Virgin Atlantic sales and marketing director Paul Dickinson to join Christie’s to help spearhead business development in Russia, India and China.

Happy New Year

Fri, 23 Dec 2011

IAG to buy BMI but bmibaby division may be sold off

Thu, 22 Dec 2011

BA owner to buy British Midland International (BMI) for £172.5m but some businesses may be sold off before completion

First Choice launches branding campaign

Thu, 15 Dec 2011

Holiday brand First Choice returns to TV advertising to promote new positioning.

The i bites into The Independent’s circulation

Fri, 9 Dec 2011

Mixed fortunes for Independent owner in latest ABC figures.

Horror film’s smashed skull campaign banned

Wed, 7 Dec 2011

Final Destination 5 outdoor campaign upset children.

When DM does the heavy lifting

Mon, 5 Dec 2011

You may have seen an intriguing advertisement featuring objects from lawn-mowers to petrol pumps being lifted by propellers. It’s for Avios, a loyalty point scheme. What the ads are not pointing out is that this is a rebrand of AirMiles, the scheme owned by The Mileage Company.

Miroma Group restructures and puts McDonald’s marketer in lead role

Fri, 2 Dec 2011

Miroma forges ahead with creation of new division and makes key appointment.

The Economist stands on firm foundations

Wed, 30 Nov 2011

The Economist’s “Where do you stand?” outdoor campaign won an Engage Award for Media this year and the company has since capitalised with great success on the strategy.

Thomas Cook CEO broadcasts “safe hands” message

Mon, 28 Nov 2011

Thomas Cook interim chief reassures holiday makers with website video and open letter after company refinances.

Future revenues drop but company claims clear strategy for growth

Thu, 24 Nov 2011

Future says full year results are “disappointing” but digital strategy on course and integration of US and UK arms are a priority.

Ad watchdog cracks down on magic claims for talismans

Wed, 23 Nov 2011

ASA bans ads on religious sect Circle of Raphael’s website for magic talismans that claim to protect people from violence.

Wyndham Hotels creates senior marketing director post for EMEA

Tue, 22 Nov 2011

Wyndham Hotels looks to recruit senior European marketer to work with franchisees and push global strategy.

Merlin names marketer as first group creative director

Mon, 21 Nov 2011

Merlin Entertainments creates new role to sit within department devoted to production and creativity at theme parks and attractions.

EasyJet profits defy economic squeeze

Tue, 15 Nov 2011

Low cost airline’s cost cutting and strategy of targeting business flyers pays off.

Thomas Cook set to cast away Redknapps

Thu, 10 Nov 2011

Tough times for Thomas Cook likely to mean New Year celebrity ads axed.

Metro creates marcomms director role

Wed, 9 Nov 2011

Metro overhauls marketing team with creation of marketing communications director role reporting to MD.

Government hands extra £27m to VisitBritain

Mon, 7 Nov 2011

Government finds extra funding to support VisitBritain’s “You’re Invited” marketing strategy.

Thomson and First Choice to merge on high street

Tue, 1 Nov 2011

TUI UK to spend £8m on creating ’one stop shop’ travel agent chain with Thomson as lead brand.

Effective DM depends on deep data mining

Mon, 24 Oct 2011

Sunday rivals still benefiting from axing of NOTW

Fri, 14 Oct 2011

Sunday red tops still seeing huge leaps in circulation thanks to axeing of News of the World.

National Trust bolsters marketing with media director role

Mon, 10 Oct 2011

National Trust recruits BBC chief to take new role to help drive the charity’s relationships in a “new era”.

Tiger Woods signed up as Rolex ambassador

Fri, 7 Oct 2011

Rolex begins Tiger Woods’ rehabilitation with sponsorship deal.

Google rules out travel industry competitor

Wed, 5 Oct 2011

Google Travel chief emphasises that the search giant does not intend to become a travel booking agent.

High street travel agents see business rise

Tue, 4 Oct 2011

ABTA: Rise in number of holiday bookings via travel agents reflects drive for reassurance in uncertain times.

Is Sir Stelios serious about Fastjet?

Tue, 27 Sep 2011

What is Sir Stelios Haji-Ioannou up to with his revelation that he plans an airline called Fastjet?

Sir Stelios plans rival airline to easyJet

Mon, 26 Sep 2011

Easyjet founder readies Fastjet after declaring agreements with easyJet.

EasyJet’s cheeky riposte to BA campaign

Fri, 23 Sep 2011

EasyJet prepares print campaign spoofing BA’s new slogan “To fly. To serve”.

Best Western Hotels launches three different brands

Thu, 22 Sep 2011

Best Western Hotels creates three brands to reach different customer markets.

BA hopes brand campaign will restore lustre

Tue, 20 Sep 2011

British Airways unveils branding campaign and slogan “To Fly. To Serve.”

Thomas Cook/Co-op JV recognises marketing’s contribution to value

Mon, 19 Sep 2011

Thomas Cook/Co-op retail venture gives marketing a board seat.

Domestic tourism boosted by £3m from Olympic budget

Tue, 13 Sep 2011

Domestic tourism in England is to benefit from a £3m investment from the Olympic budget.

Small is beautiful or big is best?

Mon, 12 Sep 2011

Cartoon Network partners with Xbox to promote flagship show

Tue, 6 Sep 2011

Turner Broadcasting and Microsoft’s Xbox are teaming up for a branded partnership across the Xbox and Kinect networks to help promote new Cartoon Network show The Amazing World of Gumball (pictured).

BA shows branding campaign clip on Facebook

Mon, 5 Sep 2011

British Airways (BA) has launched a teaser ad on Facebook featuring a pilot walking towards a bi-plane in the pioneering days of aviation to trail its forthcoming brand campaign.

Aegon Asset Management rebrands to build business

Fri, 2 Sep 2011

Investment management company Aegon Asset Management, sister company to Aegon UK, is rebranding as Kames Capital.

AirMiles rebrands as Avios to meet global strategic aims

Thu, 1 Sep 2011

Travel rewards programme AirMiles is to rebrand and relaunch as Avios in November backed by a multichannel awareness campaign.

Royal Mail targets clients with Advertising Mail campaign

Tue, 30 Aug 2011

Royal Mail is launching a campaign in support of its Advertising Mail proposition that encourages trial of its direct marketing service.

The value of Door Drops and pin boards

Fri, 26 Aug 2011

Canon launches campaign to inspire photographers

Thu, 25 Aug 2011

Watch the ad here.

Carat revises global ad spend forecast but 2012 still “robust”

Thu, 25 Aug 2011

Media agency network Carat has revised down its prediction for global advertising spend growth for both this year and 2012, with Western Europe seeing the biggest downward shift.

Mini signs up to ITV’s Jonathan Ross show

Wed, 24 Aug 2011

ITV’s new chat show The Jonathan Ross Show will be sponsored by Mini when it launches on ITV1 next month.

Royal Mail defends value of door drops

Tue, 23 Aug 2011

Consumers are most receptive to unaddressed door drops from the retail sector than any other business, according to a Royal Mail study.

Virgin Active aims at global growth under new owner

Mon, 22 Aug 2011

Virgin Active is to receive a boost to growth plans under new majority shareholder CVC Capital.

Carlsberg stresses Liverpool FC links with stadium experience

Fri, 12 Aug 2011

Carlsberg has overhauled its “brand experience” at Liverpool Football Club’s Anfield stadium to reinforce its long-standing association with the club.

BA uses YouTube for pilot recruitment

Thu, 11 Aug 2011

British Airways (BA) is using digital channels such as YouTube in its biggest pilot recruitment drive in more than 10 years.

Samsung’s European Tab launch foiled by Apple

Wed, 10 Aug 2011

Samsung Electronics has been ordered to halt sales of its tablet the Galaxy Tab 10.1 in Europe after Apple obtained a temporary injunction in a German court.

VisitBritain pulls marketing campaign in wake of riots

Tue, 9 Aug 2011

VisitBritain has pulled an overseas advertising campaign while the current unrest in UK cities continues.

Riots fail to rattle tourism bodies

Tue, 9 Aug 2011

Tourism and marketing bodies representing London and Britain are keeping a "watching brief" on their planned marketing activity in the wake of riots in London and elsewhere in the UK this week.

Q&A with Metro MD Linda Grant

Fri, 5 Aug 2011

Customer engagement with ad campaigns dropping

Thu, 4 Aug 2011

Consumer engagement with cross-channel ad campaigns is in decline, partly due to marketers losing sight of their key task of generating demand, says a new report from Fournaise Marketing Group.

Warc report: international ad spend forecast cut

Mon, 1 Aug 2011

Marketing intelligence service Warc has cut its prediction for international ad spend growth this year to 3.2% and actually forecasts negative growth at adjusted inflation levels.

British Gas profits halve but household customers numbers up

Thu, 28 Jul 2011

British Gas operating profit from residential customers fell by 50% in the first half of this year.

Locog polices easyJet’s Sally Gunnell photo shoot

Tue, 26 Jul 2011

The London Olympics organiser policed an easyJet event featuring champion athlete Sally Gunnell to prevent any ambush marketing and abuse of the Olympic brand and associated imagery.

Daily Mail owner reports tough ad spend climate

Tue, 26 Jul 2011

DMGT, owner of the Daily Mail, Mail on Sunday and Metro newspapers, says national advertising revenues were “weak” over its third quarter.

Coca-Cola promotes marketer to vice president

Fri, 22 Jul 2011

Coca-Cola has placed marketing talent high in its senior ranks after elevating sustainability chief and former CMO Beatriz Perez to the position of vice president of the company.

Thomas Cook merger with Co-op provisionally green-lighted

Thu, 21 Jul 2011

The Competition Commission has provisionally given the go-ahead for beleaguered Thomas Cook to form a retail travel agent joint venture with the Co-operative.

Talk Talk ad rapped for exaggerated savings claim

Wed, 20 Jul 2011

Talk Talk’s television advertising campaign focusing on potential savings for customers has been banned as misleading after a complaint from telecoms rival BT.

VisitBritain begins hunt for digital chief ahead of 2012

Tue, 19 Jul 2011

Tourism body VisitBritain is seeking a new digital chief as it prepares to capitalise on the goodwill generated by the London 2012 Olympics.

IHG restructures management and hunts for new CMO

Mon, 18 Jul 2011

InterContinental Hotels Group (IHG), owner of the Holiday Inn, Hotel Indigo and Crowne Plaza brands, is restructuring its senior management and parting company with chief marketing officer Tom Seddon.

Viewpoint: News Corp cuts off the gangrenous limb

Thu, 7 Jul 2011

Turner confirms new UK general manager

Thu, 7 Jul 2011

Turner Broadcasting, home of Cartoon Network, Boomerang, and TCM, has promoted former MySpace UK chief Anthony Lukom into the role of vice president and general manager for the UK and Ireland.

Carlsberg glass promotion victim of own success

Wed, 6 Jul 2011

Carlsberg has been slammed by the advertising watchdog for failing to provide enough pint glasses to support an on-pack prize promotion.

TNS recruits Lambie-Nairn to work on brand identity and products

Tue, 5 Jul 2011

Custom market research company TNS has appointed Martin Lambie-Nairn as creative director to work on the company’s brand identity and on the look and feel of its research tools.

Manchester United careful about over-commercialisation on Facebook

Thu, 30 Jun 2011

Manchester United Football Club has no plans to put any advertising on its Facebook page in the near future.

Virgin Media “broadband con” campaign banned for discrediting rivals

Wed, 29 Jun 2011

Virgin Media’s “Stop the broadband con!” website and social media campaign has been slammed by the advertising watchdog for attacking the integrity of rivals BSkyB and BT.

Travelodge apologises for data theft

Mon, 27 Jun 2011

Travelodge has apologised to customers after a data breach led to customer email addresses being stolen and spam email being sent out.

Thomson takes aim at “copycat” holiday companies

Fri, 24 Jun 2011

Thomson Holidays is taking a new tack in its latest press advertising to focus on what makes its products different to other holiday companies.

Qatar Airways rolls out global TV campaign

Wed, 22 Jun 2011

Qatar Airways has unveiled a global television campaign focusing on travel destinations and cabin crew to support its expanding network.

Reebok’s Lewis Hamilton ad banned by ASA

Wed, 22 Jun 2011

Reebok has been rapped by the advertising watchdog for a promotional leaflet featuring Lewis Hamilton that makes unsubstantiated claims for its Reezig ZigTech trainer.

UK ad spend growth weaker than forecast, says AA/Warc

Tue, 21 Jun 2011

The forecast for UK advertising spend growth in 2011 has been halved in the latest Advertising Association (AA)/Warc figures.

VisitBritain has high hopes for “You’re Invited” strategy

Mon, 20 Jun 2011

Ad spend growth to slip in 2011

Thu, 16 Jun 2011

Global advertising spend this year will not rise as strongly as originally forecast, according to revised data from Magnaglobal.

Marketers too siloed to become CEOs, says Merlin boss

Wed, 15 Jun 2011

Merlin Entertainments CEO Nick Varney warns that marketers are being siloed too quickly to become well-rounded, senior executive material.

Asics jumps at Bupa Great Run sponsorship

Tue, 14 Jun 2011

The Bupa Great Run Series has signed up Asics as its official sportswear and running shoe partner to replace Nike.

