Dell builds bespoke customer insight
Dell has undertaken a major upgrade of its business intelligence infrastructure to ensure it is powered by customer insight.
The company is now using a centralised, enterprise data warehouse platform from Teradata as the foundation for its analytics. The upgrade extends a deployment that first began in 2001.
“Business intelligence is vital to Dell and is a critical piece of helping us better anticipate and meet the desires of our customers, driving efficiencies, and gaining critical insights,” says James Franklin, vice-president of enterprise business intelligence at Dell. Teradata Active Enterprise Data Warehouse is a purpose-built platform Dell has been able to scale as its requirements have grown.