The internet will soon need warnings for AI-generated content
Mark RitsonAI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic content.
AI’s strength is automating high-volume, short-term marketing activity, which means social media could become a cesspool of synthetic content.
Jubel has rebranded to dial up its “cut through” asset, while aiming to create a brand palette focused on delivering “flexible” consistency.
From being genuinely inquisitive and strong communicators, to having the stamina for rigorous analysis, what capabilities do effective marketing leaders require?
The ‘Reach our Readers’ platform invites the media and marketing industry to engage with the publisher’s 22.4 million readers globally.
Promoting the power of regenerative farming, Wildfarmed has evolved from selling flour to bakeries to getting its bread onto supermarket shelves.
A new report from the DMA sheds light on how marketers are measuring marketing effectiveness, revealing a misplaced focus on campaign metrics but improvements elsewhere.
The owner of fashion brands Simply Be and JD Williams plans to significantly scale marketing spend over the next year in a bid to build its brand.
Investment in martech is bouncing back after a period of cuts and uncertainty, with a clear focus on first-party data and advanced attribution, new research reveals.
Using effective methods of tracking referral channels means marketers gain a 360-degree view of their business’s leads.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From marketers focusing on “digital vanity metrics” to the hallmarks of an effective leader, it’s been a busy week. Here is my take.
The premium athleticwear label has been investing in brand building to boost awareness and customer acquisition, as it eyes improvements to its speed-to-market.
UN Secretary-General António Guterres says advertising and PR companies have “aided and abetted” fossil fuel firms to “poison” the planet.
Hailing the company’s “laser focus on low prices”, CEO Alex Russo says the value retailer has no interest in retail media.
Apprenticeships are becoming a politicised issue, with Labour criticising the “failed” levy and the Tories slamming their rival’s plans. What can businesses expect?
After almost two decades at the drinks giant, Kaplan is stepping aside to pursue new opportunities.
From ambush brands getting creative around the fringes to official partners making the most of their rights, this summer it’s all to play for.
Over two-thirds of UK B2B marketers say bolder creative is helping them improve brand engagement and drive conversion, according to research from LinkedIn.
Recruiters and jobseekers are continuing to struggle in the current landscape, with few jobs and opportunities leaving brands taking advantage of the ‘buyer’s market’.
Debate continues to rage as to whether out-of-work marketing candidates should signal their employment status on LinkedIn, with recruiters conflicted on the pros and cons.
Instead of seeing redundancy as a blow to their self-worth, marketers are reclaiming their careers and finding new avenues to thrive.
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
Marketers who ignore media channels with high ROI but little buzz could be doing themselves – and their function – a disservice.
From misaligned activation and wasted resources, to demotivated teams, operating with a lack of clarity has major ramifications for marketers.
The breakdown of mentorship has consequences not just for the next generation, but for the entire industry. Embracing a non-hierarchical model of reciprocity could be the answer.
Creative campaigns and exclusive insights from across the agency landscape.
Mars introduced a tool that uses “behavioural philosophy” to predict the impact of creative in driving sales in 2020, part of its eternally evolving effectiveness effort.
Having the right people at the heart of effectiveness programmes is the difference between succeeding and failing.
B2B marketers have long leaned on lead generation as a way to quantify their contribution to revenue, however, with many recognising it can be a blunt measure, is there a better way for marketing to showcase its contributions?
Solving the increasing burden of responsibilities on marketers doesn’t come with any easy answers. But from increasing the profession’s presence in the boardroom to changing the culture of overwork, there are things that can be done.
Marketers should cease pontificating about the validity of CMOs and their time in post, and start focusing on how to do the job better.
Five top marketers from a range of businesses share their outlook for the future of marketing leadership, from struggles with role fragmentation to the need to be deep collaborators.
High levels of inflation have forced many brands to lean on increased prices as a lever of sales growth. This year, growth will have to come from elsewhere, presenting marketers with a huge challenge.
Maintaining a balance between price and footfall growth is a “North Star” for the McDonald’s business, which hopes its growing loyalty scheme will help it further step up its pricing strategy.
Escaping dependence on price promotions is a tough challenge, but it’s achievable with Mark Ritson’s systematic approach.
AI is making strides in retail personalisation and marketing content creation, and will continue to be a game-changer alongside expert human judgement.
If engagement is falling, your technology isn’t serving your objectives or campaign stagnation is creeping in, it may be time to switch or upgrade your marketing platform. Here’s what you should know.
Virtual production helps brands to cut the costs and environmental harms of video shoots, without compromising on the creative possibilities.