Marketing Week
Data Strategy Online May
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Neolane brings lead management back home
Data Strategy Online May
With the launch of its B2B lead management application Neolane Leads, the software provider says it is bringing best practice in the sector back home.
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BSkyB and Experian launch joint venture
Data Strategy Online May
Sky is partnering with Experian to create a new joint venture focused on database marketing.
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Car insurer pioneers ethnic targeting
Data Strategy Online May
Launching a Shariah-compliant car insurance brand is no easy task when the campaign also needs to remain compliant with data protection. Acquity developed an award-winning new system that complied with religious and data protection laws.
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Charity donors cancel less, but rarely tell when they do
Data Strategy Online May
Cancellation rates for charity direct debits have fallen to a pre-recessionary low as consumer confidence starts to return. But when consumers do decide to end their support for a cause, fewer than one in ten tell the charity directly.
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Co-Operative Bank partners with GB for local authority fraud initiative
Data Strategy Online May
The Co-Operative Bank is promoting anti-fraud and identity management initiatives to local authorities and other public sector organisations in partnership with GB Group.
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Customer lifetime value goes social
Data Strategy Online May
The idea that companies should consider the lifetime value of their customers has become one of the core premises of sophisticated marketing over the past decade.
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Daisy Group signed as B2Group launch partner
Data Strategy Online May
Integrated voice and data provider Daisy Group has signed a sector-exclusive deal for lead generation from B2Group’s national business census. It is the first fully-contracted partner for the B2B lead and customer creation business, which is rolling out the SME Census as a continuous telephone survey of three million small and medium-sized businesses in the UK.
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DMA warns of deliverability pitfalls for email marketers
Data Strategy Online May
The Email Marketing Council of the Direct Marketing Assoication is warning that the rising volume of spam is putting deliverability of legitimate marketing emails at risk unless practitioners adopt best practice.
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Face the fear and measure it anyway
Data Strategy Online May
If ROI is your most important objective - and let’s face it, if it isn’t, you will not have a job for much longer - then it stands to reason you will want to be able to prove it. So why does the area of marketing measurement continue to be one of the most challenging aspects of this industry?
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HMV hits, Harrods horrid in email study
Data Strategy Online May
HMV has replaced Marks & Spencer as the best user of email, while Harrods fell significantly in the rankings, according to the annual dotMailer email marketing benchmarking study.
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Is Sky the limit for data?
Data Strategy Online May
Rumours had been swirling around the data industry all year that something big was afoot. Experian was said to have its marketing services division on the market and, in what would have been a curious reversion of history, one of its former directors would be buying it.
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Kaffel chairs judges for Data Strategy Awards
Data Strategy Online May
BSkyB’s data and analysis director, Simon Kaffel, is this year’s chair of judges for the Data Strategy Awards.
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Less bounce, more hits
Data Strategy Online May
Email addresses are now one of the most valuable pieces of customer contact data. Yet their accuracy and deliverability is generally only discovered at the moment of use, by which time it is too late. David Reed finds out why email still suffers neglect.
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Note to self: I must get out more!
Data Strategy Online May
Last Thursday I spent the day at the top of Milbank Tower in London at the 7th Annual IDM B2B Conference; the week before a day at Cranfield University’s annual Business Growth Conference. Both were excellent events.
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Phase Eight tries on personalised email
Data Strategy Online May
Women’s fashion retailer Phase Eight is driving its email marketing activity with customer profile data following the implementation of a marketing automation solution.
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Proof of identity does not look good on paper
Data Strategy Online May
In a welcome early delivery against election campaign promises, identity cards are to be scrapped today, along with the new generation of biometric passports. ID cards collapsed under the dual burden of failing to provide any additional policing or national security benefits and being a costly vanity project in an era of austerity.
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Royal Mail gives USS the brush-off
Data Strategy Online May
Royal Mail is replacing its Universal Suppression Service with a new product aimed at being more flexible and responsive. NCOA Suppress enhances the National Change of Address file as a one-stop suppression and data cleansing service. Using verified Redirection data exclusively, it offers users daily and weekly updates of PAF-cleaned changes.
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The humble postcode goes global
Data Strategy Online May
Even though we have now embraced the digital age, one of the barriers to globalisation is still the simple address. Without both addresses and change of address systems, global communication and the delivery of products and services become extremely difficult.
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The road less travelled may be the best for CRM
Data Strategy Online May
In the second profile of keynote speakers at the Data Summit 2010, National Express’s Chris Dobson explains why having constraints on resources is sometimes a good thing if it focuses attention on the value of what you have.
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The single sheet solution
Data Strategy Online May
Marketing metrics might look easy to obtain, yet the huge volumes of data generated by reporting systems do not always add up to a true insight. David Reed finds out how marketing can give the board a more unified view of its performance
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Travel emails failing to leverage customer data
Data Strategy Online May
Only 30 per cent of emails sent by travel and hospitality companies use customer data to target pre- and post-stay messages.
