Marketing Week
Data Strategy Online March 2010
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A new chapter for the DMA
Thu, 25 Mar 2010
There comes a point in the course of your career when you realise it’s time to do something new. I don’t just mean finding a new job, but a finding a whole new vocation.
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Assurant applies matchmaking to call centres
Thu, 25 Mar 2010
Speciality insurance provider Assurant Solutions has applied a technique from online dating sites to optimise its customer service. Working with IBM, it is using advanced analytics to match callers with the right customer service representative in real-time.
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Brewing the perfect cup of marketing integration
Data Strategy Online March 2010
Unica has been on the acquisition trail to keep itself in the lead as a provider of multi-channel marketing automation tools. Chief executive Yuchun Lee tells David
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Building trust in data – a must for marketers
Data Strategy Online March 2010
Many will remember the Noughties as the decade where trust in countless institutions was lost or severely damaged.
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Buy Property Overseas builds global website
Data Strategy Online March 2010
Buy-Property-Overseas.com is developing a global website with an emphasis on ensuring the high volume of information delivered does not compromise site usability. Juno Media (UK) has been appointed to handle functional design and information architecture.
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Continental centralises global documents
Thu, 25 Mar 2010
The world’s fourth largest tyre manufacturer, Continental, is standardising its document print and faxing into a single solution. HP Exstream has been given an extended contract, building on an existing relationship that delivers customer communications and document management services.
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DataFlux launches unified data management solution
Data Strategy Online March 2010
A single interface for data quality, data integration and master data management has been created by DataFlux with its Data Management Platfrom.
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DIY data may be leading to DIY creative
Data Strategy Online March 2010
If your marketing department has got a marketing automation solution, have another look at its workflow. Chances are that there is one notable absence – the point at which an agency gets involved to think about the strategy, “challenge the brief” and come up with the big idea for creative.
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DMA chief to leave by end of month
Data Strategy Online March 2010
Robert Keitch, chief of membership and brand for the Direct Marketing Association, has announced that he is to step down at the end of March. Although he will continue as media spokesman for the DMA until July, a successor wil be appointed later in the year.
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Energy provider to build SCV
Data Strategy Online March 2010
Energy provider Scottish and Southern Energy is building a single view of its customers and prospects to act as a sales and marketing data pool.
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Ensuring fit for purpose data is on the cards
Data Strategy Online March 2010
In a demanding business with hundreds of partners and millions of customers, getting the right data into the right place at the right standard is a challenge. Charles Blyth explains how he has put master data at the heart of the financial services business.
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Good address, bad business
Data Strategy Online March 2010
Maintaining good quality business data is no easy task, even in a normal year. When the economy goes into meltdown, it becomes even more critical. But as David Reed finds out, the real value of accurate data may just be in finding new opportunities.
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Hard times bring suppression to the fore
Thu, 11 Mar 2010
I think I can safely say that the last 12 to 18 months have been difficult for most businesses. At the beginning of the downturn, SPA members were largely optimistic about the future and not without good reason - it’s entirely logical to surmise that suppression would boom in a downturn.
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Hiscox uses insight to optimise website
Data Strategy Online March 2010
International insurer Hiscox is capturing extensive insight from its website in order to optimise performance and conversion. It has implemented Speed-Trap to understand online behaviour of customers for its consumer buildings and contents insurance as well as for its specialist business insurance.
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ICO acts on unsolicited security calls
Thu, 25 Mar 2010
SAS Fire Security Systems and Direct Response Security Systems have been served enforcement notices by the Information Commissioner’s Office. Both companies breached the Privacy and Electronic Communications Regulations by making unsolicited marketing calls without an opt-in.
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ICO puts a price on privacy
Data Strategy Online March 2010
The Information Commissioner’s Office has published its long-awaited study into the value of data protection.
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If it doesn’t hurt, it won’t work
Thu, 25 Mar 2010
Bad data practice now has a very high cost – as much as £2 million. In the latest stage in a bidding war by regulators, the Department of Business, Innovation and Skills announced on Monday that companies who continue to make silent calls could face dramatically higher fines.
