Breakthrough Breast Cancer launches celebrity backed social media appeal
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Breakthrough Breast Cancer has launched a new social media campaign called “Too Many Women”, to raise over £1m for the charity, backed by celebrities including Gwyneth Paltrow and Scarlett Johansson.
Scarlett Johansson
The campaign is being steered by two supporters of the charity and is being hailed as “an innovative new approach to fundraising”. It has already gained attention from a wealth of high profile ambassadors, including Gwyneth Paltrow, Sienna Miller, Scarlett Johansson, Pippa Middleton and Bruce Parry, who have all pledged their support to raise £500
Targeting Facebookers and the Twitterati, “Too Many Women” is a unique campaign which is looking for 201 ambassadors to each raise £500 throughout 2010, and recruit nine friends to do the same, representing the one in nine women who will be diagnosed with breast cancer in their lifetime.
Networks have already been established in Delhi, Los Angeles, Paris, Milan, Buenos Aires and Toronto, and are open to everyone.
Breakthrough Breast Cancer hopes that the campaign will galvanise a new generation of media savvy fundraisers to support Breakthrough’s research work into the causes of, and treatments for, breast cancer.
Chris Askew, director of fundraising for Breakthrough Breast Cancer, says: “This promises to be an inspirational campaign, led by two incredibly committed supporters. Everyone at Breakthrough is very much looking forward to working with them both, and all their associated fundraisers over the coming year.”
‘Too Many Women’ is the brainchild of business partners Harry Becher and Catriona Blampied, whose mothers were both diagnosed with breast cancer within months of one another. The campaign is dedicated to the memory of Harry Becher’s mother Judes, who sadly lost her battle with the disease in 2008.
Catriona Blampied from Too Many Women adds: “By combining the power of all the people we know and love through Too Many Women we can make a real difference to the lives of the thousands of breast cancer sufferers around the world”
Readers' comments (10)
Anonymous | Thu, 4 Feb 2010 3:20 pm
Pippa Middleton is NOT high-profile! What a laugh! Another Middleton PR move as far as I'm concerned.
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Stephanie | Thu, 4 Feb 2010 5:02 pm
Anonymous has no idea about breast cancer. If she did, there is no way you would write such a childish comment.
Great cause.
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Anonymous | Thu, 4 Feb 2010 11:45 pm
I know who Gwyneth and Scarlett are.
Who's Pippa Middlewhatever?
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Anonymous | Fri, 5 Feb 2010 2:11 am
Who is Pippa Middleton?
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Anonymous | Fri, 5 Feb 2010 10:45 am
Anonymous wasn't making a derogatory comment breast cancer. She was referring to the publicity-seeking Pippa Middleton and wiith which I wholeheartedly concur!
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Anonymous | Fri, 5 Feb 2010 3:53 pm
Pippa Middleton is the sister of Prince William's long-time girlfriend-Kate Middleton. She is getting involved with a great cause. Pippa is not widely known like Gwyneth Paltrow and Sienna Miller but at least she's trying to help fight against breast cancer. It's the number on killer of women.
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Another anonymous one! | Fri, 5 Feb 2010 8:30 pm
Give me a break! If Pippa's sister (and mother) were not dating Prince William, no one would have a clue who Pippa is.
The cause may be wonderful. That's not my issue. Rather the fact that Pippa's actions (like her sisters') have become so predictable. They, like all celeb wannabes follow the same path: in this case, charity is as good a way as any other to attract attention. That's not being cynical- it's being a realist. What will they do? Donate some money-- ask some friends to do the same then throw themselves a self-congratulatory party.
I do however wish them well with the cause.
(Maybe Gwinny will show Pippa the correct way to apply self-tanner?)
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Anonymous | Fri, 5 Feb 2010 11:18 pm
Pippa Middleton is very well-known on the London social scene just because of her sister's boyfriend! Her and her family are not backward in coming forward when it comes to publicity, particularly if it concerns a charity with famous people. Why doesn't she just give an anonymous donation to the charity? After all, it would still be helping the cause....
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Anonymous | Tue, 9 Feb 2010 6:42 am
Do it hurt you guys that much that Pippa Middleton really want to help raise awareness for breast cancer? It's true that no one would really know her if her sister wasn't dating Prince William but it's great that she wants to join in the fight against breast cancer. You guys have to learn to stop being so mean to that family, they haven't done anything to you. The hostility is rather ridiculous.
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