Marketing Week
Data Strategy Online June 2009
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Agencies cautiously optimistic about display and search budgets
Wed, 16 Dec 2009
Online ad spend will continue to grow in 2010 as confidence returns to the sector, according to the UK’s top media agencies, although it won’t be until the second half that budgets rise significantly.
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Blue Sheep to support regional development
Thu, 18 Jun 2009
B2B customer information consultancy Blue Sheep has been appointed to provide data and data services to a key regional agency. East of England Development Agency is taking data from Blue Sheep’s UK Business Universe as part of a mailing and database development service.
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Check your data first
Data Strategy Online June 2009
In response to the article, “Analytics identifies green shoots” (Data Strategy, March 2009), I fully agree with Iain Lovatt (Data Strategy, March 2009) that there is a need to start looking on the brighter side of things, instead of constantly focusing on the negatives.
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Clear Prospects for small businesses
Data Strategy Online June 2009
A new service has been launched by Royal Mail, in partnership with UKChanges, to provide SMEs with a secure, web-based service for data cleansing and enhancement. Clear Prospects allows customer data to be uploaded, screened and enhanced, while prospect data can be downloaded. Typical data costs are 5p per consumer record and 11p per business record.
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Consumer goods giant ramps up research with SPSS
Thu, 11 Jun 2009
One of the biggest names in branded consumer goods is looking to harness the “voice of the customer” through an expanded use of SPSS Predictive Analytics. Procter & Gamble is looking to gather and analyse customer feedback, attitudes and preferences using the software, which it has deployed in the toothpaste-to-nappies business for a decade.
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Data takes to the cloudsData takes to the clouds
Data Strategy Online June 2009
Soaring data volumes, greater analytical needs, declining budgets. David Reed finds out how you can resolve this awkward equation.
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EC threat to behavioural targeting worries affiliates
Data Strategy Online June 2009
News that the European Commission may revisit the 2002 Privacy and Electronic Communications Regulations (Data Strategy, April 2009) has raised concerns among affiliate networks and digital marketers. In particular, they are worried about the possible needto gain express consent to place a cookie onto a web browser, rather than the implied consent used now.
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Enjoy the perfect view
Thu, 18 Jun 2009
3D in film is enjoying a massive resurgence at the moment. Indeed, Disney-Pixar’s 3D opus Up recently made history as the first animated film to open this year’s Cannes Film Festival. And why not? It’s always better to get the full picture in whatever we do.
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Experian addresses email data quality
Data Strategy Online June 2009
A new software tool has been launched by Experian QAS to help improve the quality of email data. Email Validate screens email addresses at point of capture and corrects errors, cross-references the address with dead domain names and malicious email addresses. Alternatives are suggested for invalid entries, reducing bouncebacks.
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Forrester gives UK MSPs a wave
Data Strategy Online June 2009
For the first time, industry analyst Forrester Research has taken a look at UK database marketing service providers. So how did they do?
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FSA calls for better data matching algorithms
Data Strategy Online June 2009
The Financial Services Authority has called on financial services institutions to keep their data more up-to-date, clean and accurate and to adopt sophisticated fuzzy-matching algorithms for sanctions screening. Its Financial Crime and Intelligence Division has issued the recommendations in its report, “Financial services firms’ approach to UK sactions”.
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Get ready to lean on data
Data Strategy Online June 2009
As businesses look to strip out waste and optimise processes, how will marketers ensure their data measures up?
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Greg Todd: Reaping the benefits of MDM
Data Strategy Online June 2009
Many organisations, hampered by misconceptions of complexity, have been slow to capitalise on the underpinning qualities of master data management. In a 2007 Accenture survey, 34 per cent of respondents said they do not manage master data much beyond individual systems.
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Hilton find lost guests with Speed-Trap
Data Strategy Online June 2009
Hilton Hotels has deployed Speed-Trap’s customer insight software across its website estate to identify and fix problems which could have led to lost custom. The hospitality chain estimates that one issue identified would have cost it over $3 million per year.
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ICO calls for privacy impact assessments
Data Strategy Online June 2009
As part of its push for “privacy by design”, the Information Commissioner’s Office is issuing a new handbook for companies on how to develop privacy impact assessments. The aim is for organisations to consider how new IT systems or processes for handling personal information will affect data subjects before they are implemented.
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Jonathan Hulford-Funnell: All eyes on PAF licence changes
Data Strategy Online June 2009
At the opposite end of the spectrum sits the UK. Most will be aware of the process that Royal Mail is going through to bring the Postcode Address File licence into the 21st Century. PAF now supports much more than postal deliveries, playing a crucial part in everything from identity verification to GIS mapping and customer management.