Wrangler owner buys Timberland

Tue, 14 Jun 2011

Branded lifestyle wear company VF Corporation is to buy Timberland to add to its brand portfolio that already includes Wrangler, Lee and The North Face.

Virgin Active looks for cash injection to help with expansion

Mon, 13 Jun 2011

Gym chain Virgin Active is hoping for financial investment from private equity to help it muscle up and take on sector leader Fitness First.

Marketing Week hailed as Best Business Website

Fri, 10 Jun 2011

Economist launches new poster and sampling push

Thu, 9 Jun 2011

The Economist, recent winner of a Marketing Week Engage Award, has unveiled the latest subjects for its “Where do you stand?” poster brand campaign.

Picture this: Marketing Academy graduates meet the new intake

Fri, 27 May 2011

Burberry results driven by brand vision

Thu, 26 May 2011

Burberry has posted a pre-tax profit jump of 40% for its full year and says its “brand vision and values” helped drive the growth.

Yahoo! email ad banned for promoting speeding

Wed, 25 May 2011

Advertising watchdogs have banned an online ad for BT Yahoo!’s email service because it could encourage motorists to drive recklessly.

DM and digital share a DNA

Fri, 20 May 2011

Discipline convergence is proceeding apace and the direct marketing sector is at the forefront of change.

McDonald’s stands behind Ronald McDonald mascot

Fri, 20 May 2011

McDonald’s has come out fighting to defend its brand ambassador Ronald McDonald after coming under pressure from lobby groups and health professionals to change its marketing.

Tesco fills group strategy role

Wed, 18 May 2011

Tesco has moved its head of Japan to take up the role of group strategy director.

Doorstep selling needs a DM mindset

Mon, 16 May 2011

VisitBritain match fit for commercial partnerships

Wed, 11 May 2011

As VisitBritain prepares to launch its first TV campaign for five years, its marketing chief claims the tourism body is “slimmer and more commercially-minded” following the completion of a restructure that saw it axe 30% of its staff.

DM needs to re-establish its credentials

Mon, 9 May 2011

Hello, welcome back to Marketing Week’s Direct Marketing bulletin, we hope you enjoyed the bank holidays. We’re delighted to resume normal service.

BA unveils Olympics campaign featuring Heston Blumenthal

Thu, 5 May 2011

British Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal and artist Tracey Emin.

Princess Cruises creates senior role due to rapid growth

Tue, 3 May 2011

Carnival UK has created a new marketing director role for Princess Cruises to manage the brand’s steep growth.

Jedward holiday ad banned for misleading price claims

Wed, 27 Apr 2011

Travelsupermarket.com’s television ad featuring X Factor act Jedward has been banned for misleading viewers on how much they could save by using the site.

Success of i newspaper leads to Saturday edition

Wed, 20 Apr 2011

The publisher of the daily i newspaper is to launch a Saturday edition of the title only six months after launch.

Ecuador targets UK with tourism spend

Mon, 18 Apr 2011

The Ecuador Tourist Board is preparing a £10m global campaign to battle against Brazil and Peru for wealthier tourists.

Global events fail to lift quality newspaper circulation

Fri, 15 Apr 2011

Quality newspapers, despite covering gripping and complex global events ranging from upheaval in the Middle East to the Japanese earthquake, are failing to see circulation benefits, according to the latest data.

Prada escapes censure for “underweight model” campaign

Wed, 13 Apr 2011

Prada Retail has been cleared of irresponsibly using an underweight model in a Miu Miu press campaign.

ITV names Rufus Radcliffe to oversee marketing and research

Tue, 12 Apr 2011

ITV has poached Channel 4 marketer Rufus Radcliffe to take the newly created role of group marketing and research director.

Middle East and Japanese upheavals slow ad spend growth

Mon, 11 Apr 2011

Ad spend growth will slow this year due to the turmoil in the Middle East and the earthquake in Japan, according to the latest forecast from media agency network ZenithOptimedia.

Lastminute.com aims to be more than a travel retailer

Tue, 29 Mar 2011

Lastminute.com is positioning as an all-embracing online leisure, entertainment and travel retailer and is launching its first pan-European campaign in support of the overhaul.

EasyJet joins VisitBritain’s marketing partnership

Mon, 28 Mar 2011

EasyJet is the latest company to partner with VisitBritain to help deliver the long-term tourism strategy outlined earlier this year.

M&S collaborates with Terence Conran

Thu, 24 Mar 2011

Marks & Spencer is partnering with Sir Terence Conran to design an exclusive home collection to debut from September 2011.

E.on backs Channel 4 Future Family series

Thu, 24 Mar 2011

Energy supplier E.on is teaming up with Channel 4 for an advertiser funded programming initiative.

Qype recruits CMO to drive brand forward

Tue, 22 Mar 2011

Qype, the consumer reviews social networking site, has appointed its first chief marketing officer to help build awareness in the UK and Europe.

Sizzling plans for Reggae Reggae Sauce

Thu, 17 Mar 2011

Caribbean food entrepreneur Levi Roots is extending his sauce brand with the addition of Red Hot Reggae Reggae Sauce.

Companies must think beyond CSR, thunders Puma CEO

Thu, 17 Mar 2011

Corporate Social Responsibility has been slammed as an “obsolete idea” and only the start point for companies and brands to play their part in helping the environment, by Puma CEO Jochen Zeitz.

Chime Ventures to back comms entrepreneurs

Thu, 17 Mar 2011

Chime Communications is launching a dedicated unit, Chime Ventures, tasked with backing entrepreneurs who are developing business ideas in world of communications.

Tramadol Nights' 'Fuzzy Felt' ad escapes censure

Wed, 16 Mar 2011

An outdoor advertising campaign for comedian Frankie Boyle’s controversial show Tramadol Nights has been cleared by the ad watchdog of causing offence or distress.

Carphone Warehouse retail insight chief jumps ship

Mon, 14 Mar 2011

Carphone Warehouse is losing its senior insight manager Kevin Macdonald to research company Skopos Market Insight.

Associated Newspapers appoints new Metro MD

Fri, 11 Mar 2011

Associated Newspapers is shaking up its senior team at free newspaper Metro with the appointment of former marketer Linda Grant as managing director.

Asics plans Olympic experiential venue

Thu, 10 Mar 2011

Sports performance brand Asics is to develop an experiential initiative to accompany the London 2012 Olympics.

Nintendo ties-up with HMV for 3DS launch

Wed, 9 Mar 2011

Nintendo UK is to partner with entertainment retailer HMV to officially launch its new portable 3D entertainment system, Nintendo 3DS.

ASA cries foul on Sun ad for Match Attax cards

Wed, 9 Mar 2011

Regulators have banned a television advertisement for The Sun featuring former footballer Ian Wright because it directly urged children to buy the newspaper.

Royal Mail data chief to depart

Mon, 7 Mar 2011

Royal Mail head of data strategy Keith Jones is to leave the organisation to join credit risk agency Graydon as its UK managing director.

Publicis Groupe meets marketers’ needs with Kitcatt Nohr merger

Thu, 3 Mar 2011

Publicis Groupe is to merge independent agency Kitcatt Nohr with Digitas as part of the drive to create new entities capable of dealing with the fast-pace of change in marketing communications.

P&G documentary format ads ruled not misleading

Wed, 2 Mar 2011

Procter & Gamble’s series of “Science Behind The Beauty” ads for three P&G brands that ran through one hour of programming as part of an over-arching strategy have been cleared of being misleading.

Kantar Worldpanel: Sainsbury’s and Morrisons ahead of market

Tue, 1 Mar 2011

Overall market growth dropped slightly to 3.9% for the 12 weeks to 20 February, compared with 4.2% for the period, year on year.

Orange launches campaign for Tiny Top Ups

Tue, 1 Mar 2011

Watch the new ad campaign here

Iranian Olympics boycott threat due to “racist” logo

Tue, 1 Mar 2011

The controversial London 2012 Olympics logo has drawn more fire, this time from Iran’s national Olympic committee, which claims it is “racist” and spells out the word “Zion”.

Myleene Klass to launch branded digital TV offering

Mon, 28 Feb 2011

Myleene Klass is partnering with media group Twofour to create a branded digital channel targeting parents of young children.

Desmond set to reveal detailed plan for Health Lottery

Fri, 25 Feb 2011

Northern & Shell chairman Richard Desmond has sealed the deal to acquire The Health Lottery.

Sheila’s Wheels sees European gender ruling as an “opportunity”

Tue, 22 Feb 2011

Sheila’s Wheels, the car insurance brand “designed with women in mind” has dismissed suggestions that a European ruling on removing gender discrimination for insurance products will affect its positioning.

Liverpool FC scores a first with mobile store

Mon, 21 Feb 2011

Liverpool FC claims to be the first football club in the world to launch a fully transactional mobile store.

Customer magazines can deliver a direct message

Mon, 21 Feb 2011

ITV makes key appointment to develop multi-platform offerings

Fri, 18 Feb 2011

ITV is strengthening its cross-platform proposition with the appointment of Richard Williams to the newly created position of controller, multiplatform commissioning and digital content.

The Sun sponsors underdog against Man Utd

Thu, 17 Feb 2011

The Sun is to sponsor Crawley Town FC in the David V Goliath FA Cup match against Manchester United on Saturday (19 February).

InterContinental posts strong growth

Tue, 15 Feb 2011

InterContinental Hotels Group (IHG), owner of brands including Holiday Inn, Hotel Indigo and Crowne Plaza, has posted a 6% jump in full year revenue.

China now ranked as second biggest economy

Mon, 14 Feb 2011

China’s economy has risen to become the world’s second biggest and may overtake the US economy in a decade.

English clubs dominate highest earners list

Thu, 10 Feb 2011

Real Madrid remains at the top of the annual Deloitte Football Money league table but seven English clubs are in the 20-strong list, the most from any one country.

Speeding towards a whole new attitude

10 February 2011

Tourism Australia aims to maintain visitor numbers despite disasters

Mon, 7 Feb 2011

Tourism Australia (TA) and Singapore Airlines are partnering for a national advertising campaign to encourage British holidaymakers to put the country high on their agenda of places to visit.

News Corp invests in “digital renaissance” but warns turmoil not over

Thu, 3 Feb 2011

News Corp chief executive Rupert Murdoch has stressed the importance of the new generation of electronic and mobile devices to future revenues in the annual report from the media group.

YSL ad banned for drug imagery

Wed, 2 Feb 2011

Perfume maker YSL has been slammed by the advertising watchdog for a television ad that shows a woman simulating drug use.

Cadbury Dairy Milk to donate 20% of sales to Fairtrade

Fri, 28 Jan 2011

A fifth of the profit from sales of Fairtrade-branded Cadbury Dairy Milk products during Fairtrade fortnight will go towards funding solar power projects in Ghana.

Turkish Airlines puts Man Utd’s Giggs and Berbatov in the frame

Thu, 27 Jan 2011

Turkish Airlines has unveiled its first campaign of the year featuring Manchester United Football Club players.

Peppa Pig steams ahead of Thomas the Tank Engine

Tue, 25 Jan 2011

Children’s character Peppa Pig has overtaken Thomas The Tank Engine as the highest-selling pre-school toy with retail sales of more than £200m.

Yogi Bear film tie-ups smarter than the average promotion

Fri, 21 Jan 2011

Warner Bros UK has signed up a raft of partnerships with brands, including Pizza Hut and The Feel Good Drinks Company, for its forthcoming Yogi Bear 3D film.

Thinkbox research chief steps down

Wed, 19 Jan 2011

Thinkbox research specialist David Brennan is to leave the commercial television marketing body.

Centaur Media names Rebecca Miskin as non-exec director

Thu, 13 Jan 2011

Centaur Media has appointed digital media expert Rebecca Miskin as a non-executive director and a member of the publisher’s remuneration committee.

ITV brings in new commercial team to realise vision

Mon, 10 Jan 2011

ITV is restructuring its commercial and online division as part of its strategy to develop premium content and deliver it across multiple platforms.

Sky Atlantic launch ad features Dustin Hoffman

Fri, 7 Jan 2011

BSkyB’s advertising campaign to promote the Sky Atlantic HD channel is to star Hollywood legend Dustin Hoffman

Singapore Airlines on voyage of Discovery

Thu, 6 Jan 2011

Singapore Airlines has signed a partnership deal with Discovery Networks UK to push the airline’s brand across on-air and online platforms.

VisitBritain and partners on course for £100m marketing pot

Wed, 5 Jan 2011

Private companies are stepping up to match Government investment in a marketing fund to boost tourism to Britain.

Marketing jobs down in December but up year on year

Tue, 4 Jan 2011

Marketing & PR job opportunities fell back in December but rose 26% up year on year, according to Reed’s Marketing Job Index.

Love it or hate it, Marmite is the most read story of 2010

Fri, 24 Dec 2010

Refresh your memory of some of the stories of the year with a glance at Marketing Week’s Top 10 of 2010. From Marmite to Taco Bell, Charmin to Gillette these are the brand stories that had readers delighted and astonished.

Bmi names marketing chief

Thu, 23 Dec 2010

British Midland International (bmi) has recruited former British Airways marketer Stuart Beamish to be head of marketing and product.

