Marketing Week
Data Strategy Online August
-
12Bet.com supports European move with ID checking
Data Strategy Online August
Asian betting site operator 12Bet.com is moving into the European market and implementing an online identity verification service. GB Group will provide support through its ID3 system for international ID management.
-
1-To-1 marketing works on women
Data Strategy Online August
Experimental research carried out by the Rotterdam School of Management, Erasmus University has found that while both sexes develop customer loyalty, men tend to be more loyal to a company or brand, while women value personal relationships.
-
Business intelligence in social media – five strategies that could have helped BP
Data Strategy Online August
Social media data is growing exponentially, creating a significant opportunity for businesses to gain an advantage from “real-time” web data.
-
Cookie proposals would be "massive nuisance"
Data Strategy Online August
Proposals to clarify the rules of online behavioural advertising have been heavily criticised for the impact they would have on consumers and marketers.
-
Data needs to channel its inner Kylie
Data Strategy Online August
Reviewing the most successful businesses, it is those that are best at adaption and reapplication that sustain over time. Entertainers appear to have mastered the art of reinvention better than most. Then it struck me how similar the data industry is to Kylie Minogue!
-
Data protection cases rise by 30 per cent
Data Strategy Online August
The number of cases relating to data protection being handled by the Information Commissioner’s Office rose by 30 per cent in 2009/10 compared to the previous year. In the ICO’s annual report, published yesterday, productivity as well as reporting rates were both significantly higher, with 39 per cent more cases closed.
-
Data transfer error lands Zurich with record fine
Data Strategy Online August
The loss of an unencrypted tape of confidential customer data by an outsourced processor has landed Zurich Insurance with a record fine by the Financial Services Authority.
-
DMA writes new code of practice in green
Data Strategy Online August
Members of the Direct Marketing Association will now have to adhere to environmentally-sound procedures and adopt carbon-reducing policies as a condition of membership. In producing the fourth edition of its DM Code of Practice, the association has written in a series of guidelines aimed at making the industry sustainable and more environmentally-friendly.
-
Equifax launches evidential SCV
Data Strategy Online August
A new single customer view solution based on evidence of customer identity has been launched by Equifax.
-
Eversheds adds web profiles to CRM
Data Strategy Online August
International law firm Eversheds is expanding the picture of clients and prospects it uses for relationship marketing by deploying a web intelligence tool. The professional services provider is working with Trovus to profile visitors to its website and transfer insight skills to its business development teams.
-
Firebox develops customer data into real business driver
Data Strategy Online August
Originally founded by two university friends in 1998 as Hotbox.co.uk, the now thriving online retailer Firebox.com rebranded in 2000.
-
For a customer view, it’s the thought that counts
Data Strategy Online August
The benefits of integrating individual customer data in real-time from all customer touchpoints are clear and well documented. But the realities of achieving a full single customer view in a world of imperfect data and limited budgets are harsh. So is it possible to achieve some of the benefits of an SCV while compromising on true SCV ideals?
-
Four in ten banks unaware of SCV requirement
Data Strategy Online August
Shock findings from a survey of UK banks show many are likely to have missed a key deadline for their data management plans.
-
Friends Reunited with missing email
Data Strategy Online August
Social network Friends Reunited has rediscovered 27 per cent of its email following a new approach to deliverability. Working with ReturnPath, the 20.6 million-strong membership network has seen deliverability of its monthly emails rise to 92.5 per cent in June 2010 from 67.1 per cent in May.
-
Grow brighter data functions
Data Strategy Online August
Data may have a value in its own right, but it comes alive when used to drive a business. David Reed hears from brands who have.
-
HSBC banks on outsourced SCV
Data Strategy Online August
HSBC is to meet a key compliance objective - and enhance its customer relationships - through a new outsourced single customer view. The bank is to use Equifax’s SCV solution as well as its RN4 credit scoring system.
-
In tune with the changing world of online retail
Data Strategy Online August
When not deploying the latest web analytics tools at MandMDirect.com, Caroline Knox can be found playing the piano. As David Reed finds out, there may not be that much difference between the skills needed to do both.
-
Magicalia improves 1-to-1 marketing capabilities
Data Strategy Online August
Cross-media publisher and platform provider Magicalia has improved its personalised communications with a move to an outsourced email marketing solution.
-
Navigating the minefield of online privacy laws
Data Strategy Online August
For too long, confusion has shrouded the online privacy laws. Consumers are concerned about the risks of behavioural advertising and online behavioural tracking and unclear of any potential benefits, with a number of unscrupulous online practitioners fuelling this worry.
-
Online retailers leaving credit card data at risk
Data Strategy Online August
Only nine per cent of Level One retailers (handling more than six million transactions a year) are compliant with the Payment Card Industry Data Security Standard. But online retailers of all sizes increasingly see compliance as the key to their business success and competitive advantage.
