Profile: Jeremy Gilley

The man marketing world peace

Marketing Week
Camille Alarcon Editorial

News reporter

  • LG bolsters film credentials with Times sponsorship deal

    28 October 2009

    LG Electronics has signed a sponsorship deal with The Times and The Sunday Times in an effort to strengthen its association with the UK film industry.

  • Danone sees sales growth in dairy and water brands

    Fri, 23 Oct 2009

    Danone, maker of brands including Actimel and Evian spring water, has seen sales growth in its dairy and bottled water businesses during the third quarter, attributing the upturn to price cuts and advertising activity.

  • Havas sees revenue fall, but reduces debt

    Thu, 22 Oct 2009

    Havas, owner of agency networks Euro RSCG and MPG, has seen revenue fall 8.2% in the nine months to the end of September, with the UK continuing to be hit by the economic crisis.

  • Microsoft tries to keep it simple, stupid

    Thu, 22 Oct 2009

    While Microsoft’s Windows still dominates as consumers’ preferred operating system, it will need its latest global ad campaign to help it fight even harder to take the spotlight from consumer darling, Apple, and soon from search engine giant Google.

  • Nestlé sees sales growth in drinks brands

    Thu, 22 Oct 2009

    Nestlé, the manufacturer of Kit Kat and Nescafé, has returned flat sales in Europe, while total sales fell 2.2% to £47.49bn over the nine months to September.

  • Omnicom profit still down

    Wed, 21 Oct 2009

    Omnicom, the world’s largest marketing services group, has reported a 22.5% drop in third quarter profit to $165.6m (£100m) as it continues to feel the impact of the global recession.

  • Diageo invests £5m in premium spirit push

    Wed, 21 Oct 2009

    Reserve Brands Group (RBG), the Diageo division which overseas the marketing of its premium spirits brands, is investing £5m in new Christmas activity.

  • Dell campaign targets SMEs with 'heroes'

    Wed, 21 Oct 2009

    Dell launches a UK campaign this week as part of a new global strategy to target small and medium businesses using local ‘heroes’.

  • Yahoo! profits from cost cutting strategy

    Wed, 21 Oct 2009

    Yahoo! has seen a 244% surge in third quarter profits, with its cost cutting strategy offsetting a revenue drop of 12%.

  • HP prepares worldwide campaign for printers

    Wed, 21 Oct 2009

    Hewlett-Packard is preparing to launch a major marketing campaign to promote its Photosmart range of printers across Europe, the Middle East and Africa.

  • Front Row hunts for brand ambassador

    Wed, 21 Oct 2009

    Charles Worthington intends to promote its new fashion hair styling brand Front Row with an interactive campaign that includes a competition to find a brand ambassador.

  • Coke profit flat as consumers rein in spend

    Tue, 20 Oct 2009

    The Coca-Cola Co. has seen profit rise by less than one percent in the third quarter, reporting a stronger performance in emerging markets.

  • Mars appoints former Nestle and Innocent marketer

    Tue, 20 Oct 2009

    Mars has appointed former Nestle and Innocent marketer Gareth Helm to the role of UK marketing director for its pet care brands.

  • Apple profits boosted by iPhone and Mac sales

    Tue, 20 Oct 2009

    Apple has seen a surge in profit as sales for its iPhones and computers reached a quarterly high.

  • Fashion at heart of hair care brand's competition

    21 October 2009

    Charles Worthington intends to promote its new fashion hair styling brand Front Row with an interactive campaign that includes a competition to find a brand ambassador.

  • Nando’s launches radio ad campaign

    Mon, 19 Oct 2009

    Nando’s, the chicken restaurant chain, is launching its first major advertising campaign in two years.

  • Britvic launches pantomime promotion

    Mon, 19 Oct 2009

    Britvic has launched an on-pack promotion for its squash brand Robinsons, aimed at encouraging families to stage their own pantomime at home.

  • ZenithOptimedia downgrades ad spend forecast

    Mon, 19 Oct 2009

    ZenithOptimedia has revised down its forecast for global advertising spend from -8.5% to -9.9% this year, with the UK among the worst to be hit.

  • Heinz launches biggest brand campaign

    Mon, 19 Oct 2009

    Heinz has launched its biggest umbrella brand marketing campaign to date, in a £5m push to build on its “emotional connection” with consumers.

  • BT promotes benefit of landline over mobiles

    Fri, 16 Oct 2009

    BT is launching the latest instalment of its long-running “Adam and Jane” campaign, with a new spot promoting the benefits of calling from a landline.

  • Aldi brings in new UK managing director

    Fri, 16 Oct 2009

    Aldi, the discount supermarket chain, has promoted head of buying at its Australian operations, Matthew Barnes, to the role of UK managing director.

  • MTV to relaunch entertainment channel

    Fri, 16 Oct 2009

    MTV Networks is relaunching its entertainment channel TMF (The Music Factory) and rebranding it as Viva.

  • Royal Mail plans future without union support

    Fri, 16 Oct 2009

    A leaked Royal Mail document has allegedly revealed the postal service’s action plan against union members as they prepare to stage a two-day national strike.

  • News Int appoints interim marketing director

    Fri, 16 Oct 2009

    News International (NI) has appointed Rob Painter as interim marketing director for its newspaper titles The Sun and News of the World.

  • Google reveals record profit in third quarter

    Fri, 16 Oct 2009

    The internet ad market is showing signs of an uplift, after Google reported its highest quarterly net profit, up 27% to £1bn compared to the same period a year ago.

  • Digital music services: the next ‘added value’ offering?

    Thu, 15 Oct 2009

    The competition among digital music services continues to gain momentum, with BSkyB the latest to enter the fray. But the question isn’t so much as which revenue model will prevail, but rather, how soon until companies such as O2 and Tesco get in on the action.

  • MEC tipped to retain Danone UK account

    Thu, 15 Oct 2009

    Mediaedge:cia is expected to retain the estimated £25m media account for Danone UK, with appointments also imminent in other markets following a global review.

  • OFT to investigate pricing practices

    Thu, 15 Oct 2009

    The Office of Fair Trading (OFT) is investigating potentially misleading pricing practices made online and in the high street.

  • Channel 4 steps up chief executive search

    Thu, 15 Oct 2009

    Three new potential candidates for the Channel 4 CEO role have emerged, including ITV director of strategy and development Carolyn Fairbairn and BBC chief operating officer Caroline Thomson.

  • Kellogg’s trials stamping logo on individual corn flakes

    Wed, 14 Oct 2009

    Kellogg’s has developed technology to stamp its logo on individual corn flakes in a bid to counter imitation cereals.

  • Burberry boosted by handbag sales

    Wed, 14 Oct 2009

    Burberry, the luxury goods group, has beat second quarter revenue forecasts reporting strong sales for handbags and leather goods.

  • McDonald’s overhaul of “lovin’ it” overdue

    Wed, 14 Oct 2009

    McDonald’s move to review its global “I’m lovin’ it” campaign is “necessary” if it is to remain relevant in the recession and in line with the trend towards social media, according to branding experts.

  • 118 118 launches restaurant booking service

    Wed, 14 Oct 2009

    The Number 118 118 is launching a real-time restaurant booking and recommendation service as it seeks to expand its range of information and transactional services.

  • EBay appoints top European marketer

    Tue, 13 Oct 2009

    EBay, the online auction company, has promoted Alex von Schirmeister to the role of European marketing director.

  • Aston Martin creates global sales role

    Tue, 13 Oct 2009

    Aston Martin has appointed former Harley Davidson marketer Michael van der Sande into the new role of chief commercial officer in a bid to drive global sales.

  • ITV in £120m bonds issue to reduce debt

    Tue, 13 Oct 2009

    ITV is planning to raise £120m through a bonds issue in a bid to reduce debt, while also scrapping plans to sell its digital TV business, SDN.

  • McDonald’s reviews “I’m Lovin’ It” messaging

    Mon, 12 Oct 2009

    McDonald’s is reviewing its “I’m Lovin’ It” brand messaging which it first launched six years ago.

  • Match.com appoints Mother to ad account

    Mon, 12 Oct 2009

    Match.com, the dating website, has appointed Mother to spearhead a new marketing push in the New Year.

  • T-Mobile to drive share in business market

    Mon, 12 Oct 2009

    T-Mobile UK has appointed former Vodafone marketer Max Taylor to be head of business marketing as part of its strategy to grow its share in the business market.

  • Corinthia Hotels appoints Engine Group and Carat

    Mon, 12 Oct 2009

    Corinthia Hotels has appointed the Engine Group and Carat to handle its creative and media accounts respectively ahead of the opening of its first London hotel.

  • ITV’s Cresswell to step in as interim CEO

    Mon, 12 Oct 2009

    ITV chief operating officer John Cresswell will step in as the broadcaster’s interim chief executive, as it continues the hunt for Michael Grade’s replacement.

  • Sky set to launch digital music service

    Mon, 12 Oct 2009

    BSkyB’s digital music service, Sky Songs, is set to launch next week (October 19), as the broadcaster attempts to take on Apple’s iTunes and Spotify.

  • Newspaper body launches campaign and research

    Mon, 12 Oct 2009

    The Newspaper Marketing Agency (NMA) has launched its latest advertising campaign to promote national newspapers as an advertising medium.

  • McDonald’s celebrates 35 years in the UK

    Fri, 9 Oct 2009

    McDonald’s is unveiling a new campaign to celebrate its 35th anniversary in the UK, featuring popular food items such as the Big Mac and French Fries which appeared on its original menu in 1974.

  • Dairy Crest in £10m Cathedral City relaunch

    Fri, 9 Oct 2009

    Dairy Crest is investing £10m in the relaunch of its cheese brand, Cathedral City, supported by new packaging and a marketing campaign.

  • Levi hit by 41% drop in profit

    Fri, 9 Oct 2009

    Levi Strauss & Co, the clothing retailer, has reported a 41% fall in profits hit by falling sales in Europe and the US.

  • Google to grow consumer-facing marketing?

    Fri, 9 Oct 2009

    Google’s move to bring in its first UK specific marketing director signals its intent to not only grow its marketing efforts, but could soon see it widening its B2B focus to directly target consumers.

  • JJB Sports to launch £100m share offer

    Fri, 9 Oct 2009

    JJB Sports, the company which this year came close to administration, says it plans to raise £100m in a share sale in a bid to resuscitate the struggling business.

  • Analysis: Royal Mail’s long cold winter of industrial action

    Thu, 8 Oct 2009

    A national strike of Royal Mail workers will cripple small businesses in the lead up to the crucial Christmas trading period and will have a long-term damaging effect on a major revenue stream for the postal service.

  • Royal Mail strike may cause pre-Christmas panic

    Thu, 8 Oct 2009

    Amazon, the online retailer, is looking at alternative delivery services to Royal Mail, in a major blow to the postal service which is today (October 8) expected to announce a nationwide strike.

  • Skype awards three agencies £60m global account

    Wed, 7 Oct 2009

    Skype, the internet telephone company, has appointed TBWA, Wolff Olins and Rapp to collaborate on its global advertising, CRM and brand accounts.

  • Jaguar Land Rover secures £500m in funding

    Wed, 7 Oct 2009

    Jaguar Land Rover has secured £500m funding facilities, including a £175m loan from the State Bank of India.