Butlins banks on green dinosaur

Thu, 23 Dec 2010

Watch the Butlins’ ad here.

Thomson switches strategy to focus on the personal

Fri, 17 Dec 2010

Watch the new Thomson ad here.

NatMag raids Asos.com for insight director

Wed, 15 Dec 2010

The National Magazine Company has recruited Asos customer insight chief Aida Muirhead to fill the newly created role of research and insight director.

Bmi rolls out new visual identity

Tue, 14 Dec 2010

Bmi has unveiled its new logo and visual identity, devised to help reinforce the airline’s British heritage and international reach.

EasyJet gives key marketing role to Peter Duffy

Tue, 14 Dec 2010

EasyJet, has recruited Audi UK marketing director Peter Duffy as its first marketing director as the low cost airline prepares to exploit the revenue earning opportunities presented by its recent settlement with founder Stelios Haji-Ioannou.

Animal charity names new marketing director

Fri, 10 Dec 2010

Animal charity PDSA has promoted its direct marketing head John Cole to marketing director.

Thailand Tourism targets family market

Fri, 10 Dec 2010

The Tourism Authority of Thailand (TAT) is developing a new marketing strategy with social media at the heart to target the family market.

Teletext Holidays unveils new platforms and supporting campaign

Thu, 2 Dec 2010

Teletext Holidays is looking to take on the likes of Thomas Cook by launching a £5m awareness campaign to promote its new distribution platforms in early January.

ASA raps Reebok for bum ad

Wed, 1 Dec 2010

Watch banned Reebok ad here.

Sir Martin Sorrell says financial forecasts improving

Tue, 30 Nov 2010

WPP Group’s operating companies, which include Ogilvy & Mather and Mindshare, have raised their 2011 growth forecasts.

Gatwick Airport readies for growth via DM

Fri, 26 Nov 2010

Gatwick Airport is devising a commercial marketing strategy to help it become London’s “airport of choice” and drive revenue.

Newspaper marketing body to boost engagement

Wed, 24 Nov 2010

The Newspaper Marketing Agency (NMA) is pushing forward its engagement with advertisers by appointing two marketing chiefs to the body’s board.

Kelly Brook lends glamour to LG handset

Tue, 23 Nov 2010

LG Electronics (LG) has signed a deal with model and TV personality Kelly Brook to be the face of the LG Optimus One handset, the company’s new smartphone.

Edinburgh to have new marketing body

Mon, 22 Nov 2010

Edinburgh is set to be promoted by a single body with the name Marketing Edinburgh in a bid to launch a co-ordinated approach for tourism and investment.

Professional camera brand plans to target new audience

Thu, 18 Nov 2010

Manfrotto, the professional camera equipment manufacturer, has developed a new strategy and brand positioning to broaden its customer base.

"Sexy" Beyoncé ad "unsuitable for kids"

Wed, 17 Nov 2010

Coty UK has been rapped for a “sexually provocative” television advertisement featuring singer Beyoncé that was inappropriately scheduled.

EasyJet unveils strategy and strong results

Tue, 16 Nov 2010

EasyJet is to target business travellers with a new flexible fare backed by a marketing and promotional campaign as part of its growth strategy.

ITV comms chief leaves for Aegis

Mon, 15 Nov 2010

ITV’s communications director Louise Evans is to leave the broadcaster to join marketing services group Aegis.

The Independent’s circulation holds up after launch of the i

Fri, 12 Nov 2010

The Independent newspaper has managed to keep its circulation steady month on month, possibly due to a boost in awareness thanks to the launch of sister title the i.

A picture paints a thousand words

Tue, 9 Nov 2010

Could your brand join this roll of honour?

Tue, 9 Nov 2010

Refresh your memory of the winners of the Engage Awards 2010 with a glance at the list below. Brands from Audi to Walkers picked up trophies for bold, innovative and effective work.

BA campaign attacks low cost airlines for lack of value

Fri, 5 Nov 2010

British Airways is to take the battle for European fliers to the low cost airlines with a campaign under the banner “High Value Flying”.

Advertising watchdog says Harpic ad needs to be scrubbed

Wed, 3 Nov 2010

A television campaign for Reckitt Benckiser’s Harpic Power Plus brand has been banned after Unilever complained that the ad made misleading claims.

Hovis rises to occasion at IPA Effectiveness Awards

Mon, 1 Nov 2010

The Hovis television advertising campaign to mark the bread brand’s 122nd anniversary scooped the Grand Prix at the IPA Effectiveness Awards last night (1 November).

British Airways out of the red and into the black

Fri, 29 Oct 2010

British Airways (BA) has posted a pre-tax profit of £158m for the first half as the airline begins the final countdown to its merger with Iberia.

Nissan begins global recall of 2m cars

Thu, 28 Oct 2010

Nissan is recalling an estimated 2.1 million of its cars after a fault with the engine control system was discovered.

Co-Op’s Patrick Allen resurfaces at LNT Group

Tue, 26 Oct 2010

LNT Group, whose core business is in the care home sector, has recruited former Co-Op director of marketing Patrick Allen.

The Independent promotes I newspaper with outdoor

Mon, 25 Oct 2010

The Independent has unveiled an outdoor advertising campaign to support the launch of I, its paid-for news digest publication debuting tomorrow (26 October).

Richard Desmond pulls Five out of Thinkbox

Fri, 22 Oct 2010

Five is to leave the television marketing body Thinkbox but the organisation will still represent 92% of the market by audience.

Marketers need to take charge of customer review sites

Wed, 20 Oct 2010

ABTA Malta: Customer opinion sites, such as TripAdvisor, carry far more positive reviews than negative and the travel industry should not be afraid of engaging with reviewers.

Travel industry marketers embrace new strategies

Tue, 19 Oct 2010

Abta names new head of comms

Tue, 19 Oct 2010

ABTA Malta: Travel industry body ABTA has recruited Victoria Bacon to be its new head of communications.

Apple iPad closer in design elements to print than web

Fri, 15 Oct 2010

The Apple iPad can preserve “some of the traditional features of printed newspapers”, according to an international magazine designer.

Bauer Media plans sampling campaign for men’s weekly

Thu, 14 Oct 2010

Bauer Media is to trial its planned weekly men’s magazine, described as a male version of Grazia magazine, with half a million free copies.

UK holds off competition to stay fourth most admired country

Tue, 12 Oct 2010

The UK has retained its place as the fourth most admired country in the annual Nation Brand Index (NBI).

News Int elevates Katie Vanneck-Smith to CMO

Tue, 12 Oct 2010

News International, publisher of The Sun and The Times, has promoted Katie Vanneck-Smith on to its executive team and given her the title chief marketing officer.

Tourism Ireland likely to reposition tourist message

Thu, 7 Oct 2010

Tourism Ireland is looking to review its positioning line “Go where Ireland takes you” alongside its advertising agency requirements.

Sony “spitting” ad cleared of offence

Wed, 6 Oct 2010

Sony Europe has been cleared of creating an offensive television campaign by the advertising watchdog.

Coca-Cola buys North American bottler outright

Tue, 5 Oct 2010

The Coca-Cola Company has completed the buy out of its North American bottler Coca-Cola Enterprises (CCE) as part of its strategy “to best serve the unique needs of our flagship market”.

Grant’s Whisky sees opportunity with Piers Morgan

Thu, 30 Sep 2010

Grant’s Whisky is to sponsor the new series of Piers Morgan’s Life Stories on ITV.

Virgin “rock star” ad banned

Wed, 29 Sep 2010

A Virgin Holidays poster campaign that features rock stars drinking champagne in a jacuzzi has been banned for glamorising alcohol.

Marmite chocolate bar to be divisive Christmas treat

Tue, 28 Sep 2010

Marmite is to launch a Marmite-flavoured chocolate bar next month as part of its Christmas gifting range.

Beck’s lines up music promotion across its brands

Mon, 27 Sep 2010

Beck’s is launching a sales promotion across three of its brands to further cement its relationship with art and music.

News of The World campaign trumpets scoops

Mon, 27 Sep 2010

News International is launching a television and outdoor campaign for its Sunday tabloid News of The World (NoW).

VisitScotland promotes marketing chief to CEO

Fri, 24 Sep 2010

VisitScotland has promoted director of marketing Malcolm Roughead to the role of chief executive.

Experian Marketing Services appoints MD

Wed, 22 Sep 2010

Global information services company Experian has named Mark Zablan as managing director of Experian Marketing Services, UK and Ireland.

Q&A with Visit London director of marketing and communications Martine Ainsworth-Wells

Tue, 21 Sep 2010

Lurpak signs up for Jamie Oliver’s new show

Tue, 21 Sep 2010

Lurpak is to sponsor Channel 4’s new autumn teatime show Jamie’s 30 Minute Meals.

Diageo GB names general manager for reserve brands

Fri, 17 Sep 2010

Diageo Great Britain (Diageo GB) has appointed marketer Sarah Miles to the position of general manager of its reserve brands.

Kerala Tourism readies atmospheric campaign

Fri, 17 Sep 2010

Kerala Tourism is rolling out its first advertising campaign in a bid to promote the Indian state.

Metro content available on Foursquare

Thu, 16 Sep 2010

Metro has become the first UK newspaper to feature editorial content on the social networking site, Foursquare.

Newspaper retail round up

Wed, 15 Sep 2010

A roundup of retail stories from the past week…Tesco, Primark, Stuart Rose, Phones4U, tobacco

Sex Pistols soundtrack William Hill ad

Tue, 14 Sep 2010

William Hill is launching a direct response television ad that will be accompanied by the Sex Pistols track, Pretty Vacant.

Smirnoff plans global nightlife campaign

Mon, 13 Sep 2010

Smirnoff is launching a full-integrated and interactive global campaign under the banner ’The Smirnoff Nightlife Exchange Project’, spearheaded in the UK by radio personality Zane Lowe.

Nunwood bolsters shopper insight division

Fri, 10 Sep 2010

Global insight specialist Nunwood has recruited Asda marketing and retail strategist Craig Ryder, to be its global head of shopper insight, analytics and activation.

Mazda names new lead marketer

Thu, 9 Sep 2010

Mazda Motors UK has promoted Claire Andrews to the role of marketing director, following a restructure of the sales and marketing team.

Reckitt Benckiser rapped by ASA

Wed, 8 Sep 2010

A television advertisement for Reckitt Benckiser’s Calgon water softener brand has been banned by the advertising watchdog for being misleading. 

DCM snatches Vue sales contract from Pearl & Dean

Tue, 7 Sep 2010

Advertising sales house Digital Cinema Media (DCM) has secured the contract for the Vue cinema chain.

Burger King brings royalty to the UK

Fri, 3 Sep 2010

Burger King is introducing its iconic King character from its US advertising to the UK market in a brand building initiative.

InterContinental creates new marketing roles

Fri, 3 Sep 2010

IHG (InterContinental Hotels Group) has created two new roles within its global sales and marketing team to drive innovation and brand delivery.

Stephen Carter sounds warning bell on broadband infrastructure

Thu, 2 Sep 2010

Former Labour minister and author of the Digital Economy Bill Stephen Carter said that the coalition government must consider whether investing in the UK’s broadband infrastructure can afford to be delayed.

FT targets business subscriptions

Wed, 1 Sep 2010

The Financial Times (FT) is launching a global campaign targeting businesses under the strapline “Some tools aren’t a luxury” today (1 September).

Gmail’s Priority Inbox delivers new challenge for email marketing

Tue, 31 Aug 2010

Google’s Priority Inbox innovation for Gmail has implications for email marketing, say experts.

BT names David James as marketing chief

Fri, 27 Aug 2010

BT has confirmed David James in the role of marketing director, consumer.

Cheryl Cole drives X Factor popularity, says research

Thu, 26 Aug 2010

Cheryl Cole’s star wattage is one of the key drivers for the success of ITV’s The X Factor, according to Millward Brown celebrity research.

BT broadband ad banned

Wed, 25 Aug 2010

Advertising watchdogs have banned a BT advertisement after complaints about misleading claims over broadband speeds.

Marketers are consumer champions, says Ad Association chief

Tue, 24 Aug 2010

Marketers should claim their rightful place as consumer champions, according to Advertising Association chief executive Tim Lefroy.

BT plans postcode targeted cinema ad

Mon, 23 Aug 2010

BT is launching its first cinema advertising campaign in seven years and is using the medium to target specific geographical areas.

Mountain Dew begins sampling campaign

Thu, 19 Aug 2010

Britvic has selected iD Experiential to carry out a nationwide sampling campaign to launch PepsiCo’s US soft drink brand Mountain Dew in the UK.

RBS names employer branding chief

Wed, 18 Aug 2010

The Royal Bank of Scotland Group has recruited Royal Dutch Shell and British Gas marketer Nimai Swaroop to the new position of group head of employer branding and marketing.

FT reveals online and print paid-for readership stats

19 August 2010

The Financial Times has unveiled a print and digital circulation measure that calculates the total number of people who access paid-for FT content each day.

Channel 5: Cash boost and new management team

Wed, 11 Aug 2010

Northern & Shell (N&S) has pledged to invest £1.5 billion in new acquisition Channel 5 and is implementing a management shake out.

Office space company beefs up marketing team

Tue, 10 Aug 2010

Global property company Instant has bolstered its marketing team with the appointment of former WH Smith marketer Catherine Lister.

