Marketing Week
Data Strategy Online May 2009
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Acquity adds values to prospect pool
Fri, 5 Jun 2009
Customer insight agency Acquity has overlaid results of an attitudinal survey to Continuum, its database of every individual in the UK. Values identifies the emotional drivers behind response, allowing advertisers to develop communications and messages that resonate with consumers.
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Bank turns to Callcredit for prospect pre-screening
Fri, 5 Jun 2009
Callcredit Marketing Solutions has been appointed by a major unsecured lending provider to supply credit pre-screening and marketing intelligence. Halifax and Bank of Scotland will use a full range of data sets for its cards marketing acquisition with the aim of improving the success of its targeted channel activity.
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eCRM programme to distill whisky loyalty
Fri, 29 May 2009
One of Scotland’s best-known malt whisky brands is launching a global relationship marketing programme aimed at building consumer loyalty.
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Eloqua plugs prospects into CRM
Fri, 29 May 2009
Sales intelligence in the B2B market can now be embedded into CRM systems as a result of a new launch by Eloqua.
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Ignore the minority report
Fri, 29 May 2009
Whatever the outcome of next week’s European Parliament elections, much of the attention will focus on results for the minority parties.
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Mailing the dead kills your brand
Fri, 5 Jun 2009
Nearly nine out of ten consumers would stop trading with organisations that mail the deceased. In a national survey carried out by Mortascreen, 87 per cent of consumers would stop buying from a company that had mailed a deceased relative. Yet three-quarters had got mail for somebody who had died within the last six months.
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Marketers planning shift to one-to-one
Fri, 29 May 2009
Almost half of marketing agencies view individual-level targeting as a must-have over the next 36 months according to a new survey.
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Where is the risk in marketing?
Fri, 29 May 2009
Ultimately, risk is simply a numbers game. By considering the right numbers, marketers are able to make strategic decisions that will gain support from financial directors and boards alike.