  • Sky Networks appoints BBC marketer

    Wed, 7 Oct 2009

    BSkyB has appointed BBC Vision chief marketer Naomi Gibney as director of marketing and communications for Sky Networks.

  • HomeService creates "superheroes" for latest ads

    Wed, 7 Oct 2009

    HomeServe, the domestic emergency services company, is launching a regional campaign fronted by animated “superheroes”.

  • Amlin to sponsor Sky Sports rugby content

    Tue, 6 Oct 2009

    Sky Sports has signed Amlin, the specialist insurance group, as the new broadcast sponsor for its rugby union content.

  • Google drafts first UK marketing director

    Tue, 6 Oct 2009

    Google has appointed eBay marketer Torsten Schuppe to the new role of marketing director, UK and Ireland.

  • Clear Channel Outdoor CEO departs

    Tue, 6 Oct 2009

    Clear Channel Outdoor UK chief executive, Barry Sayer, is to leave his role after four years with the company.

  • Google to serve richer ads on smartphones

    Tue, 6 Oct 2009

    Google is capitalising on the growing popularity of smartphones, allowing mobile publishers to serve richer ads.

  • BBC Vision appoints marketing director

    Mon, 5 Oct 2009

    The BBC has appointed Nicky Douglas as director of marketing, communications and audiences for BBC Vision.

  • BSkyB rebrand to portray warmer image

    Mon, 5 Oct 2009

    BSkyB is understood to be undertaking a major rebrand in a bid to create a warmer and more customer-friendly brand image.

  • Simpsons and PepsiCo in latest Change4Life push

    Mon, 5 Oct 2009

    The Department of Health has launched the latest stage of its £75m anti-obesity initiative, with the sponsorship of The Simpsons on Channel 4.

  • Online ad spend figures no biggie

    Thu, 1 Oct 2009

    News this week that online advertising spend in the UK had outstripped TV proved to be a surprise to many industry observers. It was a surprise that it was even considered ‘news’ to begin with.

  • Louis Vuitton appoints OgilvyOne

    Thu, 1 Oct 2009

    Louis Vuitton has award its global digital advertising account to OgilvyOne.

  • Coke hands VCCP 5 Alive brief

    Thu, 1 Oct 2009

    Coca-Cola has appointed VCCP to create a new advertising campaign for its 5 Alive juice brand after remaining dormant for several years.

  • Kitcatt Nohr appoints former Nike marketer

    Thu, 1 Oct 2009

    Former Nike digital brand director Angus Mackinnon has joined integrated agency Kitcatt Nohr Alexander Shaw as digital creative director.

  • Domino's buoyed by marketing activity

    Thu, 1 Oct 2009

    Domino’s Pizza UK and Ireland has posted a jump in sales, buoyed by the success of marketing activity including the sponsorship of TV show “Britain’s Got Talent”, according to the company.

  • Discovery creates commercial EMEA role

    Thu, 1 Oct 2009

    Discovery Networks International has appointed Chris Shaw to the new role of senior VP, commercial development across Europe, Middle East, Africa and the UK.    

  • Kraft awards DraftFCB global Tuc account

    Wed, 30 Sep 2009

    Kraft has awarded DraftFCB the global ad account for its cracker brand Tuc, as part of the company’s plans to consolidate brands into single agency networks.

  • FSA puts corporate identity brief out to tender

    Wed, 30 Sep 2009

    The Food Standards Agency is looking to create a single corporate identity with the Meat Hygiene Service and has put out a design and brand tender.

  • ASOS buoyed by overseas sales

    Wed, 30 Sep 2009

    Online fashion retailer ASOS has enjoyed a sales surge of 47% in the six months to the end of September, with overseas sales more than doubling.

  • Post Office uses Roger Moore in TV ad

    Wed, 30 Sep 2009

    The Post Office is launching its biggest marketing campaign to date for its savings products, and will for the first time use television to promote its savings options in an ad fronted by Sir Roger Moore.

  • Kenco launches reduced packaging initiative

    Wed, 30 Sep 2009

    Kraft Foods is launching the second phase of its sustainability strategy for coffee brand Kenco, with a £7.5m campaign promoting the launch of a product extension created to reduce its amount of packaging.

  • Will Vodafone's marketing strategy work?

    Wed, 30 Sep 2009

    Vodafone’s new strategy to make its brand “more warm” and attract younger consumers could see it jeopardising its point of difference, brand experts warn.

  • Vodafone to focus UK marketing on new web service

    Tue, 29 Sep 2009

    Vodafone is hoping to boost its brand credentials and attract younger consumers in the underperforming UK market, with a different marketing approach to the rest of the world.

  • School Food Trust in healthy eating push

    Tue, 29 Sep 2009

    The School Food Trust is launching a national education push aimed at teaching schools and caterers how to market healthy school meals to students.

  • Multimedia campaign helps promote UKTV Tarrant show

    30 September 2009

    TV, radio, outdoor and online activity will give reality show for kids exposure.

  • Update: Govt to extend scrappage scheme

    Mon, 28 Sep 2009

    Update: The Government is expected to announce the extension of its car scrappage scheme.

  • Digital UK reviews ad account

    Mon, 28 Sep 2009

    Digital UK, the body leading the process of digital TV switchover in the UK, has put its advertising account out to tender.

  • Industry bodies rally for more car scrappage funding

    Mon, 28 Sep 2009

    The government is coming under increasing pressure from industry bodies to extend its car scrappage scheme, with the CBI, the EEF and the Automobile Association lobbying for more funding.

  • Lucozade enters growing energy shot market

    Fri, 25 Sep 2009

    GlaxoSmithKline is the latest company to enter the energy shot market, with a £13m marketing investment supporting the launch of Lucozade Alert Plus.

  • Young’s Seafood appoints Mother

    Fri, 25 Sep 2009

    Young’s Seafood, the frozen food company, has appointed Mother to its estimated £2.5m ad account.

  • UK car manufacture drops by nearly a third

    Fri, 25 Sep 2009

    The number of new cars built in the UK dropped 31.5% in August but this is the smallest fall in 56-months and has been secured as a result of the car scrappage scheme.

  • It’s all about Y!ou, but is that enough?

    Fri, 25 Sep 2009

    Yahoo! is pumping $100m (£62m) into its push to convince consumers that it is should be the new one-stop shop for just about all their online needs. But does its new brand campaign tell consumers anything new?

  • BSDA defends energy drinks from US study

    Thu, 24 Sep 2009

    The British Soft Drinks Association has defended energy drink brands following new research claiming that caffeinated energy drinks can reduce reaction times and the concentration of motorists.

  • M&C Saatchi hit by drop in client spend

    Thu, 24 Sep 2009

    M&C Saatchi, the global advertising network, has seen a drop in pre-tax profit to £5.4m in the six months to the end of June, with Europe and the US particularly hit by clients tightening their spend in marketing.

  • O’Brien makes last ditch offer for INM

    Thu, 24 Sep 2009

    Independent News & Media’s major shareholder Denis O’Brien has launched a last ditch attempt to gain control of the media company and close down its struggling London-based newspapers.

  • Five brings back kids programming strand

    Thu, 24 Sep 2009

    Five, the RTL-owned broadcaster, is bringing back its children’s programming strand Shake! this Sunday (September 27) and has secured Disney as its sponsor.

  • O2 launches “people powered” network

    Wed, 23 Sep 2009

    O2 is launching a new mobile phone network which it has dubbed as the first “people powered” service in the sector.

  • Ubershot latest energy shot to enter growing sector

    Wed, 23 Sep 2009

    Ubershot, the latest energy shot brand to enter the UK market, has appointed Cake to handle its launch marketing campaign.

  • Women’s fitness body to work with Mother

    Wed, 23 Sep 2009

    The Women’s Sport and Fitness Foundation (WSFF) is aiming to capitalise on the health and anti-obesity drive being led by the Government’s Change4Life initiative and the London 2012 Olympics with the launch of its first national campaign.

  • ITV regional news could see shortfall of £64m a year

    Tue, 22 Sep 2009

    Ofcom says the cost of licences allowing ITV to broadcast regional news will outweigh the benefits by 2012, unless more funding is secured.

  • Cadbury demands Kraft “put up or shut up”

    Tue, 22 Sep 2009

    Cadbury has asked the Takeover Panel to present Kraft with a “put up or shut up” ultimatum following the latter’s attempted £10.2bn takeover offer for its rival.

  • Move to end ban on product placement divides opinion

    24 September 2009

    Respondents to online poll mirror views of the TV broadcasting industry.

  • Vodafone in global brand revamp

    Mon, 21 Sep 2009

    Vodafone is planning to launch a new global marketing campaign as part of its biggest shift in brand strategy in four years.

  • PepsiCo veteran to retire

    Mon, 21 Sep 2009

    PepsiCo vice chairman and chief executive of its international operations Michael White is to retire later this year after nearly 20 years with the company.

  • ITV hunt for CEO hits salary snag

    Mon, 21 Sep 2009

    The contest to take the chief executive role at ITV has hit a snag, with frontrunner Tony Ball, a former BSkyB chief, potentially finding himself up against ITV director of television Peter Fincham.

  • Sky in formal challenge to Ofcom proposal

    Fri, 18 Sep 2009

    BSkyB will formally challenge Ofcom’s proposals to reduce the price the broadcaster sells its premium sports and movie channels to other pay TV operators.

  • Tesco Mobile pushes simplicity of offer

    Fri, 18 Sep 2009

    Tesco Mobile is launching a campaign to promote the simplicity and value for money of its unlimited pay monthly tariff.

  • Starbucks to overhaul UK stores

    Fri, 18 Sep 2009

    Starbucks is planning a major overhaul of its UK stores as part of a global strategy to reflect a more community feel in their stores.

  • Premier Foods promotes Ambrosia Puds

    Fri, 18 Sep 2009

    Premier Foods is launching an advertising campaign aimed at mothers to promote the roll out of a new dessert range under its Ambrosia brand.

  • Burger King global marketer takes leave

    Thu, 17 Sep 2009

    Burger King’s chief global marketer, Russ Klein, has taken a personal leave of absence from the company.

  • Tories will need to exploit digital marketing

    Thu, 17 Sep 2009

    The Conservative Party’s decision to appoint LBi to its digital account could mark the start of an Obama-like electioneering battle. The now US president’s election campaign was notable for the integral role played by digital marketing.

  • Kraft reviews agency relationships

    Thu, 17 Sep 2009

    Kraft Foods has initiated a procurement-led review of its global agency relationships.

  • Metro to launch first 3D cover wrap

    Thu, 17 Sep 2009

    Metro, the free newspaper, has joined with Sony Pictures to feature what it claims will be the first ever 3D cover wrap to appear on a UK paper.

  • AA appoints Andrew McGuinness chairman

    Thu, 17 Sep 2009

    The Advertising Association has appointed Beattie McGuiness Bungay founding partner Andrew McGuinness to the role of chairman.

  • Duncan's successor faces new challenges

    Wed, 16 Sep 2009

    It has been a busy week in broadcasting, from CRR to product placement, to speculation that Channel 4 chief executive Andy Duncan had all but printed out his resignation letter.

