Marketing Week
Data Strategy Online July 2009
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Business leaders fear new ICO powers
Data Strategy Online July 2009
Proposals to increase the powers of the Information Commissioner’s Office have been objected to by the CBI. An amendment debated in Parliament last week would remove the requirement for the Information Commissioner to get permission from a court before searching companies to ensure data protection compliance.
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Croydon plans drug treatments with SAS
Data Strategy Online July 2009
Croydon’s Drug and Alcohol Action Team is deploying SAS to improve the number of people getting drug treatment, reduce drug-related crime and attempts to reduce drug misuse.
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Fraudsters still profiting from the deceased
Data Strategy Online July 2009
One in six deceased individuals (16 per cent) have their identities stolen by fraudsters, according to research by deceased fraud prevention service Halo. Equivalent to 80,000 instances each year, it is believed the real figure could be much higher due to under-reporting or lack of discovery.
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Future must be flexible
Data Strategy Online July 2009
“Welcome to data dot.com” (DS Snapshots, 7th May) failed to note key distinctions between the different offers.
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Getting down to business
Data Strategy Online July 2009
Time is not on the side of the sales team, so marketing is under pressure to deliver better qualified leads. David Reed finds out how businessdata owners are supporting this new merged process.
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Giving customers the option
Data Strategy Online July 2009
The way consent to market is acquired in the call centre or online may be at odds with your data strategy. David Reed finds how to get a better mix.
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Home shopping optimistic about trading
Data Strategy Online July 2009
Three quarters of mail order and e-commerce companies believe their prospects are better or the same as in the same season last year, according to research carried out by Abacus among 48 key members. Its Business Barometer online survey shows that one third are experiencing better trading and 40 per cent the same conditions. Only 27 per cent reported a downturn in business. A similar proportion also reported a pessmistic outlook for prospects.
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Iain LovattMove over CRM, the future is CIM
Data Strategy Online July 2009
The evolution of digital technology now means companies have access to more data than ever before.
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Investment in marketing measurement
Data Strategy Online July 2009
It was disheartening, although not altogether surprising, to read that response analysis is in place for only 41 per cent of all companies.
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Is it mobile compulsion or obsession?
Data Strategy Online July 2009
In an era of 24/7 communication, the fear of being out of touch now outweighs the importance of focusing on the task at hand - and far too many meetings are interrupted or compromised by obsessive employees’ mobile devices.
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Lead qualification service halves wastage
Thu, 9 Jul 2009
A major UK data owner has launched a new ‘qualified leads as a service’ proposition intended to eliminate wasted data. Acxiom InfoBase-X Intelligent Leads offers a real-time platform to identify top performing leads, manage online acquisition campaigns and drive up ROI.
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Less volume, more results
Data Strategy Online July 2009
Even if you have focused on keeping existing customers, you still need to acquire new ones. So what does prospecting in a downturn actually look like?
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Looking backwards to move forwards
Thu, 30 Jul 2009
When you build your risk models, have you included Alistair Darling as a variable? If you are a lender, then you currently face a real difficulty - how to comply with the Government’s requirement for risk-based repricing of products, introduced in January, while at the same time meeting its demand for continued lending made this week.
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Market Location launches weekly B2B data
Data Strategy Online July 2009
Market Location has launched a weekly alert about business start-ups, branches and relocations. Brand New Businesses offers a high level of recency for prospecting to new companies, with variables covering contact details, number of employees and other demographics. Up to 5,000 new business contacts will be added every month via tele-research.
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Mid-market faces data management challenge in use of BI
Data Strategy Online July 2009
Mid-sized businesses in the UK know that better decisions could be made if they had the right information.
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More online, more open to attack
Data Strategy Online July 2009
While the Government should be applauded for its desire to get every UK citizen online, I fear its approach to doing so will leave a lot to be admired, and plenty to be concerned about.
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Motor insurance attitude tracking portal launched
Thu, 30 Jul 2009
Insurance industry expert and actuarial software developer EMB Marketing Sciences is to carry out long-term tracking into consumer attitudes towards buying motor insurance. Fast.Map has been contracted to provide the online research service, following insights gained during a survey conducted in December.
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New generation in data
Data Strategy Online July 2009
Online leads may be hot, but they also need to perform well. Getting good quality is a case of ‘buyer beware’.
