Marketing Week
Data Strategy Online September
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A ground level view of the consumer
Data Strategy Online September
I know exactly where you are as you read this. How does that make you feel? If you either disbelieve it or alternatively feel slightly unsettled, then welcome to the new frontier in the battle between data usage and privacy.
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Arriva mobile ticket app drives 1-to-1 marketing
Data Strategy Online September
A mobile phone application enabling passengers to buy tickets on over 1,000 routes nationwide is allowing transport group Arriva to develop more personalised marketing activity. The m-Ticketing platform was introduced six months ago by Concept Design Technologies and uses the InterSystems Caché object database.
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Banks behind schedule on SCV plans as marketing misses out
Thu, 9 Sep 2010
A month after the deadline passed for submitting plans for a single customer view to a key industry regulator, deposit takers in the UK are already behind schedule.
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Benefit fraud - prevention better than persecution?
Data Strategy Online September
They’re not shy of publicity, this new Government. Not content with targeting 40 per cent spending cuts and taking free school milk away (those under-5s won’t be voting for years), we’re back on the benefits fraud trail again. It’s an obvious target and one that a succession of governments have tried to tackle.
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Brand promises based on price, products, promotions - and data
Data Strategy Online September
Are you still hiding your data from your own customers? If so, it may be time to follow the leaders and open it up to public view. After all, if it works for Asda and Full Tilt Poker, maybe there is something to be said for turning the data warehouse into a data storefront.
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Breast Cancer Care enables preference centre
Data Strategy Online September
Personalised email campaigns and preference-driven selections have been enabled by Breast Cancer Care following a switch to on-demand email service provision.
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Candis cleans up caller data
Data Strategy Online September
Candis magazine has achieved 99.8 per cent accuracy in its subscription database following the introduction of call centre and point-of-sale data validation tools.
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Car insurers set up speed trap to catch online customers
Thu, 9 Sep 2010
Dutch insurance company FBTO was founded in 1956 and is part of the financial services company Achmea, the largest insurance group in the Netherlands. It has been using customer insight software from Speed-Trap since 2006 to fine-tune online marketing strategies based upon the motivations and reactions of its site visitors. FBTO now converts hundreds of sales per day online and has been able to grow its proportion of online sales from 40 per cent to 60 per cent - an unusually high figure ...
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Clicks and calls linked in marketing data integration
Data Strategy Online September
Connecting offline data on prospects with online searches and enquiry phone calls is now enabled following a partnership between two tracking solutions vendors. Intellitracker has linked with Adtraka to provide an holistic view of prospect behaviour in response to PPC marketing activity.
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Confession is good for the soul, but bad for the reputation
Data Strategy Online September
Those accused of a crime who plead guilty can expect a reduced sentence. Likewise, companies admitting to a data security breach or data loss get a reduced fine. In the case of Zurich Insurance, settling a Financial Services Authority investigation early took 30 per cent off the potential fine, saving itself nearly £1 million.
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Consumers should not fear a diet of cookies
Data Strategy Online September
It is tempting to write off negative discussions about cookies as scaremongering, particularly as the main opponents of behavioural targeting are people outside the sector to which it relates. However, the digital marketing industry needs to remember that it must get this audience onside if it is not to be penalised in response to fears about “online stalking”.
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Dell builds bespoke customer insight
Data Strategy Online September
Dell has undertaken a major upgrade to its business intelligence infrastructure to ensure its business is powered by customer insight. The company is now using a centralised, enterprise data warehouse platform from Teradata as the foundation for its analytics. The upgrade extends a deployment that first began in 2001.
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Dyno-Rod unblocks customer data
Data Strategy Online September
Drain, plumbing and locksmith services company Dyno-Rod has implemented a customer relationship management system to push customer data to its frontline staff.
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Exclusive lists the way forward in B2B?
Data Strategy Online September
A quick look at the B2B list marketplace reveals a plethora of databases for sale at low prices - prices that are continuing to freefall. Low prices might sound like a great development for B2B marketers, but unfortunately it’s not. Many of these prospect databases are not up-to-date and lack fresh insight because the same few sources of B2B data form their backbone.
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Half of email marketers fail to track customer journey
Thu, 30 Sep 2010
Tracking the customer journey from opening an email to making a purchase is being carried out by just 46 % of email marketers.
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Harte-Hanks closes deal for Information Arts
Data Strategy Online September
Harte-Hanks has formally acquired UK-based data-driven marketing services provider Information Arts to expand its footprint in B2B marketing across Europe. The American company took an exclusive option to acquire the British business in late 2007 and has finally exercised the call.
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How Facebook preferences can help sales – not just for Amazon
Data Strategy Online September
Amazon and Facebook made headlines with the new application that allows shoppers to receive product recommendations based on their Facebook preferences (“Likes”).
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Keeping within an appropriate limit
Thu, 9 Sep 2010
Data quality is a major issue for marketing, but it should also be thought about by the whole business. David Reed finds out how brands are looking to a new generation of tools to help them fix the broken processes that create data errors in the first place.
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Kiniki reveals marketing savings in customer data
Data Strategy Online September
Online and mail order retailer of underwear and swimwear Kiniki has overhauled its marketing strategy as a result of new insights drawn from its customer data.
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Last day to secure your card data
Thu, 30 Sep 2010
Today is deadline day if your business handles credit card payments - last chance to get compliant with the data security standards imposed by the payment card industry.
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Locked in or locked on?
Thu, 9 Sep 2010
Providing data to gain access to products and services is often essential, rather than voluntary. Even so, brands need to be aware of how the way they ask for information - and the depth of the data collected - can impact on trust, says David Reed.
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Making sure the price is right puts data at heart of insurance
Data Strategy Online September
Zurich Insurance made the news for a data management error. But behind the scenes, the company is undergoing a major change in the way it drives the whole business using data, as Gordon Wilmott explains to David Reed.
