Coca-Cola readies Christmas blitz
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Coca-Cola’s Santa Claus will return for the eightieth year on Saturday (12 November) when the soft drinks giant launches its annual festive marketing blitz.
Its “holidays are coming” television spot will again feature the Haddon Sundblom created Santa Claus, which first appeared in 1931 and is widely credited with cementing the image of Santa with his white beard and red suit.
It will be followed by an ad dubbed “snow globe” that shows how Coke can play a part in festive family occasions. The latter spot is soundtracked by a song sung by Natasha Bedingfield.
TV ads will be supported by outdoor activity featuring Santa and the Coca-Cola truck.
The Coca-Cola Piccadilly sign in London’s West End will feature goodwill messages tweeted by consumers.
A truck tour will see Santa stopping at 100 towns and cities in the UK “surprising millions of people with festive celebrations”.
Readers' comments (3)
Anonymous | Thu, 10 Nov 2011 10:50 pm
This is when you know its xmas
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Anonymous | Tue, 15 Nov 2011 12:10 pm
Just one thing with the 'Holidays are coming' ad that I hadn't noticed, but my daughter did and she was so disappointed after watching the whole thing.... Santa didn't wink at the end! it just makes it special.
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Anonymous | Tue, 3 Jan 2012 6:43 pm
My Choir Souls of Prophecy Gospel Choir have new sung and performed two years in a row with Coca Cola & it has been an amazing campaign. We look forward to making 2012 our third year as well as working with Coca Cola on any entertainment campaigns for the Olympics
www.jkcreativearts.com
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