  • Discovery appoints UK managing director

    Wed, 16 Sep 2009

    Discovery Networks UK has appointed Dee Forbes to the role of managing director and executive VP.

  • Coca-Cola’s first campaign to urge recycling

    Wed, 16 Sep 2009

    Coca-Cola is launching its first advertising campaign focused on encouraging customers to recycle, as part of the drinks company’s aggressive strategy to cut its carbon footprint.

  • Royal Mail brand damaged by dispute

    Wed, 16 Sep 2009

    The protracted stand-off between Royal Mail and its employees over jobs, pay and services and the associated strikes has severely dented the postal service’s brand reputation.

  • ITV has room for manoeuvre with CRR

    Wed, 16 Sep 2009

    ITV has so far failed in its bid to see the abolition or radical relaxation of the Contract Rights Renewal (CRR) mechanism, but some observers say the broadcaster still has plenty to fight for.

  • Moneysupermarket.com appoints MCBD

    Tue, 15 Sep 2009

    Moneysupermarket.com has awarded its advertising account to Miles Calcraft Briginshaw Duffy just two months after the launch of a new ad campaign.

  • ITV “welcomes” CRR consultation

    Tue, 15 Sep 2009

    ITV has welcomed the Competition Commission’s provisional report into the Contract Rights Renewal mechanism, despite the body’s view that it should be largely maintained.

  • CRR to remain for ITV but will be loosened

    Tue, 15 Sep 2009

    The Competition Commission has today (September 15) launched a consultation into the partial relaxation of ITV1’s Contract Rights Renewal mechanism.

  • BlackBerry to sponsor Five's topline show FlashForward

    17 September 2009

    Deal to back US drama series is BlackBerry’s first for European television.

  • Ofcom launches VOD ad regulation consultation

    Mon, 14 Sep 2009

    Ofcom, the media regulator, has started the consultation process over whether the Advertising Standards Authority (ASA) should regulate advertising on video on demand (VOD) services.

  • BBC Worldwide could be partly privatised

    Mon, 14 Sep 2009

    The BBC is considering the part-privatisation of its commercial operations, BBC Worldwide, throwing into question discussions of a tie-up with Channel 4.

  • Turner signs brand partners to pet awards

    Fri, 11 Sep 2009

    Turner Broadcasting has signed insurance company More Than and veterinary charity PDSA as brand partners at its inaugural Boomerang Pet Personality Awards.

  • Lebara appeals to migrants in sponsorship deal

    Fri, 11 Sep 2009

    Lebara Mobile, the low-cost national and international mobile service targeted at ethnic migrant consumers, has partnered with Brent Council to become the principal sponsor of its two major festivals.

  • Dairy body to launch £7.5m ad campaign

    Fri, 11 Sep 2009

    Dairy UK is gearing up to launch a three-year £7.5m ad campaign to promote the benefits of drinking milk.

  • Renault appoints former VW marketer

    Fri, 11 Sep 2009

    Renault UK has hired former Volkswagen marketer Chris Hawken, as marketing communications manager to oversee brand marketing.

  • Government must tackle Royal Mail strikes

    Fri, 11 Sep 2009

    The Direct Marketing Association (DMA) is calling on the Government to intervene in the protracted stand off between Royal Mail and its employees.

  • Twitter opens the door to advertising

    Fri, 11 Sep 2009

    Twitter, the micro-blogging site, is planning to start generating revenue by allowing advertisers access to its more than 45 million monthly visitors.

  • Alcohol industry in quandary over web marketing

    Thu, 10 Sep 2009

    The alcohol industry’s hangover seems only to get worse and worse. If it isn’t critics demanding a crackdown on sales promos, it’s doctors saying they shouldn’t be advertising at all. And in the online sphere, drinks brands may find little sanctuary in their own websites.

  • Kingsmill in £11m relaunch campaign

    Thu, 10 Sep 2009

    Kingsmill, the Allied Bakeries-owned bakery brand, is returning to television with its largest marketing campaign since its re-launch in 2007.

  • Kellogg shuns TV for radio sponsorship

    Thu, 10 Sep 2009

    Kellogg is shifting away from its television focused marketing approach for its Optivita brand and is investing in radio sponsorship for the first time.

  • Highgrove launches chilled organic baby food brand

    Wed, 9 Sep 2009

    Highgrove, the Wiltshire-based dairy company, is launching a marketing campaign to support its new line of chilled organic baby food, The Owl and The Pussycat.

  • Pink Lady in tie up with Grease

    Wed, 9 Sep 2009

    Pink Lady apples has formed a promotional tie up with West End musical Grease as part of a strategy to drive awareness and sales of the fruit brand.

  • Ikea in ad takeover of London Lite

    Wed, 9 Sep 2009

    Ikea will appear in every display advertising space in the Thursday (10 September) edition of free newspaper London Lite to raise awareness of the home furnisher’s new catalogue.

  • Mothercare acquires social media site

    Wed, 9 Sep 2009

    Mothercare has acquired pregnancy and parenting social media site gurgle.com.

  • Saab launches first campaign since split from GM

    Wed, 9 Sep 2009

    Saab is launching its first marketing activity since its split from General Motors to promote its new 9-3X model.

  • Cadbury brands could find different homes

    Wed, 9 Sep 2009

    The sale of Cadbury is inevitable, but it is more likely to be broken up as brands and sold off to various buyers, according to a company insider.

  • Orange brand could glow brighter than T-mobile

    Wed, 9 Sep 2009

    The proposed joint venture between Orange and T-Mobile could see the launch of a new brand name in the next two years, with some observers already predicting that the days of the T-Mobile brand name in the UK are numbered.

  • 118 118 turns runners into cartoons

    Wed, 9 Sep 2009

    Directory enquiries service The Number 118 118 is launching a £4m brand campaign focusing on its customers and will use animation for the first time in its advertisements.

  • Subway to launch new brand strategy

    Tue, 8 Sep 2009

    Subway is unveiling a new brand-led marketing campaign and strapline highlighting the way people can customise what they have in their subs in order to suit any occasion and mood.

  • T-Mobile and Orange face new challenge

    Tue, 8 Sep 2009

    Just days after reports that Deutsche Telekom had begun talks with Vodafone, Telefonica and France Telecom to sell off its flagging T-Mobile UK business, many woke up this morning to the surprise announcement that T-Mobile would form a joint venture with France Telecom’s Orange.

  • T-Mobile and Orange UK to merge

    Tue, 8 Sep 2009

    Deutsche Telekom’s T-Mobile and France Telecom’s Orange are to merge to create the UK’s biggest mobile operator in a 50:50 joint venture.

  • Skype launches first global campaign

    Tue, 8 Sep 2009

    Skype is launching its first global campaign in a partnership with CNN International’s nightly programme Connect the World.

  • Merlin appoints MediaCom to £17.5m account

    Mon, 7 Sep 2009

    Merlin Entertainments, owner of leisure destination brands such as Madame Tussauds, Legoland and the London Eye, has consolidated its European media planning and buying account into MediaCom.

  • Flora pushes heart health positioning

    Mon, 7 Sep 2009

    Unilever’s margarine brand Flora is launching a campaign as part of a global marketing strategy to get 100 million consumers to take its online heart age test by 2020.

  • Saatchi & Saatchi scoops Wall’s Sausages

    Mon, 7 Sep 2009

    Kerry Foods has appointed Saatchi & Saatchi to handle the estimated £2m ad account for its sausage brand Wall’s.

  • Consumers still falling for frozen food

    Mon, 7 Sep 2009

    An increasing number of Britons are buying frozen food for their taste, quality and versatility of meal options, according to new research from the Food and Drink Federation.

  • Tourism Australia and Emirates launch joint push

    Mon, 7 Sep 2009

    Tourism Australia (TA) and Emirates Airline have launched a joint advertising campaign encouraging Britons to travel to Australia as part of a £2m marketing push.

  • T-Mobile ads focus on value-added extras

    Fri, 4 Sep 2009

    T-Mobile is launching the latest phase of its “Life’s for Sharing” ad campaign featuring vox pops centred on the way people use the mobile operator’s products to make the most of their money.

  • Lego launches competitions on Disney XD

    Fri, 4 Sep 2009

    Lego Games is teaming up with Disney XD, Disney’s first boy-focused kids TV channel, with a series of promotional activities over its first month of broadcasting.

  • New car sales continue to climb

    Fri, 4 Sep 2009

    New car sales in the UK enjoyed a second consecutive increase, up 6% during August, according to the latest Society of Motor Manufacturers and Traders (SMMT) figures.

  • Tesco slammed for health scan promo

    Fri, 4 Sep 2009

    Tesco has been slammed for offering vouchers to get health scans through its Clubcard loyalty scheme, with the Society of Radiographers (SOR) calling for it to be scrapped.

  • Social media – engage and sell, sell, sell

    Thu, 3 Sep 2009

    Social media has proven to be this year’s sexy new poster boy for the marketing world. It seems every week we hear of yet another company popping up on Twitter or Facebook and employing agencies or consultants to create a new social marketing strategy.

  • Sony Ericsson unveils marketing plans

    Thu, 3 Sep 2009

    Sony Ericsson has unveiled details of what it claims will be its biggest marketing campaign to date, led by a new tagline to be adopted by the Sony Group of companies.

  • Brands turn online for cheaper ad rates

    Wed, 2 Sep 2009

    The number of brands launching online display ad campaigns has risen, as companies capitalise on lower ad rate opportunities in the face of the recession.

  • O2 restructures marketing department

    Wed, 2 Sep 2009

    O2 has today (2 September) put its marketing department under consultation as part of a plan to refocus its strategy towards a more customer centric approach.

  • Nissan launches campaign through Yahoo!

    Wed, 2 Sep 2009

    Nissan has this week launched an integrated pan-European mobile online ad campaign aimed at pushing the automaker’s “Simplicity” positioning.

  • Mars reviews UK media planning

    Wed, 2 Sep 2009

    Mars is understood to be reviewing its UK media buying business with a view to consolidating into one agency, following its acquisition of The Wrigley Company last year.

  • DSG hit by drop in UK sales

    Wed, 2 Sep 2009

    DSG International, owner of Currys and PC World, has seen double digital sales falls in the UK, but has been buoyed by a strong performance in the Nordic region.

  • Suso switches efforts to target teenagers

    Wed, 2 Sep 2009

    Suso Drinks is spurning traditional advertising to instead drive growth through the launch of its first national schools campaign.

  • ESPN secures UEFA coverage

    Tue, 1 Sep 2009

    ESPN, the recently launched Disney-owned TV channel, is bolstering its football coverage by securing the rights to broadcast the UEFA Europa League for the next three seasons.

  • BAT appoints group marketing director

    Tue, 1 Sep 2009

    British American Tobacco, maker of Lucky Strike and Dunhill, has promoted director of Western Europe Jean-Marc Levy to the role of group marketing director.

  • Freeview in £4m star studded ad push

    Tue, 1 Sep 2009

    Freeview, the digital TV service, has unveiled a £4 million television campaign featuring British TV celebrities, such as Katie Price, Piers Morgan and Amanda Holden.