Mind Candy readies Moshi Monster bands

Mon, 9 Aug 2010

Mind Candy, the global developer and publisher of children’s online game Moshi Monsters, is to launch of Moshi Bandz, a new range of collectible wristbands for kids

Warner Bros finalises marketing team

Fri, 6 Aug 2010

Warner Bros. UK has completed its marketing department restructure by appointing five new managers.

The Pru plumps for John Ayling Associates

Thu, 5 Aug 2010

Prudential UK has chosen media agency John Ayling & Associates to handle its £2m media planning and buying business.

Diageo retail arm tasks Saatchi X with Smirnoff project

Thu, 5 Aug 2010

Diageo Global Travel & Middle East (GTME) is to work with shopper marketing specialist Saatchi & Saatchi X on a range on international projects, including one for Smirnoff.

Butlins plumps for Mother to drive bookings

Wed, 4 Aug 2010

Butlins, the Bourne Leisure owned holiday brand, has appointed Mother to develop marketing for its family brand business.

ITV unveils pay-TV strategy

Tue, 3 Aug 2010

ITV has agreed a pay-television deal with BSkyB to launch high definition versions of its digital channels on Sky’s platform, as part of a five year “transformation plan”.

Is the time right for more scrutiny of TV ad regulations?

Fri, 30 Jul 2010

The sudden announcement that the House of Lords is to hold a review into television advertising regulations caught most industry stakeholders and observers on the hop.

Warner Bros creates international marketing chief role

Fri, 30 Jul 2010

Warner Bros International has named Lynne Frank to the newly created position of executive vice president international marketing at Warner Bros. Pictures (WBP).

Publicis sees digital investment pay off

Thu, 29 Jul 2010

Publicis Groupe, owner of Publicis, Saatchi & Saatchi and ZenithOptimedia, among other agency networks, has posted organic growth of 5.3% for the first half of the year.

Brands sniff out opportunities with Cats & Dogs movie

Wed, 28 Jul 2010

Burger King and Nectar are two of the brands teaming up with Warner Bros. UK to leverage the film Cats & Dogs: The Revenge of Kitty Galore.

Nickelodeon theme park planned for Blackpool

Tue, 27 Jul 2010

Nickelodeon is to develop its branded visitor attraction in the UK in partnership with Pleasure Beach, Blackpool.

DMGT results bolstered by free digital content

Tue, 27 Jul 2010

DMGT, owner of the Daily Mail and Metro, has posted third quarter revenue down 2% on last year but says that it is trading ahead of expectations.

Buxton brews a refreshing pint for Dracula

Mon, 26 Jul 2010

Hammer Horror themed beers are being produced by The Buxton Brewery Company in a bid to boost the company’s sales.

Sky Broadband ties up with C4 films

Mon, 26 Jul 2010

Sky Broadband is to be the new sponsor of film programming on the Channel 4 Network.

LoveFilm calls DM pitch

Fri, 23 Jul 2010

Lovefilm, the postal DVD rental service, is reviewing its direct marketing requirements.

Visit London prepares to attract non-sports fans

Thu, 22 Jul 2010

Visit London is planning a campaign to promote the capital to potential visitors who are not interested in the Olympics.

Gfk names head of NOP research panels

Tue, 20 Jul 2010

Global market information and insight company GfK has appointed Julia Beaver as head of GfK NOP research panels.

TfL throws brake on marketing agency review

Thu, 15 Jul 2010

Transport for London has called a halt to its marketing roster review until it has completed a wider audit of its marketing needs and budget.

Newspapers develop new ad effectiveness tool

Wed, 14 Jul 2010

Trade marketing body the Newspaper Marketing Agency (NMA) has developed a creative benchmarking model with Kantar Media.

ASA rules against Ryanair once more

Wed, 14 Jul 2010

EasyJet has scored a victory in its running dogfight with Ryanair by having a complaint regarding fare availability against its low cost rival upheld by the advertising watchdog.

Tesco plots F&F clothing store

Fri, 9 Jul 2010

Tesco is looking for a West End location to open a standalone store under its F&F clothing brand.

Culture secretary raises morale of TV stakeholders

Thu, 8 Jul 2010

Culture secretary Jeremy Hunt stressed that the media and creative industries were the “jewel in Britain’s economic crown” in his first speech to media luminaries since the formation of the coalition government.

Channel 4 chief calls for dialogue on trading with advertisers

Tue, 6 Jul 2010

Channel 4’s new chief executive, David Abraham, has called for a “genuine partnership, as opposed to a simplistic buyer and seller relationship” in his first address to UK advertisers, made today (6 July).

ThomsonLocal names new marketing director

Mon, 5 Jul 2010

Local business search company ThomsonLocal.com has promoted Jill Pringle to the position of marketing director from her previous role as head of marketing.

RadioCentre boosts senior team to tackle digital challenges

Fri, 2 Jul 2010

Industry body for commercial operators RadioCentre has appointed Lisa Kerr to the new role of director of strategy as the stakeholders try to address the changes a digital switchover would bring to the industry.

UK ad spend shows recovery, according to Warc

Wed, 30 Jun 2010

UK ad spend has grown for the first time after six consecutive quarters of decline, according to the latest Advertising Association/Warc data.

TV product placement warnings unlikely to last

Wed, 30 Jun 2010

Product placement specialists have hit out at the suggestion there will be a warning label for programmes on commercial television featuring branded goods.

WPP results show improvement with UK growth surge

Tue, 29 Jun 2010

WPP Group has reported worldwide revenues up 1.8% for the first five months of the year in its latest trading statement, with the UK seeing 4% growth in the past two months.

Stella brand aims to capture upmarket drinkers

Tue, 29 Jun 2010

AB InBev UK is to launch Stella Artois Black to widen its portfolio with a product for the premium market.

Brands to benefit from product placement in radio, says Ofcom

Mon, 28 Jun 2010

Ofcom has published its proposals to allow product placement on television and is also looking to liberalise the rules on paid-for references to brands and products in radio programmes.

Telegraph folds digital development division back into main group

Fri, 11 Jun 2010

Telegraph Media Group is to fold its standalone digital operation, originally set up to explore new revenue streams, back into its central office..

Blackberry plumps for new ad agency

Thu, 10 Jun 2010

Blackberry is planning to run a series of global campaigns developed by new agency The Next Door.

The Spectator sees the time is right for marketing campaign

Wed, 9 Jun 2010

Current affairs and political magazine The Spectator is planning a brand campaign to promote the quality of its writing and columnists.

Kids listen to playmates about cool brands

Wed, 9 Jun 2010

Youngsters are growing increasingly brand and technology savvy but it’s the opinions of best friends that are most influential when it comes to what things they perceive to be “cool”, according to research commissioned by Marketing Week.

Waitrose stokes up the barbie with DM campaign

Tue, 8 Jun 2010

Waitrose is launching a direct and digital campaign tieing in with the World Cup to help customers plan their own South African barbecue

Waitrose gives marketing a seat at the board

Tue, 8 Jun 2010

Waitrose is moving its marketing function out of the commercial division and promoting director of marketing Rupert Thomas to the Waitrose management board.

Market research revenue down in 2009

Mon, 7 Jun 2010

Total market research industry revenue for the UK fell by 4.7% last year, a positive result, according to industry body MRS.

Hazlitt could be the perfect hiring

Thu, 3 Jun 2010

ITV’s new management is certainly rocking the boat with the appointment of Fru Hazlitt coming hard on the heels of the news that commercial chief Rupert Howell is to leave.

ITV brings Fru Hazlitt on board

Thu, 3 Jun 2010

ITV has recruited former radio chief Fru Hazlitt to take over a raft of responsibilities, including the commercial operations held by the soon-to-depart Rupert Howell.

More clarity needed on Government definition of "essential" campaigns

Wed, 2 Jun 2010

Marketing industry leaders are calling on the coalition Government to provide greater clarity on its definition of “essential” campaigns after the Liberal-Conservative alliance said it will freeze spending on all “non-critical” marketing.

Callcredit names new managing director

Tue, 1 Jun 2010

Callcredit Information Group (CIG) has promoted former Experian marketer Chris Savage to be its new managing director.

Travelodge to police guest’s noise levels

Fri, 28 May 2010

Travelodge is reinforcing its brand proposition of “Sleep tight” with the introduction of “sleep wardens” to patrol its hotels.

Keep Britain Tidy looks for new media agency

Fri, 28 May 2010

Anti-litter lobby group Keep Britain Tidy is on the hunt for a media agency to support its ramped up marketing activity.

Chambord uses Sex and The City film to reach target audience

Thu, 27 May 2010

Chambord, the French black raspberry liquor, is buying into cinema advertising for the first time by tying in with Sex and the City 2.

DMGT sees pre-tax profits bounce

Thu, 27 May 2010

Daily Mail and General Trust (DMGT), owner of Associated Newspapers and Euromoney, says profit increased 42% in the first half of the year.

Louis Vuitton ads slammed as misleading

Wed, 26 May 2010

Advertising watchdogs have rapped Louis Vuitton for misleading ads that suggest the luxury brand’s products are handmade.

De Vere Hotels names head of marketing

Tue, 25 May 2010

De Vere Hotels and Resorts has appointed Kirstie Yates to the new position of head of marketing.

Times unveils its new websites ahead of pay-for-access

Tue, 25 May 2010

News International unveiled its new websites for The Times and The Sunday Times today ahead of introducing a pay wall for the sites.

BA cabin crew strikes underway

Mon, 24 May 2010

British Airways has implemented contingency plans now BA cabin crew have taken strike action.

Irish tourist body looks for new agency

Fri, 21 May 2010

Failté Ireland, the national tourist development authority for Ireland, is reviewing its advertising agency requirement.

Guardian launches its readers’ membership scheme

Thu, 20 May 2010

Guardian News and Media (GNM) has launched its membership scheme for readers under the banner “Extra”.

OFT gives Project Canvas go-ahead

Wed, 19 May 2010

The Office of Fair Trading has decided that Project Canvas, the proposed joint venture between the BBC, commercial broadcasters and video-on-demand companies does not need to be investigated .

Ad watchdog makes first ruling against VOD ad

Wed, 19 May 2010

Advertising watchdogs have upheld a complaint against a video on demand ad for the first time.

Visit Wales puts real family at heart of campaign

Mon, 17 May 2010

Visit Wales is launching a new campaign under the banner “Proper Holidays” featuring a real family.

EasyJet confident no name change in sight

Mon, 17 May 2010

EasyJet says that from a marketing and brand point of view the dropping of the “easy” prefix is “not on the cards”.

Drinkaware to help tackle booze problem of Brits abroad

Fri, 14 May 2010

Alcohol awareness charity Drinkaware is teaming up with the youth holiday operator Club 18-30 to promote responsible holiday drinking during the 2010 summer season.

Museum of London promotes its new offering

Thu, 13 May 2010

The Museum of London is launching a campaign to help promote its new Galleries of Modern London.

Body Shop brings in McCann to work on the brand

Thu, 13 May 2010

The Body Shop has tasked McCann London with helping to develop its strategic brand communications.

EasyJet ads target BA

Tue, 11 May 2010

EasyJet is taking advantage of possible British Airways strike action to promote its services and take a swipe at its rival.

Price fixing trial involving BA marketing chief collapses

Mon, 10 May 2010

British Airways has expressed its delight that the price fixing trial involving sales and marketing director Drew Crawley has been halted.

Carlsberg unleashes England “Team talk” ad

Sun, 9 May 2010

Carlsberg, the official beer of the England football team, has unveiled its World Cup ad that features a panoply of sporting stars and can be seen by clicking into this story.

Will Lewis quits Telegraph Media Group

Thu, 6 May 2010

Telegraph Media Group editor-in-chief and MD Will Lewis has left the publisher, it has been confirmed.

Holiday Autos ignites new brand campaign

Wed, 5 May 2010

Car hire broker Holiday Autos is launching its first UK brand campaign in over three years.

News Corp posts strong Q3 results

Wed, 5 May 2010

News Corporation, owner of media companies including News International, BSkyB and Fox, has posted a 19% hike in total revenue for the third quarter.

Merged airlines must take customer-centric approach

Wed, 5 May 2010

The proposed merger of Continental Airlines and United Airlines will only benefit passengers if the new airline can deliver a “great brand experience”.

Sports clothing brand Skins appoints word of mouth agency

Tue, 4 May 2010

Skins, the high-tech sports clothing brand, has appointed word of mouth specialist the 1000heads to develop a programme initially focused on the Tour de France.

TfL calls agency pitch ahead of 2012 Olympics

Tue, 4 May 2010

Transport for London (TfL) is to review its marketing roster with the aim of appointing an agency capable of handling integrated services.

Apple iPad to be handled with care, publishers warned

Thu, 29 Apr 2010

PPA: Magazine industry experts were warned today that while the Apple iPad may offer a host of publishing opportunities, these may come with strings attached.

Asda seeks to boost growth with price guarantee

Wed, 28 Apr 2010

Asda is launching an “Asda Price Guarantee” as a shift in strategy backed by a television and press advertising campaign.

BSkyB looks to ditch Red Button ads

Tue, 27 Apr 2010

BSkyB has confirmed that it is phasing out its Red Button advertising option and will concentrate on its Green Button service.