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Online security triggers mixed feelings for users
Data Strategy Online July 2009
Perceptions of threats to online security among consumers are fuelled by media stories and assumptions about risks, together with an expectation about their rights. In research carried out by Foviance for Oracle Corporation UK, 550 respondents together with a diary study of a sub-group of 24, showed contradictory attitudes.
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Q&Q Lead Generation
Data Strategy Online July 2009
Lead generation is a high-profile area of online marketing in which many suppliers are claiming prominence. Nick Martin, managing director of Acxiom, explains why his company’s approach and data is the one to trust
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Return to sender?
Thu, 9 Jul 2009
It is one of marketers’ biggest frustrations - direct mail that’s been returned to sender as the recipient has moved on. The process known as suppression - taking names off a mailing list - can seem like an expensive waste of time in a period when marketing spend is under the spotlight like never before. However, taking into account the long-term cost savings on direct mail, it is more worthwhile now than ever.
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Roy accepts roving brief to champion data industry
Data Strategy Online July 2009
Combine reduced demand for data and growing consumer resistance with the threat of new regulation and what do you get? A hefty agendafor Mark Roy, new chairman of the DMA Data Council
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Sales insight drives marketing for Müller
Thu, 30 Jul 2009
Müller has adopted a new sales insight service to focus its resources into the independent grocery retail sector. Using SalesOut, a web-based portal of sales data from wholesale and catering outlets, the company has been able to monitor its performance across the Nisa chain.
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Simon Lane: Not satisfied enough to recommend NPS
Data Strategy Online July 2009
Frederick F. Reichheld claims that you only have to ask customers one question to grow your business: “On a scale of 1 to 10, how likely is it that you would recommend our brand to a friend or colleague?”
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Sky lights up with data expertise
Data Strategy Online July 2009
Running a busy data and analytics department is always challenging. When it has to support a fast-growing business with tough marketing tagets, things
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Software vendor poaches Wunderloop number two for UK launch
Thu, 9 Jul 2009
The European marketing leader in multi-channel marketing software is opening its UK operation with a former behavioural targeting technology boss as its head. Turlough Martin joins Agilic from Wunderloop, where he was the second employee to be hired. He becomes managing director with responsibility for building the UK team.
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Symantec brings dedupe to data storage
Data Strategy Online July 2009
Symantec is developing its data deduplication strategy with the release of NetBackup Platform, a solution aimed at improving operational and storage efficiences in both physical and virtual environments.The application allows for quick recovery of information by combining information management sotware with disk back-up, data deduplication, virtual machine protection, continuous data protection and replication.
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The (not so) Secret People Speak Up
Data Strategy Online July 2009
There is an ominous G.K. Chesterton poem which has the penultimate line, “we are the people of England; and we have not spoken yet.” Amid a thicket of nationalistic sentiment, it describes the silent majority who are taken for granted by the ruling classes on whose behalf they fight and die.
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The Back Room: Karl Bambury
Data Strategy Online July 2009
Data Strategy talks to data practitioners who toil un-noticed behind the scenes
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The politics of the personal data
Thu, 9 Jul 2009
If you can stand the heat, the data industry is a cool place to be. If you went to last week’s Data Marketing Show, the heat was literal as London sweltered in 34C temperatures and the air conditioning inside Olympia struggled to deal with both sun and body warmth.
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The Power and Perils of Data
Thu, 30 Jul 2009
At an excellent IDM Data Council evening event last month, Di Roach from DunnHumby gave an inspiring and entertaining talk about what can be achieved when data is used well. Iin this case it was Tesco with its highly effective Clubcard programme.
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Use of customer insight still lagging
Thu, 30 Jul 2009
Less than half of UK financial directors and managers believe that companies in their industry sector are using customer data to drive their marketing. According to a survey by KDB, only 43 per cent of senior financial executives believe that their peer group is able to access and analyse customer data for use in marketing.
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Web analytics provider launches on-premise data mart
Thu, 9 Jul 2009
A new storage and analysis hub for deployment on-site has been launched by a major web analytics provider. Webtrends Marketing Warehouse On Premise is intended to create an analytical and business intelligence hub for customer data which can be seamlessly integrated with existing data warehouses.
