Marketing Week
Data Strategy Online April 2010
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A small step for MDM, a giant leap for data management
Data Strategy Online April 2010
DataFlux has just unveiled its new enterprise-wide data integration and MDM platform. The solution looks set to change the game in this space and how his company works with parent SAS, as CEO Tony Fisher explains to David Reed.
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A2Dominion builds better data quality
Data Strategy Online April 2010
Housing provider A2Dominion is tackling data quality in its Universal Housing database which supports the company’s CRM and call centre systems.
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Age UK launches with segmented mailing
Data Strategy Online April 2010
Launching its new brand following the merger of Help the Aged, Age Concern and several subsidiaries, Age UK is carrying out a segmented mailing to supporter.
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An X against your preference
Data Strategy Online April 2010
Voters will soon be asked to choose the next Government. For the political parties, finding where those voters are and understanding their intentions has probably never been harder. David Reed finds out why data on the electorate may not be fit for purpose.
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Baines & Ernst find 40 per cent more debtors
Data Strategy Online April 2010
Debt management company Baines & Ernst has improved its collection rates by relocating 40 per cent of its clients that had been lost.
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Barbican Insurance debuts geo-demographic underwriting
Data Strategy Online April 2010
Lloyd’s syndicate company Barbican Insurance is now basing its underwriting decisions on direct customer geographic and demographic data.
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BFI builds audience database
Data Strategy Online April 2010
The British Film Institute is creating a single customer view of its audiences in order to build a profile and understand the needs of its customers. GB Group is working with the BFI to create the SCV which will consolidate multiple member and customer databases itno a single source.
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Brands sign up for beforeIshop promo site
Data Strategy Online April 2010
Asda.com, GMTV, UKTV, Good Food and Tesco Diets have signed up for newly-launched website, beforeIshop.co.uk, a multi-brand, pre-shopping destination. The site is intended to influence in-store purchasing behaviour before consumers visit a store. It extends the proposition of CouponNet, an online printable grocery coupon network.
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Callcredit core datasets updated
Data Strategy Online April 2010
Changes to the UK marketplace have triggered rebuilding of key data products at Callcredit Marketing Solutions. Core, the consumer targeting universe launched in November 2009, has been enhanced with updated Electoral Roll records and a new Social Class model has been built. Property valuations have been adjusted to reflect the shift in average property values in the UK, while household lifestyle variables have been upgraded to reflect mass affluence.
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Cheapflights rolls out targeted newsletter campaign
Data Strategy Online April 2010
An enhanced newsletter marketing campaign based on improved relevance has been rolled out by travel price comparison site Cheapflights to the US, following a successful UK pilot. The company is working with Clash-Media’s international network to deliver highly relevant leads to its sites.
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Cineworld screens film buff data
Data Strategy Online April 2010
Cineworld is tracking the influence levels of customers who are sharing its Facebook application in a bid to compare return on investment with other channels. The UK’s second largest multiplex chain is working with Webtrends to track usage of its cinema and film content application and how it is shared across the online network.
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Customer story - from once upon a time to happily ever after
Data Strategy Online April 2010
Oscar Wilde wasn’t short of an opinion or two, but when it comes to the topic of customer service, I’m going to stick my neck out and suggest that his aren’t the firmest of principles on which to build a business.
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Customers waiting for brands to get a better view
Data Strategy Online April 2010
Data is a powerful force that drives the success of virtually every effective customer relationship management (CRM) and direct response initiative. Yet many organisations are failing to utilise the wealth of customer information that they have.
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Data governance, the answer to a good night’s sleep
Data Strategy Online April 2010
Companies are facing increasing challenges when it come to managing data. Compliance with new legislation, demands placed by new technologies and increasingly sophisticated customer needs are factors that all put pressure on data managers and IT departments to deliver a consistently reliable data infrastructure. As well as these reactive forces that push data quality and data integration to centre stage, boardrooms are beginning to realise that data is a corporate asset, and it can ...
