Marketing Week
Data Strategy Online September 2009
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B2B profiling by SOC system launched
Data Strategy Online September 2009
Market Location has introduced a new business profiling technique which applies Standard Occupational Classification codes to target organisations by job function. The system has been developed inhouse and integrates multiple sources of B2B data to generate a fresh insight into UK plc.Pinpoint SOC is intended to help improve the performance of B2B marketing activity through better targeting. Using job function will determine how appropriate products and services are to a ...
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B2B profiling by SOC system launched
Tue, 22 Sep 2009
Market Location has introduced a new business profiling technique which applies Standard Occupational Classification codes to target organisations by job function. The system has been developed inhouse and integrates multiple sources of B2B data to generate a fresh insight into UK plc.
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Betting on better business
Wed, 2 Sep 2009
It’s official – the country is not going to the dogs. Instead, it is going to the card table, roulette wheel, slot machines and even bingo. Online gaming continues to boom through the economic trough, with global revenues of $22 billion this year due to rise to $25 billion next year.
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Canada forces global Facebook privacy change
Tue, 22 Sep 2009
A year-long investigation by Canada’s Privacy Commissioner, Jennifer Stoddart, has resulted in Facebook agreeing to implement changes to its policies from next year. The outcome will apply to all users of the social network and has implications for the revenues the site derives from behaviourally-targeted ads and applications.
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Canada forces global Facebook privacy change
Data Strategy Online September 2009
A year-long investigation by Canada’s Privacy Commissioner, Jennifer Stoddart, has resulted in Facebook agreeing to implement changes to its policies from next year. The outcome will apply to all users of the social network and has implications for the revenues the site derives from behaviourally-targeted ads and applications.Stoddart was investigating a complaint raised by the Canadian Internet Policy and Public Interest Clinic of University of Ottawa about inadequate notifications ...
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Colin Rickard: Data governance - misunderstood, but in demand
Data Strategy Online September 2009
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Consumers reluctant if communications aren’t relevant
Wed, 2 Sep 2009
Direct marketing is still failing to be personally relevant to the majority of consumers, a new survey has found. Just 12 per cent say they are receiving offers via DM that have personal relevance, with 54 per cent saying that virtually none are relevant. Only one third (34 per cent) said some of the offers they got were applicable to them.
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Data security breaches lead to ICO action
Data Strategy Online September 2009
A raft of organisations across both the public and private sector have been required by the Information Commissioner’s Office to sign up to higher standards of data protection and security in the last month.
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Embedded modelling for marketing automation
Wed, 2 Sep 2009
A new integration between a data mining platform and a marketing automation solution is providing “one click” predictive modelling. KXEN and Neolane have partnered to provide the predictive capability as part of a global technology alliance.
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For data stewards, it's a quality thing
Data Strategy Online September 2009
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Fraud prevention needs "400-plus rules"
Data Strategy Online September 2009
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Fraud prevention needs “400-plus rules”
Tue, 22 Sep 2009
With card not present fraud growing dramatically, existing processes used to tackle the problem are likely to be inadequate. According to participants in a Continental Airlines webinar, sponsored by 41st Parameter, half of systems currrently deploy fewer than 25 rules to flag fraudulent incidents, with 17 per cent using under 200.
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From tracking to transacting
Data Strategy Online September 2009
Web analytics tell you a lot, but not everything you need to know. For that you have to interpret the reports or integrate their data into broader BI packages. David Reed finds out why this is so hard to do.
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Impact still ahead of outcomes for most marketers
Tue, 6 Oct 2009
Insights into the drivers of profitability that can be found in the correct use of data
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Join up sales and marketing
Data Strategy Online September 2009
“Right buyer, right now” (August 2009) was correct to identify that lead generation is more significant than companies often give it credit for. However, to maximise the value of information, it is also crucial that sales and marketing teams are well aligned and work together to develop and nurture potential leads.
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Keepers of the truth
Data Strategy Online September 2009
Data stewards are vital to the success of data governance programmes. So what are the skills required? David Reed finds out.