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Mapping drives Cardiff shop launch
Data Strategy Online September
A bespoke data and mapping platform developed by BD has enabled media agency Zeffa to optimise marketing plans, including those for the St David’s Shopping Centre relaunch in Cardiff. Using Prospex, combined with P’ and JICREG data, the agency was able to map customer location against outdoor sites, radio and press coverage. Visualisation of campaign plans was an important feature of the solution delivered.
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Metro Bank supports service with risk data
Data Strategy Online September
Newest arrival into the world of high street banking Metro Bank is supporting its prompt account opening and card issuing proposition through back-end risk management data.
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New build owners struggle to complete orders
Data Strategy Online September
Seventy-four per cent of new-build home owners have had difficulties ordering goods and services, according to research by Royal Mail.
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Now you see them, now you don’t
Thu, 16 Sep 2010
You know you have got customers because their money shows up in your accounting systems. You can see them when they visit the website and log-in. Then suddenly, they are gone - invisible to your marketing function and customer insight teams. What happened? They may have gone to a shop to buy your product, or maybe they phoned your call centre.
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Online advertisers fear $300 billion hit from privacy challenge
Data Strategy Online September
A recent complaint filed by privacy groups in the US could have a dramatic effect on internet advertising. According to the latest Rubicon Project report on Q2 activity, the president and CEO of the IAB, Randall Rothenberg, has warned that $300 billion in economic activity and 3.1 million jobs are “at risk”.
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Page & Moy migrates database and marketing tools
Thu, 30 Sep 2010
Page & Moy Travel Group is creating a new marketing database and implementing campaign management software across its Travelsphere, Page & Moy and Just You brands. SmartFocus is providing the marketing solution with the goal of increasing customer insight and better marketing performance for the company.
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Prudential finds fuzzy match for sanctions
Data Strategy Online September
UK financial services company Prudential is replacing its existing sanctions screening system with a new solution based on sophisticated fuzzy-name matching. Bridger Insight XG from LexisNexis will enable compliance with sanctions regimes in financial services and is also expected to deliver productivity gains.
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Pure Holiday Homes to check landlords’ ID
Data Strategy Online September
Rising fraud in the online travel market has led to Pure Holiday Homes introducing identity checks on landlords renting out property through its site.
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Rapp gains security accreditation
Data Strategy Online September
Rapp has been awarded ISO 27001 information security accreditation - the only international standard for information security management systems. The standard is also subject to an annual audit to ensure continued compliance. To demonstrate that client data is secure, the agency undertook the six-stage process, including a gap analysis of potential risks and vulnerabilities, followed by an audit of compliance and implementation.
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Rules are rules, even in a recession
Data Strategy Online September
Is it possible for the direct marketing industry to leave behind the “we-know-best carpet bombers” past? Based on some recent analysis, it would seem that the issues of reporting royalties and usage reports has taken a major step backwards over the last two years. It is understandable that a reseller marketplace may want to create efficiencies during a recession, but that doesn’t mean throwing the rule-book away.
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Shifting predictive models to a more optimal paradigm
Data Strategy Online September
Combining engineering and statistical disciplines, the Smart Technology Research Centre at Bournemouth University looks set to challenge the way models are built. Professor Bogdan Gabrys explains.
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Should consumers care about data governance?
Data Strategy Online September
This question is a big one, covering the collection, storage and use of data. It is one that demands a reasonably simple answer, however. That is - yes, they really should.
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Social media acquisitions expand analytics tools
Data Strategy Online September
Recent acquisitions by marketing automation and web analytics vendors are expanding the scope of analytics into the critical social media space. Alterian has acquired Intrepid, an international market research consultancy specialising in this emerging sector, while Webtrends has bought Transpond, an apps platform that tracks content and engagement across social and mobile channels.
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The path towards clean customer data
Data Strategy Online September
The age-old debate over the use of customer data in marketing campaigns is still being played out and, while we may be in a truly digital age, it’s still important for businesses to adopt a robust approach to data quality.
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The value of DM goes beyond the bottom line
Data Strategy Online September
According to the findings of the DMA’s inaugural Value of DM report, the direct marketing industry now generates £205 billion of sales in the UK every year. This is an incredible sum, but the sensational numbers only convey the financial value of the industry - they do little to convey the actual value of DM to the people who buy the products and earn their living from the profession.
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Transactis launches real-time data linking
Data Strategy Online September
Customer insight and database marketing company Transactis is enabling real-time linking of online data capture with offline customer information. Using a middleware solution that removes the need for disruptive changes to e-commerce applications, it will allow for real-time decision making using holistic customer information.
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Travelbag packs smarter email
Data Strategy Online September
Tailor-made holiday specialist Travelbag is to drive smarter email marketing as part of a renewed outsourcing arrangement. The company has re-signed with dbg, which has provided marketing services support to Travelbag for the last three years.
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Trigger-happy marketing: know your customer, today and tomorrow
Thu, 30 Sep 2010
In turbulent times share prices aren’t the only numbers to have fluctuated – individuals’ incoming and outgoing finances have also changed.
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Trillium Software release to provide data certainty
Data Strategy Online September
Business users and data stewards will be able to visualise and validate data quality more easily as a result of the latest version of Trillium Software. By providing a single, integrated solution for the complete lifecycle of data discovery and data quality, the release is intended to ensure the highest levels of data certainty.
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Weed out your doubled-up data
Data Strategy Online September
Take a leaf out of the botanists’ book the next time you are cleaning up your database. In a sweeping review of how plants are classified worldwide, more than 600,000 species have been deleted from the official directory of flora. The purpose of this weeding out exercise has been to make it easier for experts to identify plants correctly.