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Lessons from the leaders
Data Strategy Online June 2009
The conference programme at this year’s Data Marketing Show offers valuable insights into what best practice currently looks like.
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Making data governance tangible
Data Strategy Online June 2009
Recognising the asset value of the single customer view is one hurdle to putting in place a comprehensive data governance strategy (“Exposing your assets”, April 2009). But the task is made even more difficult by the need to create and implement it across an entire organisation; not just in the marketing.
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Mercedes allocates half its UK marketing budget to digital
Wed, 23 Sep 2009
Mercedes-Benz is now allocating 50% of its UK marketing budget to digital media, according to its VP for brand communications, Anders Sundt Jensen.
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Missing links in the data chain
Data Strategy Online June 2009
Results from our online Data Analytics Survey show that customer databases are widely held, but suffer from process and quality issues
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New premiership club to target fan behaviour
Thu, 18 Jun 2009
The Premier League’s latest addition is enhancing its e-CRM programme with the help of Communicator Corp. Birmingham City Football Club, who gained promotion at the end of last season, is integrating Communicator enterprise email management with its existing CRM system to improve engagement with its fans.
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NYSE picks Netezza for marketing monitoring
Data Strategy Online June 2009
NYSE Euronet is expanding its Netezza data warehouse appliance into daily trading compliance tracking of more than 400 terabytes of information. To meet regulatory requirements, the exchange needs to run dozens of surveillances between the end of each day’s trading and the next day’s reporting deadline.
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Offshore or home alone?
Data Strategy Online June 2009
If conditioning data does not add any value to your analytics, then why not get it done offshore? David Reed finds out
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OMG. Twitter is, like, so biased
Thu, 11 Jun 2009
Just how much of your brand reputation are you prepared to stake on readings you get from social networks like Twitter? Pressure to include social network analysis into marketing metrics and decision making is currently very strong. What other area of activity would dream of running a four-day conference in the current climate?
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Privacy notices are not an unlimited licence
Thu, 18 Jun 2009
Doing something right is not the same as doing the right thing - especially when it comes to privacy and data protection. Many in the world of data management and marketing are rather selective when it comes to what they will admit to and what they don’t want to face up to.
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Retired IT a data security risk
Data Strategy Online June 2009
What is clear from a study by Glamorgan University is that the failure to manage data security risks remains a global problem.
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Sinking your teeth into data security
Fri, 5 Jun 2009
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SMEs ignorant of financial screening obligations
Thu, 18 Jun 2009
Small UK financial services firms are largely unaware of what they need to do to comply with the FSA regime. Some small businesseseven believe the term “financial sanctions regime” refers to potential penalties which the FSA may levy, rather than their own data screening.
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Spotfire release aims for enterprise play
Data Strategy Online June 2009
Tibco Spotfire v3.0 is aiming to expand adoption of the in-memory analytics platform across the enterprise through enhanced scalability, load balancing and new connectivity to key operating systems like SAP and Oracle. As a result, the vendor is looking to grow its market beyond pharmaceuticals, asset management and intelligence agencies.
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Study reveals secret of successful direct mail
Thu, 11 Jun 2009
A new survey of UK consumers has shown that one factor is nearly twice as persuasive of consumers to respond - and it is not creative. Timing was named by 66 per cent of a representative sample of 1,000 Britons as the feature of a mailing that is most likely to make them respond, compared to just one third who named design and personalisation. The research was commissioned by GI Direct.
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The back room
Data Strategy Online June 2009
Data Straegy talks to data practitioners who toil un-noticed behind the scenes
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Transport company takes desktop data journey
Thu, 11 Jun 2009
Newly-launched desktop marketing platform, Experian Elements, has been adopted by a major coach and rail services provider. National Express will use the hosted database service for its multi-channel marketing activity.
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Trillium expands data governance offerings
Data Strategy Online June 2009
Alongside the launch of version 12 of its data quality application, Harte-Hanks Trillium Software has introduced a new suite of data governance consulting services. Trillium Consulting will bring collaborative consulting and implementation methodologies to bear on the introduction of DG structures into business.
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Tune up your data knowledge
Data Strategy Online June 2009
From technology to targeting, the Data Marketing Show covers everything you need to know about how to drive effective campaigns.
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Turn me on, turn me off
Thu, 11 Jun 2009
In February this year, I found myself staring into an abyss. Here I was starting my own data planning consultancy in a downturn. There were two principle reasons for me starting a business. One, very simple, called survival. The other, which has a more strategic feel to it, was that I felt there was a need in the market place.