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Dataforce sold by Twenty in focus shift
Data Strategy Online April 2010
Marketing services group Twenty has sold the contact centre, business process outsourcing and fulfilment company Dataforce Interact for £9.25 million, four years after acquiring it in a reverse takeover. The division has been bought by HOV Global Services, a BPO specialist group.
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DM Comes Of Age
Data Strategy Online April 2010
Ten years ago email exploded onto the market with some hailing it to be the saviour of direct marketing.
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DM Industry Embroiled in Political Mudslinging
Data Strategy Online April 2010
It has been a rocky start to the election campaign for the Labour Party.
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EasyRoommate looks to drive up conversion rates
Data Strategy Online April 2010
Flat and house share website, EasyRoommate, is looking to increase online conversions and grow its membership base.
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Election triggers compliance and data concerns
Data Strategy Online April 2010
Mark Roy: DMA welcomes political marketing, providing it follows the guidelines
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Emma’s Diary links to pre-shopping network
Data Strategy Online April 2010
Online pregnancy and parenting network Emma’s Diary is offering expectant mums and existing mothers promotional offers ahead of their shopping trips via beforeIshop. The pre-shopping network from Couponstar will allow the programme to offer printable grocery coupons online, as well as a range of other engagement tools.
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Experian launches business credit data sharing scheme
Data Strategy Online April 2010
A major innovation in data-driven business lending has been achieved by Experian with the launch of Commercial CAIS, a business credit data sharing scheme.
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Facebook suffers loss of trust as consumers wary of posting
Data Strategy Online April 2010
Trust in the companies running social networks is low, leading many consumers to think twice before posting online.
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Forget Twitter – it’s TV wot won it
Data Strategy Online April 2010
If a week is a long time in politics, a month is a lifetime in political polling. This was brought home to me when checking Tuesday’s email of highlights from the April issue of Data Strategy. Our cover story was about problems with electoral data and included a forecast of the election outcome using a new modelling system.
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Getting Better all the time
Data Strategy Online April 2010
Get a customer’s name and address wrong and you will soon hear about it. So why are data quality programmes not universally adopted and strategically important?
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Getting it and just not getting it
Data Strategy Online April 2010
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Haven sales up as email burden eases
Data Strategy Online April 2010
UK family holiday and short breaks provider Haven has increased sales by 5 per cent while significantly easing the burden of email handling for contact centre staff.
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If you don’t ask, you don’t get
Data Strategy Online April 2010
We in the data industry have always had a taste for chatter.
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Investment managers failing to get personal
Data Strategy Online April 2010
Although 79 per cent of investment management firms say they have the capability to personalise communications, only 25 per cent are doing so.
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Is video the new value exchange?
Data Strategy Online April 2010
How much would it take to change your purchasing habits, especially for products you give relatively little thought to? Sales promotion has always focused on nudging consumers towards a new brand or line extension. In return for a gift or experience, they are expected to trial and adopt it.
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Lastminute.com tests customer engagement
Data Strategy Online April 2010
Travel and leisure online retailer lastminute.com is looking to increase its reach and revenue by deploying a new conversion management solution.
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Leading the way for data at the blue box
Data Strategy Online April 2010
Stuart Lewis has seen high volume direct mail usage by a credit card and is now seeing how the emotional dimension needs to come into play. He explains why life at American Express requires a balance of leadership and data principles.
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Listening is just the start - learning is what matters
Data Strategy Online April 2010
“Social networks have taken the world by storm and they are not going away any time soon. A lot of organisations have put off starting in them, but a decision has to be made.” So says Zach Hofer-Shall, analyst at Forrester Research and co-author of its recent report, “Defining Social Intelligence”.
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Making sure your assets are well covered
Data Strategy Online April 2010
With data being viewed as a strategic asset, data governance programmes are essential to make sure it is protected, managed and used in a compliant way, discovers David Reed
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Mapping the public’s boundaries
Data Strategy Online April 2010
Privacy used to be something you could take for granted once you shut the front door. Then came Google Maps and Google Street View. At first, the objections were just that these images were a perfect planning tool for burglars.
