Connery forms bond with Crédit Agricole
Share
Former James Bond actor Sean Connery is the face of a new advertising campaign launched by Credit Agricole SA.
The bank is bidding to develop its brand beyond France and, specifically, among the opinion leaders of world economics and finance.
Created by advertising agency ASAP (Aubert Storch Associés Partenaires), the campaign will include television, online and press marketing, targeting pan-European outlets like the FT and CNN in two waves – one starting this week for a month and the next from 18 January next year for a further two months.
Connery will appear in a general corporate film and four individual business films, which will feature two slogans. “Back to common sense” will reflect the bank’s desire to “learn from the banking crisis, while “It’s time for green banking” attests to the group’s commitment to responsible growth.
It’s not the first time that Connery has shown his ‘green’ colours; in the past he has collaborated with Louis Vuitton on part of its corporate environmental advertising campaign.
Readers' comments (4)
Anonymous | Sat, 5 Dec 2009 4:03 pm
Shown his 'green colors'? 'Green' as in the colour of money I presume you mean?
Unsuitable or offensive? Report this comment
Jonathan F. | Fri, 12 Feb 2010 8:24 pm
They think by tagging green onto something it makes it alright. Also the adverts on the international version of BBC news stop the video content that you ACTUALLY want to watch from loading. Nice one Credit Agricole. Smart move.
Also If you want to watch four or five news items you have to watch this annoying advert over and over again.
If ever I was inclined to open a Credit Agricole account previously now I would most definitely not due to their irritating methods of advertising.
Unsuitable or offensive? Report this comment
Robert Lea | Fri, 19 Feb 2010 9:13 am
I agree with Jonathan. The agricole campaign is amateur, cliched, repetitive and highly irritating. Celebrity endorsement might work for shampoo adverts, but im not sure what rolling out a clearly aged Connery brings to this campaign? As for the tag-line "it's time for green banking", what on earth is that supposed to mean? The sooner this annoying advert is removed from our screens, the better.
Unsuitable or offensive? Report this comment
Neil | Tue, 23 Feb 2010 5:04 pm
I am unfortunate enough to work in an office where CNBC shows this ad all bloody day. It is utterly meaningless, intensely irritiating and looks like it was dreamt up by a teenage marketing student with access to some video animation software. I found out that they have made an irrelevant change to their name and that is what has apparently prompeted them to assert that mankind will be saved by a dull French bank with a marketing department utterly devoid of imagination.
Unsuitable or offensive? Report this comment