Eurosport to push online coverage of South Africa

29 April 2010

The Eurosport Group is launching a pan-European campaign to promote its online coverage of the 2010 FIFA World Cup in South Africa.

VisitBritain to restructure following exit of commercial chief

Mon, 26 Apr 2010

VisitBritain distribution and commercial services director Kenny Boyle is to leave the tourism body.

Travel and financial companies push volcano reassurance messages

Fri, 23 Apr 2010

Travel and financial companies have taken advertisements across national newspapers to reassure customers after the disruption caused by the eruption of the Icelandic volcano.

Pearl & Dean sold to Empire Cinemas owner

Wed, 21 Apr 2010

STV has conditionally agreed to sell cinema sales house Pearl & Dean for £1 to Image, a company formed by the owner of Empire Cinemas.

Etihad Airlines reassures fliers anxious over volcano crisis

Tue, 20 Apr 2010

Etihad Airlines has taken out full page newspaper advertisements under the banner “Here’s to clear skies” as flights continue to be disrupted across Europe due to volcanic ash.

TfL pushes MacLeod up the ranks to director role

22 April 2010

Transport for London (TfL) has promoted Chris MacLeod to group marketing director.

Brands invest in cinema ads around Sex and the City 2 showings

Wed, 14 Apr 2010

Brands including Diet Coke, Cadbury, Kellogg and Max Factor are investing in cinema advertising around new release Sex and the City 2.

Mastercard brings in Bonnie Tyler for latest ad

Fri, 9 Apr 2010

MasterCard is launching a new television advertising campaign starring singer Bonnie Tyler to promote its World MasterCard platform.

Continental Airlines signs up to sponsor Hampton Court event

Thu, 8 Apr 2010

Continental Airlines is to be the lead sponsor for IMG’s 18th Hampton Court Palace Festival.

Philips unveils “Parallel Lines” short films

Thu, 8 Apr 2010

Philips has unveiled the five thematically linked short films developed as part of a global strategy to promote the company’s televisions.

ZenithOptimedia: global ad growth forecast revised upwards

Wed, 7 Apr 2010

ZenithOptimedia has revised its forecast for global advertising growth upwards by more than 1% for 2010.

Columnist Mark Ritson signs up for Marketing Week

Tue, 6 Apr 2010

Leading marketing expert and columnist Mark Ritson joins Marketing Week next issue (15 April).

Latest meerkat ad breaks on Easter Sunday

Thu, 1 Apr 2010

Comparethemarket.com’s next ad to feature the meerkat Alexsandr Orlov focuses on an epic battle between meerkats and mongooses.

Coca-Cola and ITV tie-up in strategic partnership

Thu, 1 Apr 2010

Coca-Cola Great Britain (CCGB) is to promote its brands in partnership with ITV under the strap line “Saturday night tastes better with Coca-Cola and ITV1”.

Tourism Australia looks to involve the nation in its next campaign

Wed, 31 Mar 2010

Australians are being invited to be part of the country’s next international tourism campaign and share their favourite Australian holiday stories with the world.

Kellogg’s promotion a boost for ISP Seal

Wed, 31 Mar 2010

Kellogg’s “Feast of Football” initiative is to be the biggest promotion yet to adopt the Institute of Sales Promotion (ISP) Seal, devised to reassure customers that a promotion is legal and CAP code compliant.

Sci-Fi Channel readies change to SyFy with V campaign

Mon, 29 Mar 2010

Sci Fi channel (UK) has unveiled a campaign to promote the UK premiere of V and to introduce its rebranding to Syfy.

Murdoch makes the big gamble for the future of newspapers

Mon, 29 Mar 2010

News International’s introduction of a pay wall for the Times’ and The Sunday Times’ content online is part of a strategy to “super serve” valued readers and to secure a viable financial future.

Indie owner likely to price cut say insiders

Thu, 25 Mar 2010

New owner of the Independent newspaper titles Alexander Lebedev is unlikely to move to a completely free model, say industry insiders.

Lebedev buys Independent for one pound

Thu, 25 Mar 2010

Independent News & Media (INM) has sold The Independent and The Independent on Sunday to Independent Print Limited (IPL), a company controlled by the family of Alexander Lebedev, for £1.

BA: strike not yet taken same toll on brand as T5 bungle

Wed, 24 Mar 2010

Strikes by British Airways cabin crew have not yet been as damaging to the airline’s brand reputation as the Terminal 5 opening fiasco, according to YouGov BrandIndex data.

Ford of Europe marketing business folded into new WPP unit

Mon, 22 Mar 2010

Ford of Europe’s marketing business is to be consolidated into a new WPP Group unit called Blue Hive.

Sky reveals first 3D programming

Fri, 19 Mar 2010

BSkyB will launch Sky 3D, Europe’s first 3D TV channel, with the Barclays Premier League match between Manchester United and Chelsea on Easter Saturday (3 April).

Morphy Richards names Gratterpalm as lead agency

Fri, 19 Mar 2010

Domestic goods maker Morphy Richards has appointed Gratterpalm as its lead creative agency.

Aegis sees profits drop by a fifth and names Buhlmann CEO

Thu, 18 Mar 2010

Aegis Group has posted a drop in underlying pre-tax profit of 21.8% for 2009 and has appointed Jerry Buhlmann as CEO.

Trinity Mirror axes chief marketer role

Wed, 17 Mar 2010

Trinity Mirror is restructuring its marketing and is set to part company with recently appointed marketing director of national titles Lorraine Fraser.

Discovery Channel overhauls DMAX channel

Wed, 17 Mar 2010

Discovery Channel is repositioning its DMAX youth channel and taking its first foray into social media to support the move.

Virgin to fly England World Cup squad

Tue, 16 Mar 2010

Virgin Atlantic it is to be the official airline supplier to the England World Cup squad.

CIM launches specialised group for social marketing

Mon, 15 Mar 2010

The Chartered Institute of Marketing (CIM) has set up a specialised Market Interest Group (MIG) for Social Marketing.

Observer sees big circulation drop

Fri, 12 Mar 2010

The relaunch of the The Observer and its accompanying marketing campaign has come just in time, if ABC figures for February are an indication.

Danepak hands TV project to Bray Leino

Thu, 11 Mar 2010

Bacon brand Danepak has appointed Bray Leino to develop television advertising for pork and bacon products.

G2UK names Tim Hipperson group CEO

Thu, 11 Mar 2010

Integrated agency G2 UK has appointed former RMG Connect chief executive Tim Hipperson as UK group CEO.

FT partners with law firm for supplements

Wed, 10 Mar 2010

The Financial Times is to launch ’Deals and Dealmakers’, a four part editorial series supported by law firm Mishcon de Reya.

Merlin Entertainments delivers wizard results

Tue, 9 Mar 2010

Merlin Entertainments, owner of Madame Tussauds, Alton Towers and the London Eye, says group revenue increased by 16.1% in 2009 to £769m

Singapore Tourism empowers visitors with YourSingapore

Mon, 8 Mar 2010

The Singapore Tourism Board has refocused the Singapore destination brand from “Uniquely Singapore” to “YourSingapore”.

Unilever names Keith Weed as CMO

Fri, 5 Mar 2010

Unilever has appointed head of global homecare, oral care and water Keith Weed as chief marketing and communications officer.

Guinness marketer takes top MCCA award

Fri, 5 Mar 2010

Guinness marketer Ronan Beirne was awarded the Client of the Year trophy at the MCCA Awards last night (4 March).

DCM ties up with Universal for launch of new media offering

Thu, 4 Mar 2010

Cinema sales house Digital Cinema Media, is partnering with Universal Pictures UK and MyMovies.Net to launch its ’From The Red Carpet’ show.

Cathay Pacific campaign focuses on staff

Thu, 4 Mar 2010

Cathay Pacific has launched a global advertising campaign targeting both business and leisure travellers supported by a promotion.

Health & Safety poised to appoint DM agency

Thu, 4 Mar 2010

The Health & Safety Executive (HSE) has shortlisted three direct marketing agencies to pitch to work on awareness campaigns, including promoting the problems caused by asbestos.

Match.com unveils live action ad set in London

Wed, 3 Mar 2010

Match.com’s latest TV campaign sees a change in creative execution to a live action spot set in a London music store.

BBC confirms proposals derived from strategic review

Tue, 2 Mar 2010

The BBC has unveiled its proposals to help it “do fewer things better” and the BBC Trust is now inviting responses.

Alcatel-Lucent hands Stephen Carter chief marketing role

04 March 2010

Communications company Alcatel-Lucent has recruited former Ofcom chief and architect of the Digital Britain report Stephen Carter to take the newly created position of chief marketing, strategy and communication officer.

Pearson sees digital revenues rise across the group

Mon, 1 Mar 2010

Pearson, owner of FT Group and Penguin, has posted a 13% increase in pre-tax profit to £761m for 2009, with digital activities increasingly contributing to revenue.

ABC to increase focus on digital media industry

Fri, 26 Feb 2010

Media industry measurement body ABC is implementing a new governance structure which replaces the ABC Council with a board that gives more focus to digital.

Publicis Modem names JP Maheu as CEO

Thu, 25 Feb 2010

Publicis has appointed former Razorfish CEO Jean-Philippe Maheu as worldwide chief executive officer of Publicis Modem.

Nielsen brings TV measurement and engagement service to UK

Wed, 24 Feb 2010

Nielsen is to launch a service that measures television advertising and programme engagement in the UK.

Former Virgin Retail chief Simon Douglas joins Luminar

Tue, 23 Feb 2010

Nightclub and entertainment group Luminar has appointed former Virgin Retail managing director and Zavvi CEO Simon Douglas as its new CEO.

Kingfisher Airlines to join oneworld

Tue, 23 Feb 2010

Kingfisher Airlines is set to line up with British Airways, American Airlines, Cathay Pacific and other airlines in the oneworld alliance.

Soap operas are best vehicle for product placement on TV

25 February 2010

Soap operas and dramas would be the natural home for product placement on commercial television, according to research commissioned by Marketing Week.

ZenithOptimedia rolls out Newcast

Mon, 22 Feb 2010

ZenithOptimedia is to roll out its branded entertainment division Newcast globally. It was first pioneered in the UK.

Dads rights at work campaign

Thu, 18 Feb 2010

The Department for Business Innovation & Skills (BIS) is launching a campaign to raise awareness among dads of their rights at work to help them care for their child.

Financial Services Compensation Scheme names agency

Mon, 15 Feb 2010

The Financial Services Compensation Scheme (FSCS) has appointed McCann Erickson Manchester to develop a campaign to raise awareness of the organisation with consumers.

Only Daily Star shines year on year in latest ABCs

Fri, 12 Feb 2010

Newspapers saw some New Year cheer in January with several newspapers, including The Sun and Mail on Sunday, bouncing back after a bleak December, although longer term trends remain precarious, according to the latest ABC figures.

Motoring and fitness show the way for men’s magazine titles

Thu, 11 Feb 2010

ABCs: Men’s titles overall continue to decline in circulation but specialist titles with wider appeal, such as Top Gear, are just holding steady in the recession.

National Trust launches “Bonus Time” initiative

Wed, 10 Feb 2010

National Trust is launching a new advertising campaign under the banner “Bonus Time” that will tie-up with an initiative to open its doors for free to everyone on a weekend in March.

Advertisers angry with Government “blacklist” for product placement

Wed, 10 Feb 2010

Advertisers have slammed the Government’s decision to allow paid-for product placement in television programmes, saying it has “further muddied the waters around the controversial practice.”

Trinity Mirror to acquire GMG Regional Media’s newspapers

Tue, 9 Feb 2010

Trinity Mirror is buying GMG Regional Media, from Guardian Media Group (GMG) for a total consideration of £44.8m.

TV viewing in Q4 drives up figures for 2009, says IPA

Tue, 9 Feb 2010

Average daily hours of television viewing rose to 3.94 hours in Q4 2009, according to the latest Trends in Television Report from the IPA.

Brand Potential offers “brand acceleration” to clients

Mon, 8 Feb 2010

Former 1HQ staffers have launched a brand consultancy called Brand Potential.

GMG Radio names commercial strategy chief

Fri, 5 Feb 2010

GMG Radio has recruited Mediacom’s Richard Jacobs to take the role of head of commercial strategy.

MCCA unveils Best Awards shortlist

Thu, 4 Feb 2010

The Marketing Communication Consultants Association (MCCA) has revealed the shortlist for its annual Best Awards.

Southeastern launches Oyster card campaign

Thu, 4 Feb 2010

Southeastern has unveiled a repositioning campaign for its London Metro service due to the roll out of the Oyster pay as you go (PAYG) system on the line.

COI plumps for GroupM offering for media buying

Thu, 4 Feb 2010

COI Communications has appointed WPP’s media offering GroupM M4C to handle its centralised £250m media planning business.

Onitsuka Tiger unveils Japanese crafts campaign

Wed, 3 Feb 2010

Onitsuka Tiger, the iconic sportswear brand, is unveiling its latest global campaign which includes a competition focussed on a giant piece of traditional Japanese furniture in the shape of a running shoe.

