Marketing Week
Diageo
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DM can take BrewDog to next stage
Mon, 14 May 2012
The most creative minds in marketing could not have developed activity so potentially effective as that feisty independent drink…
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Diageo apologises for BrewDog award veto
Wed, 9 May 2012
Smirnoff maker blames a ‘serious misjudgement’ by staff after allegations that it vetoed an award BrewDog was set to win.
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'Brand managers must be multi-skilled'
Thu, 22 Mar 2012
Diageo European chief Philip Gladman says brand managers of the future are going to have to be like “Swiss army knives”.
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Guinness to host “world’s largest St Patrick’s Day party”
Fri, 24 Feb 2012
Guinness to team up with millions of fans next month to host the world’s largest St Patrick’s Day celebration.
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Diageo hails marketing strategy for sales bump
Thu, 9 Feb 2012
Diageo says brand building investment, particulary in emerging markets, helped boost sales despite “uncertain” economic environment.
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Former Diageo exec Slay to head up Carlsberg UK
Fri, 27 Jan 2012
Carlsberg, the world’s fourth biggest brewer, has hired Benet Slay, former managing director for Diageo Northern Europe, to head up its UK business.
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Diageo readies Guinness Mid-Strength UK release
Mon, 23 Jan 2012
Drinks giant plans limited UK release for Guinness Mid-Strength variant next month.
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Brand marketing plugs the public service gap
24 November 2011
The brands that are stepping up to provide public service in the face of government cuts.
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Smirnoff marketing project to influence other Diageo brands
Thu, 3 Nov 2011
Diageo’s marketing campaigns will see more customer involvement following the success of the Smirnoff co-collaboration.
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Britvic creates MD role and recruits Diageo GB chief
Mon, 19 Sep 2011
Britvic creates GB MD role and appoints former Diageo chief Simon Litherland.
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Diageo set to ramp up Facebook activity
Mon, 19 Sep 2011
Diageo and Facebook partner to explore “the full capability of the platform”.
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Guinness "The Flag"
Thu, 15 Sep 2011
Watch the campaign.
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Asda and Diageo tackle alcohol at home
Sun, 28 Aug 2011
Asda has teamed up with drinks maker Diageo to launch a responsible drinking campaign to help consumers keep track of how much alcohol they consumer at home.
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Diageo’s premium focus boosts sales
Thu, 25 Aug 2011
Diageo, which owns Smirnoff, Guinness and Johnny Walker, has reported a rise in sales and volume for year ended 30 June 2011, driven by premium whisky brands and emerging markets.
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Madonna signs deal with Smirnoff owner Diageo
Thu, 18 Aug 2011
Smirnoff has drafted in Madonna to take part in a global initiative that asks revellers worldwide to share tips about nightlife in their town or city, the first partnership in a long-term deal the singer and concert promoter Live Nation have signed with the vodka’s owner Diageo.
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Diageo bids to make G&T fashionable
Fri, 29 Jul 2011
Diageo is to reposition its flagship gin brand Gordon’s as the “best possible start to the evening”.
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Diageo partners with Pharrell Williams to launch liqueur
Fri, 15 Jul 2011
Diageo is launching a new liqueur brand targeting women in partnership with hip-hop star Pharrell Williams.
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Diageo GB chief exits in restructure
Wed, 13 Jul 2011
Diageo’s British chief, Simon Litherland, is to leave the drinks maker as the company continues the overhaul of its European management structure.
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Telling stories central to brand strategy plot
07 July 2011
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Diageo CMO says brands need to go local in emerging markets
Tue, 21 Jun 2011
Cannes: Strategies for emerging markets need to become more grass-roots and locally oriented, Diageo chief marketing officer Andy Fennell told an audience at the Cannes Lions Festival.
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The Secret Marketer on Diageo's funding of new government drive
Wed, 15 Jun 2011
My comments about the organisational challenges that a department manager faces when a team member goes on maternity leave (MW 26 May) led to a couple of readers accusing me of a secret prejudice against women who decide to have a family.
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Diageo funds Government pregnancy awareness drive
Mon, 13 Jun 2011
Guinness and Smirnoff owner Diageo is to fund an initiative to alert mums-to-be about the dangers of drinking alcohol during pregnancy.
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Diageo embarks on major company overhaul
Wed, 25 May 2011
Diageo, the owner of the Smirnoff, Guiness and Johnnie Walker brands, is reviewing its operating model and has overhauled its international business to focus on growth in emerging markets.