  • Disney to acquire Marvel Entertainment

    Tue, 1 Sep 2009

    Walt Disney is to acquire Marvel Entertainment, owner of Marvel superhero characters such as Spider-Man and Wolverine, in a $4bn (£2.5bn) deal.

  • PepsiCo appoints global sales and marketing exec

    Thu, 27 Aug 2009

    PepsiCo has promoted UK and Ireland president Salman Amin to the role of executive vice president of sales and marketing.

  • More readers turn to celeb Bauer title

    Thu, 27 Aug 2009

    Bauer’s More magazine has enjoyed the biggest increase among the celebrity weekly titles in the latest National Readership Survey figures.

  • FT enjoys strong readership rise

    Thu, 27 Aug 2009

    The Financial Times enjoyed the biggest readership increase among the dailies, while The Observer posted growth among the Sunday papers, according to the latest National Readership Survey (NRS) data.

  • Mail Online cements lead

    Thu, 27 Aug 2009

    The Mail Online has cemented its overall lead among the newspaper websites, while Thesun.co.uk has come in a close second among UK unique users, according to the latest ABCe figures for July.

  • William Hill looks to streamline DM strategy

    Thu, 27 Aug 2009

    William Hill has appointed Communisis to its DM account as part of the gaming company’s move to reduce costs and increase the effectiveness of its marketing programmes.

  • Levi’s appoints first global CMO

    Thu, 27 Aug 2009

    Levi Strauss & Co has appointed Kodak Eastman’s chief operating officer, Jaime Cohen Szulc as the first global chief marketing officer for its Levi’s brand.

  • IPC creates centralised digital sales team

    Wed, 26 Aug 2009

    IPC Media, the magazine publisher, is restructuring its advertising department and creating a centralised digital sales team.

  • The Sun appoints Dominic Mohan as editor

    Wed, 26 Aug 2009

    News International has promoted The Sun deputy editor Dominic Mohan to the role of editor, replacing Rebekah Brooks who moves into the new position of chief executive for the media company.

  • Kellogg to review global ad roster

    Wed, 26 Aug 2009

    Kellogg is understood to be the latest multinational to review its ad agency roster in a bid to reduce the number of marketing communications suppliers it employs and cut costs.

  • Fujitsu to cut 1,200 UK jobs

    Wed, 26 Aug 2009

    Fujitsu has become the latest victim of the economic downturn, announcing plans to cut up to 1,200 jobs in its IT services operations in the UK.

  • Women’s sport body prepares first ad campaign

    Wed, 26 Aug 2009

    Women’s Sport and Fitness Foundation is poised to appoint an advertising agency to spearhead its first national consumer campaign.

  • Timberland appoints global marketer

    Tue, 25 Aug 2009

    Timberland, the outdoor clothing brand, has appointed Nickelodeon and Viacom Consumer Products global marketer, Jim Davey as its vice president of global marketing.

  • Dairy Crest in £5m Clover relaunch

    Tue, 25 Aug 2009

    Dairy Crest has relaunched its Clover dairy spread brand backed by a £5m investment.

  • Sky signs as The O2 brand partner

    Tue, 25 Aug 2009

    BSkyB has signed up to be a founding partner of The O2, AEG’s key entertainment venue.

  • Papa John’s hires Brown-Forman chief marketer

    Tue, 25 Aug 2009

    Papa John’s International, world’s third largest pizza company, has hired Brown-Forman marketer Andrew Varga as senior VP and chief marketing officer.

  • Orange reviews retail marketing account

    Tue, 25 Aug 2009

    Orange is pitching its retail marketing account as part of a review of its in-store marketing strategy.

  • Sony launches £82m push for PS3

    Tue, 25 Aug 2009

    Sony Computer Entertainment Europe is this week launching a £82m marketing campaign to push Playstation 3 as an entertainment hub.

  • Customer acquisition beats ROI as business objective

    27 August 2009

    Marketers accused of losing sight of financial implications of campaigns.

  • National Trust seeks partners as visitors increase 20%

    27 August 2009

    The National Trust is looking to significantly boost its number of brand partnerships and has appointed marketing communications agency Initials to lead the initiative.

  • Yellow Pages uses redesign to emphasise local content

    27 August 2009

    Walking fingers logo is restyled to become main feature on directory’s cover.

  • Weetabix to give £1m away in cash

    Mon, 24 Aug 2009

    The Weetabix Food Company is launching a major on-pack promotion that will give consumers the chance to win cash from a prize pool of £1m.

  • Kraft promotes Oreo Chocolate Creme launch

    Mon, 24 Aug 2009

    Kraft Foods has unveiled an advertising campaign to support the UK launch of Oreo Chocolate Creme biscuits.

  • Photon sees growth in UK and Europe

    Wed, 19 Aug 2009

    Photon Group, the marketing services group which owns Naked Communications, has reported a 1% fall in net profit after tax to $21.4m (£10.7m) in the year to 30 June, with its UK and European operations showing growth.

  • Industry body to encourage recycling

    Wed, 19 Aug 2009

    Recolight, the not-for-profit compliance scheme for fluorescent lamps, has appointed The Agency to help overhaul Britain’s recycling habits.

  • Headhunters search for new C4 chairman

    Wed, 19 Aug 2009

    Ofcom, the media regulator, has appointed head hunters to find a replacement for Channel 4 chairman Luke Johnson, who will end his six-year tenure in January next year.

  • Pizza Express strengthens sales promotions

    Wed, 19 Aug 2009

    Pizza Express is extending its supermarket range of products and launching promotional activity in a bid to win a greater share of those consumers opting to eat at home as a result of the recession.

  • PlayStation 3 sees price slashed

    Tue, 18 Aug 2009

    Asda has slashed the price of the PlayStation 3 by £50 ahead of an expected announcement from Sony later today (August 18) that it will officially cut the price of the games console.

  • Dell set to launch smartphone

    Tue, 18 Aug 2009

    Dell, the world’s second largest PC maker, is hoping to capitalise on the growing popularity of smartphones with the launch of its own handset.

  • Nike executive promoted to lead Umbro

    Tue, 18 Aug 2009

    Nike executive Jim Allaker has been appointed CEO and president of the sportswear company’s subsidiary, Umbro.

  • Lego targets boys with 'build a vehicle' Nickelodeon drive

    20 August 2009

    TV campaign invites fans to design a vehicle for chance to star in Lego City ad.

  • Virgin appoints executive director of TV

    Mon, 17 Aug 2009

    Virgin Media has recruited Disney Interactive Media Group senior VP and managing director Europe, Middle East and Africa, Cindy Rose, to take the role of executive director of television.

  • Smartphone sales to continue to grow

    Mon, 17 Aug 2009

    Smartphone penetration is forecast to make up 70% of the European market by 2012, despite consumers reining in spend during the recession.

  • Sony Ericsson appoints new president

    Mon, 17 Aug 2009

    Sony Ericsson president Hideki Komiyama is set to retire at the end of the year and will be replaced by Ericsson Group executive VP and head of Ericsson Silicon Valley, Bert Nordberg.

  • Initiative creates new global roles

    Thu, 13 Aug 2009

    Initiative, the Interpublic Group-owned media agency network, has created several new global lead roles as part of its restructuring strategy.

  • Orange sales chief to depart

    Thu, 13 Aug 2009

    Orange vice president of sales and loyalty Jean-Pascal Van Overbeke is to leave the mobile operator at the end of the month.

  • Aldi boss in sudden departure

    Thu, 13 Aug 2009

    Aldi managing director for UK and Ireland, Paul Foley, has stepped down from his post at the German discount supermarket after 20 years with the company.

  • Thomas Cook hit by swine flu

    Thu, 13 Aug 2009

    Thomas Cook, the travel company, has blamed the outbreak of swine flu for travel cancellations that has seen it lose £12.6m.

  • Fizzy drink brands need not fear

    Wed, 12 Aug 2009

    In a surprising new twist a study has found that consuming too many soft drinks can be bad for your health.

  • Microsoft and Nokia in smartphone tie-up

    Wed, 12 Aug 2009

    Microsoft and Nokia are to announce a deal that will see a mobile version of Microsoft Office made available on Nokia smartphones as part of a defensive strategy to claw back share.

  • Green labelling could overwhelm shoppers with data

    Wed, 12 Aug 2009

    A proposal to introduce labelling on food products outlining their green credentials has met with mixed reactions from the food industry, with some concerned that it could lead to “information overload” for consumers.

  • BSDA hits back at damning fizzy drinks study

    Wed, 12 Aug 2009

    The British Soft Drinks Association has hit back at new research claiming that drinking two cans of fizzy drinks a day could lead to liver damage and questioned the robustness of the findings.

  • ING sees profit drop 96%

    Wed, 12 Aug 2009

    ING, the largest Dutch financial services group, has seen its second quarter profit plummet 96% to €71m (£61m).

  • Spotify part of integrated film marketing campaign

    Tue, 11 Aug 2009

    Twentieth Century Fox is launching an integrated campaign to promote its new romantic comedy, (500) Days of Summer.

  • Car scrappage scheme reaches halfway mark

    Tue, 11 Aug 2009

    More than 154,000 cars have been bought through the government’s scrappage scheme, with more than half the money set aside to fund the initiative already spent.

  • Facebook buys site to bolster real-time search

    Tue, 11 Aug 2009

    Facebook has bought content-sharing start up FriendFeed as part of its bid to extend its lead over social media rivals such as MySpace and Twitter.

  • Corporate reporting gives Reckitt and P&G advantage

    13 August 2009

    Industry body says marketers fail to make their voice heard in the boardroom.

  • Defra proposes green food labelling scheme

    Mon, 10 Aug 2009

    The Government is undertaking a radical rethink of the food industry on issues of security and sustainability, among many things proposing a green labelling scheme for food products.

  • Economic downturn hits healthy lifestyles

    Mon, 10 Aug 2009

    The economic downturn is making it harder for consumers to maintain a healthy lifestyle, with many being forced to opt for cheaper food alternatives, according to new research.

  • Toyota and Lexus promote marketers

    Mon, 10 Aug 2009

    Lexus Great Britain general manager of marketing and strategy Mark Roden, has been appointed to the role of general manager for Toyota and Lexus fleet and vehicle remarketing.

  • Nestle expected to see 4% sales growth

    Mon, 10 Aug 2009

    Nestlé, owner of brands including Nescafé, Kit Kat and Buxton, is expected to report first half organic sales growth of around 4% on Wednesday (August 12) according to analysts.

  • Fox out of running for ITV chief

    Mon, 10 Aug 2009

    HMV chief executive Simon Fox has ruled himself out of the race to head up commercial broadcaster ITV.

  • Microsoft sells digital agency to Publicis

    Mon, 10 Aug 2009

    Microsoft is selling its digital ad agency network Razorfish to the third largest marketing communications group Publicis Groupe for $530m (£318m).

  • Balderston to leave P&G after 41 years

    Fri, 7 Aug 2009

    Procter & Gamble associate director of UK media Bernard Balderston is set to depart after 41 years with the company.

  • Truphone appoints agencies to support launch

    Fri, 7 Aug 2009

    Truphone, the mobile internet network operator, has appointed ad agency The Bank and media agency the7stars to support a major new product launch.

  • Cinnamon roll chain plans UK expansion

    Fri, 7 Aug 2009

    Cinnabon, the cinnamon roll cafe chain, is planning to expand across the UK, this week launching a sampling campaign in London.