News Corp sees return to revenue growth

Wed, 3 Feb 2010

News Corp, parent company of BSkyB, News Group Newspapers, Harper Collins, Fox News and Twentieth Century Fox, has reported second quarter revenue growth of 10%.

The Times creates head of marketing position

Tue, 2 Feb 2010

News International has appointed Paul Gilshan to the new role of head of marketing for The Times.

Majority think BBC too commercially focused

04 February 2010

A majority of voters in Marketing Week’s latest online poll believe the BBC should curb its commercial activities.

Honda unveils Channel 4 doc idents

Mon, 1 Feb 2010

Honda UK is launching a series of idents to support its sponsorship of all Channel 4 documentaries for the coming year.

Analysis: Is ITV’s future rosier with Crozier?

Fri, 29 Jan 2010

Marketers’ initial reaction to the appointment of Adam Crozier as chief executive for ITV after a tortuous public recruitment process was a sigh of relief that at last stability seems within reach for the broadcaster’s management team.

ITV names Adam Crozier as chief executive

Thu, 28 Jan 2010

ITV has appointed Royal Mail boss and former ad agency executive Adam Crozier as chief executive.

Honda print ad takes top newspaper advertising award

Wed, 27 Jan 2010

The top prize at the Annas newspaper advertising awards has gone to Wieden & Kennedy for its Honda “Bacon” ad.

Omega Pharma appoints VCCP

Wed, 27 Jan 2010

Omega Pharma, owner of brands such as Buttercup cough Syrup and Jungle Formula insect repellant, has appointed VCCP to handle its £3m advertising business.

Baileys signs up with Desperate Housewives

Tue, 26 Jan 2010

Diageo Great Britain (GB) is to sponsor the new series of Channel 4’s Desperate Housewives.

New chief executive will find Channel 4 in 'strong position'

28 January 2010

Broadcaster in ‘all the right touchpoints’, according to industry experts.

FT develops campaign to promote Davos coverage

Fri, 22 Jan 2010

The Financial Times is readying a series of editorial products and accompanying marketing campaign to cover the World Economic Forum in Davos next week.

Southeastern train ads ape quality of car marketing

Fri, 22 Jan 2010

Domestic high speed rail service Southeastern has unveiled its first advertising campaign.

Volvo Ocean Race names Miall as commercial director

Thu, 21 Jan 2010

Volvo Ocean Race, the round the world offshore sailing race, has recruited former Sport managing director Greg Miall as commercial director.

McCann Worldgroup set to name Nick Brien as CEO

Thu, 21 Jan 2010

McCann Worldgroup is expected to name Nick Brien as its new CEO today.

Maximuscle launches female sports nutrition brand

Wed, 20 Jan 2010

Sports nutrition company Maximuscle is launching its female brand, Maxitone, with a campaign that includes the company’s first ever television advertising.

BBC undertakes review of marketing teams

Tue, 19 Jan 2010

The BBC is reviewing its marketing services departments across the business to test that it still has the right structure “to deliver successful and award-winning campaigns that support the BBC’s core purposes and serve it audiences.”

ITV blasts Competition Commission proposals on CRR

Tue, 19 Jan 2010

ITV has slammed the Competition Commission’s (CC) latest proposals for changes to the Contract Right Renewal (CRR) mechanism, which hinders the broadcaster’s ability to grow advertising revenues.

DM targeting can still be tighter

Fri, 15 Jan 2010

Latest door drop statistics from the Direct Marketing Association put a brave face on declining volumes of door drop mail.

Cagney sells agency CST for £430,000

Fri, 15 Jan 2010

Marketing group Cagney has sold CST, the agency once known as Walsh Trott Chick Smith, to rival group Media Square for £430,000 cash.

Gender gap widens in regard to marketers’ pay

Wed, 13 Jan 2010

The gender gap in pay rates for marketers has increased over the past decade, with female marketing managers receiving nearly £10,000, on average, less than their male counterparts.

Olympic Park company recruits IOC marketer

Tue, 12 Jan 2010

The Olympic Park Legacy Company, the body tasked with the long term planning and development of the Olympic Park, has appointed its first full time marketing director.

Skinny Cow in tie-up with new Showbiz app from Sky

14 January 2010

Nestle’s low-cal hot chocolate brand launches its first mobile activity deal.

NMA argues newspapers best placed for topical advertising

Mon, 11 Jan 2010

The Newspaper Marketing Agency (NMA) is planning to make “topicality” a central plank in its campaign to persuade potential clients of the benefits of the print medium.

Diageo chief and ASA slam alcohol misuse proposals

Fri, 8 Jan 2010

Diageo has hit back at the proposals in today’s Health Select Committee report that posits greater restrictions on alcohol pricing and promotion

Camera brand Manfrotto appoints team Saatchi

Thu, 7 Jan 2010

Manfrotto, the professional camera accessories brand, has appointed Team Saatchi to develop its global branding strategy for 2010.

Associated revamps Mail on Sunday

Thu, 7 Jan 2010

The Mail on Sunday is to overhaul its editorial offering this weekend with changes including the introduction of a football-focused Sport on Sunday supplement and a 68 page Pocket Puzzle Book.

Hovis signs Olympic cyclist as brand ambassador

Thu, 7 Jan 2010

Hovis has signed Olympic cycling champion Victoria Pendleton up for a three year deal to be its brand ambassador.

British Library looks for agency for Cultural Olympiad project

Tue, 5 Jan 2010

The British Library is readying its contribution to the London 2012 Cultural Olympiad that runs alongside the London 2012 Olympics and is looking for an agency to develop an accompanying interactive campaign.

Swiftcover.com pulls the strings for Iggy Pop

Mon, 4 Jan 2010

Motor insurer Swiftcover.com has unveiled a £30m marketing campaign that again features Iggy Pop alongside a puppet version of the rocker.

BMA backlash against proposed product placement

Mon, 4 Jan 2010

The government is facing concerted lobbying against proposals to allow product placement for television shows.

WWF UK launches campaign to save leopard

Tue, 22 Dec 2009

Conservation organisation WWF-UK has launched a press advertising campaign to raise awareness and funds to help protect the endangered Amur leopard.

Lonely Planet names MD

Thu, 17 Dec 2009

Lonely Planet, owned by BBC Worldwide, has appointed Douglas Schatz to be its managing director EMEA.

Travel brands use marketing to focus on customer service

Thu, 17 Dec 2009

TUI UK’s two travel brands, Thomson Holidays and First Choice, have overhauled their annual marketing campaigns to focus on customer service, digital CRM and added value.

Marketing body for live events launches

Wed, 16 Dec 2009

Live events organisers are creating a new marketing body to promote the industry.

O2 marketer to pursue own venture

Tue, 15 Dec 2009

Head of brand for O2 Susie Moore has opted not to return from maternity leave but is instead working on a new venture.

BSkyB and MGM launch branded HD movie channel

Mon, 14 Dec 2009

Metro-Goldwyn-Mayer Studios Inc. (MGM) and BSkyB (Sky) are launching a new channel today, MGM HD, devoted to delivering movies in high-definition (HD).

X Factor triumphs on TV and online

Mon, 14 Dec 2009

The X Factor, ITV1’s flagship weekend programme, saw audience viewing figures peak at 19.1m for the series’ final last night (13 December).

Newspapers see autumn gloom in latest ABCs

Fri, 11 Dec 2009

National newspaper circulation continued to fall across the board in November with only The Observer and some Scottish titles registering any increase month on month, according to latest ABC figures.

EasyJet CEO to step down

Wed, 9 Dec 2009

EasyJet chief executive officer Andrew Harrison is to leave the low cost airline in June next year.

Skoda names marketing head

Tue, 8 Dec 2009

Volkswagen has appointed Chris Newitt as the head of marketing for Skoda.

Tourism Ireland plans big UK push

Fri, 4 Dec 2009

Tourism Ireland is planning to use a €12.8m (£11.5m ) marketing war chest to lure more visitors from Britain.

Post Office digital chief chairs ISBA group

Thu, 3 Dec 2009

Post Office digital sales and marketing manager Alex Tait has been appointed the new chair of the ISBA Digital Action Group.

BMW calls agencies pitch

Thu, 3 Dec 2009

BMW is reviewing its UK advertising, digital and direct marketing agency requirements.

Loaded gets makeover and marketing support

Wed, 2 Dec 2009

IPC is relaunching men’s monthly magazine Loaded with new editorial content and a supporting six-figure marketing campaign.

The London Weekly planned for 1 February

Tue, 1 Dec 2009

The publisher of planned London free newspaper The London Weekly says that it will launch on 1 February and that nearly a third of the newspaper’s content will be generated by readers.

New freesheet for London planned with a UGC angle

03 December 2009

The London Weekly aims to fill 30% of pages with user-generated content.

GSK signs as 2012 sponsor

Mon, 30 Nov 2009

GlaxoSmithKline has signed up to be the 24th sponsor of the London 2012 Games.

Thomas Cook results ahead of predictions

Mon, 30 Nov 2009

Tour operator Thomas Cook has reported results higher than the market forecast although pre-tax profit has dropped 0.4%.

Hotels.com names global retail director

Fri, 27 Nov 2009

Hotels.com, the Expedia-owned hotel booking site, has appointed Lonely Planet digital business chief Troy Suda as its new senior director of global retail.

Virgin Media rolls out on-demand TV advertising

Wed, 25 Nov 2009

Virgin Media is launching dynamic advertising on its on-demand TV platform.

Reckitt Benckiser consolidates media buying

Tue, 24 Nov 2009

Reckitt Benckiser has appointed Havas Media Group and Publicis Group as its two lead global media agencies to handle its £800m media planning and buying for brands such as Lemsip, Nurofen, Dettol and Vanish.

Travelodge complains about rival’s marketing offer

Tue, 24 Nov 2009

Travelodge has complained to the Advertising Standards Authority about rival budget hotel chain Premier Inn’s Christmas promotional campaign.

Digital Marketing Group sees profits fall

Mon, 23 Nov 2009

Digital Marketing Group (DMG) has reported a drop in profit for the first half of its financial year.

O2 reviews digital marketing agency

Fri, 20 Nov 2009

O2 is to review its digital marketing business and is hunting for an agency to help the telecoms company with its strategic digital planning and social media strategy.

Coca-Cola unifies global juice brands via packaging

Wed, 18 Nov 2009

The Coca-Cola Company is to introduce a new visual identity for key brands in its juice portfolio to be introduced across products worldwide.

VMtv rebrands Living and Living2

Wed, 18 Nov 2009

Virgin Media Television is renaming its Living2 channel offering and overhauling the visual identity of its Living channel.

Willie Walsh affirms BA’s premium positioning

Tue, 17 Nov 2009

Chief executive of British Airways Willie Walsh has denied that recent revenue raising and cost cutting initiatives are turning the airline into a low cost carrier.

Match.com ties up with Jamie Oliver

Tue, 17 Nov 2009

Online dating site match.com is partnering with Jamie Oliver to help further leverage its database of 6.5 million users.

Toshiba’s marketing campaign looks to outer space

Mon, 16 Nov 2009

Toshiba UK is beginning the push for its latest high tech LCD television and laptop models with a campaign called Space Chair.

Gossard unveils marketing strategy

Fri, 13 Nov 2009

Lingerie brand Gossard is launching the first in a number of planned marketing initiatives with a 24 hour billboard advertising campaign starting on Monday (17 November) at key London sites.

Metro readies marketing plans

Fri, 13 Nov 2009

Metro, the free morning newspaper, has appointed Quiet Storm to develop a number of new campaigns following the upheaval in London’s free publication market.

Meerkat meets Hasselhoff to promote comparethemarket.com

Fri, 13 Nov 2009

Comparethemarket.com is launching another initiative featuring its meerkat brand icon Aleksandr in the form of a podcast, starring David Hasselhoff as the first guest.

Auto Trader consolidates £10m media account

Thu, 12 Nov 2009

Auto Trader, part-owned by Guardian Media Group, has overhauled its £10m media planning and buying business to consolidate the account into a combined team from Aegis Media’s Carat and Diffiniti.

Microsoft sees brand buzz jump

Wed, 11 Nov 2009

Microsoft’s marketing investment to support its Windows 7 operating system seems to have paid off with YouGov’s BrandIndex figures rocketing upwards.

The Observer axes majority of monthly mags

Tue, 10 Nov 2009

The Observer is to shut three of its four monthly magazines and retain only Observer Food Monthly.

Turner sets up Ben 10 Awards

Tue, 10 Nov 2009

Turner Broadcasting is rolling out the second phase of 2009 marketing activity for the boys’ brand Ben 10 with the inaugural Ben 10 Awards. 

ITV hails consultation over product placement

Mon, 9 Nov 2009

ITV has welcomed the news that the Department of Culture, Media and Sport is to begin its long-trailed public consultation on the introduction of product placement for the UK media industry.

Britannia sticks with Stoke City

Mon, 9 Nov 2009

Britannia has renewed its shirt sponsorship deal with Stoke City for another four years at a cost of nearly £4m.

Groupe Aeroplan recruits PepsiCo chief

Mon, 9 Nov 2009

Groupe Aeroplan has named PepsiCo marketer David Johnston as president and chief executive officer of its European division.

Boots unveils Christmas ads

Fri, 6 Nov 2009

Boots UK launches its new Christmas campaign today (6 November) focusing on giving gifts at the Christmas office lunch.