-
Other fraud solutions are available, says CIFAS
Data Strategy Online August
Credit reference agencies are not the only way for the government to tackle benefit fraud and they may even be intrusive, the not-for-profit fraud prevention service CIFAS has warned. Responding to the Prime Minister’s announcement that commercial data services providers, such as credit reference agencies, will be used to crack down on the £5.2 billion benefit and tax credit fraud problem, the service has called for ministers to look at all options.
-
Ready to ride the milk round?
Data Strategy Online August
This week’s exam results are good news for the marketing industry. Behind the headlines about the growing pass rate there is a hidden trend that could yield a really important human resource for this industry. Mathematics, long a subject experiencing a decline in graduate numbers, has seen a surge in both GCSE passes and higher education applications.
-
Ride the online shopping wave
Data Strategy Online August
The recession-resilient e-retail sector in the UK is booming and is expected to double over the next ten years. But despite this, online average conversion rates are down compared to the same time last year, indicating a disconnect between marketing strategies and consumer wants.
-
Shifting sands of new business
Data Strategy Online August
It is not that difficult to identify and target businesses in the UK. What is hard is getting them interested in your products and services. Enter a new generation of prospect development that changes the nature of this data space, says David Reed.
-
Six out of ten companies lack data quality strategies
Data Strategy Online August
Despite claiming to have high quality levels in their international data, six out of ten companies do not have a data quality management strategy in place, a new survey has found. According to a report, “Data Quality: Reality and Rhetoric”, commissioned by Capscan, 57.7 per cent of organisations say their data is either excellent or good quality. This is up nearly 6 per cent from the same research carried out in 2008.
-
So many choices, too many decisions
Data Strategy Online August
Thanks for choosing to read this. Or perhaps you have parked it in an inbox for later. Or maybe you are waiting for a few more lines before deciding whether to read to the end? If so, you are not alone in finding it hard to make a decision - nearly half of consumers feel overwhelmed by the choices facing them.
-
Some lie. Some cheat. Many make mistakes.
Data Strategy Online August
So the Government has come to the realisation that many commercial organisations have reached before them - that identity management is a highly-specialised skill and one best left to experts. Building and maintaining that skills base in-house can be very expensive and replicates capabilities that can be bought almost off-the-shelf from commercial providers.
-
Surrey CCC on strike with email
Data Strategy Online August
Surrey County Cricket Club has become the first team in the sport to adopt marketing automation technology for its communications activity. It is implementing the Informa email platform from Alchemetrics for all of its marketing emails and newsletters to customers and prospects.
-
The art of data seduction
Data Strategy Online August
Data capture has to be a primary goal for any brand when creating a digital strategy. It is a critical step in developing customer relationships – from a simple email subscription form through to detailed, multiple step-orientated processes with a range of options along the way.
-
Think of the environment before you forward this email
Data Strategy Online August
Direct marketing has made positive strives to adopt “green” processes. Digital marketing, on the other hand, increasingly looks like a carbon-intensive gas guzzler that cares little about its impact on the environment and even calls into question whether it has any responsibility.
-
Thompson & Morgan builds marketing database
Data Strategy Online August
Plant and seed merchant Thompson & Morgan is building a single customer and prospect view to drive its direct marketing activity. The company has appointed transactional data provider Abacus in partnership with database management consultancy Qbase to build the solution.
-
Trust is cornerstone of consumer willingness to share data
Data Strategy Online August
High-profile data losses and the backlash against behavioural targeting have made consumers cautious about who they will give personal information to. At the same time, there is still a high level of willingness to trade data if certain conditions are right, especially convenience and trust. For marketers, winning that confidence is going to become more important as opt-out rates from publicly-available sources rise.
-
UK told to unleash Information Commissioner through new powers
Data Strategy Online August
In an escalation of a row over how the Data Protection Directive has been implemented in the UK, the European Commission has given the British Government two months to come up with proposals for full compliance.
-
Whitehill Publishing cleans up
Data Strategy Online August
Print group Whitehill Publishing has improved its productivity and avoided severe finance systems capacity problems with a new data cleansing process.
-
Why marketing analysts are on the level
Data Strategy Online August
Ever been denounced on public radio for your interpretation of data? Unlikely if you are an analyst giving the marketing department some insights into customers or prospects. So just be glad that you do not work in politics or public sector policy where almost any interpretation you make of data could be met with outpourings of abuse.
-
Working better at lower volume
Data Strategy Online August
What is the optimal way for marketers and data owners to work together? Data Strategy, in association with The Ark, asks three experts about how to get data to drive marketing, rather than the other way around. David Reed reports.
