Marketing Week
Data Strategy Online July
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In the mood for improving customer experience
Data Strategy Online July
In the final profile of Data Summit speakers, Orange’s Peter Crayfourd explains how business transformation needs to include understanding customer mood at an operational level. As David Reed discovers, that is a complicated task.
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20 ways to lose your database (and 10 ways to protect it)
Data Strategy Online July
Arguably an organisations’ most vital asset is its databases, often containing sensitive financial information, customer and employee data and intellectual property.
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Autoglass to understand customer journey better
Thu, 15 Jul 2010
Autoglass will gain a better understanding of its customer and prospects following the decision by parent company Belron to deploy a new online customer insight solution globally. Belron, the world’s largest vehicle glass repair and replacement company, is rolling out Speed-Trap across its 28 e-commerce business units worldwide.
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Building the perfect customer engine
Data Strategy Online July
CRM is often viewed as an organisation-wide way of automating customer contact, leaving marketing as little more than the originator of creative and offers. As David Reed finds out, the operational reality is more limited.
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Buying activity basis for new classification
Data Strategy Online July
A new geo-demographic segmentation system launched by Scientia Data is adding active buying to the dimensions on which marketers can select their prospects.
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Christmas is coming - fatten your database
Thu, 22 Jul 2010
25/12 trumps 24/7. Or to put it another way, seasonality is a bigger influence on your business performance than ensuring your e-commerce site is available around the clock. And right now is when marketers need to start planning for the season that can account for between 40 and 80 per cent of sales in some sectors.
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Database goes into space
Thu, 22 Jul 2010
Data users wanting to analyse geospatial data within the same database as transactional and business information can now do so following a partnership between Teradata and ESRI. Advanced analytics to yield geospatial intelligence, such as drivetimes, can be carried out as part of the same process being used to identify which are the best shopper segments by store, for example.
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DigitalGlobe visualises success with event-triggered campaigns
Data Strategy Online July
DigitalGlobe is a leading global provider of commercial high-resolution world imagery products and services for defence and intelligence, civil government, and commercial customers.
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Everything you know about working with data will change
Data Strategy Online July
Make a note - Thursday, 24th June 2010 could turn out to have been the day the data industry changed for ever. Not one, but two highly significant publications issued from within the European Commission that will have far-reaching implications for everybody involved in data management and online marketing.
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Freemans Grattan spreads risk from marketing
Thu, 15 Jul 2010
UK mail order giant Freemans Grattan Holdings is applying customer lifecycle analytics to its credit risk department after three years of successful application to marketing.
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Goodbye marketing integration, hello activity management
Data Strategy Online July
We have witnessed the most radical market-led upheaval ever seen - the mind-blowing explosion of online and interactive channels; the commercial dawn of social media.
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How to avoid being damaged in the blitz
Thu, 22 Jul 2010
There’s a fine line between confidence and arrogance and, in this post-recession climate, it’s important for marketers not to stray over that notional boundary.
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ICO warns companies to "be straight with consumers"
Data Strategy Online July
Businesses, charities and public bodies need to be straight with consumers about why their personal information is being collected, how it will be used and who else may end up seeing it. In a speech to the 23rd Annual Privacy Laws and Business conference yesterday, Information Commissioner Christopher Graham warned that organisations who are not transparent risk both losing customer trust and enforcement action.
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In hospital. Lovely nurses. Got MRSA. LOL!
Thu, 15 Jul 2010
An avalanche of health data is about to hit the NHS if the Government’s reforms are followed through. In place of productivity-focused measurement of how many patients and procedures hospitals and surgeons carry out, the emphasis will be on how successful those treatments were. Customer satisfaction will become a key part of how patients and their GPs assess where to go.
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Johnston Press renews database outsourcing deal
Data Strategy Online July
Local newspaper and website publisher Johnston Press has renewed its outsourced marketing database arrangement, first established in 2007. Alchemetrics will continue to provide marketing services solutions until 2014.
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NHBC builds SCV
Thu, 15 Jul 2010
National House Building Council is creating a single customer view of the registered homeowners, house builders and housing plots on its books. As part of the process, it is introducing a data quality solution from Harte-Hanks Trillium Software.
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Partnership launches web-based analysis tool
Data Strategy Online July
Experian Cheetahmail has partnered with Alterian to launch a web-based digital analytics tool. The solution is intended to enable measurement of customer engagement across email, mobile and social media.
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Ready for your Autumn suppression report?
Thu, 15 Jul 2010
There’s an air of post election melancholy about the place which, considering the severity of the recession we’ve just emerged from, is probably no bad thing.
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The Guardian outsources CRM
Thu, 22 Jul 2010
The Guardian Newspaper has outsourced its direct delivery subscription services for both online and offline customers. Callcredit Information Group has been appointed to build and host a direct customer database and will also support all subscription-related contact through its interaction centre. The marketing services provider already handles similar services for a number of other media owners, including News International.
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Thetrainline.com gets customer insight on track
Data Strategy Online July
Independent UK train ticket retailer Thetrainline.com is enhacing its customer insight capability to gain a deeper understanding of customers. Using SmartFocus Intelligent Marketing, is will be analysing customer data in order to maximise customer value through better retention and revenue.
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Time for data to join up to the social club?
Data Strategy Online July
A recent Data Strategy seminar, in association with RAPP, asked three experts to explain how to integrate data and touchpoints with the single customer view and deliver a coherent brand experience.
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Trust tops consumer data concerns
Data Strategy Online July
Building trust with consumers is central to gaining permission to share data, but can also be won by promising not to do so, according to nearly 80 per cent of UK adults.
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Velux doubles online leads
Thu, 22 Jul 2010
Building materials and home improvement brand Velux has achieved a doubling of its online lead generation through the introduction of an online proximity search tool. The company has implemented PostCoder.com Web Nearest to provide an enhanced user experience and lead generation via its website.
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You think you are Irish. You might be more French
Data Strategy Online July
Breaking the rules sometimes pays off, while playing by them does not. Just ask the French and Irish football teams. (Ignore the implosion of the French at the World Cup, unless you believe in instant karma.) And Frank Lampard may have something to say on the value of rules that are not enforced.