Nunwood recruits James Walker

Fri, 6 Nov 2009

International insight consultancy Nunwood has recruited the former global president of Accenture Marketing Sciences James Walker.

Vodafone names Danielle Crook as brand director

Thu, 5 Nov 2009

Vodafone has lured Danielle Crook, formerly European Brand Director at Gap, back to its fold as brand director.

ITV sees rise in online revenues

Thu, 5 Nov 2009

ITV has reported group revenues fell 11% in the first nine months of the year to £1.3 billion.

Guinness introduces “Bring it to life” strapline

Wed, 4 Nov 2009

Guinness introduces the new strapline “Bring it to life” to its brand advertising in its latest television campaign.

THQ signs deal with Sky to sponsor Stargate

Wed, 4 Nov 2009

Games publisher THQ has signed a multimillion pound deal with BSkyB to sponsor Sky1’s new series Stargate Universe.

BSI recruits Ann Francke

Tue, 3 Nov 2009

BSI Group, the global standards, certification and assessment provider, has recruited veteran marketer Ann Francke to take the new position of managing director of global customer and product strategy.

Absolute Radio launches 80s station

Tue, 3 Nov 2009

Absolute Radio is launching a radio station devoted to music of the decade under the banner Absolute 80s.

MySpace, Pearl & Dean and VBS net debut joint deal

Mon, 2 Nov 2009

MySpace, cinema sales house Pearl & Dean and TV sales house Viacom Brand Solutions (VBS) have signed their first cross-platform deals as the “Screen” alliance of media channels.

News International drops bulks for The Times

Mon, 2 Nov 2009

News International is to stop distributing “bulk” copies of The Times and The Sunday Times.

Orange names date for iPhone launch

Mon, 2 Nov 2009

Orange will launch the iPhone via its retail network on 10 November, ending O2’s exclusive deal to sell the Apple handset.

Times Online losing web traffic in latest ABCes

Thu, 22 Oct 2009

Guardian.co.uk has regained the lead as the most visited website while traffic to Times Online is slipping month on month and year on year, latest ABCe results show.

Starwood Hotels names regional marketing chief

Thu, 22 Oct 2009

Starwood Hotels & Resorts has appointed Nicolas Hauvespre to regional director of marketing, North West Europe.

GNM board restructures to meet new challenges

Wed, 21 Oct 2009

Guardian News & Media (GNM) has overhauled its board structure, with current commercial director Adam Freeman stepping up to take overall responsibility for marketing and the financial performance of The Guardian, Observer and guardian.co.uk.

Guardian board restructure sees Marc Sands depart

Tue, 20 Oct 2009

Long-serving marketing director for Guardian News & Media (GNM) Marc Sands is to leave the company as part of a board level restructure and his responsibilities will be taken over by current commercial director Adam Freeman.

Advertising Association aims to put industry on front foot

Mon, 19 Oct 2009

The Advertising Association has set up a foundation to help argue the benefits and merits of advertising to the wider world as marketing comes under the threat of increased regulation and attack from lobbyists.

No bounce back for newspapers after summer break

Fri, 16 Oct 2009

Newspaper circulation failed to rise following the return to work after the summer break, with weekday popular titles dropping 1.71% in total month-on-month and quality titles sliding 0.27% in September on August, according to latest ABC figures.

Online measurement system draws on panel of 35,000

Thu, 15 Oct 2009

UKOM has unveiled greater detail about the online audience planning currency it has developed with The Nielsen Company.

Actimel no longer “scientifically proven”

Wed, 14 Oct 2009

The advertising watchdog has ruled that a television campaign for Danone’s Actimel is misleading because it claims the product is “scientifically proven to help support your kids’ defences”.

EasyJet campaign inspired by classic anti-Labour ad

Tue, 13 Oct 2009

EasyJet is continuing to put pressure on Luton Borough Council to become involved in the dispute over landing charges at London Luton Airport with another scathing advertisement, this time based on the well-known “Labour isn’t working” ad.

Market research body names Finn Raben as director general

Tue, 13 Oct 2009

Esomar, the world organisation for opinion and marketing research, has appointed Finn Raben as its new director general.

Powerade readies iPod promotion

Mon, 12 Oct 2009

Coca-Cola Great Britain & Ireland is launching an on-pack competition giving away 50,000 iPod shuffles to push sales of its sports energy brand Powerade this Autumn.

Marketing spend down but confidence returning, says Bellwether

Mon, 12 Oct 2009

Marketing spend fell for the eighth consecutive quarter but nearly half of companies surveyed are seeing improved prospects, says the latest IPA/BDO Bellwether report.

TUI Travel calls for open carbon reporting

Thu, 8 Oct 2009

Abta, Barcelona: Thomson and First Choice have called for the travel industry to adopt full and transparent carbon reporting immediately.

The Saturdays launch sponsorship deals

Wed, 7 Oct 2009

A website set up to market the new album from girl group The Saturdays will offer fashion retailers the opportunity to sponsor individual band member pages.

Can a tattered Standard fly as a free paper?

Fri, 2 Oct 2009

So, London is to no longer have a paid for newspaper following the decision to turn The Evening Standard into a free title from 12 October. Is it the last roll of the dice for the title that has endured a series of bruising distribution battles on London’s streets over the past three years?

Ofcom fines Channel TV £80,000 for Comedy Award breaches

Fri, 2 Oct 2009

Ofcom has fined Channel TV £80,000 for breaches connected to the British Comedy Awards and voting for the awards in 2004 and 2005.

Yo! Sushi hires Barclaycard marketer

Thu, 1 Oct 2009

Yo! Sushi, the Japanese conveyor belt restaurant chain, has appointed Mark McCulloch to the new position of senior marketing manager ahead of the chain’s website relaunch.

Carat revises global ad spend fall downwards

Thu, 1 Oct 2009

Carat has revised its global ad spend growth forecasts for 2009 to a fall of 9.8% with the UK facing a more extreme drop of 11.7%.

Mail on Sunday to carry exclusive feature film

Wed, 30 Sep 2009

The Mail on Sunday is to be the exclusive distribution channel for the feature film Nobel Son, in what is thought to be a first for a UK newspaper.

YSL’s new Kate Moss perfume ad in cinemas

Tue, 29 Sep 2009

Yves Saint Laurent will promote new fragrance Parisienne with a regional cinema campaign targeting female audiences and featuring Kate Moss.

Fujitsu to employ ad agency for clear positioning campaign

Tue, 29 Sep 2009

The UK arm of IT company Fujitsu is to review its £2 million agency roster as part of a renewed focus on creating a clear and differentiated positioning for Fujitsu in the UK marketplace.

Siegel+Gale names Tom Blackett as chairman

Tue, 29 Sep 2009

Global brand consultancy Siegel+Gale has appointed former Interbrand executive Tom Blackett as chairman of its UK  office.

Absolute Radio signs deal with EMI

Mon, 28 Sep 2009

Absolute Radio has signed a deal with EMI Music Publishing that allows the radio station to commission bespoke songs and audio signatures for marketing campaigns from EMI Music’s roster of writers and composers.

Warburtons hands ad business to Rainey Kelly

Fri, 25 Sep 2009

Warburtons has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its advertising business as the market leading bread brand’s position comes under pressure from Hovis.

Sky parts company with Andy Brent

Thu, 24 Sep 2009

BSkyB has confirmed that group brand marketing director Andy Brent is to leave the broadcaster

Chivas Regal taps into chivalry

Thu, 24 Sep 2009

Pernod Ricard UK is launching a cinema and print advertising campaign for Chivas Regal Scotch whisky brand under the banner entitled “Live with Chivalry”.

Match.com’s Jason Stockwood to leave

Thu, 24 Sep 2009

Managing director of match.com Jason Stockwood is to leave the dating site and his duties will be taken up for an interim period by marketing director Karl Gregory.

MCCA hires agency selection expert

Wed, 23 Sep 2009

The Marketing Communications Consultants Association (MCCA) has recruited former Agency Insight and AAR consultant Julie Constable to head up the trade body’s agency-client intermediary service.

HSE to appeal ASA radio ad ruling

Wed, 23 Sep 2009

The Health and Safety Executive (HSE) is to seek an independent review of adjudication by the Advertising Standards Authority (ASA) after the watchdog banned a radio campaign warning of the dangers of asbestos for being misleading.

GroupM study predicts the internet to take 15% of global ad spend

Tue, 22 Sep 2009

Internet advertising is expected to account for about 15 percent of global measured advertising spending in 2010, up from an anticipated 13 percent in 2009, according to a new GroupM study.

FSCS appoints Mindshare

Mon, 21 Sep 2009

The Financial Services Compensation Scheme has appointed Mindsahre to handle communications planning for an awareness raising campaign.

Independent shareholder warns of closure by Christmas

Mon, 21 Sep 2009

The Independent newspaper could close by Christmas, according to a reported interview with major shareholder in Independent News & Media Denis O’Brien.

FT launches global ad campaign

Thu, 17 Sep 2009

The Financial Times is launching a global integrated ad campaign to support its Future of Investing series of ‘post-credit crunch’ journalism.

ASICS Europe appoints sales and marketing chief

Wed, 16 Sep 2009

Sportswear brand ASICS Europe B.V. has appointed former Clarks marketer Alistair Cameron to the newly created position of executive vice president sales and marketing.

Flybe urges businessmen to travel

Wed, 16 Sep 2009

Regional airline Flybe is launching a campaign aimed at the business sector which emphasises that the best results are achieved face to face.Like other airlines, Flybe has struggled in the economic downturn, particularly with the reductions in business travel budgets. However, Flybe director of marketing Simon Lilley believes that financial directors can lift the restrictions that in many cases are now purely symbolic.

Singapore Tourism names European director

Tue, 15 Sep 2009

The Singapore Tourism Board has appointed Eunice Yeo as its area director, Northern & Western Europe, with responsibility for overall country marketing and branding in the territory.

Former McCann Erickson chief takes helm at Acxiom

Mon, 14 Sep 2009

Former CEO of McCann Erickson Stephen Whyte has joined Acxiom as chief executive officer for Europe.

Cadbury chief claims Kraft offer “unappealing prospect”

Mon, 14 Sep 2009

Cadbury chairman Roger Carr has written an open letter to Kraft explaining in greater detail why the chocolate manufacturer’s “unique position” meant that the board could not entertain Kraft’s initial £10.2 billion acquisition offer.

News Int parts company with Jeremy Schwartz

Fri, 11 Sep 2009

News International’s recently appointed chief marketing officer Jeremy Schwartz has decided to leave the company.

GM deal for Opel/Vauxhall

Thu, 10 Sep 2009

General Motors plans to sell a majority stake in its Opel/Vauxhall division to Canadian company Magna International and Sberbank.

Boots readies TV ad for X Factor

Thu, 10 Sep 2009

Boots UK has created a television advertisement specifically for ITV1’s flagship show The X Factor.

Heineken digital chief takes chair of WFA Digital Network

Thu, 10 Sep 2009

The World Federation of Advertisers (WFA) has appointed Marco van Veen of Heineken International as the first chairman of its Digital Network, a peer to peer group of interactive marketers from the WFA membership.

Mailtrack placed in administration

Wed, 9 Sep 2009

Mailtrack, the independent digital marketing specialist, has gone into administration

Tim Ryan to lead EMI catalogue marketing

Wed, 9 Sep 2009

EMI Music has recruited former Setanta and AOL marketer Timothy Ryan to head up marketing for the EMI Music Catalogue division, which includes albums by bands such as The Beatles, Queen and Coldplay.

Aster Data appoints worldwide marketing chief

Tue, 8 Sep 2009

Aster Data, a supplier of data analytics and management platform for ‘Big Data’ applications, has appointed Sharmila Shahani-Mulligan as executive vice-president of worldwide marketing.

TfL marketing chief steps down

Mon, 7 Sep 2009

Transport for London group marketing director Nigel Marson is to leave the body at the end of this year.

British Airways back on TV

Thu, 3 Sep 2009

British Airways is launching a television campaign focusing on “opportunities” next Monday (7 September) to drive excitement about air travel.

Profero picked for sexual health campaign

Tue, 1 Sep 2009

The Department of Health (DH) and the Department for Children, Schools and Families (DCSF) have appointed Profero to lead the digital activity for a new approach to tackling teenage pregnancy and sexual health.

Havas sees revenue drop 7.4% for first half

Tue, 1 Sep 2009

Havas, owner of marketing agency networks Euro RSCG, MPG, Arena BLM and Archibald Ingall Stretton, has posted a drop in revenue of 7.4% to €700 million (£614.7 million) for the first half of the year.

Aegis sees no upturn as revenues slump

Fri, 28 Aug 2009

Aegis Group, owner of Carat and Vizeum, says that it does not expect any upturn in the market in the second half of the year after reporting a slump in profit and revenues in the first six months.

Chinese furniture-maker appoints Fox Kalomaski

Thu, 27 Aug 2009

Chinese furniture maker and retailer Forbidden City has appointed specialist retail and travel marketing agency Fox Kalomaski to develop a brand strategy ahead of a UK launch this year.

Channel 4 to axe Big Brother

Wed, 26 Aug 2009

Update: Channel’s 4’s controversial Big Brother series is to be axed after its outing next year, the broadcaster confirms.