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LexisNexis launches UK sanctions screening
Data Strategy Online September 2009
LexisNexis Bridger Insight has been launched into the UK to support compliance processes. The service provides watch list and sanctions screening capable of batch checking high volumes of data in a single search. The company currently supports nearly 4,000 clients in the US and Europe.
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LexisNexis launches UK sanctions screening
Tue, 22 Sep 2009
LexisNexis Bridger Insight has been launched into the UK to support compliance processes. The service provides watch list and sanctions screening capable of batch checking high volumes of data in a single search. The company currently supports nearly 4,000 clients in the US and Europe.
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OFT may examine privacy in online ad review
Tue, 22 Sep 2009
The Office of Fair Trading has launched a market study examining online advertising and pricing that will also consider privacy issues. The goal of the study is to clarify and update the OFT’s understanding of consumer harm that may arise from potentially misleading marketing and pricing.
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OFT may examine privacy in online review
Data Strategy Online September 2009
The OFT is currently consulting with the industry and will announce the full scope of its study in the Autumn. But it has already stated that: “We are also considering including the use of personal information in advertising and pricing. In particular, we may look at behavioural advertising where information on a consumer’s online activity is used to target the internet advertising they see. We may also examine the practice of tailoring prices to individual consumers on the basis of ...
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Online gaming gets personal
Wed, 2 Sep 2009
An online gaming site is to enhance its player experience through the use of software to personalise communications and bonuses. 32Red is deploying SmartFocus across all of its products, including the online casino, poker, bingo and rummy games. Analysis, reporting, campaigning and a new customer reward scheme will all be supported by the application.
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Philip James: Licenced to process?
Data Strategy Online September 2009
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Phone tracking add-on for Google Analytics
Data Strategy Online September 2009
ClickThrough Marketing has introduced a modular add-on for Google Analytics that allows users to track telephone call conversions from any source. Currently free to existing clients, the system displays conversions via phone alongside other sources, such as Pay Per Click, natural rankings, forums, banners, affiliates or other online ads.“We’ve been tracking phone call conversions for years, however, this new service allows us to seamlessly track phone call data in real time ...
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Profit from the perfect product data
Data Strategy Online September 2009
As retail sales fall, it is critical for retailers to protect their margins. A central database of all product information - from dimensions to photography and multimedia content - will be essential for any large retailer to retain their agility.
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Recipe for better data health and safety
Data Strategy Online September 2009
The recent HSBC fine shows the potential cost of data loss. But it is just the latest in a long line of high profile names to get caught failing to protect their sensitive customer data. History shows us that penalties do not result in wholesale improvements in security practices across the industry. The reality is that the greatest threat comes from a lack of process, knowledge, education and awareness - from the very top of an organisation, all the way down.
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Take to the clouds for information
Data Strategy Online September 2009
As your article, “Picking out the prickles” (August 2009), correctly points out, businesses are making critical decisions based on inaccurate information from unreliable spreadsheets. So why are so many businesses still held back by the very software that was supposed to make their work easier?
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The back room
Thu, 12 Nov 2009
Data Strategy talks to data practitioners who toil un-noticed behind the scenes
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Trevett puts the love into information assets
Data Strategy Online September 2009
Information security is the latest skills set acquired by Mike Trevett. As he prepares to leave LV= and start his own consultancy, he explains to Data Strategy why information management is about hearts and minds.
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What is DM?
Wed, 2 Sep 2009
For those long in the tooth like myself, the tensions used to be about the meaning of the “M” - was it “mail” or “marketing”? Only remnants of this confusion remain. Nowadays, all the debate seems to be about the “D” - is it “Direct”, “Data” or “Digital”? While understanding the “M” was important, I think that clarification about the “D” is vital to understand what is going on.
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Wise council for difficult times in data world
Data Strategy Online September 2009
With everything from the Electoral Register to data security facing new rules and restrictions, new chairman of the IDM Data Council Adrian Gregory explains why he remains optimistic about the future.