  • Notebook maker targets ‘back to schoolers’

    Fri, 7 Aug 2009

    Hamelin Paperbrands, the branded notepad and books manufacturer, is set to unveil its first television ad in the UK to promote its new range of notepads, Oxford.

  • Hovis launches sales promo push

    Fri, 7 Aug 2009

    Premier Foods bread brand Hovis is launching a promotional campaign aimed at boosting sales of its 400 gram loaves.

  • Toy company appoints WFCA to promote conservation

    Fri, 7 Aug 2009

    Toy company Lockhard Conservation Toys has appointed integrated agency WFCA to create branding, packaging and website design to launch its Save Our Friends conservation range of large cuddly toys.

  • Carer-support charity rebrands

    Thu, 6 Aug 2009

    Crossroads Care, Britain’s leading carer-support charity, has undergone a brand refresh and for the first time launching marketing activity in a bid to raise its profile.

  • Pensions Regulator searches for DM agency

    Thu, 6 Aug 2009

    The Pensions Regulator is looking for a direct marketing agency to communicate to employers the widening of its remit following the passing of the Pensions Act 2008.

  • ITV: light at the end of ad revenue tunnel?

    Thu, 6 Aug 2009

    ITV’s latest financial results signals there is some light at the end of the ad revenue tunnel, though critics continue to question the broadcaster’s longer-term business strategy.

  • News Corp hit by £2bn loss

    Thu, 6 Aug 2009

    In what News Corp chairman Rupert Murdoch has described as one of the most difficult years in recent times, the media company has reported a loss of £2bn in the 12 months to end of June.

  • ITV makes £105m pre-tax loss

    Thu, 6 Aug 2009

    ITV, the UK’s biggest commercial TV broadcaster, has been hit by a pre-tax loss of £105m in the first half of the year, while net ad revenue fell 15%.

  • Hytner to head Universal McCann EMEA

    Thu, 6 Aug 2009

    Universal McCann has appointed former Barclays and ITV marketing director Jim Hytner as president of Europe, the Middle East and Africa.

  • ITV offloads Friends Reunited for £25m

    Thu, 6 Aug 2009

    ITV has sold social network site Friends Reunited to Brightsolid, part of publishing company DC Thomson, for £25m.

  • Commercial TV viewing rises

    Wed, 5 Aug 2009

    Commercial TV viewing has had a record first six months of 2009, with weekly viewing and the number of ads people watched rising compared to the same period last year.

  • Amway readies for UK expansion

    Wed, 5 Aug 2009

    Amway, the direct selling company, is looking to grow its operations in markets including the UK and is expected to launch its first consumer facing marketing campaign early next year.

  • Carphone Warehouse widens use of social marketing

    Wed, 5 Aug 2009

    The Carphone Warehouse is to embrace social media as a major component of its marketing strategy and has appointed Face to develop relevant activity.

  • Phones4u launches Mastercard prepaid cards

    Tue, 4 Aug 2009

    Phones4U is to go head-to-head with O2 in the financial services market, with the launch of two Mastercard prepaid cards.

  • Sony Europe reviews ad account

    Tue, 4 Aug 2009

    Sony Europe is reviewing its pan-European advertising account currently held by Fallon.

  • LG signs as world series partner of F1 Rocks

    Tue, 4 Aug 2009

    LG Electronics is to be the title sponsor of F1 Rocks, the new global music event partnering Universal Music with Formula One, that will see Beyoncé headline an inaugural concert.

  • Toyota and BMW hit by global sales slump

    Tue, 4 Aug 2009

    Carmakers Toyota and BMW have been hit by the slump in global car sales, both posting losses in the three months to the end of June.

  • Digital Britain has new minister in driving seat

    Tue, 4 Aug 2009

    Stephen Timms, the Financial Secretary to the Treasury, is understood to be taking on to the role of Minister for Communications to help drive the implementation of the government’s Digital Britain report.

  • Discovery Foods in “Perfect Fajita” promo

    Mon, 3 Aug 2009

    Discovery Foods is launching a campaign to push its “Perfect Fajita” promotion and will for the first time add TV sponsorship as part of its marketing strategy.

  • HP drafts Wilson for dual MD and GM role

    Mon, 3 Aug 2009

    Hewlett-Packard has appointed Nick Wilson to the roles of managing director for the UK and Ireland, and general manager and VP of Technology Solutions Group (TSG) for the same region.

  • Best Buy Europe appoints chief executive

    Mon, 3 Aug 2009

    Best Buy Europe, the joint venture between The Carphone Warehouse and US-based company Best Buy, has appointed Scott Wheway as chief executive.

  • TalkTalk to sponsor The X Factor

    Mon, 3 Aug 2009

    TalkTalk has signed up to become the official sponsor of ITV’s reality programme, The X Factor, taking over from parent company The Carphone Warehouse.

  • Nissan to launch Leaf as its first electric car

    Mon, 3 Aug 2009

    Nissan has unveiled its new electric car model, which it claims will be the first vehicle to crack the mass market.

  • PepsiCo global CMO moves to Americas role

    Mon, 3 Aug 2009

    PepsiCo global chief marketing officer Jill Beraud has moved into the same role at PepsiCo Americas Beverages (PAB).

  • ESPN in outdoor push as it switches on channel

    Mon, 3 Aug 2009

    ESPN is today (August 3) launching a national outdoor campaign to coincide with the premier of its new TV channel in the UK.

  • Premier Foods to bring back Oxo Family

    Fri, 31 Jul 2009

    Premier Foods is relaunching stock cube brand Oxo with a £2m marketing campaign with a focus on an X-Factor inspired competition, new product variants and revamped packaging.

  • Samsung Mobile general manager departs

    Fri, 31 Jul 2009

    Samsung Mobile UK and Ireland general manager, Derek Williamson, has left the handset maker.

  • Save the Children makes its mark in festivals

    Fri, 31 Jul 2009

    Save the Children, the charity, is launching a new marketing push targeting festival goers during the summer.

  • Spotify launches video ad format

    Fri, 31 Jul 2009

    Sony Pictures has become the first advertiser to feature on music streaming service Spotify’s new video ad format.

  • BBC to highlight special features of iPlayer

    Fri, 31 Jul 2009

    The BBC is launching a marketing campaign for the iPlayer, aimed at highlighting the special features that some viewers tend to overlook.

  • Motorola starts recovery in Q2

    Thu, 30 Jul 2009

    Motorola, the handset maker, has posted an unexpected second quarter profit as its cost-cutting strategy starts to take effect.

  • Orange’s youth push no monkey business

    Thu, 30 Jul 2009

    Orange’s move to launch a free music service for pay-as-you-go customers is being greeted as a welcome alternative to young consumers who can’t afford alternative offers such as Nokia Comes with Music.

  • McCain appoints Priestley as marketing chief

    Thu, 30 Jul 2009

    McCain Foods GB has appointed chief executive of the Potato Council, Helen Priestley, as its new marketing director.

  • Five joins Project Canvas

    Thu, 30 Jul 2009

    Five, the broadcaster, has become the latest partner to join Project Canvas, the IPTV joint venture between ITV, BBC and BT.

  • Toyota promotes new MPV

    Thu, 30 Jul 2009

    Toyota GB is launching a direct marketing and email campaign to promote its next generation Verso multipurpose vehicle (MPV).

  • MEC restructures global management

    Thu, 30 Jul 2009

    Mediaedge:cia has undertaken a major restructure of its global executive team as part of a strategy to drive integration in the media agency network’s offering.

  • Vodafone global marketing chief departs

    Wed, 29 Jul 2009

    Vodafone group chief marketing officer Frank Rovekamp is leaving the mobile operator and will be replaced by Talk Talk MD Wendy Becker.

  • Burger King to promote Angry Whopper launch

    Wed, 29 Jul 2009

    Burger King is launching a TV campaign to promote its latest limited edition burger the Angry Whopper and Angry Chicken Royale.

  • Orange launches free music service

    Wed, 29 Jul 2009

    Orange has teamed up with Universal Music and Channel 4 to launch the UK’s first pay as you go package that offers a free music service, to be called Monkey.

  • Reckitt Benckiser upgrades full year forecast

    Wed, 29 Jul 2009

    Reckitt Benckiser, the largest maker of household cleaners, continued to stave off the effects of the global economic downturn recording a rise in second quarter profit.

  • Cadbury UK sales strong in first half

    Wed, 29 Jul 2009

    Cadbury has reported an 11% increase to £262m in first-half pre-tax profit as more consumers stay at home and marketers take advantage of the fall in the cost of buying ad space.

  • Broadband speeds below advertised levels

    Tue, 28 Jul 2009

    Broadband customers are receiving speeds much slower than what they are paying for, while Virgin Media has come out on top among the major providers, according to an Ofcom survey.

  • COI's move to single supplier framework receives support

    30 July 2009

    Media agencies in debate over whether £211m business is best served by single agency or consortium.

  • Royal Mail cut 'is pricing its competitors out of market'

    30 July 2009

    Plan to reduce cost of most popular direct mail tool by 3% provokes anger.

  • Young’s unveils shortlist for ad account

    Mon, 27 Jul 2009

    Young’s Seafood, the frozen food company, has shortlisted four agencies for its estimated £2.5m advertising account.

  • Relentless launches energy shot variant

    Mon, 27 Jul 2009

    Coca-Cola is rolling out a shot version of its Relentless energy drink in the UK, with the launch to be supported by a wide-scale outdoor campaign.

  • Volkswagen appoints new head of marketing

    Mon, 27 Jul 2009

    Volkswagen Commercial Vehicles has announced changes to its sales and marketing team, with David George promoted to the role of head of marketing.

  • ITV to sell Friends Reunited at a loss

    Mon, 27 Jul 2009

    ITV is understood to be on the brink of selling its social networking website Friends Reunited at a dramatic loss, according to reports.

  • Kia to launch raft of green-friendly cars

    Mon, 27 Jul 2009

    Hyundai-Kia Automotive Group is planning to launch a raft of eco-friendly Kia vehicles in Europe as part of a £2bn investment in “green growth”.

  • GM appoints McCann Erickson to £30m retail account

    Fri, 24 Jul 2009

    General Motors UK has appointed McCann Erickson to handle its estimated £30m retail marketing account.

  • TomTom brings in global VP marketing

    Fri, 24 Jul 2009

    TomTom, the sat-nav manufacturer, has promoted Alain Pakiry to the role of global senior VP marketing, replacing Alex Batchelor.

  • Five slices 25% off programming budget

    Fri, 24 Jul 2009

    Five, the TV broadcaster, has cut its programming budget by 25% this year in a bid to counter declining advertising revenue.

  • Retail sales rise in June, but July off to slow start

    Fri, 24 Jul 2009

    Retail sales jumped four times faster than forecasted during June with high street sales rising 1.2% compared to the previous month, according to the Office for National Statistics.

  • Microsoft sees profit and revenue plummet

    Fri, 24 Jul 2009

    Microsoft, the world’s largest software maker, has seen profit and revenue plummet in the three months to the end of June, knocked by falling computer and server sales.