Lynx Bullet cleared of sexist campaign

Wed, 26 Aug 2009

The advertising watchdog has dismissed complaints that a recent campaign for Lynx Bullet bodyspray was sexist.

Chime interim results outperform the market

Tue, 25 Aug 2009

Marketing services group Chime Communications, owner of Vallance Carruthers Coleman Priest and Bell Pottinger, has posted pre-tax profit up 4% to £8.5 million for the first half of the year.

Alice Cooper stars in Sony ad

Fri, 21 Aug 2009

Sony UK is introduces its new television trade-in initiative today (21 August) backed with a campaign featuring rocker Alice Cooper. You can view the ad here.

News Int to shut the Thelondonpaper

Thu, 20 Aug 2009

News International is to close thelondonpaper, its free evening newspaper, three years after its launch.

Vimto to embark on consumer research study

Thu, 20 Aug 2009

Vimto, the Nichols-owned soft drinks brand, has appointed UK research & marketing insight consultancy McCallum Layton to undertake a combined sensory and consumer research study.

Maximuscle looks to build on share with The Minimart

Thu, 20 Aug 2009

Sports nutrition brand Maximuscle is looking to grow market share by focusing on key relevant audiences and has appointed integrated agency The Minimart to help develop a campaign.

Emirates chooses VCCP for ad campaigns

Wed, 19 Aug 2009

Emirates has handed its £8 million UK advertising business to Vallance Carruthers Coleman Priest as part of a global realignment of its marketing agencies.

Greyhound makes appeal to travellers on leg room

Wed, 19 Aug 2009

First Group will launch the Greyhound coach brand in the UK under the strapline “The Greyhound has landed.”

Kelloggs cleared of Crunchy Nut complaint

Wed, 19 Aug 2009

Complaints that Kelloggs exaggerated the size of the cereal in a TV campaign for Crunchy Nut Clusters have been dismissed by advertising watchdogs.

Bupa to develop Great Run sponsorship

Mon, 17 Aug 2009

Healthcare company Bupa has appointed specialist marketing consultancy Synergy to deliver the experiential and PR activation around the Bupa partnership with the Great Run Series.

Anti-drug driving TV campaign debuts

Mon, 17 Aug 2009

The Department of Transport is launching a £2.3 million national television campaign to tackle drug driving.

COI shortlists two agencies for underage drinking campaign

Fri, 14 Aug 2009

The Central Office of Information (COI), in conjunction with DCSF, has shortlisted Wieden & Kennedy and VCCP to the second stage of the pitch process for its underage drinking campaign.

VW Golf ad focuses on classic values

Fri, 14 Aug 2009

Volkswagen is launching a new television ad for its Golf marquee that sees return to communicating the classic values of the car, rather than the fantasy approach of recent campaigns like the controversial “Fight” campaign

US TV stakeholders demand new measurement system

Fri, 14 Aug 2009

US media companies and marketers are planning to develop an alternative TV audience measurement currency due to frustration with the long-standing Nielsen system.

ABCs: Fitness titles in good health; lads’ mags droop

Thu, 13 Aug 2009

ABCs: Circulations for the traditional “lads’ mags” in their print editions have dropped with leading titles recording huge falls but specialist fitness titles have stayed buoyant, according to latest magazine ABC data.

IPC lads’ mag brands score on the web

Thu, 13 Aug 2009

IPC Ignite has reported ABCe audited website figures for its music and lads’ mag brands ahead of ABC data today expected to show a dramatic fall in circulation for the associated print titles.

Express slammed by ASA

Wed, 12 Aug 2009

Express Newspapers has been slammed by the Advertising Standards Authority for “routinely” publishing apparent editorial articles featuring products that were repeated and made claims in a way similar to advertising.

Client budget cuts impact on market research

Wed, 12 Aug 2009

Buyers of market research services expect their 2009 budgets to drop by 9.5% over the year, reversing a 20-year trend of annual spending increases.

Southern Trains readies VCCP for campaign

Tue, 11 Aug 2009

Southern Trains has placed its integrated marketing business with Vallance Carruthers Coleman Priest with a brief to reverse a decline in passenger numbers on its network.

IHG results outperform tough market

Tue, 11 Aug 2009

InterContinental Hotels Group (IHG), owner of Holiday Inn and Crowne Plaza, has posted half year results showing a drop in operating profit of 38%

Haliborange TV campaign focuses on fun

Mon, 10 Aug 2009

Seven Seas has launched a television campaign under its banner “Let Kids Shine” as part of its rebranding activity for Haliborange, the children’s vitamin brand.

Continental Airlines goes to the Tower

Fri, 7 Aug 2009

Continental Airlines is to be headline sponsor of the Tower Festival 2009 in London as it seeks to engage with business travellers who are arts and music lovers.

Timms confirmed as Digital Britain advocate

Thu, 6 Aug 2009

Stephen Timms, the Financial Secretary to the Treasury, will help drive the implementation of the government’s Digital Britain report now he has taken the additional role as Parliamentary Undersecretary of State at the Department for Business, Innovation and Skills.

Lazy Sunday afternoon evaporating for The Observer?

Wed, 5 Aug 2009

No-one is writing the obituary of The Observer yet but owner Guardian Media Group has made it clear it is looking at all options for its publishing operations and it won’t shy away from tough decisions.

EEDA hunts for marketing agency

Tue, 4 Aug 2009

The East of England Development Agency (EEDA) is on the hint for a full service marketing agency.

Front magazine bought by entrepreneur

Mon, 3 Aug 2009

Men’s magazine Front and cinema magazine Hotdog have been bought by newly-formed independent Kane from current owners Sport Media Group (SMG) for a consideration of £87,500.

Guardian Media Group posts big losses

Fri, 31 Jul 2009

Guardian Media Group, owner of GMG Radio and Guardian News & Media, has reported a pre-tax loss of £89.8 million for the year to the end of March as the recession bites across all its divisions.

Manchester Airport Group appoints London agency

Fri, 31 Jul 2009

Integrated agency Fox Kalomaski has been appointed to create advertising for the Manchester Airport Group (MAG).

Microsoft/Yahoo partnership will have little UK impact

Wed, 29 Jul 2009

The proposed Microsoft/Yahoo tie-up is likely to have less impact internationally than in the US, according to SEO experts

Interpublic revenues hit by auto industry turmoil

Tue, 28 Jul 2009

Interpublic, the holding company for marketing agencies including DraftFCB, Futurebrand, McCann Erickson and Lowe, has posted an organic revenue decrease of 14.5% for the second quarter of this year.

The Times recruits BSkyB marketer

Tue, 28 Jul 2009

News International has finalised its senior marketing team with the appointment of BSkyB marketer Alex Lewis as marketing director for The Times and The Sunday Times.

Guy Hayward appointed CEO of JWT UK

Mon, 27 Jul 2009

JWT has confirmed the appointment of Guy Hayward as chief executive officer for the agency in the UK.

UK leads in online ad spend but growth stalled

Fri, 17 Jul 2009

The UK still has a higher proportion of its advertising spend allocated to online activity than any other European market, according to a report.

Teletext to close down TV services

Thu, 16 Jul 2009

Teletext Limited is to switch off its news and information service, available on analogue and digital television, in January 2010.

Ogilvy Group UK CEO Gary Leih steps down

Thu, 16 Jul 2009

Gary Leih is to resign his position as chairman and CEO of Ogilvy Group UK to concentrate on a venture of his own and will be succeeded by OgilvyOne chairman Paul O’Donnell.

RBH wins regional heat of CBS Outdoor contest

Wed, 15 Jul 2009

Midlands creative agency RBH is the winner of CBS Outdoor’s Regional Creative Challenge 2009.

William Hill to back Sun’s fantasy football game

Wed, 15 Jul 2009

William Hill is to partner with News International Commercial to promote The Sun’s fantasy football competition Dream Team for next season.

Vue appoints Travelodge marketer

Tue, 14 Jul 2009

Cinema chain Vue Entertainment has recruited Travelodge marketer Daniel Heale to take the newly created post of head of marketing.

BA marketer denies price-fixing charge

Mon, 13 Jul 2009

British Airways sales and marketing director Andrew Crawley has appeared at London’s Southwark Crown Court alongside former executives of the airline to face charges of alleged price fixing.

FSSC appoints Opening Doors

Mon, 13 Jul 2009

The Financial Sector Skills Council (FSSC) has appointed marketing company Opening Doors to manage a major strategic review and repositioning exercise.

London Evening Standard takes new path for sales data

Fri, 10 Jul 2009

The London Evening Standard has decided to report its circulation under the banner of a regional publication after years of posting its figures alongside the monthly national newspapers.

Birds Eye names BBDO as European agency

Fri, 10 Jul 2009

Birds Eye has appointed BBDO to handle all of Birds Eye Iglo Group’s advertising in Europe.

Tesco dispenses money-off coupons via ATMs

Thu, 9 Jul 2009

Tesco has introduced money-off vouchers at ATMs for the first time to help customers save on their weekly shop as part of its “every little helps” strategy.

London Clinic to launch cancer centre campaign

Wed, 8 Jul 2009

The London Clinic is readying a marketing campaign to promote its new cancer centre.

Airport Express names new commercial director

Wed, 8 Jul 2009

Airport Express, the marketing and ticketing partnership for the Heathrow and Gatwick Express train services, has appointed Paul Brindley as its commercial director.

Gieves & Hawkes appoints the7stars

Tue, 7 Jul 2009

Menswear brand Gieves & Hawkes has appointed the7stars to handle its media planning and buying.

Ad agencies vie for sexual health brief

Fri, 3 Jul 2009

The Department of Health (DH) and Department for Children, Schools and Families (DCSF) has shortlisted four agencies to handle the advertising for a new sexual health campaign.

Thomas Cook agency pitch nears decision

Fri, 3 Jul 2009

Thomas Cook is thought to have narrowed the agency shortlist for its advertising business down to a shoot out between Euro RSCG and start up Campbell Lace Beta.

VCCP’s meerkat returns to TV

Thu, 2 Jul 2009

Comparethemarket.com has unveiled the latest television advertisement in its “comparethemeerkat” campaign.

Spotify debuts full-screen billboard ads

Wed, 1 Jul 2009

Music streaming service Spotify has rolled out a new a display advertising format in the form of full-screen billboard ads as apart of a 3 Mobile campaign.

British Library recruits FT marketer

Wed, 24 Jun 2009

Former Financial Times marketer Frances Brindle has been appointed director of strategic marketing and communications for the British Library.

Virgin Media unveils TV campaign for mobiles

Tue, 23 Jun 2009

Virgin Media is launching its first television campaign for its mobile product since the company formed in 2007.

Senior executives tip Britain as world leader of brands

25 June 2009

Chiefs at Brand Finance and Vodafone underline UK brands’ global influence.

UKTV’s Good Food idents revealed

Mon, 22 Jun 2009

UKTV has unveiled the idents for the rebrand of its UKTV Food channel as Good Food, as first reported by Marketing Week.

Ebay tackles voucher fraud

Wed, 17 Jun 2009

Ebay has agreed to change its policy regarding the online sale of manufacturers’ coupons and vouchers after discussions with coupon services provider Valassis and the Institute of Sales Promotion (ISP).

Premier Inn unveils Lenny Henry in movie spoof ads

18 June 2009

Ads will use comedian to recreate famous scenes from iconic films.

Whitbread results: PI flat but Costa Coffee strong

Tue, 16 Jun 2009

Whitbread, owner of value hotel chain Premier Inn and Costa Coffee, has posted total sales up 2.5% in a trading statement for its first financial quarter.

Aga reviews digital agencies and appoints TCS Media

Tue, 16 Jun 2009

Aga Rangemaster is reviewing its digital search agency requirements and has just appointed TCS Media to handle its media buying.

Heineken names new S&N UK chief

Fri, 12 Jun 2009

Heineken NV has appointed group commerce director Stefan Orlowski to head up Scottish & Newcastle UK as managing director.

Lord Carter signals he is set to step down

Fri, 12 Jun 2009

Communications minister Lord Carter is now set for a return to the commercial sector once he has delivered the Digital Britain report next week.

HSE appoints Experience and pitches creative

Thu, 11 Jun 2009

The Health and Safety Executive (HSE) has appointed Experience to manage its communications planning activity and is now pitch

Andy Murray in BBC Wimbledon trail

Thu, 11 Jun 2009

Red Bee Media has created a trail to promote its Wimbledon coverage featuring British tennis ace Andy Murray.

ASA raps Sky over sales promo

Wed, 10 Jun 2009

The Advertising Standards Authority (ASA) has criticised BSkyB for failing to carry out an online sales promotion for Sky TV in a fair and efficient manner.

Sky under fire for 'unfair' promotion

11 June 2009

ASA finds against M&S voucher campaign.

Burberry shoot features Harry Potter star

Tue, 9 Jun 2009

Burberry has unveiled images of its Autumn/Winter campaign featuring female star of the Harry Potter films Emma Watson.

MySpace names Flanigan as UK marketer

Wed, 27 May 2009

TNT Post restructure hands marketing chief more power

28 May 2009

Royal Mail’s Dutch rival signals its intentions by creating marketing and customer services director role.