Coca-Cola hails “inspirational” marketing as profit soars
Share
Coca-Cola says “inspirational” marketing campaigns for its global brand portfolio helped lift revenue by 13% last year.
Net revenue from brands including Coca-Cola, Diet Coke and Powerade was $35.1bn (£27.8bn) in 2010, up from $30.9bn (£19.2bn) a year earlier.
The revenue gain, and a positive impact from last year’s acquisition of bottling business Coca-Cola Enterprises helped boost profit by 59% to $14.2bn (£8.8bn).
All major territories reported improved volumes. North America, Europe and Japan registered increases of 3%, 2% and 2% respectively.
Muhtar Kent, chairman and chief executive officer, says that “strategic investment in inspirational marketing as well as sales and marketplace execution” helped boost sales.
Volume growth from still beverages brands such as Dasani, VitaminWater and Powerade was 9% in the final quarter of 2010, outpacing the company’s carbonated drinks portfolio on 5%.
YouGov Insight:
Coca-Cola
- 68% of UK adults drink Coca-Cola (or variants like Diet Coke) while 42% drink Pepsi (or variants).
- Coca-Cola/Coke is easily the world’s biggest soft drinks brand, but the company behind it can now claim an astounding portfolio of 500 brands and ’3,300 beverages’.
- Coca-Cola’s maximum consumer penetration in the UK reaches over 80% among younger men and women and has a similar rate across the social grades.
Click here for more information on this YouGov market report