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Guinness launches cross-platform 1759 campaign
Wed, 25 May 2011
Guinness has launched a cross-platform campaign using the 1759 brand to encourage users to go online and prepare for a night out.
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Pernod Ricard readies premium sprits push
Fri, 1 Apr 2011
Pernod Ricard is to launch a multi-brand push for its premium spirits brands that will try and persuade shoppers to upgrade from standard spirits.
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Alcohol brands slam “grossly inaccurate” report on kids marketing
Thu, 24 Mar 2011
The alcohol industry has moved quickly to dismiss Professor Gerard Hastings’ latest call for stricter rules to prevent alcohol brands marketing to children.
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Brands sign up to Government’s healthy living “deal”
Tue, 15 Mar 2011
More than 150 brands have signed up to the Government’s “Responsibility Deal” to promote healthy living.
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Diageo hit by weak European markets
Thu, 10 Feb 2011
Diageo says that strong trading in emerging markets helped offset “weaker” sales in Western Europe in the first-half of its financial year.
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Diageo names Guinness global brand chief
Fri, 4 Feb 2011
Diageo has appointed its Irish marketing chief Oliver Loomes to lead development of the Guinness brand globally.
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Vodkat to rebrand after Diageo settlement
Wed, 15 Dec 2010
Vodkat will relaunch under a new brand name next year after parent company Intercontinental Brands (ICB) settled its two-year dispute with Diageo.
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Budweiser unveils new "together" ad
Mon, 25 Oct 2010
Watch the new Budweiser ad here.
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Molson Coors to market Corona Extra
Thu, 7 Oct 2010
Molson Coors has vowed to provide “significant” marketing support for Corona Extra after agreeing a deal to distribute the brand in the UK.
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Baileys uses Helena Christensen to help reposition
Tue, 5 Oct 2010
Watch the new ad here
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Diageo: Responsibility, relationships and overcoming risk key to innovation
Wed, 29 Sep 2010
The Annual: Marketers need to overcome the fear of taking risks to drive product innovation and growth for their companies, according to Diageo’s global innovation head.
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Diageo doubles its digital ad spend on Guinness
Wed, 22 Sep 2010
Diageo is doubling digital ad spend for Guinness to boost engagement via social media and mobile and increase bar sales.
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Diageo in £47m Christmas push
Mon, 20 Sep 2010
Diageo is to launch major campaigns for brands such as Baileys, Smirnoff, Gordon’s and Guinness in a bid to exploit what it claims is a £40m sales opportunity over Christmas and New Year.
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Diageo GB names general manager for reserve brands
Fri, 17 Sep 2010
Diageo Great Britain (Diageo GB) has appointed marketer Sarah Miles to the position of general manager of its reserve brands.
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Diageo GB chief promises fresh brand push
Thu, 26 Aug 2010
Diageo have vowed to “invest strongly” in flagship brands such as Guinness, Smirnoff and Baileys in the UK to build on the 5% sales increase reported last year.
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Diageo hails Guinness marketing as GB sales rise
Thu, 26 Aug 2010
Diageo says high-profile marketing campaigns for its Guinness and Baileys brands helped lift sales by 9% in the UK last year.
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Guinness readies sports-themed campaign
Mon, 16 Aug 2010
Diageo is continuing with its attempt to position the Guinness brand as the drink of choice when watching sport with a fresh £3m push to drives sales during live matches.
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Diageo retail arm tasks Saatchi X with Smirnoff project
Thu, 5 Aug 2010
Diageo Global Travel & Middle East (GTME) is to work with shopper marketing specialist Saatchi & Saatchi X on a range on international projects, including one for Smirnoff.
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Johnnie Walker appoints new global brand director
Fri, 9 Jul 2010
Diageo has appointed Gavin Pike as global brand director for Johnnie Walker Scotch whisky.
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Diageo slams Smirnoff “icing” craze
Mon, 21 Jun 2010
Diageo has sought to distance itself from a drinking game that requires people to down a bottle of Smirnoff Ice in one go.
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Diageo marketing chief urges marketers to sound like "business people"
Wed, 2 Jun 2010
Diageo chief marketing officer Andy Fennell says the marketing discipline undersells itself when it promotes the discipline as merely the provider of “creative services”.
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Architect behind a global brand-building mission
3 June 2010
With marketing held responsible for company growth at Diageo, CMO Andy Fennell relies on a strong sense of what will succeed - and a team of 950 marketers - to make the most of an annual budget worth almost £2bn.