  • EDF Energy hit with £2m fine

    Fri, 24 Jul 2009

    EDF Energy has been hit with a £2m fine for poor service after failing to meet connection deadlines for new customers.

  • Ford manages Q2 profit rise despite tough market

    Thu, 23 Jul 2009

    Ford, the US carmaker, has managed to return a $2.26bn (£1.37bn) profit in the second quarter of the year, while its rivals have been forced into bankruptcy.

  • Mail Online surges ahead of Guardian.co.uk

    Thu, 23 Jul 2009

    Associated Newspapers’ Mail Online has surged ahead of Guardian.co.uk to become the leading newspaper site for the month of June, according to the latest ABCe figures.

  • Warburtons parts company with BBH

    Thu, 23 Jul 2009

    Warburtons, the UK’s leading bread brand, has parted company with Bartle Bogle Hegarty and is now looking to pitch its advertising account.

  • DMA: Online responses to inserts need to be measured

    Thu, 23 Jul 2009

    Inserts are being dramatically devalued as marketers fail to acknowledge their ability to generate a significant online response, according to the Direct Marketing Association (DMA).

  • 888.com calls ad pitch after Grey resigns account

    Thu, 23 Jul 2009

    Online gambling company 888.com has called a pitch for its £3m advertising account after incumbent Grey resigned the account.

  • Porsche chief exit could hasten VW merger

    Thu, 23 Jul 2009

    Porsche chief executive Wendelin Wiedeking has resigned, leaving the possibility of a swift merger with Volkswagen (VW) even more likely.

  • COI to shift media buying into single agency

    Wed, 22 Jul 2009

    The COI is reviewing its estimated £211m media buying roster with a view to consolidating into one agency.

  • KidsCo to pitch ad account for UK launch

    Wed, 22 Jul 2009

    KidsCo, the international kids TV channel, is preparing to hold an advertising pitch ahead of its launch in the UK.

  • Publicis downgrades losses to “new GM”

    Wed, 22 Jul 2009

    Publicis Groupe has downgraded its exposure to losses from client General Motors, after the US carmaker emerged out of Chapter 11 bankruptcy to create a new company.

  • Thomas Cook appoints Campbell Lace Beta to ad account

    Tue, 21 Jul 2009

    Thomas Cook, the holiday company, has appointed start up ad agency Campbell Lace Beta to its ad account

  • Clarks hands MPGI £12m media account

    Tue, 21 Jul 2009

    Clarks, the British footwear retailer, has awarded MPG International (MPGI) its £12m global media planning and buying account as part of its push to expand the business in the coming year.

  • Samsung asks Imagination to leverage Olympics deal

    23 July 2009

    Samsung Electronics has appointed Imagination London to leverage its sponsorship of the 2010 Winter Olympics in Vancouver.

  • Coke ties up with TfL to provide transport updates

    Mon, 20 Jul 2009

    Coca-Cola will use its Piccadilly Circus sign to provide commuters with travel updates around the capital in a partnership signed with Transport for London.

  • Orange RockCorps unveils ad campaign

    Mon, 20 Jul 2009

    Orange RockCorps, the music-led volunteer programme, is today (July 20) unveiling a new TV ad to promote the initiative.

  • Financial regulator to be axed under Tory rule

    Mon, 20 Jul 2009

    The Financial Services Authority could be abolished and see its responsibilities shifted to the Bank of England, if the Conservative Party wins the next election.

  • Nissan latest in push to make eco-friendly cars

    Mon, 20 Jul 2009

    Car manufacturers are racing to create more eco-friendly cars, with Nissan the latest to announce plans to build a new generation of electric cars.

  • KidsCo appoints first chief marketer

    Fri, 17 Jul 2009

    KidsCo, the international children’s TV channel due to launch in the UK next year, has appointed its first chief marketer, Andrew Wishart.

  • MPG brand division wins Chill Factore account

    Fri, 17 Jul 2009

    MPG’s brand partnership division Simbiotik has been appointed by Chill Factore, the real snow indoor ski centre, to drive footfall during the off peak season.

  • Lexus to launch ‘21 second test drive’

    Fri, 17 Jul 2009

    Lexus, the Toyota-owned marque, is launching a direct and digital marketing campaign to promote the new Lexus convertible model available this month.

  • Sky and C4 sales teams to merge

    Fri, 17 Jul 2009

    BSkyB and Channel 4 are to merge their advertising sales teams as part of a strategy to protect themselves from the commercial market leader ITV, according to reports.

  • Bayer reviews global ad and media accounts

    Thu, 16 Jul 2009

    Bayer AG, the pharmaceutical company, has kicked off a global review of its $1bn (£609m) ad and media accounts.

  • Skype creates new role to drive EMEA growth

    Thu, 16 Jul 2009

    Skype has appointed former O2 marketing director Russ Shaw into the new role of general manager for Europe, the Middle East and Africa.

  • 3 opens mobile broadband homepage to advertisers

    Thu, 16 Jul 2009

    Mobile operator 3 UK will for the first time open up its mobile broadband homepage to advertisers.

  • ESPN creates UK agency roster

    Thu, 16 Jul 2009

    ESPN, the Disney-owned broadcaster, is understood to have appointed a number of agencies including Wieden & Kennedy and Carat onto its UK roster.

  • Ids drives growth of new ad break formats

    Wed, 15 Jul 2009

    Ids, the advertising sales house, is bolstering the number of new ad break formats it produces, with the launch this week of a movie-themed break on Virgin Media TV’s Bravo channel.

  • B&Q awards McCann Erickson £40m account

    Wed, 15 Jul 2009

    B&Q, the DIY retailer, has award its £40m advertising account to McCann Erickson following a pitch.

  • Orange promotes “fun rewards” to customers

    Wed, 15 Jul 2009

    Orange is launching a campaign to promote its new Bright Top Ups offer and for the first time bringing to life on screen characters that have featured in its press and outdoor advertising.

  • Coca-Cola launches free mobile credit promotion

    Wed, 15 Jul 2009

    Coca-Cola Great Britain is launching an on-pack mobile credit promotion for its Fanta, Dr Pepper and Sprite brands in a bid to attract teenage consumers.

  • Carphone Warehouse looks at TV opportunities

    Wed, 15 Jul 2009

    Carphone Warehouse is considering becoming a television operator following its acquisition of Tiscali UK.

  • BBC Worldwide and C4 deal imminent

    Wed, 15 Jul 2009

    A joint venture between BBC Worldwide and Channel 4 is on the verge of being signed, according to John Smith, chief executive of the BBC’s commercial arm.

  • Toyota GB drafts new marketing director

    Tue, 14 Jul 2009

    Toyota Great Britain has appointed John Thomson to the role of marketing director.

  • Littlewoods to sponsor Emmerdale

    Tue, 14 Jul 2009

    Littlewoods, the online and home shopping retailer, will take over from Reckitt Benckiser to sponsor ITV’s Emmerdale.

  • BBC Worldwide hit by Kangaroo and Woolies

    Tue, 14 Jul 2009

    BBC Worldwide has seen its operating profits fall 12.8% to £102.6m due to the failure of Project Kangaroo and 2entertain, the DVD distribution joint venture with the now defunct Woolworths Group.

  • Rolls-Royce hires former Volkswagen marketer

    Tue, 14 Jul 2009

    Rolls-Royce Motor Cars UK has recruited former Volkswagen South African sales and marketing director Jolyon Nash to take the same role.

  • ITV unveils campaign for new-look website

    Tue, 14 Jul 2009

    ITV has launched a new on-air campaign aimed at driving viewers to the relaunched Coronation Street website.

  • Britvic reports strong sales in UK

    Tue, 14 Jul 2009

    Britvic, maker of Tango and Robinson’s, is expecting to report full year profit ahead of market expectations thanks to strong performances in the UK and international markets.

  • WWF launches appeal for elephants

    Tue, 14 Jul 2009

    WWF-UK, the environmental charity, is launching a fundraising campaign to raise money to protect the elephants of Tanzania from a severe water shortage.

  • Arla Foods tipped to award AMV BBDO branding task

    Tue, 14 Jul 2009

    Arla Foods is tipped to appoint Abbott Mead Vickers BBDO to create a pan-European branding campaign.

  • Plenty sponsors How Clean Is Your House?

    Mon, 13 Jul 2009

    SCA paper towel brand Plenty is sponsoring Channel 4’s reality programme, How Clean Is Your House?

  • Turner Classic Movies recreates Fame street dance

    Mon, 13 Jul 2009

    Turner Classic Movies has recreated the famous dance scene from the movie Fame, in the streets of Shoreditch, as part of a major rebrand campaign for the channel.

  • Special K celebrates 50th anniversary

    Mon, 13 Jul 2009

    Kellogg’s Special K has launched a campaign to celebrate its 50th anniversary, fronted by TV presenter Kirsty Gallacher.

  • McDonald’s to move European base to Geneva

    Mon, 13 Jul 2009

    McDonald’s will become the latest company to move its European headquarters from London to Geneva for tax purposes.

  • Pringles launches variant aimed at young males

    Mon, 13 Jul 2009

    Procter & Gamble is extending its Pringles brand with the launch of a new variant aimed at 16 to 24 year old male consumers.

  • Sony UK reviews agency roster

    Fri, 10 Jul 2009

    Sony UK, the consumer electronics company, is looking to rationalise its agency roster by whittling it down from over 130 agencies to less than ten.

  • Nortel forced to pull out as LOCOG sponsor

    Fri, 10 Jul 2009

    Cisco has signed up as a tier two sponsor of the London Organising Committee of the Olympic Games and Paralympic Games (Locog) after Nortel was forced to terminate its partnership with the body.

  • Co-op gets “emotional” in financial services campaign

    Fri, 10 Jul 2009

    The Co-operative Financial Services is launching a direct response TV campaign promoting its car insurance product.

  • TomTom chief marketer Batchelor departs

    Thu, 9 Jul 2009

    TomTom marketing director Alex Batchelor has left the sat-nav manufacturer, less than a year after moving into the role.

  • NBC Universal Global Networks undertakes restructure

    Thu, 9 Jul 2009

    NBC Universal Global Networks has restructured its UK programming and marketing departments in a bid to further develop its two channel groups.

  • Nationwide hires ex-HSBC marketing director

    Thu, 9 Jul 2009

    Nationwide Building Society has appointed former HSBC marketing director, James Boulton, into the same role.

  • DMA signals new era of “added value”

    Thu, 9 Jul 2009

    The Direct Marketing Association has revealed it intends to be “a bit more dangerous” as it unveiled details of its new strategy for the organisation last night (July 8).

  • P&G VP of global media to exit

    Wed, 8 Jul 2009

    Procter & Gamble vice president of global media and communication Bernhard Glock is leaving the company as part of a global restructure of marketing roles.

  • Castrol drafts BP retail director

    Wed, 8 Jul 2009

    Castrol, the motor oil company, has appointed former BP director Chris Sedgwick as marketing director for UK and Ireland.

  • ESPN wins Irish Premier League rights

    Wed, 8 Jul 2009

    The English Premier League has sold the live rights of its games in the Irish Republic to ESPN, previously held by Setanta which last month went into administration.

  • AOL promotes Burns to key sales role

    Wed, 8 Jul 2009

    AOL, the global web services company, has promoted European VP and managing director of Bebo, Kate Burns, to head up the parent company’s European sales.