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Information Commissioner warns of "perfect storm"
Data Strategy Online March 2010
Direct marketing and online activity are facing a perfect storm, according to Information Commissioner Christopher Graham. Speaking at the DMA Data Protection Conference earlier this month, he noted that advances in technology, the multiplicity of services available and “the mother of all recessions” are creating conflicting pressures.
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Is data sexy at last?
Data Strategy Online March 2010
No less a magazine than The Economist has featured a special report on managing information in the current edition.
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Lastminute.com books profitable customers
Data Strategy Online March 2010
Online travel and leisure retailer Lastminute.com is enhancing its customer lifecycle marketing through a managed solution supplied by SmartFocus. The goal is to drive customer relationships as well as react to interactions by the 1.65 million visitors to the site each week.
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Looking for young voters? Don’t look on the electoral register
Data Strategy Online March 2010
What would happen if your boss found out that more than half of the customers you look after had disappeared from your database? It probably doesn’t bear thinking about (and is also not that likely in a commercial environment).
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Marketers boxed in by consumer channel preferences
Data Strategy Online March 2010
Those are among the findings from the annual fast.Map/DMA Marketing-GAP Tracker survey. Each year, it asks consumers about their likes and dislikes in how marketers make contact. It also asks marketers to estimate what consumers will say. How closely aligned the two sets of figures are reflects the extent to which marketers understand their targets.
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Online auction data released for direct mail targeting
Data Strategy Online March 2010
eBay has licenced data on 140 million UK transactions to Royal Mail to support targeting at postcode level by propensity to buy. The eBay market data provides anonymous, aggregated information on purchase history, products bought and levels of spend through the Royal Mail Insight Tool, developed with Advanced Ecommerce Research Systems.
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Political parties warned to respect privacy
Thu, 11 Mar 2010
With the general election expected to be announced within a month, the Information Commissioner has warned political parties and candidates to ensure they respect rules on data privacy. He put politicians on notice having recently found against the Labour Party for failing to screen telemarketing lists against the Telephone Preference Service.
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Privacy can not be counted
Thu, 11 Mar 2010
Ever since the publication last week by the ICO of its “Privacy Dividend” report, I have been having discussions with data professionals about what impact it will have. Just as asking two lawyers will give you three different opinions, so many in the data industry can not look at a piece of good work without finding something bad about it.
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Prospects still strong despite appearances
Data Strategy Online March 2010
With consumer behaviour changing as a result of the recession, prospect data has also changed. But as David Reed finds out, the effects are not necessarily on recency and frequency of purchase - monetary value for marketers has become a major concern.
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Sky bets on better gaming experience
Thu, 11 Mar 2010
Sky Betting and Gaming is looking to optimise its website in order to increase account sign-ups. The company is deploying Tealeaf’s Customer Experience Management solution to gain insight into how gamers actually use the site.
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SMEs pumping up sales and marketing efforts
Thu, 11 Mar 2010
Small busineses are pumping money into their sales and marketing and expect to see a positive reward during 2010. According to research carried out by Forum of Private Business, increasd marketing, hiring extra sales staff and improving the website are at the heart of efforts to pull out of the recession.
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Sticking with the Information Commissioner
Data Strategy Online March 2010
The data industry is fortunate to have a regulator like Christopher Graham. Anybody who has heard the Information Commissioner talk, such as at the recent DMA Data Protection Conference, can not help but have been struck by his pragmatic attitude.
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The other half of the data sky
Data Strategy Online March 2010
I was complaining to the editor recently about the lack of female voices in the data industry press. The same male faces are featured regularly, but where are the ladies in our industry hiding?
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Tories lead email blitz by parties
Data Strategy Online March 2010
The Conservative Party is beating its rivals in the use of email in the run up to the general election, but all parties are making fundamental errors.
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Your views on data – your £200 to spend
Data Strategy Online March 2010
In April, Data Strategy is publishing the State of the Nation Survey Spring 2010 Update. A unique study of the UK data industry, it will reveal how companies are progressing with plans for single customer views, data governance and data quality.
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Your views on data are valuable (perhaps as much as £200)
Thu, 25 Mar 2010
Have you responded to the State of the Nation Survey Spring 2010 Update yet?
