27-28 September 2011

Whilst the recent economic crisis has pushed customer retention to the top of brands’ marketing agendas, getting your customer retention strategy right is still far from being a simple task. Even if you feel confident about your retention strategy, you should still ask yourself the following questions:

• Does our CRM strategy consistently target the right customers?

• Does it seamlessly incorporate social media and online/digital channels?

• Have we developed successful loyalty and rewards schemes that keep our customers excited about our brand?

• Are we achieving maximum customer lifecycle profitability?

• Is our retention strategy achieving measurable results?

Marketing Week’s 8th Annual Customer Retention Summit has been carefully researched with industry insiders to address the most pressing customer retention issues. This year’s summit will feature brand new case study presentations and interactive sessions with experts from the automotive, financial services, retail, insurance and utility sectors to provide insightful cross-industry analysis. This is a must-attend event for all retention practitioners.