  • Nielsen: Brand websites and sponsorships “most trusted”

    Wed, 8 Jul 2009

    Brand websites and brand sponsorships are among the most trusted forms of advertising around the world, according to latest Nielsen Global Online Consumer Survey.

  • Sony Ericsson launches “greenheart” strategy

    Wed, 8 Jul 2009

    Sony Ericsson is strengthening its green credentials with the launch of a global “Greenheart” strategy and the planned introduction of two eco-friendly handsets in the UK later this year.

  • Google to go head-to-head with Microsoft

    Wed, 8 Jul 2009

    Google is to go head-to-head with Microsoft’s Windows franchise, with the launch of an operating system aimed at laptop users.

  • ESPN UK channel to launch next month

    Tue, 7 Jul 2009

    The Disney-owned sports broadcaster, ESPN is to launch a new channel in the UK on 3 August called ESPN, following its acquisition of the rights to televise 46 Barclays Premier League matches this coming season.

  • Coffee Republic goes into administration

    Tue, 7 Jul 2009

    Coffee Republic Plc’s three main subsidiaries have gone into administration.

  • Uniqlo moves media account into M2M

    Tue, 7 Jul 2009

    Uniqlo, the high-street clothing chain, has appointed M2M to handle its media planning and buying account following a pitch.

  • Government support of Post Office “inadequate”

    Tue, 7 Jul 2009

    A report released by a committee of MPs claims the Post Office can once again “flourish” if the Government simply listened to local authorities, businesses and individuals.

  • McDonald’s appoints VCCP to internal comms account

    Tue, 7 Jul 2009

    McDonald’s has appointed Vallance Carruthers Coleman Priest to handle its employer brand and recruitment advertising business.

  • 'Healthier options' keep npd at top of big brands' agenda

    09 July 2009

    Brands investing in boosting their health credentials despite the downturn.

  • Tory plans to limit Ofcom's power come under attack

    09 July 2009

    David Cameron will move regulator’s policy-making powers back to DCMS.

  • Cameron to restrict Ofcom’s powers if elected

    Mon, 6 Jul 2009

    David Cameron, the Conservative leader, will today (July 6) signal his intention to scrap Ofcom’s policymaking powers if his party is elected into Government next year.

  • Hula Hoops launches filmmaking competition

    Mon, 6 Jul 2009

    United Biscuits is launching an integrated campaign and filmmaking competition for its Hula Hoops brand, aimed at outlining its “unique and playful” shape.

  • Samsung bullish over Q2 profit

    Mon, 6 Jul 2009

    Samsung Electronics is forecasting that operating profit in the second quarter will be more than five times higher than the first quarter, buoyed by mobile handset sales.

  • Fall in car sales arrested by scrappage scheme

    Mon, 6 Jul 2009

    The Government’s scrappage scheme has helped minimise the fall in new car sales during June, with a drop of 15.7% recorded.

  • Government considers role in Vauxhall bail out

    Fri, 3 Jul 2009

    The Government says it would consider underwriting the planned takeover of General Motors’ European operations in a bid to save jobs in the UK’s Vauxhall plants.

  • Volkswagen ad looks on the bright side of life

    Fri, 3 Jul 2009

    Volkswagen is launching a summer campaign for its Passat model, telling consumers to think positive despite the doom and gloom of the recession.

  • Samsung launches Jet with integrated campaign

    Fri, 3 Jul 2009

    Samsung Electronics is today (July 3) unveiling a £5m marketing campaign to support the launch of its latest smartphone, Jet.

  • Yahoo! creates new global brand role

    Fri, 3 Jul 2009

    Yahoo! has appointed Penny Baldwin to the new role of senior vice president, global integrated marketing and brand management.

  • Alibaba.com in EMEA brand push

    Fri, 3 Jul 2009

    E-commerce company Alibaba.com has appointed Truly London to spearhead a major campaign across Europe, the Middle East and Africa in a bid to boost its brand awareness.

  • Johnson & Johnson takes stake in Irish drug firm

    Fri, 3 Jul 2009

    Johnson & Johnson has shelled out $1bn (£610m) to take an 18.4% stake in Irish drugmaker Elan Corp.

  • AA reviews direct marketing account

    Thu, 2 Jul 2009

    The AA, a leader in the roadside assistance market, is reviewing its DM account and is believed to be considering a boost in its advertising activity.

  • Vodafone awards LBi digital strategy account

    Thu, 2 Jul 2009

    Vodafone, the UK’s second largest mobile operator, is understood to have appointed LBi to handle its global digital strategy.

  • Sir Keith unveils new anti-Coutts campaign

    Thu, 2 Jul 2009

    Sir Keith Mills, Air Miles and Nectar founder and a key figure of the London 2012 Olympics, has launched another press ad campaign against Coutts, the subsidiary of the Royal Bank of Scotland.

  • O2 to launch interactive 3D game

    Thu, 2 Jul 2009

    Mobile operator O2 is launching what it claims will be the UK’s first interactive 3D game.

  • TalkTalk launches “brighter” brand positioning

    Thu, 2 Jul 2009

    Carphone Warehouse’s broadband business TalkTalk is launching a new ad campaign devised to position it as Britain’s “brighter” phone and broadband company.

  • Economist targets “intellectually curious”

    Thu, 2 Jul 2009

    The Economist is launching a new brand strategy in a bid to widen its appeal to new readers.

  • Lufthansa appoints Wunderman

    Thu, 2 Jul 2009

    Lufthansa, the German airline, has appointed Wunderman London to handle its digital and direct marketing business.

  • Royal Mail sale abandoned

    Thu, 2 Jul 2009

    The Government has been forced to abandon plans to partly privatise the Royal Mail, after failing to attract a high enough price from potential bidders.

  • Telefónica enters battle for T-Mobile

    Thu, 2 Jul 2009

    Telefónica, owner of O2, is understood to be the latest to enter the bidding war for Deutsche Telekom’s T-Mobile UK operations.

  • Virgin Atlantic to cut jobs and flights

    Thu, 2 Jul 2009

    Virgin Atlantic, the airline company led by Sir Richard Branson, is set to axe around 600 jobs as part of wider plans to cut back on services during winter this year.

  • Orange promotes head of media

    Wed, 1 Jul 2009

    Orange UK’s former head of media, Ian Smith, has been promoted to head of brand communications.

  • LG targets young adults with lifestyle-led phone campaign

    02 July 2009

    Electronics company to show how touch phones can enhance everyday life.

  • Analysis: Vodafone and T-Mobile

    Mon, 29 Jun 2009

    Speculation that Vodafone, the UK’s second biggest-mobile operator, is looking to snap up rival T-Mobile, if it comes true, could see a dramatic shift in the balance of power in the telecoms landscape.

  • Royal Mail sale to be delayed

    Mon, 29 Jun 2009

    Business secretary Lord Mandelson says plans to sell off a stake of Royal Mail has been delayed.

  • McDonald’s focuses on quality of beef

    Mon, 29 Jun 2009

    McDonald’s is launching the latest instalment of its “That’s What Makes McDonald’s” campaign focusing on the fact that its burgers are made from whole cuts of real beef.

  • Vodafone considers T-Mobile acquisition

    Mon, 29 Jun 2009

    Vodafone is considering the acquisition of T-Mobile, in a move that would make it the biggest mobile phone operator in the UK, according to reports.

  • Robert Lindsay is latest Morrisons champion

    Fri, 26 Jun 2009

    Morrisons has enlisted TV actor Robert Lindsay to be the face of its latest ad for its “Market Street” campaign which promotes its fresh food made by artisans offering.

  • PSA Peugeot Citroën consolidates Euro media account

    Fri, 26 Jun 2009

    PSA Peugeot Citroën has consolidated its pan-European media buying account into MPG and OMD, knocking Vizeum off the roster.

  • Jackson tragedy kicks off Elvis-style hysteria

    Fri, 26 Jun 2009

    The tragic death of pop icon Michael Jackson overnight has led to a surge in sales for his albums on Amazon.co.uk, with parallels now being drawn to the merchandising success story of Elvis Presley following his death in 1977.

  • BA staff agree on pay cuts to save £10m

    Fri, 26 Jun 2009

    British Airways says nearly 7,000 staff have volunteered to work unpaid for up to one month, take unpaid leave or work part-time as part of the airline’s drive to save up to £10m this year.

  • STV sees improvement in regional ad revenue

    Fri, 26 Jun 2009

    STV Group, the Scottish broadcaster, says while the national advertising market remains challenging, regional ad revenues are improving significantly.

  • Sky to fight Ofcom proposals

    Fri, 26 Jun 2009

    BSkyB is vowing to fight back at media regulator Ofcom’s proposal to make much of its content, such as sports and movies, available to other broadcasters to in order to ensure greater competition.

  • Paramount appoints marketing director

    Thu, 25 Jun 2009

    Paramount Home Entertainment UK & Ireland has appointed former Orange head of product management for digital TV, Lesley Henry, as its new marketing director.

  • IAB forms game advertising council

    Thu, 25 Jun 2009

    The Internet Advertising Bureau (IAB) is forming a council aimed at educating marketers about the use of game advertising.

  • Fitness industry launches MoreActive4Life initiative

    Thu, 25 Jun 2009

    The fitness industry, led by the Fitness Industry Association (FIA) is donating £3m worth of resources to get Britons more active through the MoreActive4Life initiative.

  • Toshiba appoints agency in SEO push

    Thu, 25 Jun 2009

    Toshiba is bolstering its digital investment with the appointment of search and social media agency White Hat Media to develop a SEO campaign for its new blogging website.

  • Guardian on top but Trinity sees biggest YOY rise

    Thu, 25 Jun 2009

    Guardian.co.uk has retained the number one position as the most visited newspaper website for the second month in a row, according to the latest ABCe results for May.

  • Lowe appoints Wall global CEO

    Thu, 25 Jun 2009

    Lowe Worldwide has confirmed the appointment of Fallon London founder, Michael Wall, as global chief executive following weeks of speculation.

  • B&Q pushes exclusive ranges

    Thu, 25 Jun 2009

    B&Q, the home improvement retailer, is launching a £1m advertising campaign to promote its Cooke & Lewis kitchen ranges, as part of a strategy to push its exclusive offerings.

  • Nestlé Waters to pitch pan-Euro brief

    Thu, 25 Jun 2009

    Nestlé Waters, maker of Buxton and Vittel, is understood to be pitching out a pan-European ad brief to create a campaign encompassing all its bottled water brands.

  • Woolworths makes return online

    Thu, 25 Jun 2009

    Woolworths has returned to the retail area as an online business six months after the former high-street operator was forced to go into administration.

  • Organic milk group to push benefits

    Wed, 24 Jun 2009

    The Organic Milk Co-Operative (OMSCo) has appointed Bray Leino to create a campaign aimed at encouraging consumers to switch to organic milk.

  • Horlicks targets consumers during summer

    Wed, 24 Jun 2009

    GlaxoSmithKline is launching a campaign for its malt brand Horlicks aimed at reminding consumers that it can be enjoyed not just during winter, but also the summer months.

