Marketing Week
Data Strategy Online November 2009
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Are you the victim of “soft opt-out”?
Thu, 19 Nov 2009
By Tim Beadle, director, Atrium Group
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Don't turn delegation into abdication
Thu, 12 Nov 2009
By Fiona Sweeney, global sales consultant, Acxiom
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Enterprise data integration tool claims 90 per cent savings
Data Strategy Online November 2009
A new enterprise-wide customer data integration solution claims to be able to deliver cost and resource savings of up to 90 per cent. Commnicator Corp’s new platform integrates all online customer data into a single view, including email, CRM, transactional messaging, servicing, billing and purchase confirmation. Email marketing managers are expected to be major users, reflecting their frustrations at dealing with fragmented data.
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Google’s got privacy
Thu, 26 Nov 2009
With the launch of Google Dashboard, the argument about online privacy and behaviourally-targeted advertising has entered a new phase. As the dominant provider of search, but with a total reliance on ads for its revenue base, deciding to give greater transparency to cookies and controls is a bold move.
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Govt accepts delete-by deadline. Do you?
Thu, 12 Nov 2009
The Home Office has announced that it will delete the DNA records of people who have not been charged with any offence after six years. That is a triumph for civil liberties and goes to show that even in the sensitive world of policing and national security, privacy rights can not be over-ridden.
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Holiday group extends business intelligence services
Thu, 26 Nov 2009
A major travel group has renewed its existing e-commerce analytics and business intelligence services contract and expanded it group-wide. Thomas Cook Group is rolling Site Intelligence across key brands including Neilson Holidays, Fly Thomas Cook and Gold Medal.
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ICO consults data industry as EC sues UK over privacy
Data Strategy Online November 2009
The Information Commissioner’s Office has started consultations over the Data Protection Directive, just as the European Commission has stepped up its legal action against the UK over privacy. While the ICO has given the data industry until 31st December to provide its views, Viviane Reding, European Commissioner for Information Society and Media, has moved the Phorm-related law suit to the second phase.
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JD Sports Fashion models store sales
Data Strategy Online November 2009
JD Sports Fashion is growing its UK store network with the support of sales forecasting software from SPSS. The IBM-owned provider of predictive analytics solutions is supplying its data mining workbench to identify the key drivers of store performance.
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Keeping your property in the clouds
Data Strategy Online November 2009
Creating value for clients through the way they use their data is the essence of the online data service. So what happens if, for some reason or other, the lights go out? David Reed wonders whether clients have read the small print closely enough
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Marketing needs more intelligence, says Forrester
Data Strategy Online November 2009
Marketing departments are drowning in data, but the majority have yet to use it to understand their customers. To change this, the next generation of chief marketing officers needs to come from the customer intelligence discipline. That is the conclusion of David Frankland, analyst at Forrester Research and author of a new survey across 300 senior marketers.
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Mobile engagement means more than following rules
Data Strategy Online November 2009
While consumers are happy to be sent mobile marketing messages, advertisers need to do more to win trust and be clear about their use of data. According to a study carried out by txt4ever, in association with the Direct Marketing Association, over half of respondents said that the opt-in process is not clear enough and the majority said they did not know who had contacted them.
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My automated sentiments entirely
Data Strategy Online November 2009
Sentiment analysis can be automated and may not only save time and resources, but may also yield a more objective and clearlydefined indication of customer feedback than human analysis. That is the finding from a detailed study carried out by Warwick Business School. It pitched the abilities of three individuals assessing three sets of unstructured texts against the Rant & Rave application from Rapide Communication.
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New digital marketing service lifts insurance conversion 15 per cent
Thu, 26 Nov 2009
A Dutch insurance company has uplifted online conversion rates by 15 per cent through a newly-launched digital marketing solution
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Online gambling group deploys analytical database
Thu, 19 Nov 2009
A leading gambling group has introduced a new analytical database to drive intelligence about its business. Bet365 implemented the 10TB WX2 analytical database from Kognitio into its existing data centre without needing to acquire additional proprietary hardware, thereby achieving “speed to value” in just three months.
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Parenting website deploys optimisation solution
Data Strategy Online November 2009
The UK’s leading parenting club is working to increase its online sales through enhanced management of its customer data. Bounty, which has over 90 per cent coverage of new families and families-to-be, is implementing a data warehouse and analytics solution from Webtrends to allow it to monitor online customer behaviour against previous purchasing patterns and target appropriate offers and products.
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Partnership of service and technology at its heart
Data Strategy Online November 2009
With its acquisition of The Customer Parnership, Greenstone Data Solutions is adding to its technology footprint without losing sight of its service proposition. David Reed talks to its principals about how the bureau with a subtle difference.
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Personalised travel email drives 30 per cent uplift
Thu, 19 Nov 2009
Targeted customer acquisition email activity during the consideration phase for a holiday company has driven response upwards by more than 30 per cent. Thomson, part of TUI UK, has worked with CreatorMail to respond to customer behaviour during their holiday selection process with intelligent and engaging information.
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Poor data p*sses off consumers
Thu, 26 Nov 2009
A new survey has found that 88 per cent of UK consumers would change their attitude towards a company if mailed using incorrect contact data
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Putting clear blue water between O2 and its rivals
Data Strategy Online November 2009
Data Professional of the Year John Belchamber is at the heart of the telco’s CRM programme. As he explains to David Reed, it requires a combination of strategic thinking and operational effort to keep the mobile business agile.
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Putting the basics before the techno-babble: Thomas Funk
Data Strategy Online November 2009
There is little doubt that data has now conquered the world of marketing. There is an acceptance in boardrooms that data can empower marketers and that, used properly, it drives business success, especially in the context of a move away from acquisition and towards retention.
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Strong bonds or looser loyalty?
Data Strategy Online November 2009
Consumers may appear to be more disloyal, but are the models used to drive retention just out of date? From NPS to RFM, the raft of techniques used to understand churn and defection may need to be reviewed for the recession, David Reed discovers.
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The gap where your accelerator should be
Data Strategy Online November 2009
If you have ever judged any marketing awards, you will have seen plenty of examples of acquisition campaigns where clever insights were developed, only to be ignored. David Reed has and asks why so few marketers listen to what data has to say to them.
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Timing is everything in data, as in politics
Thu, 19 Nov 2009
T-Mobile must be the most embarrassed data controller in the UK right now - and the most surprised. The mobile phone company has suggested that employees allegedly sold on contract renewal data for its own customers which were then bought and used for outbound calling. It had voluntarily notified the Information Commissioner’s Office of the data security breach, which is where the surprise comes in.
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T-Mobile data thieves will not face jail
Thu, 19 Nov 2009
The theft of contract customer data from mobile network provider T-Mobile has highlighted the commercial value of data on the black market. But the alleged perpetrators will not be sent to jail. In making the case public, the Information Commissioner Christopher Graham was putting increased pressure on the Ministry of Justice to change the law to impose prison sentences on those who contravene Section 55 of the Data Protection Act.
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Upfront & Personal: Striking a new marketing mix
Data Strategy Online November 2009
The threat of ongoing postal strikes could not have come at a worse time, as marketers begin their seasonal postal campaigns.
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Why aren’t more companies suppressing their emails?
Thu, 26 Nov 2009
By Guy Hanson, business development director, Database Group Interactive and member of the DMA Email Marketing Council.
