Coca-Cola promotes marketer to vice president
Share
Coca-Cola has placed marketing talent high in its senior ranks after elevating sustainability chief and former CMO Beatriz Perez to the position of vice president of the company.
Perez was appointed to lead Coca-Cola’s integrated sustainability initiatives in the new role of chief sustainability officer in July this year. She has now been elected by the board to the VP position and may now be in line as a possible successor to chairman and CEO Muhtar Kent.
As chief sustainability officer Perez reports to executive vice president and chief administrative officer Alex Cummings.
Previously she was chief marketing officer for North America and has held a number of senior positions within the company.
Coca-Cola has just reported robust results for the second quarter, the period in which it celebrated its 125th anniversary, with worldwide volume growth of 6%.
The company appointed Alison Lewis, previously general manager of Coca-Cola’s Odwalla juice brand, has Coca-Cola’s SVP marketing for North America, taking up Perez’s previous marketing responsibilities for North America.
Marketing Week recently visited Coca-Cola in Atlanta. Read the feature here.
YouGov Insight:
Coca-cola
· 68% of UK adults drink Coca-Cola (or variants like Diet Coke) while 42% drink Pepsi (or variants).
· Coca-Cola/Coke is easily the world’s biggest soft drinks brand, but the company behind it can now claim an astounding portfolio of 500 brands and ’3,300 beverages’.
· Coca-Cola’s maximum consumer penetration in the UK reaches over 80% among younger men and women and has a similar rate across the social grades.
Readers' comments (1)
Beda Biswalo | Sun, 24 Jul 2011 8:52 am
This is great news for marketers out there. Many tend to think that marketing professionals can not rise through the ranks to positions of the CEO or President of a company. Coca-Cola has shown that its possible. And this is why Coca-Cola continues to be one of the world's greatest brands.
Unsuitable or offensive? Report this comment