When rebrands go wrong

(And how to avoid the pitfalls)

Cabinet Office creates executive digital director role

The Cabinet Office has appointed The Guardian’s director of digital development Mike Bracken as its executive director of digital.

Martha Lane-Fox

Martha Lane-Fox

The role, created after a review by Martha Lane-Fox (pictured) into the role of the government services portal DirectGov, marries what was the DirectGov CEO role with that of the director for digital engagement and transparency.

Bracken, who currently oversees consumer-facing technology services and applications across Guardian News & Media titles, will lead the allocation and efficiency of website resources across the Cabinet Office, HM Treasury and departmental ministers.

He’ll report to Ian Watmore, the Government’s chief operating officer, based in the Cabinet Office, with responsibility for over 100 staff in the Government’s Digital Service. He joins the Cabinet Office on the 5 July.

This story first appeared on newmediaage.co.uk. For more digital stories and analysis from NMA click here now

Have your say

Mandatory
Mandatory
Mandatory
Mandatory

Related images


Job of the Week

Top Jobs

social

+media Facebook Twitter LinkedIn
knowledge+bank