Marketing Week
Data Strategy Online October
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Latest Trillium Softwareprovides data certainty
Data Strategy Online October
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Breast Cancer Care enables preference centre
Data Strategy Online October
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Consumers choose targeting, find little of relevance
Data Strategy Online October
Fifty-seven per cent of consumers would prefer online ads to be targeted, rather than delivered in a blanket approach, if it meant there were fewer ads overall.
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Customers come first, especially when the time is right
Data Strategy Online October
Ian Trudgett is helping ING Direct UK to keep the customer at the heart of its business, just as the financial services provider finds itself in the right market at the right time. Sometimes it just turns out that way, he explains to David Reed
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Customers under the influence
Data Strategy Online October
Word of mouth is powerful and is now visible via social networks. If marketing can capture the right data, it could add influence to key customer attributes. David Reed explains
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Dell builds bespoke customer insight
Data Strategy Online October
Intelligent choice: Dell is using a Teradata data warehouse platform
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Dyno-Rod unblocks customer data
Data Strategy Online October
CRM system: Can be accessed by its 100-plus franchises in the UK
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Giving your data a cleaner bill of health
Data Strategy Online October
Perfect data is an unattainable goal, but getting data fit for purpose can be achieved. You just need the right suppliers to enhance and overlay variables onto your records.
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Health campaign shows benefits of physical channels
Data Strategy Online October
The Change4Life campaign showed that consumer behaviour is instinctively multi-channel, and that rumours of the death of direct mail have been greatly exaggerated, says David Reed
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Home mover email addresses released
Data Strategy Online October
Royal Mail has enhanced its Home Movers Mailing Service by adding email addresses to the file.
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It may be my data, but it could be your problem
Data Strategy Online October
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Kiniki reveals marketing savings
Data Strategy Online October
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Media wants to get personal - it just lacks the tools to do it
Data Strategy Online October
Changes to the media landscape are no surprise. Just take a look at your own consumption - perhaps some radio in the morning and a daily newspaper en route to the office, email alerts in your inbox and a log-in to several publishers’ websites.
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Metro Bank backs service with Equifax security data
Data Strategy Online October
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M-ticketing gives Arriva personal edge
Data Strategy Online October
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New channel, but a 1980’s mentality
Data Strategy Online October
Wow, isn’t the new age of digital marketing so exciting for the data professional? Loads of new metrics, types of data, volumes of instantaneous customer numerical and textual sound bites to store, manipulate, masticate over and hopefully provide actionable insight upon.
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Opt-out services can aid targeting and improve ROI
Data Strategy Online October
Opt-out servicesA new, tougher breed of anti-marketing providers has joined the existing telephone and mailing preference services, but marketers can turn it to their advantage, says Russell Parsons
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Property data gap identified by ICO
Data Strategy Online October
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Prudential finds fuzzy match
Data Strategy Online October
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Transactis in real-time link launch
Data Strategy Online October
Retailers: Can now combine their online and offline customer data
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Travelbag takes smarter route
Data Strategy Online October
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Tuning up or tuning out?
Data Strategy Online October
Are your iTunes tracks carefully arranged and labelled by artist, album and genre? And have you shared your interest in any of them by using Ping?
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Zoopla gets property email timing right
Data Strategy Online October
Property website Zoopla has signed up for a new email marketing tool that optimises the timing of message delivery.
