Marketing Week
Data Strategy Online August 2009
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Alterian offers free test of social media app
Data Strategy Online August 2009
Following its acquisition of Techrigy, a social media monitoring and analytics software vendor, Alterian is offering a free evaluation of the Freemium system to all of its 1,100-plus existing customers and 150 business partners.
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Content marketer partners for data quality
Wed, 12 Aug 2009
A dynamic content marketing specialist is working with two data analysts to improve its clients data capabilities and direct marketing performance. Lorien Unique has tied up with Blue Sheep and Cyance in a move that reflects the increasing role of data in one-to-one communications.
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CRM is a third party word
Data Strategy Online August 2009
Although there is much justified excitement related to new digital and mobile touchpoints, the volume of data that can be collected is very intimidating.
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Dashboards – the unsung hero of marketing
Data Strategy Online August 2009
In a typical organisation with two million customers, it is hard to measure each unique customer.
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Data function takes flight at O2
Data Strategy Online August 2009
Telefónica O2 UK has data at its heart, as last year’s haul of Data Strategy Awards demonstrated. Now James Morgan is chair of this year’s judging, he explains the business-critical work he does for the company
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David Reed: Forget copyright,
Data Strategy Online August 2009
Amazon may have accidentally kindled a revolution in the way people think about their rights over data. In case you missed it, the e-retailer experienced a massive irony failure when it decided to delete copies of George Orwell’s 1984 from customers’ Kindle e-book readers.
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Exemptions limit impact of German shift to opt-in
Data Strategy Online August 2009
Last ditch lobbying by DDV, the German direct marketing association, saw a raft of exemptions included in revisions to Germany’s Federal Data Protection Act which were passed on 3rd July.
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Fisher brings unruly data organisations to book
Data Strategy Online August 2009
Whether you want to increase revenues, improve compliance or control costs, you have to start by managing your data asset. A new book by Tony Fisher, president and CEO of DataFlux, tells you how.
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Four dimensions of data quality
Data Strategy Online August 2009
Four dimensions of data quality Your recent Data Analytics Survey (Data Strategy, June), found that nearly four in ten organisations do not have data quality programmes in place.
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Fraudscreen launches debt collection profiling
Data Strategy Online August 2009
TeleConnect is the latest release from Fraudscreen, aimed at consumer businesses who need to make informed decisions during dunning and collections.
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HSBC £3m fine may not be enough
Data Strategy Online August 2009
The Financial Services Authority has levied a £3.2 million fine on HSBC following the lost of unencrypted data by three divisions.
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Jon Leigh - What's your plan B?
Data Strategy Online August 2009
Without an effective disaster recovery strategy, businesses utilising Software as a Service (SaaS) technology could be seriously damaged as a result of providers becoming bankrupt during the recession.
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Matt Fisher: Time for data breach disclosure?
Data Strategy Online August 2009
Unless you’ve been on Mars for the past six months, you won’t have missed the high-profile data breaches suffered by both Government and private sector organisations. But why have these breaches been happening?
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MP attacks ‘scandal’ of Census address data
Data Strategy Online August 2009
The need for the Office for National Statistics to buy address data from other public bodies in order to gain a complete picture of the UK hasbeen heavily criticised.
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Opt for quality in email data
Data Strategy Online August 2009
A common misconception among marketers is that size really does matter when it comes to your prospect database.
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Oracle extends Database Vault provision
Data Strategy Online August 2009
Oracle Database Vault now includes extensions for JD Edwards Enterprise One, allowing users to restrict access to application data by highly-priliged users.
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Pay-as-you-go CRM launched into mid-market
Wed, 12 Aug 2009
A new subscription service supporting customer management has been introduced to the UK mid-market. Star, a provider of on-demand computing and communication services, is making its CRM solution available as an on-demand service with no upfront investment or legacy integration.
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Picking out the prickles
Data Strategy Online August 2009
Trapped in spreadsheet hell? Afraid of the data engineering necessary to implement business intelligence? BI does not have to be so painful, reports David Reed
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Recession drives surge in identity fraud
Data Strategy Online August 2009
Surges in the number of victims of impersonation during the first half of 2009 have been called “truly alarming” by CIFAS - the UK’s Fraud Prevention Service.
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Right buyer, right now
Data Strategy Online August 2009
Data buyers want the best leads at the best price and fast. Some data owners are happy to oblige. But as David Reed finds out, low price tends to drive out high quality. So how will the lead generation industry deal with the problem?
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SPSS buy could trigger analytics boom
Data Strategy Online August 2009
IBM has made a $1.2 billion proposal to buy predictive analytics vendor SPSS in a move many expect to trigger further consolidation in thissector.
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Suppressed opportunities
Wed, 12 Aug 2009
By Colin Lloyd, chairman of the Suppression Providers Alliance, and former CEO, Direct Marketing Association
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Swine flu poses data security threat
Data Strategy Online August 2009
Business continuity plans to deal with the impact of swine flu in the winter could open up data security vulnerabilities.
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The Back Room
Data Strategy Online August 2009
Data Strategy talks to data practitioners who toil un-noticed behind the scenes
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Toy retailer gets smart with marketing
Wed, 12 Aug 2009
One of the UK’s largest toy retailers is to integrate its online and offline marketing using a marketing automation solution. The Entertainer operates 47 high street stores and the websites TheToyShop.com and TheGadgetShop.com. It is deploying SmartMarketer from SmartFocus as part of its integration initiative.
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Walksorting the dead
Data Strategy Online August 2009
Cutting data hygiene measures seems like an obvious way to save money in a recession. But suppression is not just an overhead, it also drives positive dimensions of a company’s marketing.
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What price customer retention?
Wed, 12 Aug 2009
Pricing is one of the most sophisticated uses of data in many organisations - and also one of the most closely-guarded secrets. Organisations can achieve significant competitive advantage if they get their pricing models right. They can also lose a lot of money if their price positioning is out of line with the market.
