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Reclaiming the market from the deal-chasers
Brands are at risk of being held to ransom by consumers unwilling to buy without a money-off deal. Does the solution lie in offering added-value incentives with a personal touch?
Opportunity rises for online retail media
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.
'Learn to think like a documentary maker'
Six experts discuss the different ways of using video online to engage customers, how all brands should act like media owners - and dispel some entrenched myths about cost and quality.
Why the silent salesman can speak volumes
Rich media, measurement and integration of the marketing mix are among the hot topics when in-store communications experts talk shop with Marketing Week.
Free samples still best way to win friends
As more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
Customer titles explore online engagement
As more brands move the readers of their print magazines down a digital route by providing exclusive online content, Jo Roberts asks if the writing is on the wall for hard copy titles.
Endeavour to see how the customer sees
Five insight experts tell Lucy Handley their high points from last year and their plans for this - including coping with a budget squeeze - and the skill to getting better results from research
Smart media network enters great outdoors
Interactive technology is allowing brands to blend outdoor campaigns with experiential and new media activity to generate long-lasting levels of consumer awareness.
How new tech can deliver more consumer insight
New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.
Taking the first steps to putting customers first
Our panel of senior marketers discuss the challenges of breaking down internal barriers to achieve true customer centricity in a multichannel, real-time market, while keeping pace with changes.
Brand values take top spot on Christmas party list
Want to get more bang for your buck this Christmas? Use your most valuable assets to buy into the party spirit.
Benchmarks
IPC Media overhauls advertising division
IPC Media’s advertising division is to undergo a major restructure that will combine its divisional trading teams into one unit.