  • Hovis awards Agency Republic digital account

    Wed, 24 Jun 2009

    Premier Foods has appointed Agency Republic to handle its digital account for its Hovis bread brand following a pitch against a number of undisclosed agencies.

  • LG Electronics launches summer campaign

    Wed, 24 Jun 2009

    LG Electronics has launched its “Life’s Good this summer” campaign to promote its image sharing website, LOOP.

  • World Horse Welfare pitches ad account

    Wed, 24 Jun 2009

    World Horse Welfare, the international charity dedicated to caring for horses, is on the hunt for an integrated agency.

  • In'n'Out appoints marketing agency

    Wed, 24 Jun 2009

    Car servicing chain IN’n’OUT has appointed integrated agency Kitcatt Nohr Alexander Shaw as its first agency of record to help drive its UK expansion plans.

  • Sky News relaunches research panel

    Tue, 23 Jun 2009

    Sky News has relaunched its online research group, the Sky News Panel, improving navigation, providing more in-depth surveys and creating a new feedback area for members.

  • Setanta goes into administration

    Tue, 23 Jun 2009

    Setanta has gone into administration following months of speculation over its future.

  • GfK NOP promotes top staffers

    Tue, 23 Jun 2009

    GfK NOP, the market research company, has promoted managing director Phyllis Macfarlane into the new role of chairman.

  • ESPN buys Setanta’s Premier League packages

    Tue, 23 Jun 2009

    ESPN, the Disney-owned broadcaster, has acquired the TV rights to show 46 games for the English Premier League’s 2009-2010 season, after Setanta failed to make a £10m payment.

  • ESPN to build brand presence in UK after football rights buy

    25 June 2009

    Purchase of Setanta’s UK TV rights will help broadcaster raise its profile

  • Homer Simpson to be voice of TomTom

    Thu, 18 Jun 2009

    Homer Simpson’s unmistakeable tones are to be available as an optional new voice for TomTom satellite navigation systems.

  • Cadbury sales “robust” in UK

    Thu, 18 Jun 2009

    Cadbury, the maker of Dairy Milk chocolate and Trident gum, has seen sales rising in the UK and US following a slow start to the year.

  • BT pitches £9m digital ad account

    Thu, 18 Jun 2009

    BT is pitching its estimated £9m online advertising account.

  • MTV set to rebrand channels

    Wed, 17 Jun 2009

    MTV is planning to rebrand its MTV One and MTV One+ channels.

  • Britannia launches campaign to attract savers

    Wed, 17 Jun 2009

    Britannia Building Society is launching a campaign focusing on the rewards it offers existing savers at a time when the Bank of England base rate is at an all-time low.

  • Nokia awards Carat global media account

    Wed, 17 Jun 2009

    Nokia has awarded Carat its global £300m media account following a final shootout against ZenithOptimedia.

  • MySpace to slash workforce

    Wed, 17 Jun 2009

    MySpace is slashing 30% of its workforce, as the News Corp-owned social networking site battles against increased competition.

  • Critics take aim at Digital Britain report

    Wed, 17 Jun 2009

    Critics have attacked the Government’s Digital Britain report as not going far enough, while also failing to put forward a plan for the proposed tie-up between Channel 4 and BBC Worldwide.

  • GM sells Saab to Swedish carmaker

    Tue, 16 Jun 2009

    General Motors has reached a preliminary agreement to sell its Saab business to Koenigsegg, the Swedish sports carmaker.

  • Brown: Internet as integral as gas and water

    Tue, 16 Jun 2009

    Prime Minister Gordon Brown has reaffirmed the Government’s pledge that every home and business will have access to broadband ahead of the unveiling of the Digital Britain report later today (May 16).

  • T-Mobile drafts prepay marketing head

    Mon, 15 Jun 2009

    T-Mobile UK has appointed Lloyds TSB General Insurance marketer, Helen Wylde, as its new head of prepay marketing.

  • The Number appoints ZenithOptimedia

    Mon, 15 Jun 2009

    The Number 118 118 has appointed ZenithOptimedia to handle its £14m media account following a pitch.

  • Subway appoints McCann Erickson and Momentum

    Mon, 15 Jun 2009

    Subway, the high street sandwich chain, has awarded McCann Erickson and Momentum its £10m advertising and direct marketing accounts.

  • GSK appoints Rapp to global account

    Fri, 12 Jun 2009

    GlaxoSmithKline has awarded Rapp the global direct marketing and digital accounts for its NiQuitin CQ and Alli brands following a pitch.

  • Lucozade unveils “Do More” strapline

    Thu, 11 Jun 2009

    GlaxoSmithKline is unveiling a new strapline for its Lucozade Energy brand, as part of a £12m marketing push next week (June 15).

  • Homebase results up, Argos down

    Thu, 11 Jun 2009

    Home Retail Group has seen sales at its Homebase chain rise thanks to recent good weather, while results were less positive for Argos.

  • Setanta puts ad pitch on hold

    Thu, 11 Jun 2009

    Setanta is pitching its advertising account in a tumultuous week that could see the Irish broadcaster go into administration.

  • 118 118 hunts first UK CMO

    Wed, 10 Jun 2009

    The Number 118 118 is on the hunt to fill the new role of UK chief marketing officer.

  • Ryvita hands Grey £3m account

    Mon, 8 Jun 2009

    Ryvita has appointed Grey to handle its £3m ad account following a pitch.

  • Phones4U to unveil new marketing push

    Mon, 8 Jun 2009

    Phones4U is to launch an integrated marketing campaign that drops the “Jack” character and instead will focus on the theme of peer group approval.

  • C4 to put archived shows online

    Mon, 8 Jun 2009

    Channel 4 is set to become the first UK broadcaster to make all its archived programming available on its website free of charge.

  • AG Barr buoyed by May weather

    Mon, 8 Jun 2009

    AG Barr, maker of Irn-Bru and Strathmore, says good weather during May has helped boost sales, while the acquisition of Rubicon has successfully broadened its portfolio.

  • Total Greek yoghurt launches summer push

    Fri, 5 Jun 2009

    Total, the Greek yoghurt brand, is launching a press campaign targeting families and women aged 35 years and over.

  • Telegraph titles enjoy biggest monthly growth

    Fri, 5 Jun 2009

    Telegraph Media Group titles have seen the most significant month on month rise in the latest Audit Bureau of Circulations figures, buoyed by the launch of a new brand campaign and MP expenses revelations.

  • Publicis could lose £48.6m from GM bankruptcy

    Fri, 5 Jun 2009

    Publicis Groupe, owner of Starcom and Saatchi & Saatchi, has revealed that its exposure to the losses of now bankrupt client General Motors could be up to £48.6m.

  • DMA managing director to leave

    Fri, 5 Jun 2009

    The Direct Marketing Association managing director James Kelly is set to depart, as the industry body continues a major organisational restructure.

  • AB InBev drops XXXX brand

    Thu, 4 Jun 2009

    Anheuser-Busch InBev is planning to withdraw Australian beer brand Castlemaine XXXX from the UK market.

  • Kia drafts Toyota sales director as MD

    Thu, 4 Jun 2009

    Kia Motors UK has appointed Toyota GB sales director, Michael Cole, to the role of managing director.

  • New car sales continue to fall

    Thu, 4 Jun 2009

    New car registrations fell 24.8% in May compared to the same month last year, with the Government’s car scrappage scheme yet to be reflected in the figures.

  • BBC Worldwide reviews global media account

    Thu, 4 Jun 2009

    BBC Worldwide, the corporation’s commercial arm, is understood to be planning a global review of its media account.

  • Kimberly-Clark appoints Bezier Group

    Wed, 3 Jun 2009

    Kimberly-Clark, owner of Andrex, Huggies and Kleenex, has retained Bezier Group to handle its retail marketing account following a pitch.

  • Reader’s Digest launches financial website

    Wed, 3 Jun 2009

    Reader’s Digest has launched a consumer facing financial services website aimed at attracting new and existing customers.

  • Royal Mail appoints head of data strategy

    Wed, 3 Jun 2009

    Royal Mail has appointed former Qbase Data Services commercial director Keith Jones as its new head of data strategy.

  • Yoplait rejigs marketing team as it plots adult range

    Wed, 3 Jun 2009

    Yoplait UK is restructuring its marketing department and is understood to be considering launching products targeting the adult market.

  • Royal Mail appoints head of data strategy

    4 June 2009

    Royal Mail has appointed former Qbase Data Services commercial director Keith Jones as its new head of data strategy.

  • Strathmore Twist in £1m ad push

    Tue, 2 Jun 2009

    AG Barr is to launch a £1m ad campaign to support its Strathmore Twist brand, a new range of flavoured still and sparkling spring waters.

  • Yoplait UK hands Publicis ad account

    Mon, 1 Jun 2009

    Yoplait UK has ended its advertising relationship with McCann Erickson after over ten years, handing the account to Publicis.

  • Yoplait UK scraps marketing director role

    Mon, 1 Jun 2009

    Yoplait is understood to be restructuring its UK business, scrapping the marketing director’s role and bringing it under the control of Yoplait France’s sales and marketing director, Stephane Dalyac.

  • Magna to acquire Opel as fears mount over UK jobs

    Mon, 1 Jun 2009

    General Motors is today (June 1) expected to file for bankruptcy, while the German Government is set to agree a deal for Magna International to takeover its European arm.

  • Royal Mail bids fall short of expectations

    Mon, 1 Jun 2009

    The Government says it remains committed to selling a stake in Royal Mail, despite speculation that it is considering ditching its plans after failing to secure a high enough bid.

  • Virgin1 unveils Muppet-like character to front channel

    Mon, 1 Jun 2009

    Virgin Media Television has created a new Muppet-like character called Red to become the face of its rebranded Virgin1 channel.

  • OFT urges Competition Commission to update CRR

    Fri, 29 May 2009

  • BSkyB makes big bid for VMTV

    Fri, 29 May 2009

    BSkyB is believed to have made an offer for Virgin Media’s seven TV channels at a rate 60% higher than other bidders, according to reports.

  • FT and free newspapers lead readership rise

    Thu, 28 May 2009

  • Reckitt Benckiser reviews £800m global media business

    Thu, 28 May 2009

  • Admiral appoints MPG to £6m media account

    Thu, 28 May 2009

    Admiral Group, the insurance specialist, has appointed MPG to handle its £6m media planning and buying account following a pitch.

  • Thinkbox draws on famous lines and jingles in first TV ad

    Thu, 28 May 2009

  • GM nears bankruptcy, while Chrysler awaits fate

    Thu, 28 May 2009

  • Samsung Mobile pitches global ad account for new handset

    Wed, 27 May 2009

  • NatMags will axe marketing roles in bid to reduce costs

    28 May 2009

  • 'TV sales house mergers will encourage short-term deals'

    28 May 2009

    BroadcastingTV buyers warn of ill-effects of TV ad sales mergers mooted by broadcasters. By Camille Alarcon

  • Red Bull Cola pulled in Germany for cocaine traces

    Tue, 26 May 2009

  • Ofcom decides against increasing amount of ads on TV

    Tue, 26 May 2009

  • Nikon reviews pan-Euro ad account

    Tue, 26 May 2009

  • Big Brother part of £12m Lucozade Energy campaign

    Tue, 26 May 2009

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