Marketing Week
Data Strategy Online June
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Activeyou.co.uk data joins lead generation pool
Data Strategy Online June
Data from the lead generation website activeyou.co.uk is being merged with three others – holidayyou.co.uk, claimjunction.co.uk and mobilitycompare.co.uk – in a new leads database being created by Attinger Jack Interactive.
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Automation expands bureaux boundaries
Data Strategy Online June
New solutions aimed at automating classic database bureau operations are pushing out the boundaries of what marketers can do from their desktop, following launches by meta-morphix and Callcredit Information Group.
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Be on your best data behaviour
Data Strategy Online June
Consumer pushback against behavioural targeting has at least proven one thing to marketers – that they can not take the data streams generated across the web for granted.
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Black swans could be the new white
Data Strategy Online June
Just how accurate are your predictive marketing models? When it comes to deciding where to deploy hard-won budgets, it is increasingly – and encouragingly – the case that some form of forecasting gets done first. That often means running “what-if” scenarios through the customer insight and analytics team.
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Bullet-proofing your lead generation
Data Strategy Online June
Hotkey transfer is nothing new and I’m sure most of you reading this will be fully aware of both its function and benefits.
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Charity mail on the wrong frequency
Data Strategy Online June
Complaints about direct mail have topped the list of issues with charity marketing raised by consumers. The Fundraising Standards Board, which requires members to monitor all complaints alongside their marketing volumes, recorded 5,081 complaints against members’ direct mailings, up from 3,608 in 2008.
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Data breaches reported to ICO pass 1,000th milestone
Data Strategy Online June
Since starting to record the voluntary notifications it receives, the Information Commissioner’s Office has now seen details of 1,007 examples of data breaches involving personal data.
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Door-to-door goes online
Data Strategy Online June
A new online tool allowing marketers to find both consumer and business targets for unaddressed mail has been launched by Royal Mail. Customer Finder is aimed at both large and medium-sized companies looking to improve their targeting and effectiveness through the door-to-door channel.
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Email prompts offline purchase, say four in ten
Data Strategy Online June
Receiving a marketing email has prompted an offline purchase – in the High Street or by phone – among 43 per cent of British consumers. According to new research by e-Dialog, digital marketing has an important cross-channel effect, with 47 per cent of consumers saying email would prompt offline purchases in the future.
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FCO outsources global email activity
Data Strategy Online June
The Foreign and Commonwealth Office has appointed an external email service provider to handle global message distribution. Lateral Group is supplying its SmartCast platform as part of a fully-managed service including creative design and build as well as strategy.
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Focus on the value-add, automate the rest
Data Strategy Online June
As consumers we have embraced the multi-channel marketplace. We are able to do so because retailers have led the charge in exploiting sales opportunities including catalogue, DRTV, online to accompany the traditional High Street.
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Google misses German data handover deadline
Data Strategy Online June
Google has failed to provide the German data protection regulator with the personal information it collected by accident in its Street View mapping activity. The regulator had insisted that any data captured by the company’s vans – as a result of software code “accidentally” ...
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Is direct mail dead?
Data Strategy Online June
Every so often, the question is posed: is direct mail finally dead? Has the plethora of digital and social networks now available to consumers and businesses at the flick of a switch contrived to put the final nails in its coffin?
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Marketing’s forgotten family member
Data Strategy Online June
There is a marketing channel which has consistently shown it can deliver a positive return on investment. It can be targeted down to individual level and is highly accountable. Yet two out of three major companies are not using it.
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New access for PAF data
Data Strategy Online June
Royal Mail’s Address Management Unit is expanding the access channels for its postcode address file following the appointment of a new supplier.
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One in five still posting data
Data Strategy Online June
Three years after HMRC’s major data loss, 19 per cent of companies are still using couriers to send large or sensitive data files.
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Pyramid that intends tosharpen up prospects
Data Strategy Online June
It’s no secret - for years B2B marketing has been painted as the slightly bashful, faintly embarrassing, less glamorous cousin of the glitz and razzmatazz of consumer communications.
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Relevance of financial direct mail has gone down, not up
Data Strategy Online June
Investment product providers are failing to engage consumers who intend to invest, especially those most likely to have the wealth to buy their products.
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Scientia flags consumers who won’t pay up
Data Strategy Online June
Consumers who buy products and services with no intention of paying for them have been flagged across the transactional and lifestyle databases Active and DeActive held by Scientia Data. Following a partnership with Fraudscreen, the payment intent company, more than 24 million active buyers can be segmented according to their likelihood of paying their bills.
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Shop Direct builds web data warehouse
Data Strategy Online June
Home shopping business Shop Direct is capturing online visitor behaviour and loading it into a customer data warehouse to enable near-real time communications.
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Suppression, self-regulation and you
Data Strategy Online June
While direct marketers tend to err on the side of caution in using suppression files when marketing to existing customers, the same cannot be always said for those managing acquisition campaigns. Yet failing to do so is not only damaging to business in the short term, it is also highly damaging to the future of the direct marketing industry.
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The sixty-four pound data protection question
Data Strategy Online June
As milestones go, this is not one that many in the data industry will want to celebrate - the 1,000th data breach being notified to the Information Commissioner’s Office.
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Virgin hotels checks out new email system
Data Strategy Online June
Virgin Limited Edition, the luxury portfolio of destinations within the Virgin Hotels Group, is implementing a new email system and design for its newsletters. Working with eCircle, the creative look and feel of its communications campaign is being supported by enhanced reporting and analysis.
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Web analytics widely used, yet still underperforming
Data Strategy Online June
Web analytics may be one of the most critical tools for an online business. But applying them effectively, getting the right resource and talent continue to be a challenge. Integrating the data from web analytics with other marketing channels is a particular issue, according to two-thirds of UK respondents in the first Omniture Online Analytics Benchmark Survey.
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Worboys quits Callcredit Marketing Solutions
Data Strategy Online June
Caroline Worboys has stepped down as managing director of Callcredit Marketing Solutions, six months after leading the management buyout of the company, backed by private equity firm Vitruvian Partners.
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Zurich Connect analyses customer journey
Data Strategy Online June
Zurich Connect is analysing the online customer experience across its insurance portals to improve customer acquisition rates.
