Marketing Week
BT
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BT student ads preferred to Adam and Jane
Wed, 16 May 2012
BT plans to make its student ads a long-term marketing commitment after finding the creative achieved its highest ever cut-through rates.
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BT and TalkTalk in dock over broadband speeds
Tue, 15 May 2012
Ofcom probe finds BT and TalkTalk were not giving consumers adequate information about likely broadband speeds early enough in the sales process.
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BT drops Adam and Jane ad series
Fri, 23 Dec 2011
My Family star Kris Marshall parts ways with the company, while Spooks actress Esther Hall’s role is scaled back.
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Is effort the new loyalty?
10 November 2011
Customer service is a vital element for brand loyalty and part of this is making it as easy as possible for consumers to find answers to their questions. Collecting data from interactions can help smooth the process
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BT Vision overhauls brand identity
Fri, 30 Sep 2011
BT Vision has an adapted logo and colour scheme to better reflect its variety of channels.
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TalkTalk raises prices in telecoms battle
Mon, 5 Sep 2011
TalkTalk is the latest telecoms provider to increase its line rental costs following BT’s price hike.
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BT hopes to curtail price hike backlash with DM campaign
Tue, 30 Aug 2011
BT is hoping to temper its customers' frustrations at its price increases by focusing its direct mail campaigns around how they can mitigate the rises by purchasing special tariffs and deals.
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Virgin Media “broadband con” campaign banned for discrediting rivals
Wed, 29 Jun 2011
Virgin Media’s “Stop the broadband con!” website and social media campaign has been slammed by the advertising watchdog for attacking the integrity of rivals BSkyB and BT.
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BT’s Gavin Patterson named as AA president
Thu, 16 Jun 2011
BT Retail chief executive and newly appointed president of the Advertising Association (AA) Gavin Patterson says that advertising can play a crucial role in helping the UK build its competitive edge in the digital and creative industries.
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Yahoo! email ad banned for promoting speeding
Wed, 25 May 2011
Advertising watchdogs have banned an online ad for BT Yahoo!’s email service because it could encourage motorists to drive recklessly.
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BT restructuring delivers soaring profits
Thu, 12 May 2011
BT's profit soared by 71% last year due to a combination of determined broadband expansion and operational restructuring.
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Orange campaign exposes broadband industry’s “tricks”
Wed, 11 May 2011
Orange is readying a multimillion pound online marketing campaign aimed at exposing the “tricks” other broadband providers play on consumers.
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TalkTalk tops telecoms complaints list
Thu, 21 Apr 2011
TalkTalk is the most complained about telecoms provider, according to an Ofcom report.
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BT will make broadband its marketing focus for 2011
Wed, 13 Apr 2011
BT is to focus the bulk of its marketing activity on pushing its broadband services for the rest of 2011 as it looks to build on a recent growth in take-up of packages.
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BT launches charity donation service
Wed, 6 Apr 2011
BT is launching a new digital fundraising service, rivalling JustGiving and Virgin Money Giving, that aims to create a closer affiliation between the telecoms company and charities.
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BT switches to broadband led marketing strategy
Wed, 30 Mar 2011
BT is to focus the bulk of its marketing activity on pushing its broadband services for the rest of 2011 as it looks to build on a recent growth in take-up of packages.
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Royal Wedding charity gift website launched
Wed, 16 Mar 2011
Clarence House has partnered with BT to launch a new website for the public to send charitable gifts rather than physical presents for Prince William and Kate Middleton’s wedding.
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BT Openreach finds new CEO
Tue, 15 Mar 2011
BT’s group director of strategy and regulatory affairs Olivia Garfield is set to lead the telecom company’s Openreach business.
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BSkyB appoints head of media planning
Tue, 15 Mar 2011
BSkyB has appointed a former BT media strategist as its head of media planning.
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BT recruits fans to star in next Adam and Jane TV ad
Wed, 2 Mar 2011
BT is giving the public the chance to star in its April advert alongside its couple Adam and Jane in the latest instalment of the six-year campaign.
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BT Vision take-up accelerates
Thu, 3 Feb 2011
BT saw 40,000 people sign up for broadband TV service BT Vision in the last three months of 2010, its highest subscription figures in two years.
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BT to enable two-tier web access
Tue, 4 Jan 2011
BT is launching a service that could let broadband providers charge content owners for better quality distribution.
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BT boosts broadband numbers
Thu, 11 Nov 2010
BT’s fortunes have been bolstered by increased demand for its high-speed broadband services.
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BT and TalkTalk win Digital Economy Act review
Wed, 10 Nov 2010
BT and TalkTalk have won a judicial review of the Digital Economy Act after the telecoms companies voiced concerns over measures to tackle illegal file sharing.
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BT head of marcomms and sponsorship poached by JWT
Mon, 18 Oct 2010
BT’s head of marcomms and sponsorship, Rose Wangen-Jones, is leaving the company to join ad agency JWT, heading up accounts for some of its leading clients.
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Project Canvas to be branded YouView
Thu, 16 Sep 2010
Project Canvas has confirmed Richard Halton is to become the first CEO of the IPTV joint-venture.
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BT Global names sales and marketing chief
Tue, 14 Sep 2010
BT has appointed Tom Regent as president of global sales and marketing for BT Global Services.
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BT names David James as marketing chief
Fri, 27 Aug 2010
BT has confirmed David James in the role of marketing director, consumer.
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BT broadband ad banned
Wed, 25 Aug 2010
Advertising watchdogs have banned a BT advertisement after complaints about misleading claims over broadband speeds.
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BT plans postcode targeted cinema ad
Mon, 23 Aug 2010
BT is launching its first cinema advertising campaign in seven years and is using the medium to target specific geographical areas.
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BT's Adam and Jane expect a baby in latest ad
Tue, 17 Aug 2010
BT’s Adam and Jane will be expecting a baby in the telecom firm’s latest television ad.
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Sainsbury's and BT to sponsor Paralympics coverage
Mon, 9 Aug 2010
Sainsbury’s and BT are to jointly sponsor Channel 4’s programming aound the London 2012 Paralympic Games.
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Sky ramps up BT customer grab drive
Mon, 26 Jul 2010
BSkyB has ramped up its attack on BT with a press campaign inviting “trapped” customers of the telecommunications company to take up its “magical” service.
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BT uses social media to decide ending for TV ad campaign
Tue, 13 Jul 2010
BT is calling on the public to decide and vote online for their own ending for the storyline of its long-running Adam and Jane TV ad campaign, which airs on 17 July.
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BT launches parenting push
Tue, 13 Jul 2010
BT is taking on the role of parental adviser in a new marketing campaign advising parents, carers and relatives how to train their children in sports.
