The man marketing world peace
If you’re a regular reader of Marketing Week, you’ll probably be able to spot that I am female. You may not be aware that I am also a mother.
Wed, 23 Apr 2014
Tue, 22 Apr 2014
Vote for the Senior Marketer of the Year here.
Wed, 16 Apr 2014
Thu, 10 Apr 2014
Every step in a truly successful marketing plan requires a marketer to explicitly choose not to do things.
Wed, 19 Mar 2014
Wed, 12 Mar 2014
Wed, 5 Mar 2014
Wed, 26 Feb 2014
Research reveals that while product and price are most important in retail, ambience and environment are also key.
Wed, 9 Apr 2014
Wed, 2 Apr 2014
Exclusive research reveals that brands are failing to connect with mothers by targeting them as mums and not as individuals.
British Airways soars above Rolex and Coca-Cola to top annual list as Apple drops below Google.
Tue, 8 Apr 2014
Fri, 21 Mar 2014
With over 700 million men, women and children gaming globally, online games represent a huge opportunity for advertisers.
Thu, 6 Apr 2000
Turner Broadcasting is launching Boomerang, a Cartoon Network channel devoted to classic cartoons, on May 27.
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