Marketing Week
Data Strategy May 2009
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Alchemetrics launches database solution
Data Strategy May 2009
Informa has been introduced by Alchemetrics as a flexible, cost-effective hosted solution for companies looking to create a single customer view.
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Analytics still faces the test
Data Strategy May 2009
Iain Lovatt is right (March 2009). Many companies are sitting on top of rich seams of competitive and commercial advantage, but lack of analysis means they don’t even know this data is there to be profitably mined.
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Bringing marketing data up to standard
Data Strategy May 2009
DMA Data Seal: With the launch of its new Data Seal, the DMA is giving its members a roadmap for how to cope with growing consumer concerns about the security of their personal information, reports David Reed
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CACI serves dataAce online
Data Strategy May 2009
DataAce, the online cleaning and enhancement service from CACI, has undergone a complete upgrade, carried out by UKChanges.
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Coca-Cola picks up green data
Data Strategy May 2009
Coca-Cola Hellenic Bottling Company is rolling out a new, web-based platform to collect environmental and health and safety compliance data across 28 countries.
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Customers are not the only masters
Data Strategy May 2009
Customer data may offer the largest ROI (“Local data, global master, March), but there is a whole other world of data out there that barely refers to customers.
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Cyber crime spreads its viruses
Data Strategy May 2009
Web Threat: Internet security is suffering as we all download more multimedia content and get lured to money-saving websites. As David Reed finds out, you could be getting a lot more than you expected unless you are careful
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Data that's fit to print
Data Strategy May 2009
Johnston Press is transforming its marketing thanks to a single customer view
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ICO calls for data protection transparency
Data Strategy May 2009
Ahead of formal consultation on the review of the European Data Protection Directive, outgoing Information Commissioner Richard Thomas set out his own personal views on how to achieve a better data protection environment at a conference of European Privacy and Data Commissioners last month.
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ICO grants data transfer under binding rules
Data Strategy May 2009
Accenture and Atmel have been authorised by the Information Commissioner’s Office to transfer personal information from the UK to other companies within their own groups who are based outside of the European Economic Area.
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Improving loyalty in a down-turn
Data Strategy May 2009
Focus on your best customers is something I hear a lot and especially so when times are hard. The mantra moves from acquisition is everything to retention is all. Typically, someone notices that key metrics - net new customers, cost per sale, etc - are deteriorating. While the acquisition process hasn’t changed, the quantity or quality of the customers being acquired has - for the worse.
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JD Williams dials into web analytics
Data Strategy May 2009
Following a four-week evaluation, direct home shopping company JD Williams is building an integrated web intelligence system using a Teradata Active Enterprise Data Warehouse and customer insight software from Speed-Trap.
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Marketing caught in the Net
Data Strategy May 2009
Listening to Don Tapscott at the IDM lunch recently, it struck me that marketers have been flash-mobbed by the new Net generation of consumers.
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OneSource launches insight into credit risks
Data Strategy May 2009
OneSource Information Services is addressing the problem of accurate credit data and heightened financial exposure in the context of supplier relationships with the launch of a new service, called UK Credit Insights.
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Poor data can queer your pitch
Data Strategy May 2009
The Amazon “firestorm” that scorched its way across the Internet in April exemplifies the universal need for comprehensive data management for colossal Internet retailers like Amazon, it will only take a few cases of dubious data management before customers will start losing confidence - product information, and the reliability of its source, must be infallible.
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Product MDM Solution launched by Oracle
Data Strategy May 2009
Oracle has partnered with Silver Creek Systems to create its Product Data Quality Cleansing and Matching Server, based on the DataLens System.
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Risk assessment central to health data disclosure
Data Strategy May 2009
At the NHS Information Centre, we can provide data on issues at both national and local level. For instance, we can help healthcare professionals isolate and identify particular health issues in their PCT or evaluate the quality of care in their local hospital and how it compares with others. We can assess the extent of smoking, alcohol and drug-related problems, and which groups of the population are most affected.
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Rolling back the data state
Data Strategy May 2009
It is not often that the Government does something genuinely surprising. But last month it did - by discovering a belief in the individual’s right to privacy. Two announcements suggested a fundamental shift in its view.
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Saving the planet one record at a time
Data Strategy May 2009
Data quality may seem an unlikely tool for the eco-warrior, but David Reed says this is how it is now being used.
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Telco data decision will fuel data warehouse growth
Data Strategy May 2009
The decision by the Home Office not to pursue a centralised communications database will give a £2 billion spur to data warehouse investment by UK telcos and ISPs.
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The Back Room - Emma Sanders, Head of data planning, Information Arts
Data Strategy May 2009
Data Strategy talks to data practioners who toil un-noticed behind the scenes
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The bottom line for data budgets
Data Strategy May 2009
Investing in data seems like a sound business strategy. But how do you justify it in a recession?
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What you see and what you get
Data Strategy May 2009
How you look at media spending influences what you think it is doing for your business, discovers David Reed