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Neopost ranks prospects in recruitment drive
Data Strategy Online April 2010
Mailroon and logistics provider Neopost is driving a targeted customer acquisition programme with a new data universe. Market Location has been appointed to supply business-to-business prospect information to support high volume direct mail, telemarketing and sales activity. It will also profile existing customers to build a prospect ranking.
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New PAF licences go live today
Data Strategy Online April 2010
Licences for Royal Mail’s Postcode Address File go live under new terms and conditions from today. PAF contains all 28 million delivery addresses and postcodes for both residential and business premises.
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Nottingham Gateway Hotel launches contactless loyalty
Data Strategy Online April 2010
With the launch of its “We Love to Reward You” programme, Nottingham Gateway Hotel has become the first UK hotel to operate a contactless smartcard.
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Openness about behavioural targeting will increase acceptance
Data Strategy Online April 2010
If companies are more open about using data captured online, consumers will be more accepting of behavioural targeting, according to 62.5 per cent of European online publishers.
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Plan now, don’t pay later
Data Strategy Online April 2010
Marketing is stuck in a phony war. It is not just next week’s General Election that is causing a freeze on plans and spending. Many companies have a year end of 30th June – just what sort of market do you plan for in the 12 months after that?
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Postcode Anywhere overhauls online service
Data Strategy Online April 2010
Following 12 months of development, Postcode Anywhere has made its new website live. Offering international address validation and route optimisation services, among others, the site offers an improved user experience.
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Print plugs in to data-driven marketing
Data Strategy Online April 2010
If you could combine the production values of print with the targetabiity of online ads, how long would it be before you said ‘Yes’? Chances are you’d be booking a meeting with whoever could provide that type of output as soon as possible.
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Prospect pools
Data Strategy Online April 2010
If you want the best prospects, you need the right data. You also need to have a process in place that acts on it quickly and efficiently. David Reed finds out why data owners are moving upstream to ensure their clients are doing the right thing..
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QD Stores ups customer service with back office IT
Data Strategy Online April 2010
Independent value retailer, QD Stores Group, is improving its stock levels - and gaining better customer insight - through a new SAP implementation. Working with Wincor Nixdorf, the company is introducing a new invoicing system and will deploy SAP Business Objects to understand customers and their needs.
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Scottish Census income change disappoints users
Data Strategy Online April 2010
Politicians in Scotland have blocked the inclusion of a question about income in Census 2011, due to be carried out next March. The change of mind comes despite strong support from Duncan Macniven, Registrar General for Scotland, who had trialled a question in early tests.
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Single view, not single channel view
Data Strategy Online April 2010
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The mechanics change - the tasks remain the same
Data Strategy Online April 2010
The launch of Barclaycard’s new loyalty programme Freedom shows that the mechanics of customer retention may change, but the objectives of marketing do not. When you get down to it, there are only three tasks a marketer is paid to do: win customers, sell them other products in the brand portfolio, and keep them. That’s true irrespective of whether you operate on or offline.
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The outcome may be odd, but political marketing is even odder
Data Strategy Online April 2010
So, the election has come to an end. The wonderful world of publishing, even online, means that I’m writing this before the final whistle has blown.
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Time to put loyalty in your calendar
Data Strategy Online April 2010
It’s International Customer Loyalty Month! No, that’s not an April Fools Day gag, but it is a concept made up by an American consultant, Shep Hyken, as a way of getting attention for customer service and loyalty in organisations.
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Twitter's three-year plan
Data Strategy Online April 2010
Data is a powerful force that drives the success of virtually every effective customer relationship management (CRM) and direct response initiative. Yet many organisations are failing to utilise the wealth of customer information that they have.
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Unified in view, if not in practice
Data Strategy Online April 2010
SCV is easer to define than create, yet it is a must-have for competitive businesses. David Reed finds out the value of having holistic customer data.
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You don’t always need data to hit your target
Data Strategy Online April 2010
Having been warned about taking care in how it targets election material, Labour is facing a media storm over leaflets focusing on cancer care.
