Christmas ad campaigns 2011
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The major retailers are rolling out their Christmas ad campaigns. Take a look at some of them here.
Morrisons
Morrisons’ ad stars Freddie Flintoff, Bruce Forsyth and chefs Aldo Zilli, Atul Kochhar, Pierre Koffman and Nigel Haworth to promote the new M Kitchen range. The supermarket says it is its biggest ever TV ad. Created By DLKW.
M&S
M&S is featuring the 16 X Factor finalists singing “When You Wish Upon A Star” in its festive offering. The TV slots will be edited to reflect the remaining contestants as the competition continues. Created by Rainey Kelly Campbell Roalfe/Y&R. See more of RKCR/Y&R’s creative work on Pitch.
John Lewis
John Lewis has carried on its strategy of using covers of classic songs by new bands in its TV ad campaigns by featuring a version of The Smiths “Please, please, please, let me get what I want” by singer songwriter Slow Moving Millie. Created by Adam & Eve.
Waitrose
Waitrose brought back celebrity chefs Heston Blumenthal and Delia Smith to “serve up a little magic” for its Christmas food ads. Created by BBH. See more of BBH’s creative work on Pitch.
Boots
The Boots Girls are back for this festive season - this time Mission Impossible style to get everything done in time for Christmas. Created by Mother.
Dixons
Dixons has turned to the dark side for its Christmas ads, carrying on the partnership with Star Wars creator Lucas Films. Created by M&C Saatchi.See more of M&C Saatchi’s creative work on Pitch.
The Perfume Shop
The Perfume Shop have made a departure for this year’s Christmas activity. Opting for a brand campaign rather than its usual focus on price and product promotions, in a bid to raise awareness of its own brand as well as the perfume brands it sells.
Asda
Asda is touting an upmarket Christmas and has partnered with top cookery school Leiths to develop a range of premium Christmas recipes for its Extra Special Range.
Tesco
Tesco’s Christmas brand ad campaign celebrates “real” customers and Tesco staff in 12 UK cities as they prepare for Christmas. Created by The Red Brick Road.
Sainsbury’s
Jamie Oliver stars in his last ad for Sainsbury’s this Christmas, in the supermarket’s panto-themed campaign. Created by ad agency AMV BBDO.
Readers' comments (3)
Rozzie | Fri, 11 Nov 2011 6:07 pm
Love all these christmas adverts - but the Boots girls are the best!!
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Jason G | Sun, 13 Nov 2011 11:33 pm
New M&S xmas ad Xfactor.Only any good if you actually watch the show,with a lot of wanna be's and nobody everybody knows.bring back REAL STARS !
TOTAL TOSH!
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Anonymous | Sun, 11 Dec 2011 4:37 pm
M&S and reality show contestants? Something doesn't add up. It's like seeing the cast of Big Brother being crammed into an Aston Martin DB5.
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